Cloud Services Brokerage: Technology and Market Assessment
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1 Cloud Services Brokerage: Technology and Market Assessment Phone: Fax:
2 Cloud Services Brokerage: Technology and Market Assessment Date: December 1, 2014 Pages: 106 Price: US$ 2, ID: C1AB11686A9EN Overview: Cloud services have already caused a major transformation in technologies and a shift in business operations focus that has affected everything from ERP to datacenter planning. One of the crucial aspects of the next phases in the evolution of Cloud Services will be the extent to which various players can deal with the anticipated scope of many supplier/customer relationships and associated scale of data exchange and transactions. The industry has evolved from in-app authorization to standard interfaces/procedures to centralized abstraction and now to Cloud Service Brokers (CSB). The fundamental CSB functions are to aggregate, simplify, secure, and integrate data, communications, and commerce between vendors. These functions are often referred to as Cloud Intermediation services and include both technical and business process mediation on a cloud-to-cloud basis. This report provides an assessment for cloud service brokerage industry, including definition, advantages, enabling technologies, roles, business models, future outlook and an assessment of the major industry players. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report. Target Audience: Telecom service providers API management companies Datacenter services companies Cloud and virtualization vendors Telecom managed service providers Wireless/mobile infrastructure providers Cloud infrastructure and service providers Enterprise infrastructure and service providers Report Benefits: CSB market forecasts Analysis of CSB architecture Assessment of CSB challenges Analysis of major CSB vendors Outlook for future of CSB market Analysis of workflow and broker roles Evaluation of CSB enabling technologies Companies in Report: Amazon Cloud Services Brokerage: Technology and Market Assessment
3 AppDirect Appirio BlueWolf Capgemini Cloud Compare Clouditalia CloudMore Coresite Dell Deutsche B? rse Cloud Exchange Equinix Gravitant Green Cloud Technologies IBM Infosys Issal Jamcracker Liasion Technologies Nephos Networks Nephos Technologies Nuvotera SaaSMAX SoftChoice Cloud Verio Verizon Virtacore Zimory Table of Content 1 REPORT ABSTRACT 1.1 EXECUTIVE SUMMARY 1.2 REPORT COVERAGE 1.3 COMPANIES MENTIONED REPORT 1.4 TABLE OF CONTENTS 1.5 LIST OF FIGURES 2 OVERVIEW OF CLOUD COMPUTING 2.1 CLOUD COMPUTING DELIVERY MODELS Software as a Service (SaaS) SaaS Show Case Microsoft Office Live Office Live Workspace Office Live Small Business Google Apps Advantages of Google Apps Custom-Domain Wide Set of Tools Security Collaboration Publishing Disadvantage of Google Apps Cloud Services Brokerage: Technology and Market Assessment
4 2.1.2 Platform as a Service (PaaS) PaaS Show Case Windows Azure Platform Components of Windows Azure Windows Azure SQL Azure Advantages of SQL Azure Easy Deployment Highly Managable Replication AppFabric SaaS/PaaS Show Case SalesForce.com Customization Rich Web Services API Force.com Platform Force Data Persistency Layer Platform Data Security Google AppEngine Infrastructure as a Service (IaaS) IaaS Show Case Amazon Web Services Amazon EC Amazon S Amazon CloudFront Amazon SimpleDB Amazon SQS Amazon VPC VMware vcloud vcloud Express 2.2 CLOUD DEPLOYMENT STRATEGIES Public Cloud Private Cloud On-premise Private Cloud Externally hosted Private Cloud Hybrid Cloud Community cloud 3 DEFINING CLOUD SERVICE BROKERAGE (CSB) 3.1 KEY ADVANTAGES OF CSB Ease of Use New Services Comparison Shopping Cloud Bartering Easy-to-Understand SLA Brokerage Simplified Deployment Better Interface Lower Cost Support and Troubleshooting 3.2 CLOUD ENVIRONMENT ENABLING TECHNOLOGIES Infrastructure Scaling Virtualization Virtual Machine Migration Cloud Services Brokerage: Technology and Market Assessment
5 3.2.4 Equipment Power State Adjustment 3.3 THE ROLE OF CLOUD BROKERS Basic Service Oriented Architecture (SOA) Basic Cloud Service Brokerage 3.4 CLOUD SERVICE BROKERAGE WORKFLOW Service Engineering Phase Service Onboarding Phase Service Operation Phase Service Evolution Phase 4 CSB SYSTEM ARCHITECTURE 4.1 CLOUD SERVICE BROKER INTERACTIONS Service Consumer / Broker Interactions Service Provider / Broker Interactions Hosting Platform / Broker Interactions SLM Events Summary 5 CLOUD SERVICE BROKERAGE SERVICES 5.1 CLOUD AGGREGATION 5.2 CLOUD ARBITRAGE 5.3 CLOUD SERVICE INTERMEDIATION 6 CSB DEPLOYMENT TYPES 6.1 INTERNAL CSBS The Business Case for an Internal CSB role The Evolution of Hybrid IT Multiple Clouds, Multiple Challenges SaaS Sprawl IT as a Service 6.2 EXTERNAL CSBS The Business Case for External CSB Role Telecommunications Service Providers IT Distributors and Service Providers Technology Providers 7 CLOUD SERVICE BROKERAGE CHALLENGES 7.1 INTEROPERABILITY 7.2 AUTOMATION 7.3 MARKETPLACE 7.4 COMMODITIZATION 7.5 FEDERATED CLOUDS 8 CSB BUSINESS MODELS AND ELEMENTS 8.1 SERVICE CATALOGING / ORDERING / BILLING Demand on Cloud Service Catalogs Advantages of Cloud Service Catalog Cataloging Services Ordering Platform Demand Management Platform Infrastructure Capabilities vs. Business Requirements Cloud Services Brokerage: Technology and Market Assessment
6 8.1.4 Cloud Service Catalog Design Guidelines Order / Billing Management System 8.2 DATA ANALYTICS / DATA-AS-A-SERVICE Functional Elements of a DAaaS Solution Storage Processing Analytics Analytic Apps Visualization / Reporting App Store Challenges Information Lifecycle Management Data Model Diversity Analytic Knowledge Data Volume Real-time Analytics Security Privacy Demand 8.3 SECURITY / SECURE SAAS Demand for SaaS Security Government Demand Growth Drivers Growing Cyber-attacks Sophisticated Threats Government Security Requirements Challenges Identity Management Weak Cloud Security Standards Secrecy Risks of Cloud Access Anywhere Capability Cloud Security Brokerage 8.4 LOW-COST COMPUTING Demand for Low Cost Computing Challenges for Low Cost Computing In-Efficient Cost of On-Demand Computing Services Resource Capacity Reservation Low Cost Computing through Cloud Service Brokerage Better Usage Options Partial Usage Volume Services 8.5 CLOUD MANAGEMENT Cloud Broker Platform Cloud Marketplace 8.6 RESOURCE CONTENTION MANAGEMENT Computing Resources Networking Resources Storage Resources Power Resources Resource Demand Pro??ling Cases for Web Applications Demand Profiling Resource Utilization Estimation 8.7 SERVICE MANAGEMENT 8.8 MOBILITY Cloud Services Brokerage: Technology and Market Assessment
7 9 CSB MARKET ASSESSMENT 9.1 MARKET OVERVIEW 9.2 CLOUD SERVICE BROKERAGE GROWTH DRIVERS Ease of Use Finding New Services Comparison Shopping Cloud Bartering Easy-to-Understand SLA Brokerage Simplified Deployment Better Interface Lower Cost Support and Troubleshooting 10 CLOUD SERVICE BROKERAGE FUTURE OUTLOOK 10.1 SHAPING FUTURE BUSINESS MODELS FOR THE CLOUD 10.2 SAAS BROKERAGE FOR TELECOM COMPANIES 10.3 IAAS BROKERAGE FOR ENTERPRISES 10.4 THE UNIFIED CLOUD BROKERAGE MODEL 10.5 SAAS AND IAAS POTENTIAL INTERCHANGE 11 CLOUD COMPUTING FORECASTS GLOBAL MARKET VALUE CLOUD MARKET VALUE BY REGION CLOUD MARKET VALUE BY SEGMENT GLOBAL CLOUD SERVICE BROKER MARKET CLOUD SERVICE PROVIDERS 12.1 APPDIRECT AppDirect Brokerage Services SWOT Analysis 12.2 APPIRIO Appirio Brokerage Services Cloud Integration Services SWOT Analysis 12.3 AWS MARKETPLACE FROM AMAZON AWS Brokerage Services SWOT Analysis 12.4 BLUEWOLF Bluewolf Brokerage Services SWOT Analysis 12.5 CAPGEMINI SA CapGemini Cloud Brokerage Services SWOT Analysis 12.6 CLOUDMORE CloudMore Brokerage Services SWOT Analysis 12.7 CLOUDITALIA Clouditalia Brokerage Services Integration Services SWOT Analysis Cloud Services Brokerage: Technology and Market Assessment
8 12.8 CLOUD COMPARE Cloud Compare Brokerage Services Integration and Migration Services SWOT Analysis 12.9 CAPGEMINI SA CapGemini Cloud Brokerage Services SWOT Analysis DELL INC Dell Cloud Brokerage Services SWOT Analysis GRAVITANT Gravitant Brokerage Services SWOT Analysis GREEN CLOUD TECHNOLOGIES Green Cloud Brokerage Services SWOT Analysis INFOSYS Infosys Brokerage Services SWOT Analysis ISSAL Issal Brokerage Services SWOT Analysis IBM IBM Cloud Brokerage Services SWOT Analysis JAMCRACKER Jamcracker Brokerage Services SWOT Analysis LIAISON TECHNOLOGIES Liaison Brokerage Services SWOT Analysis NEPHOS NETWORKS Nephos Networks Brokerage Services SWOT Analysis NEPHOS TECHNOLOGIES Nephos Technologies Brokerage Services SWOT Analysis NUVOTERA Nuvotera Brokerage Services SWOT Analysis SAASMAX SaaSMax Brokerage Services SWOT Analysis SOFTCHOICE CLOUD SoftChoice Brokerage Services SWOT Analysis VERIO Verio Brokerage Services SWOT Analysis VIRTACORE Virtacore Brokerage Services SWOT Analysis 13 CONCLUSIONS Cloud Services Brokerage: Technology and Market Assessment
9 FIGURES FIGURE 1 - CSB RELATIVE TO OTHER FUNCTIONS FIGURE 2 - BASIC SERVICE ORIENTED ARCHITECTURE FIGURE 3 - BASIC CLOUD SERVICE BROKERAGE FIGURE 4 - CLOUD SERVICE BROKERAGE WORKFLOW FIGURE 5 - SLM EVENTS FIGURE 6 - DELIVERING ITAAS IS A TOP PRIORITY FOR MANY ORGANIZATIONS FIGURE 7 - CLOUD-BASED SECURITY SERVICES MARKET FIGURE 8 - GLOBAL SPENDING FOR IT CLOUD SERVICES BY SECTOR FIGURE 9 - HISTORICAL AND ANTICIPATED CLOUD COMPUTING INVESTMENT FIGURE 10 - SAAS, IAAS, AND PAAS TRENDING AND POTENTIAL FIGURE 11 - GLOBAL CLOUD COMPUTING MARKET VALUE FIGURE 12 - MARKET VALUE BY REGION FIGURE 13 - CLOUD MARKET VALUE BY SEGMENT FIGURE 14 - GLOBAL CSB REVENUE FIGURE 15 - GLOBAL CSB ENABLEMENT REVENUE FIGURE 16 - GLOBAL CSB ENABLEMENT VS. OTHER CSB REVENUE Cloud Services Brokerage: Technology and Market Assessment
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