Towards a Definition of Business Functions



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Towards a Definition of Business Functions Peter Bøegh Nielsen Statistics Denmark UNSD/ESCWA Regional Seminar on International Trade Statistics Amman, Jordan June 12-14, 2012

Method and Approach used Unbundling of the total activity of enterprises into tasks constituting the necessary inputs for final output, including production (core) and supporting functions Aggregation of the tasks performed within the enterprise to generic business functions measured by classification of the output (CPC) The level of detail is less aggregated than the activity code of the enterprise (NACE) but more aggregated than the product level (CPC)

Opening the black box of the enterprise.. INPUT ENTERPRISE OUTPUT $ LABOUR PRODUCTION GOODS TURNOVER

by introducing Business Functions Core business function: Production of final goods or services intended for the market/for third parties carried out by the enterprise and yielding income. Support business function: Support business functions (ancillary activities) are carried out in order to permit or facilitate production of goods or services intended for the market/for third parties by the enterprise. Distribution and logistics Marketing, sales and after sales services ICT services Administrative and management functions Engineering and related technical services Research & Development Other support functions 4

Definition of Business Functions by CPC (1) Annex 1 Classification of Business Functions and its CPC correspondence 1. Core business function Production of final goods or services intended for the market or third parties carried out by the enterprise and yielding income. The core business function equals in most cases the primary activity of the enterprise. It may also include other (secondary) activities if the enterprise considers these to comprise part of their core functions. 88 Manufacturing services on physical inputs owned by others 854 Packaging services 87 Maintenance, repair and installation (except construction) services 89 Other manufacturing services; publishing, printing and reproduction services; materials recovery services 2. Support business functions Support business functions (ancillary activities) are carried out in order to permit or facilitate production of goods or services intended for the market or third parties by the enterprise. The outputs of the support business functions are not themselves intended directly for the market or third parties. The support business functions are in the survey divided into: a. Distribution and logistics This support function consists of transportation activities, warehousing and order processing functions.

Definition of Business Functions by CPC (2) 61 Wholesale trade services 62 Retail trade services 65 Freight transport services 671 Cargo handling services 672 Storage and warehousing services 6791 Freight transport agency services and other freight transport services 68 Postal and courier services a. Marketing, sales and after sales services including help desks and call centers This support function consists of market research, advertising, direct marketing services (telemarketing), exhibitions, fairs and other marketing or sales services. Also including callcentre services and after sales services such as help-desks and other customer supports services. 83114 Marketing management consulting services 836 Advertising services and provision of advertising space or time 837 Market research and public opinion polling services 83812 Advertising and related photography services 85931 Telephone call centre services 85962 Trade show assistance and organization services

Definition of Business Functions by CPC (3) a. ICT services This support function includes IT-services and telecommunication. IT services consist of hardware and software consultancy, customized software data processing and database services, maintenance and repair, web-hosting, other computer related and information services. Packaged software and hardware are excluded. 8313 Information technology (IT) consulting and support services 8314 Information technology (IT) design and development services 8315 Hosting and information technology (IT) infrastructure provisioning services 8316 IT infrastructure and network management services 841 Telephony and other telecommunications services 842 Internet telecommunications services b. Administrative and management functions This support function includes legal services, accounting, book-keeping and auditing, business management and consultancy, HR management (e.g. training and education, staff recruitment, provision of temporary personnel, payroll management, health and medical services), corporate financial and insurance services. Procurement functions are included as well.

Definition of Business Functions by CPC (4) 82 Legal and accounting services 8311 Management consulting and management services (excl 83114) 8312 Business consulting services 8319 Other management services, except construction project management services 8592 Collection agency services 8594 Combined office administrative services 8595 Specialized office support services a. Engineering and related technical services This support function includes engineering and related technical consultancy, technical testing, analysis and certification. Design services are included as well. 833 Engineering services 8391 Specialty design services b. Research & Development This support function includes intramural research and experimental development. 81 Research and development services

Value Chain by Business Functions and type of supplier Affiliates External Suppliers Materials Procurement Components Research and Development (Insourcing) Research and Development Production Intermediate goods (insourcing) Production ICT Support services Production Intermediate goods (outsourcing) Sales Market exchange Internal process Finished products

European Survey on International Sourcing Figure 1 International sourcing. Share of enterprises with 100 or more employees with international sourcing 2001 2006 or plans 2007-2009.

What functions are enterprises sourcing? Table 1 Business functions sourced internationally by manufacturing enterprises in Northern European countries, 2001-2006. Share of enterprises carrying out international sourcing. Per cent Denmark Finland Netherlands Norway Core business function 70 71 73 60 Distribution...................... 20....... 21 17 13 Marketing & sales................ 12....... 23 15 13 ICT services..................... 17....... 21 25 12 Administration.................... 9...... 14 19 11 Engineering.................... 22....... 11 7 17 R& D........................... 14..... 10 15 7 Other functions................... 5...... 2 2 20 Note: Enterprises with 50 or more employees except for the Netherlands covering 100 or more employees.

To which destinations do European enterprises source? (1) Figure 2 Destinations for international sourcing. Core functions

To which destinations do European enterprises source? (2) Figure 3 Destinations for international sourcing. Support functions

Use of Business Functions can detect sourcing of R&D Figure 4.2 Enterprises sourcing R&D functions and engineering functions, share of enterprises sourcing internationally (%)

Impact on employment by type of Business Function Table 4.3 Development in total employment. Broken down by type of function sourced. Denmark 2000-2007 Core and Core and Core and Core Support Support Core Support Support Core Support Support functions functions functions No IS functions functions functions No IS functions functions functions No IS 2000 = 100 All enterprises Manufacturing Services 2000 100 100 100 100 100 100 100 100 100 100 100 100 2001 94 112 98 103 95 105 100 103 124 158 94 103 2002 85 101 108 105 85 106 108 102 152 122 112 100 2003 92 97 104 103 89 101 106 102 179 119 111 105 2004 91 100 106 105 87 109 108 103 184 138 106 114 2005 91 101 108 111 88 107 115 109 180 124 109 128 2006 96 101 118 119 92 106 119 119 196 107 112 129 2007 93 102 108 125 86 98 106 122 216 102 116 140

Challenges To identify Business Functions for statistical data collection which can be understood and recognized by the respondents To establish an exhaustive list of Business Functions covering all market activities To define an international harmonised classification

Proposed new list of Business Functions Procurement Distribution and logistics Marketing and sales After sales services ICT services Finance and accounting Other Administrative and management functions Engineering and related technical services Research & Development Facility management

The Road ahead A revised list of Business Functions The list will be used in the new survey on Global value Chains and International Sourcing in Spring 2012 A first methodological feedback will be presented at an planned workshop on globalization in Copenhagen, Denmark Autumn 2012 A final methodological report will be available early 2013

Thank you for your attention! If any questions, you are most welcome to contact: Peter Bøegh Nielsen, Statistics Denmark pbn@dst.dk