UNIVERSIDAD EAN FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES INGLÉS DE NEGOCIOS BÁSICO La versión imprimible considera solo una parte del módulo; por lo tanto, es indispensable revisar cuidadosamente el ambiente interactivo. NOMBRE DEL AUTOR DANIEL ALEJANDRO MÁRQUEZ GUZMÁN BOGOTÁ MARZO 2014 Página 1 de 10
Guide No. 1. Entering into the business world Time to accomplish the task: weeks 1-3 Specific competencies By the end of this study guide, you will be able to: Get familiar with business vocabulary and basic grammatical structures. Become acquainted with international marketing-related vocabulary and expressions by developing reading and listening activities. Discuss about current work conditions. Write emails comprising paragraphs with proper structures. Identify the strategies companies use to work across cultures by taking into account communication styles, the ways of doing business internationally, and team working matters.. Guiding questions Verifique sus conocimientos previos, responda las siguientes preguntas de manera individual y reflexiva. Al finalizar la guía retómelas para verificar la apropiación de los aprendizajes adquiridos. Este ejercicio no es evaluable, ni se debe enviar al tutor. Which strategies should businesspeople take into consideration when introducing themselves for first time? What do people expect from their work place? How are busy and quiet times in Colombian companies? Página 2 de 10
Which leisure activities can be implemented when hosting foreign businesspeople? Which are the most common problems businesspeople face at work? Material de estudio Essential reading Cotton, D., Falvey, D. & Kent, S. (2012). Elementary MARKET LEADER. Business English Course Book. Third edition. Pearson: England. Cotton, D., Falvey, D. & Kent, S. (2012). Elementary MARKET LEADER. Business English DVD-Rom. Third edition. England, Longman. Online course Tellmemore Supplementary material Accenture (2012). The Essential Skills Series - Problem solving through creativity. Retrieved from: http://www.youtube.com/watch?v=6svuo2dgcuk Breaking News English (2004-2013). Retrieved from: http://www.breakingnewsenglish.com/ Measom, C. (2013). How to Make a Good Verbal Business Introduction. Retrieved from: http://smallbusiness.chron.com/make-good-verbal-business-introduction- 24556.html Wellnesslawyer (2013). Rethinking Work-Life Balance. Retrieved from: http://www.youtube.com/watch?v=f3mohm05yxs Página 3 de 10
Learning purpose Guide By the end of this study guide you will be able to introduce yourself, talk about your company, and solve basic problems taking place in your job. All these issues will be studied by applying different strategies and skills in the communicative competencies -reading, listening, writing, and speaking. Activity 1 - Vocabulary and Grammar Get familiar with business vocabulary and basic grammatical structures. Activity 2 - Reading and listening Become acquainted with international marketing-related vocabulary and expressions by developing reading and listening activities. Activity 3 - Speaking and Writing Discuss about current work conditions. Write emails comprising paragraphs with proper structures. Activity 4 - Final project (Stage 1) Identify the strategies companies use to work across cultures by taking into account communication styles, the ways of doing business internationally, and team working matters. Deliverable work Autonomous work to be uploaded to the virtual portfolio. Exercises from the Market Leader book. Página 4 de 10
Questions properly answered upon watching a video on introductions. Audio recording. Email. Creative blog comprising the background of the company subject to study in this final project. Quality criteria Activity 1 1. Assessment by the tutor when grading activities according to the rubrics used for portfolios. 2. Assessment by a classmate when grading activities according to the rubrics used for portfolios. Activity 2 1. Assessment by the tutor on proper reading understanding. 2. Assessment by the tutor on proper listening understanding. Activity 3 1. Assessment by the tutor on proper speaking skills. 2. Assessment by the tutor on proper writing skills. Activity 4 Feedback from your tutor. Página 5 de 10
Activities Activity 1 1.1 Vocabulary 1.1.1 Develop the activities proposed in Tell me more for this section. Go to http://www.tellmemorecampus.com/ 1.1.2 Open your Market Leader book on page 7 and develop exercise A on nationalities (use track 1.7 in your CD to verify your answers). 1.1.3 Now open your Market Leader book on page 15 and develop exercises A to G on days, months and dates. 1.1.4 On page 18 of your Market Leader book, develop exercises A and B on leisure activities. 1.1.5 Develop exercises A and C on pages 22 and 23 of your Market Leader book with the purpose of getting familiar with the use of too and enough. 1.1.6 Go over learning object 1: crossword and develop the crossword. 1.2 Grammar 1.2.1 Develop the activities proposed in Tell me more for this section. Go to http://www.tellmemorecampus.com/ 1.2.2 Open your Market Leader book on pages 10 and 11: Develop exercises A to F of Language Focus 1, and A to C of Language Focus 2. 1.2.3 Now go over exercises A to B on page 17 of your Market Leader book about present simple. 1.2.4 Develop exercises A to E on page 19 of your Market Leader book about how to use expressions of frequency. 1.2.5 Complete exercises A to E on page 25 and A to B on page 26 of your Market Leader book. Página 6 de 10
Recommendation: do not forget to organize a virtual meeting with one of your classmates when necessary. Means of sending assignment: Virtual portfolio: all the exercises properly corrected. Activity 2 1.1 Reading 1.1.1 Read article From small town to global leader on page 9 of your Market Leader book and develop exercises A to B. 1.1.2 Open your Market Leader book on page 16, read article Business diary: Eugene Kaspersky, and develop exercises A to E. Send these exercises in the Word file corresponding to Study Guide 1. DO NOT take photos of the pages and paste them on the Word file; you have to type these exercises (including the instructions). 1.1.3 Develop exercises A to E on page 24 of your Market Leader book. 1.2 Listening 1.2.1 Go over Learning Object 2 to get familiar with common structures of the simple present tense and then be able to talk about a common business daily routine. Now you can try a similar dialogue with a classmate. 1.2.2 Open your Market Leader book on page 8 and develop exercises A to B on listening. 1.2.3 Go to page 18 of your Market Leader book and develop exercises A to E on listening. 1.2.4 Develop exercises A to C on page 23 of your Market Leader book. 1.2.5 Check your answers by reading the audio scripts on pages 158, 159 and 160. 1.2.6 Open this video http://www.youtube.com/watch?v=c0eu8oq-cfq and answer the questions as follows in the Word file to be delivered: Página 7 de 10
Write at least three different greetings Anna uses to say hello to her friends. Where is Mr. Cho from? What is Mr. Méndez profession? Why is the Japanese girl travelling? What time does the class suppose to start? Who is the first person the Japanese girl talks to when she gets inside the room? Why is the brown-skin woman mad at Sam? Means of sending assignment Word file: reading exercise, and answers of exercise 7 of the listening part. Virtual portfolio: all the exercises properly corrected. Activity 3 3.1 Speaking and writing 3.1.1 Meet a classmate online and go over case study 1 on page 13 of your Market Leader book. Then develop tasks 1, 2 and 3. 3.1.2 Develop exercise C on page 17 of your Market Leader book. 3.1.3 Open your Market Leader book on page 21 and read case study 2. Meet a classmate and record the interview between a member of the Human Resource Department and an employee (tasks 1 and 2). Use http://vocaroo.com/ or http://online-voice-recorder.com/es/ to record the interview, and then paste the link on the Word file to be delivered indicating the names of both team members. 3.1.4 After recording your interview, send the link to another group. 3.1.5 Go over Learning Object 3 and get familiar with the way of writing a good paragraph. Now try to write one about anything you like! Página 8 de 10
3.1.6 Based on the recording you have received, develop the writing activity on page 21: Write a formal email (not exceeding one page long) to Human Resources and report what the employee (of the recording you have received) has expressed during the interview. Take into account: What he/she likes about his/her job?. What he/she does not like about his/her job?. What he/she wants to change in the company? 3.1.7 Include this writing activity in your Word file to be delivered. Please do not paste texts as images (type them). Recommendation: all the instructions to write a formal email are on page 126 of your Market Leader book. Means of sending assignment Word file: link comprising the interview properly recorded, and the formal email. Virtual portfolio: all the exercises properly corrected. Activity 4 4.1 Final project (Stage 1) 4.1.1 Work in groups of 3 or 4 people. 4.1.2 Choose one of the options as follows: Option 1: choose a Colombian company exporting any product to the United States or Canada. Option 2: choose an international company (English speaking country) which had introduced a product or a service to Colombia. 4.1.3 After having chosen the company, send an email to your tutor and classmates telling them the name of the company you will be working in. You cannot work with another team s company. Página 9 de 10
4.1.4 Complete the following information: Members of the group. Option chosen. Company background (history including the facts when the company entered into the foreign market). Recommendation: use any collaborative and interactive tool to present this information (time lines, prezi, graphs, inphographics, etc.). 4.1.5 Create a blog, include the information above in such blog, and paste the link of your blog in the Word file. 4.1.6 In the face to face session, you and your group will deliver a 30-40 minute formal oral presentation. Although you will be allowed to use support material for this presentation (your blog), you will not be allowed to read all the information. Means of sending assignment Word file: link to access the blog. Rúbrica de la guía Al finalizar las actividades, ubíquela y diligénciela en el ambiente virtual de aprendizaje Página 10 de 10