Cloud Hosting. Quick Guide 7/30/ EarthLink. Trademarks are property of their respective owners. All rights reserved.

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2 2 Cloud Hosting Service Positioning INCREASE AGIILTY, REDUCE COMPLEXITY & COST Join the rapidly growing ranks of businesses taking advantage of the Cloud to deliver real business value. EarthLink Cloud Hosting service can reduce your IT operating costs by consolidating resources, simplifying IT complexity, and enables more flexible, agile service delivery through virtualization. Technical Features VMware 5.1 vcloud Director Control Panel N+1 architecture Redundant high availability firewall High Availability SAN storage data distributed across multiple drives/disks OS templates for Windows, Linux and Solaris Automatic failover Benefits Eliminate capital expenditures Reduce data center costs Easily scalable Engineering consultation Customized solutions Features Increase Agility Deliver and scale IT services flexibly create new fully compatible virtual machines in minutes Keep pace with your ever changing business requirements Accelerate IT application rollouts Reduce Complexity Maintain control and simplify operations and maintenance Application mobility between clouds based on open standards Built in availability, scalability and security Dramatically Reduce Costs Businesses running VMware typically save 50-70% on overall IT costs by consolidating their resources Reduce facilities, maintenance, power/cooling, and IT staff expenses Invest savings in business opportunities

3 3 EarthLink Cloud Hosting EarthLink s team of IT Solution Consultants are engaged in the consultation and design of every Cloud Hosting solution Every customer s Cloud Hosting solution is custom designed to meet their unique requirements and they can purchase only what they need EarthLink operates multiple highly secure data centers enabling customers to replicate their Cloud Hosting solution over the EarthLink network Target Customers Cloud Hosting Businesses that have growing computing needs and limited capital budgets. Businesses that require technology upgrades to new server replacements and limited capital budgets. Businesses that want to upgrade or consolidate data center facilities to meet growing computing demands. Businesses that recognize that virtualization and cloud computing offer significant cost savings opportunities, but need help in developing a plan on how best to take advantage of the Cloud. Businesses already utilizing VMware technology looking for compatible services to expand their virtual environment. Businesses seeking a high availability disaster recovery service, a full replication of their service in an EarthLink Data Center. Businesses that would prefer to focus their IT resources on core business initiatives as opposed to operating and maintaining network and infrastructure. Businesses requiring seasonal or temporary computing capacity or infrastructure that would rather not make the capital investments. Businesses looking to build a cloud computing environment for software development and testing purposes, that can be used internally and/or with third parties. Probing Questions Questions to ask and sample EarthLink responses: Q1. What are your current plans around virtualization and cloud computing? R1. Get the customers talking about their current cloud computing plans. If they don t have plans, emphasize how easy and relatively inexpensive it can be to use the Cloud for a variety of Cloud computing applications. Tell them that businesses running VMware typically save 50-70% on overall IT costs. This is because most servers dedicated to specific applications typically run at very low utilization rates and significant saving can be achieved by consolidating their computing resources. EarthLink has the expertise in Cloud Hosting to help our customers develop a plan to maximize the potential savings associated with cloud computing. Q2. Do you current have any Cloud initiatives in place? How are you currently deploying the Cloud in your environment? R2. If customers are using VMware infrastructure on-premises and/or off-site, then an EarthLink Solution will be fully compatible with their existing environment because EarthLink is a VMware vcloud powered service provider.

4 4 Q3. Do you have to replace or upgrade existing data center infrastructure? R3. Now might be the ideal time to take advantage of the Cloud. You can avoid capital expenditures by replacing and/or upgrading servers in the cloud instead of on-premises while maintaining complete control and reducing operating expenses. Q4. Do you have internal user groups that are already using or bursting into the public cloud computing services offered by Amazon or Google? R4. It s not uncommon for organizations to discover that pockets of internal users are already using public cloud computing and storage services. Use of these services is often less secure than most IT professionals would desire, and in fact might even be non-compliant with security regulations governing most businesses today. If cloud computing resources are required, a secure alternative exists with EarthLink Cloud Hosting, because EarthLink Data Centers are highly secure and staffed by certified security staff. We provide security monitoring 24/7/365 and provide immediate remediation from viruses and malicious intruders. Q5. Do you often have transient or temporary needs that are difficult to forecast? R5. EarthLink Cloud hosting is a customized solution that enables you to purchase only the capacity you need and then to scale quickly upwards or downwards based upon changing business needs. Choose how many CPUs you need and how much RAM, SAN storage, and backups SAN you need initially, and then you can scale on a real-time basis with the on-line Cloud Control Panel. Q6. Do you have predictive workloads that consume infrastructure for only a few weeks a month, but are important enough that you need to reserve resource capacity? R6. You design your own customized Cloud hosting configuration to meet your baseline requirements, and then scale periodically on a real-time basis with the on-line Cloud Control Panel. Q7. Have you been asked to consolidate datacenter locations and/or do you have applications that need infrastructure today but may be retired later? R7. Many of our customers have decide they d rather focus their IT engineering resources on business building initiatives, and not have IT staff consumed managing the network and infrastructure. With EarthLink Cloud services, they maintain complete control of their cloud based infrastructure without any of the day to day maintenance and without capital expense. They also have the agility to scale their computing resources on an as needed basis. Q8. Do you find yourself in need of IT infrastructure fast that can t be accommodated by your current IT infrastructure? R8. EarthLink Cloud Hosting is a highly scalable solution. Once we ve provisioned your initial configuration, you ll have access to an on-line control panel that enables near real-time expansion of computing resources that can later be scaled down again once the need subsides. Q9. Are you sold on using VMware virtualization technology and are seeking ways to expand into the cloud and reduce risk by being compatible with your on-premises VMware infrastructure?

5 5 R9. EarthLink is a VMware vcloud powered service provider and if you re running VMware infrastructure onpremises and/or off-site, then an EarthLink Solution will be fully compatible within your existing environment because of the open standards used by VMware. Q10. Do you need a high availability Disaster Recovery solution? R10. Replicate your server and applications in a secure EarthLink Cloud Hosting environment and avoid being taken down by human error, an onsite incident or Mother Nature. Q11. Do you need an application development platform or test environment? R11. You can build a cloud computing environment for software development and testing purposes that can be used internally and/or shared with third parties partners and customers. No capital expenditures or IT staff maintenance required. Configurations There are no standard configurations for a Cloud Hosting solution: Based on customer s needs, the ITSC makes recommendations on the following attributes: CPUs: minimum of 1 CPU, more as required RAM: recommended minimum of 2 GB, more as required SAN Storage: recommended minimum of 40 GB, more as required Backup SAN Storage: recommended minimum 150% of SAN Storage Example Configurations, Applications Sample Configurations: Small Medium Large CPUs 1 CPU 1 CPU 2 CPU RAM 2 GB 6 GB 12 GB SAN Storage 50 GB 100 GB 250 GB Backup SAN 75 GB 150 GB 375 GB Small suitable for an Active Directory Server, small file/print server, etc. 1 CPU, 2 Gig RAM, 50Gig SAN Disk storage, 75 Gig Backup Medium suitable for a small-mid SQL DB, Exchange , a few Remote Desktop Sessions, Most small-to-medium business applications, etc. 1 CPU, 6 Gig RAM, 100Gig SAN Disk storage, 150 Gig Backup Large suitable for medium to large SQL DB s, multiple concurrent remote Desktops, large Exchange server, most any standard business application. 2 CPU, 12 Gig RAM, 250Gig SAN Disk storage, 375 Gig Backup

6 6 Targeting by the C-Level Challenge C-Level Challenges Cloud Hosting - Key value proposition CEO CIO Protect the brand image. Applications to increase productivity Increase security Business Continuity Improved customer/end user experience Cloud based applications for all locations Business continuity protection CTO/VP Store Ops Bandwidth to power new technology to improve customer experience and employee productivity Improved customer/end user experience CFO CSO Minimize CAPEX & OPEX Increase security No CAPEX Fully managed reduced burden of management Cloud based firewall to protect applications and locations Intrusion Detection & Prevention (IPS) included Security patches and upgrades to keep you current CMO Improve customer experience Build Brand loyalty Cloud applications can improve the customer experience and build brand loyalty Increase speed to market with rapid scalability EarthLink is a better choice than these competitors based on the capabilities above plus: Only EarthLink provides Intrusion Detection & Prevention (IPS) as part of the standard offer at no additional charge. EarthLink is a better choice than Rackspace because: Rackspace uses local disk, no SANs for storage. EarthLink is a better choice than SoftLayer because: SoftLayer only offers managed services a la carte, no predefined service levels or pricing. EarthLink is a better choice than Intermedia because: Intermedia offers only Basic monitoring; no advanced packages unless installed and managed by the customer. EarthLink is a better choice than Amazon because: Amazon bills by the hour so there is no defined pricing, resulting in surprises with charges and usage fees each month. Amazon has no managed services. EarthLink is a better choice than Google Cloud because: Google has no windows cloud option, and no managed services. EarthLink is a better choice than MS Azure because: MS Azure has very expensive support options ($300 for 3 phone calls per month, and $1000 for unlimited calls.)

7 7 Differentiators EarthLink provides Intrusion Detection & Prevention (IPS) as part of the standard offer at no additional charge EarthLink s IT Solution Consultants can assist in the design of your customer s Cloud Hosting solution Your customer s EarthLink Cloud Hosting solution is custom designed EarthLink operates multiple highly secure data centers enabling customers to replicate their Cloud Hosting solution over the EarthLink network Fully managed Cloud Hosting options to remove that burden EarthLink MPLS network provides secure and private connectivity for all your customer s locations Secure Remote Access to provide connectivity to mobile and remote users Managed Security of private cloud with 24x7 monitoring to meet industry compliance requirements Built on a VMware 5.1 platform for maximum compatibility with your virtualization platform Competitive Benefits EarthLink Rackspace SoftLayer Intermedia Amazon Google Cloud MS Azure SSAE 16, SOC 2 VMware Platform Free Cloud Consulting Customized Design Intrusion Detection & Prevention Included Fully Managed Options Fully Managed Security Private MPLS Network

8 8 Service Positioning Managed Cloud Hosting Focus on Your Core Business Let EarthLink manage your hardware, OS and IT infrastructure With businesses increasingly dependent on technology and the cloud for running their businesses, secure and uninterrupted access to applications and data is critical. But IT staff can quickly become overwhelmed with support requests, impacting resolution times and reducing their focus on core initiatives. EarthLink Business provides an array of support services that reduce the burden of day-to-day maintenance while ensuring secure, reliable access to mission critical applications. Our Bronze level of management is what s automatically included in your server plans. You can gain increased levels of support by choosing to upgrade your services to the Silver, Gold or Platinum support packages. Opt for 24x7x35 emergency assistance and basic monitoring or lean on our team for more advanced tasks like OS installations, systems patches and reloads. Our managed services take a greater and greater burden off your IT team in running and supporting your servers and operating system, and offer increasing levels of security and reliability. Features Managed Cloud Hosting Managed Cloud Hosting supports: Cloud Hosting Certified server engineers and IT staff Support for hardware, software, operating systems and IT infrastructure 24/7/365 monitoring and assistance Four levels of service based on business needs Benefits Managed Cloud Hosting Improve security and reliability by staying current with patches and upgrades Reduce downtime with continuous monitoring and automated failover/recovery Refocus IT staff on strategic initiatives by offloading the hassles of day-to-day support

9 9 Configurations Managed Cloud Hosting Bronze Silver Gold Platinum Network Support Yes Yes Yes Yes Power Support Yes Yes Yes Yes Hardware Support Yes Yes Yes Yes Server Reboot 1 Unlimited Unlimited Unlimited 24/7 Emergency Support Yes Yes Yes Basic Monitoring (Ping) Yes Yes Yes Advanced Monitoring Yes Yes OS Installation Yes Yes OS Patches and Security Yes Yes Updates Antivirus Services Yes Yes Operating System Reloads Yes Yes Backup Management Yes Yes Yes Yes Restore Security Assessment Exchange Administration Available* Available* Monthly Pricing Included $50 mo. $100 mo. $150 mo. Managed Cloud Hosting Network Support All Datacenter networking infrastructure is fully redundant. Network traffic is monitored in our datacenter 24/7 to ensure 100% uptime of network connectivity, and to detect any issues such as traffic spikes, latency issues, speed issues, etc. Network support does not include firewall management or support. Power Support With multiple active utility feeds, and fully redundant UPS and power generation, we provide you with 100% uptime of power to your physical /virtual environment. Hardware Support Routine hardware maintenance, the addition of hardware components, and hardware break/fix support. This includes, but is not limited to the replacement and or addition of, memory, hard drives, power supplies, peripherals,

10 10 network cards, etc. Server Reboot Soft or hard reboots can be performed per customer s request. For Bronze level, additional reboots are possible at $25 per request. Dedicated KVM devices are available at an additional cost. 24/7 Emergency Support Support techs are available 24/7 to address critical issues causing interruption in service. Support of the following components is included: Network, power, hardware, and operating system. Additional support for applications and services are part of a custom agreement. Basic Monitoring (Ping) Monitoring of end point devices, via up/down connectivity check (ping). Upon three failed pings within a 3 minute period, a technician will investigate the issue, and then work to resolution, contacting the client when involvement is required. Advanced Monitoring Disk, CPU, and memory monitoring Upon a down state or a predetermined threshold, a tech will investigate the issues, then work to resolution, contacting the client when involvement is required. Content Monitoring where applicable Monitor up to five web pages for a valid http response and specific content string. Service monitoring Monitor the up time of specified OS services. Port Monitoring Monitor the response from customer specified ports (http, https, smtp, etc). OS Installation Includes OS installation and basic setup of roles and features, setup of local administrative users, installation of standard Web Server platforms (IIS/Apache, FTP, SMTP), and the install of My SQL or Microsoft SQL server if license is included in services. Additional support for advanced installation/configuration of additional services or software is part of a custom agreement. Operating System Patches and Security Updates Patching will occur monthly, on a regular scheduled day at 3:00am. All critical and recommended patches available will be automatically applied. Testing of application compatibility prior to patching is not included. Client exclusion from a scheduled patch day is available upon request with at least three (3) days notice, but servers must be patched quarterly at a minimum. Antivirus Includes setup and installation of Panda Security Cloud Based antivirus, automation of signature updates and quarterly reports. Self-managed service is available at customer s request, for an additional cost. Operating System Reloads A rebuild/reinstall of the Operating System on a physical server or virtual VM is available upon customer request. This includes only the rebuild of the OS. Data backup prior to a wipe and rebuild, and data restore after a system reload, is not included as part of the OS reload service. Database Backup and Restore Includes the setup and scheduling of local Database backups (SQL, My SQL, etc) and the restoration of databases from local or off-server backups. Limited to four (4) restores per month. Security Audit At customer s request, includes an annual review, based on best practices security standards document as well as a

11 11 basic vulnerability security scan. Results will be supplied to customer along with recommendations. Any changes selected by customer will be quoted separately and require a statement of work (SOW). Additional charges may apply. *Exchange Managed Services Add to your Platinum service level for an additional $150/month, service includes the installation and base configuration of a single server instance of Microsoft Exchange and the initial and ongoing user and distribution list creation is included with this service. Base configuration includes; the configuration of accepted domains, configuration of send and receive connectors, generation of CSR, installation of UC Certificate, configuration of services to use the certificate, testing of OWA, outlook anywhere and mail flow, and proper network configuration to allow smtp, https, and other services. More advanced configuration support for items outside of the above list is available at an additional cost.