Search Engine Optimization Techniques For Small Businesses
Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search Engine Optimization techniques
Why Does Your Small Business Need Search Engine Optimization? Get your business s website onto the first results page of major search engines 90% of viewers click on the first SERP Be found and don t miss out
What Are SEO Techniques? How do you get your website in top 10 results? Methods may require an SEO consultant or software development company The higher SERP ranking, the more traffic is generated to your website
Starting a SEO Campaign Understand how search engines operate Determine and use targeted keywords Take the time to conduct proper research
Starting a SEO Campaign Use SEO plug-in computer programs and software analysis programs Make a list of relevant keywords for your business Figure out which keywords will enhance your SERP rankings
Starting a SEO Campaign Google s AdWords Keyword Tool Analyze global and local monthly searches Locate keywords with low and medium competition rating Create primary targeted keywords and secondary keywords
Steps for Enhancing Your Business s Page Ranking Your website should be very content rich Include primary and secondary targeted keywords Use on-page leverage tactics
Steps for Enhancing Your Business s Page Ranking On-Page Leverage Incorporate your keywords wisely Keyword density > meta tags, headings, subheading, URL Meta Tags > supply data information to search engines Meta description tags
Steps for Enhancing Your Business s Page Ranking Off-Page Leverage Backlinking > incoming links to your website Anchor text, authority backlinks, resource links Good backlinks will improve your ranking
Steps for Enhancing Your Business s Page Ranking Off-Page Leverage Blogging, blog commenting, forums Automated link placement, reciprocal link exchange Social networking
Steps for Enhancing Your Business s Page Ranking Article Submission Use article submissions directories Will help your SEO campaign goals by using keywords Use high quality writings, use search engine-friendly keywords, use a unique title
Steps for Enhancing Your Business s Page Ranking Social Bookmarking Great way to share webpages and content Can generate more traffic and result in higher SERP ranking You may use social bookmarking software
Steps for Enhancing Your Business s Page Ranking Press Releases Economical way to increase your online presence Inform your customers about new products, sales, etc. Place keywords properly in the beginning, title and headings
Steps for Enhancing Your Business s Page Ranking Link Wheels Growing in popularity Series of 2.0 websites linked together Closed link, and open link wheels
Steps for Enhancing Your Business s Page Ranking SEO Consultants Offer advice and tools Stay on top of the latest trends and tactics
Tips For Success Find and utilize quality keywords Pay attention to keyword densities Use keyword analyzing tools
Tips For Success Join a SEO discussion group or blog Always use Whitehat SEO tactics, never use Blackhat SEO tactics Keep in mind that the SEO game is constantly changing
Common SEO Technique Mistakes and How to Avoid Them Whitehat techniques maintain the integrity and authority of your website Blackhat techniques use unethical cheating or spamming methods
Common SEO Technique Mistakes and How to Avoid Them Keyword Stuffing Stick to your keyword densities Bad Meta Tags Stick with keywords relevant to your niche Bad Badlinks
Common SEO Technique Mistakes and How to Avoid Them Link Spamming Risk of being kicked off of search engines Sybil Linking Linking Software Form of spamming
Your Small Business s Next Step Incorporating SEO tactics is a necessity You can hire a SEO professional or consultant Without actively participating in SEO techniques, your business will suffer
Contact BBM Today And let s start incorporating the best SEO tactics for your business NOW! http://brandbuildingmarketing.net/contact-us 290 Highgrove Dr Covington, GA 30016 770-686-9332