BALD EAGLE SERVICES BUSINESS PLAN Data Recovery Services for Victims of Natural Disasters By John Lewis Delgado Josevin Moozhayil John Thomas 1
TABLE OF CONTENTS 1. Executive Summary 04 1.1 Objectives 04 1.2 Mission 04 1.3 Keys to Success 04 2. Company Summary 05 2.1 Company Ownership 05 2.2 Company History 05 2.3 Company Locations and Facilities 05 3. Service 06 3.1 Service Description 06 3.2 Competitive Description 06 3.3 Sales (Marketing) Literature 07 3.4 Sourcing 07 3.5 Technology 07 3.6 Future Products 08 4. Market Analysis 09 4.1 Market Segmentation 09 4.2 Target Market 09 4.2.1 Market Needs 09 4.2.2 Market Growth 10 4.3 Industry Analysis 10 4.3.1 Strengths 10 4.3.2 Weakness 10 5. Strategy and Implementation 11 5.1 Strategy Pyramids 11 5.2 Value Proposition 12 5.3 Promotion Strategy 12 5.4 Sales Strategy 12 5.4.1 Sales Forecast 12 6. Management Summary 13 6.1 Organizational Structure 13 6.2 Management Team 13 6.3 Management Team Gaps 14 7. Financial Plan 15 7.1 Important Assumptions 15 2
7.2 Key Financial Indicators 15 7.3 Breakeven Analysis 16 7.4 Projected Profit and Loss 17 7.5 Projected Cash Flow 17 7.6 Long- Term Plan 18 3
EXCUTIVE SUMMARY OBJECTIVE We as an organization take pride in being able to help our clients recover data in their time of need. We understand the gravity of losing critical data and offer services such as data recovery, hard drive repair and system restore services. In keeping with our belief that technology is a tool to help mankind, we as an organization have decided to offer our expertise in data recovery for free to victims that are affected by natural disasters. Our goal is to get those affected by Mother Nature one step closer towards getting back their normal lives. In this day and age, loss of data can be costly. From important financial documents to priceless memories stored in the form of pictures to important work documents or coursework, these data once lost can only be retrieved with the help of technicians that have a particular type of skillset. Our plan is to target areas affected by natural disasters, and send a team of technicians to provide the necessary data recovery services to the victims. MISSION We believe technology is a tool to help mankind and we are in the business of helping individuals recover data that has been lost due to some unfortunate circumstances. We bring together a talented group of folks that are passionate, dedicated and collaborative to give our clients an honest and hassle free service. KEYS TO SUCCESS - Quick assembly and transportation of teams and equipment to disaster site. - Establishment of a home base on site and access to facilities for storage of damaged hardware. - Effective communication to victims about services provided. - Game plan to accommodate high traffic with scarce resources. 4
COMPANY SUMMARY COMPANY OWNERSHIP Bald Eagle Services was founded by University of North Texas students to service the local Denton area. The founding members are John Lewis Delgado, Josevin Moozhayil and John Thomas. COMPANY HISTORY Our company initially started servicing clients in Denton and then quickly expanded by offering services to the DFW metroplex. Soon it moved nationwide with clients outside of Texas being able to mail in their defective and damaged hardware to our central facility. Our most recent undertaking is the data recovery service we provide for victims of natural disasters. COMPANY LOCATION AND FACILITIES Our primary facility is located in Denton, Texas. We have two smaller facilities located in Arlington and Plano. We also have an online presence, through which our clients can contact us and send us their defective hardware to any one of our three locations. 5
SERVICE ABOUT OUR SERVICE The introduction of our latest service brings our expertise in data recovery to the aid of victims who have been affected by natural disasters. The service will be administered by a team of five technicians who will be chosen based on their unique set of skills as it pertains to data recovery and hardware repair. The team after formation will fly out to the affected area and will join the local Disaster Response effort. Following that, the team will set up home base and the technical infrastructure needed to support the data recovery services. The team will effectively communicate with the Disaster Response team and through the local community about the services it provides. Our services include data recovery for hard drives, memory cards and all forms of external media that have been damaged by fire, water or lightning. We offer recovery options for drives, card and storage media that are physically damaged, provided that it s not obliterated beyond recognition. Our technicians can also retrieve data from chips used in various storage media. Depending on the size of the data retrieved during the recovery process the data may be placed on a flash drive and given to the client or uploaded to our cloud with access credentials created by the client. COMPETITIVE DESCRIPTION We have many competitors of various sizes vying for our clients and offering similar services. The biggest competition includes Best Buy s Geek Squad, Fry s Electronics and ACE Data Recovery Services. We also face a slew of competition from smaller data recovery businesses. While we compete to maintain our market share and keep our clients, in times of natural disasters we believe in coming together and putting forward an organized effort for the benefit of the victims affected. So it is our policy not to compete with our competitors in disaster stricken areas to provide free services, on the other hand we encourage our competitors 6
to join us in making the victims journey back to their normal lives one step shorter. SALES (MARKETING) LITERATURE To promote and communicate our services in and around the disaster affected areas, we will be relying heavily on social media and peer to peer communication. Communication on social media will be done through our Facebook and Twitter pages. Information regarding the services we provide, our location at the disaster affected region and information on how to send a damaged component to one of our locations in DFW will be available on these pages. The pages will also be used to answer FAQ s regarding our data recovery services and to gauge alternative ways to enhance our services through client feedback. Peer to Peer communications will be conducted on site in the disaster affected region by passing out fliers which contains information on our services, our onsite location, and information to contact us. SOURCING The primary means of funding our service geared towards the victims of natural disaster is through donations. We will also contribute a small amount of funds from our business revenue towards the service. Donations can be sent to our main facility located in Denton, Texas. Donating can also be carried out online through our website using a credit card. We expect to receive about $40,000 in donations during our first year, enough capital to fund our service, technical hardware and travel expenses for two disaster events. TECHNOLOGY We use cutting edge hardware and software to recover data from damaged and defective storage media. We also use leading proprietary tools that can read around the damaged area. Our company website, used for communication, dissemination of information about our services, and to accept payments and donations, is created with the 7
utilization of the latest web technology. We use the ASP.NET framework along with C Sharp to create a robust and modern website that is very simple to use. Clients can check the progress of the recovery of their devices by creating an account on our website. Electronic payments are also possible through our website for payments and donations. FUTURE PRODUCTS This being our first foray into providing a free data recovery service for victims of natural disaster, we anticipate in the future rolling out different services and products that will help victims communicate in the wake of a disaster. One of the services we would like to provide are temporary phones through which they can communicate to their loved ones and reach necessary services. 8
MARKET ANALYSIS MARKET SEGMENTATION The goal of Bald Eagle Services is to assist all disaster relief victims by recovering lost data and information. Bald Eagle Services serves victims across the Dallas- Fort Worth regions, and in due time will serve victims across the United States. Bald Eagle Services understands the hardship relief victims going and how difficult those times can be. For that reason we just want to assist the victims to make their lives a litter easier without them having to spend anymore. We pride ourselves on being able to be anywhere in the nation when disaster strikes and being able to help victims as soon as disaster strikes TARGET MARKET We re in business not only to generate revenue, but also to help the victims of natural disasters. Anyone who has lost information due to a natural disaster is our target market. Over 30,000 homes were destroyed in 2013 due to natural disaster. With a majority of single families homes owning computers, a lot of data needs to be backed up or recovered. MARKET NEEDS Bald Eagle Services knows that once families are affected with a natural disaster, backing up data from their computers is not the number one priority. However, once families get back on their feet and are able to get back to their daily lives, they re going to need their devices to work efficiently. Our organization needs a lot of support from regular citizens and companies to volunteer help and make donations so we can do our jobs. We will need a lot of materials like computer cables, power cables, USB, and hard drives. Nobody knows when disasters are going to strike so when it does we are going to need as much as help we can get from volunteers in order to help all the victims in need in a timely manner. 9
MARKET GROWTH As technology grows and advances, there will be a continuous growth in our organization. We live in a day and age where having a computer is becoming a necessity rather than a luxury. So as more people and companies start to switch over to technological advancements, there will definitely be a need for Bald Eagle services to back up data incase of a disaster. INDUSTRY ANALYSIS In our line of charity, Bald Eagle services will not have competitors. During a disaster relief we need as many organizations to get involved to get the victims back on their feet. In fact, we encourage other organizations to collaborate with each other so we can provide the victims with the best service possible. Even though no profits are earned we do need money and sponsorships to support these victims. We accept all amounts of donations and guarantee 100% of donations go to disaster relief victims. Strengths - We are a nation wide service able to assist victims from any state. Victims can also ship their products to us, which we will then recover data and ship back. Weaknesses - Because we are devoting time and energy to aid victims at no cost, having the finances to help all the victims can be very challenging at times. 10
STRATERGY AND IMPLEMENTATION STRATERGY PYRAMID Helping Victims Receiving Donations Creating Awareness 11
VALUE PROPOSITION Bald Eagle Service s main goal is to provide data recovery and system repair when disaster strikes. There are many organizations that provide data recovery, however, Bald Eagle Service provides these victims our services for no charge. With the donations and sponsorships we receive from a variety of people and companies, Bald Eagle Services will provide a premium service to all its victims and continue to grow to be able to assist more victims. PROMOTION STRATERGY Social Media, website, and word- of- mouth will be our main promotion strategy. By posting on a variety of social networks like Facebook, Instagram, and Twitter. We will have videos and flyers posted showing what we do and how you can contact us. We will also have a website people can go to, to make donations with a variety of payment options and also sign up for volunteering. SALES STRATERGY Bald Eagle services will conduct a normal business operation for profit. In addition, we will use our expertise to aid victims of disasters as a charity for our business we operate. All our finances from donations will go to helping disaster relief victims. SALES FORCAST FORECAST 1 ST YEAR 2 ND YEAR 3 RD YEAR Number of Donors 10000 15000 20000 Average Donation amount $20 $20 $20 Total 200,000 300,000 400,000 12
MANAGEMENT SUMMARY ORGANIZATIONAL STRUCTURE AND MANAGEMENT TEAM John Thomas, Josevin Moozhayil, and John Lewis Delgado formed Bald Eagle Services in 2014. The organization is on the rise and continues to grow in the number of personnel employed. Each of the founding partners currently serves in an executive position for the Bald Eagle Services today. All three partners have a particular area of expertise that they bring to the table to drive a successful business operation. John Thomas, CEO - John Thomas serves as the Chief Executive Officer of Bald Eagle Services. He brings years of leadership and management experience to the organization from which he has gained throughout his career. John will be graduating with honors in Business Computer Information Systems and will be advancing his education with a graduate degree in Strategic Management. John possesses strong analytical skills and best understands the needs of the client, making him a great fit as CEO. He will be responsible for our day- to- day decision- making and will lead us in the right direction to meet our short- term and long- term goals. Josevin Moozhayil, CIO - Josevin Moozhayil serves as our Chief Information Officer at Bald Eagle Services. Josevin brings a strong foundation in web design, software engineering, digital marketing/advertising, and business economics to our organization. He is proficient in languages such as Java, SQL, PHP, HTML, JavaScript and more. Josevin will lead, build and implement our business- aligned IT strategies set forth by the CEO. A veteran of Information Technology, Josevin will drive our IT division and make the best assessments to fulfill our technology needs. Josevin s extensive knowledge in e- commerce and enterprise architecture will enable him to effectively lead our IT division to drive business growth. 13
John Lewis Delgado, CFO - John Lewis Delgado serves as the Chief Financial Officer at Bald Eagle Services. Lewis has an integrated and comprehensive understanding of finance and marketing and will be responsible for managing the financial risks of the organization and all other financial decision- making for Bald Eagle Services. Lewis will be graduating with a dual degree in Business Computer Information Systems and Finance. Lewis possesses 7 years of banking and finance experience and best understands the significance in financial budgeting and reporting in order to align with the goals and objectives set by the Chief Executive Officer. MANAGEMENT TEAM GAPS Bald Eagle Services is continuing to grow as an organization, however, we are currently under staffed. As we show the need for growth, we plan to continue hiring new, experienced employees to help move the company forward and expand our services. We plan to acquire new talent with the growth and development of Bald Eagle Services. 14
FINANCIAL PLAN IMPORTANT ASSUMPTIONS - Bald Eagle Services operates a for- profit business, though we will be offering our data recovery and damage services for those affected by disasters for free. - Those who have been involved in such disasters can either come to us for service or we can go to their location. That is, those who have had their PCs, laptops, and electronics corrupted or damaged can either come to our stores or ship their computers and electronics to us, or we can go to their location in the event of a major disaster to more conveniently aid them. - Bald Eagle Services operates a normal business, generating profit for those who are needing upgrades and damage recovery for general consumers. We will provide similar services as charity for victims of affected by disasters but at no charge. - It is critical that we differentiate those who are the consumers and those who are the victims. KEY FINANCIAL INDICATORS In order to succeed in our market, we must determine ways we can increase our profitability while aiming to lower our expenses. Our major costs will be split into two categories, which will be starting and annual. Our starting costs include our equipment needed, consisting of things such as handheld tools, phones, computers, cables, software, servers, routers and other office equipment. We will also include the down payments for our office rental. Our annual costs include salaries for the three partners and additional employees, energy and utilities expenses, office rent, advertising costs, and services for our internet and phones. With the growth of our company, we will better our ability to handle our expenses. This will come due to our business developing and our revenue and profit increasing in due time. Bald Eagle Services looks to 15
gain in popularity and awareness with the help of marketing and advertising, and by word- of- mouth. BREAKEVEN ANALYSIS Our fixed costs for the first year totals to $175,000. In order to breakeven during the first year, Bald Eagle Services will need to service a projected 875 units. Units will consist of computers, laptops, tablets, gadgets, and smartphones. Projections: Service Price Units Serviced Total Sales: Less: Employee Salaries Domain Service Costs Hosting E- commerce Maintenance Office Equipment Office Rent Advertisements Total Expenses: $200.00 875 $175,000.00 $135,000.00 $500.00 $500.00 $5,000.00 $5,000.00 $15,000.00 $14,000.00 $175,000.00 Our price for recovery and repairs are set at $200. Considering the size of Dallas- Fort Worth, with an estimated population of roughly 6,603,870, Bald Eagle Services will need to service a minimum of.013% of the DFW- area consumer computers and electronics in order to 16
breakeven. This figure appears to be attainable as this projection does not include those clients outside of Dallas- Fort Worth who will ship to us as our business expands. PROJECTED PROFIT The number of products we service will depend on whether we profit or lose money. We are projected to breakeven in our second year of business. In order to reach and maintain profitability, we must continue to service a minimum of 875 units. It is important to note that in our line of charity work, we will be seeking the help of skilled volunteers to save on employment costs. Below shows 4 scenarios of projections with given units to be serviced. Year 1 2 3 4 # Units Serviced 500 1000 1500 2000 Income from Sales $100,000.00 $200,000.00 $300,000.00 $400,000.00 Expenses $175,000.00 $175,000.00 $175,000.00 $175,000.00 Total - $75,000.00 $25,000.00 $125,000.00 $225,000.00 PROJECTED CASH FLOW During our initial year, our cash flows will generally consist of investment and operating cash flows to start up. As mentioned before, we project that we will not begin our profitability until year two. Most of our cash flow will be from purchases needed to operate business such as office equipment, employee salaries, domain service, e- commerce maintenance, utilities, and office rent. As for our investments of cash flow, these will consist of our equipment such as tools, systems, and software that enable us to conduct our services. Though we are offering our services as charity for victims of disasters, it is very important that we are able to profit from paying customers. This 17
is the only way we can survive as a business. Our initial investment required will be $30,000. This will allow us to start our design for our website and work towards the maintenance that come with it. Being on top of our website will be essential since it will be our main source of encounter for clients to see what we can offer them. LONG- TERM PLAN Starting off, our plan is to begin gaining business in the Denton area. We have hopes of expanding our services into further regions of the Dallas- Fort Worth metroplex such as Dallas, Plano, Frisco, Irving, Arlington, and McKinney. Once we are able to grow and gain more clients and workers to be employed, we look to further our expansion into bigger cities such as Austin, San Antonio, and Houston. We hope to find success and growth through the ability to offer our consumers a resolution for those who have damaged products or lost data. We will exhibit the best customer service and offer in- depth expertise on product resolution for our clients needs. We also believe we will stand out and be recognized for our willingness to help victims of disasters at no charge, which will in turn prompt customer loyalty and allow us to gain significant market share in due time. 18