Demystifying the evolving cloud landscape

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1 Demystifying the evolving cloud landscape Agatha Poon Research Manager, Global Cloud Computing

2 The 451 Group Today 260+ Staff One company with 3 Go to Market brands Syndicated research, certification, and accreditation services Global Events 1,400+ client organizations: enterprises, vendors, service providers, and investment firms Organic and growth through acquisition Advisory Services 2

3 Agenda What has changed? Where is the opportunity? Who is competing? How real is the cloud? Key takeaways 3

4 What has changed? The paradigm shift intensifies Begin all IP transformation Monetize mobile Internet Deliver IT as a service Foster network and cloud convergence Leveling the playing field Defend market positioning Develop new growth areas Achieve cost control Accelerate innovation through partnerships, ventures, and acquisitions Companies redefine business priorities Grow with network intelligence Speed up service delivery Strike a balance between value and cost Consider new forms of business collaboration What has been a group of dominant industry players providing ICT services is undergoing a radical transformation, embracing changing business priorities. 4

5 Cloud market evolution Source: 451 Research Market Monitor, August

6 Cloud Computing As A Service categories 6

7 Cloud Computing As A Service 2012 Revenue breakdown by subsector Total $5.7bn (325 vendors) Cloud Computing 'As A Service' (325 Vendors) 25% 51% 24% IaaS PaaS SaaS - Infrastructure Source: 451 Research Market Monitor, August 2013 Segment Vendor Count IaaS 152 Compute & Storage-as-a-Service 143 Stand-Alone Cloud Storage 11 PaaS 76 PaaS from SaaS 12 Stand-Alone PaaS 36 Application Lifecycle Management as a Service 31 Pre-Production / Testing 17 Integration as a Service 14 SaaS-Infrastructure 124 Online Backup 30 Cloud Archiving 10 IT Management as a Service 88 Systems & Network Monitoring & Management 56 Resource Utilization, Capacity Planning & Billing 22 IT Service Management 16 7

8 Top 10 IaaS Leaders at a Glance Top 10 IaaS Vendors Amazon CenturyLink (Savvis) CSC Fujitsu GoGrid IBM iomart Group Joyent Rackspace Verizon 2012 Revenue Generation >$2.2bn in 2012 Vendor revenue range: $30m to $1.6bn All Other Vendors ~$640m in 2012 revenue Source: 451 Research Market Monitor, August

9 The competitive landscape is getting crowded Systems integrators ISVs Hosting Providers Telecom Providers Other (MSPs, VARs, Resellers, web 2.0, Social media providers) Global Regional National 9

10 IaaS, SaaS, security are the primary cloud offerings among CSPs Other includes: Cloud consulting/migration Cloud monitoring M2M Data analytics Cloud Contact center Cloud CDN DRaaS PaaS SaaS marketplace Desktop as a Service Other Cloud Compute Research base: Tracking 57 telcos spanning across Europe, the US, Asia- Pacific, and Latin America Totaling 155 cloud services SaaS enabled vertical apps Cloud security UC&C Cloud Storage Cloud backup SaaS enabled businsess apps Source: 451 Research, August

11 Economic recovery changes operational culture Q. Which of the following best describes the operational culture of your organization? 100% 90% 80% 0% 8% 13% Other Percent of respondents 70% 60% 50% 40% 30% 20% 10% 0% 21% 26% 32% 32% 33% 35% OVERALL N=1540 NORTH AMERICA N=590 EUROPE N=409 ASIA N=419 32% LATIN AMERICA N=122 There is no directive Keep doing what we've always done Invest quickly for new growth Do more with less Realign for the next phase of our organizational strategy Source: Sponsored by Microsoft,

12 IT spending trends: Regional comparison n=1540 Source: Sponsored by Microsoft, 2013

13 OpenStack regional snapshot Fast Growing China and India Strong government support for innovation and balanced growth Leverage the wealth of talent-strong engineering and technical skills Chinese providers are eager to productize OpenStack-based services and technologies. OpenStack initiatives in India are backed by global technology giants and US-based vendors. Early adopters Academia, Government Emerging ASEAN and other South Asian economies Growing choice in outsourcing locations, with Malaysia, Philippines, and Vietnam building credentials Sri Lanka leads the South Asian region in terms of human development indicators In learning phase Vendor-driven projects and training programs Early adopters-tech-savvy IT segment Well Developed East Asia & Pacific Countries Investment attention focusing on transformational markets of Japan, Korea, Australia, and New Zealand. Consolidation opportunities ongoing in IT savvy economies (Australia, Japan, Korea) The learning curve remains steep, but commercial deployments exist, driven by local cloud/hosting/managed service providers OpenStack is used by academia for the deployment of public/private/hybrid clouds

14 An evolving landscape of OpenStack vendor ecosystem OpenStack Service Providers OpenStack Distributors IT Services & Turnkey Solutions DevOps Opportunities exist to test, secure, integrate, and orchestrate disparate cloud assets for enterprises and service providers. Hardware/ Software vendors OpenStack with other clouds PaaS on OpenStack NSPs/SIs

15 Key takeaways Cloud has become a reality and cloud adoption is increasing, especially in the IaaS segment. Beyond basic CaaS, cloud providers continue to build out their portfolio with storage, DR, security, and collaboration services. Enterprises continue to invest in hosted services, although they are likely to stay pragmatic. There are a handful of commercial deployments in Asia-Pacific, and the market for OpenStack is still defining itself.

16 Questions? Comments?

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