SERIES MODULE TWO Bue Ce Dgl Sel-Serve: TOP-LINE REENUE T gude ed ree-pr ere degned elp buld opreenve bue e dgl el. In Module ere, e expled o vrul gen olu delver b deleg ll nd el volue ro dgl nnel. In Module To: Top-Le Revenue, e ou ro bo-le o vg nd expl o d ledg vrul gen exel delverg gl relevn, rgeed rkeg er boo le ver. CLL & EMIL DEFLECTION 1 2 TOP-LINE REENUE OICE OF THE CUSTOMER INSIGHT In odule, ll ee o vrul gen open revenue oppune, b delverg relevn, rgeed rkeg er loel en quere, elel ledg pure p le re erg brnd le. 201 InellRepe Se In. THE BUSINESS CSE FOR DIGITL SELF SERICE: TOP-LINE REENUE 1
rul : Drve Revenue Trgeed Oer Cuer re regl erg rul (oee lled vrul n) en ge proble olved nd que nered le. r e, rul re re engge ued ver el- envren. Wle vrul gen ve r g ol, d ledg vrul gen pl rul pvol role kg ed, rrve dgl nnel eekg oe pe, nd ovg pure p b delverg rkeg er re gl relevn gl quer. Fr nd eo, vrul gen u do n exepl job reolvg quer, b provdg n n ure ner d g. Wen eved, vrul gen eevel erned per ke er oureou nd elegn nner. Lke n good leper, be vrul gen ke er proe nurl, ele nd perel-ed oen en o reepve, edel er nerg que. n llurve exple rul gen proenl greeg e oe pge. nex pge be pre exple vrul gen elegnl nd prell preeng rkeg er gl relevn gl quer. 201 InellRepe Se In. THE BUSINESS CSE FOR DIGITL SELF SERICE: TOP-LINE REENUE 2
Nex Level: Me ro Me Cver INTENT RECOGNITION POWERS RELENT MRKETING OFFERS Tod, du no lger led o vg ro ll nd el volue redu. Ledg vrul gen olu no drve gog TOP-LINE vlue, er, gl-relevn rkeg er preel p--d, --oen ern. Belo e o ould ee en vrul gen gured leverge en reogn g-verg rkeg er. INTENT RECOGNITION TECHNOLOGY.M derve en que nd delver e rg ner nd/ k lr der que rg ner. RELENT OFFERS BOOST CONERSION be vrul gen delver relevn rkeg er rg lgde ner r que. T boo TOP-LINE revenue b ledg rd pure p, en ould ve e le ver er dg ner r que. CONERSION IMPROEMENT 10X InellRepe len, j N ern bnk, eured 10X ver proveen er rodug relevn rkeg er lke r vrul gen olu. 201 InellRepe Se In. THE BUSINESS CSE FOR DIGITL SELF SERICE: TOP-LINE REENUE
Top-Le Geg Perpeve Revenue Upl Oppun ro Relevn Co Mrkeg : Oer CLCULTING UNDERSTNDING MONTHLY REENUE ND LEKGE NNUL FROM REENUES FILED FROM WEBSITE OFFERS ISITS In r belo, e o o ue er eure ll e ( l ll volue) ollo rl bk unoverg lo revenue oppune ge e. B delverg rgeed rkeg er, d ledg vrul gen elp opne eve oeg lul ere ue del-eped dur verge bed ledg reer. ve ruggled er: rneg r ro le quere, enggg r ued le ver, nd verg relble perenge r le rel e. CLCULTING Belo, e lule DISSTISFIED l nd nnul WEB CUSTOMERS revenue upl USING ug ple MONTHLY perenge CLL OLUME rkeg er erved, lk nd ver ro dgl nnel. Tol Cll 100,000 Unreolved nuber ued ere 7% re ervve 7% nd re bound on ll oe purpoe ro llurg red lul. reolve r ue le, bu ouldn. Su pervvene le el eene d. (M Dx, Cpe Exeuve Fled Se Bd) MONTHLY ND NNUL REENUE UPLIFT Mo opne CLCULTION d look n urr ee rell en. e ll l repreen popul vr Ml rul gen Enggeen ouldn d 1,000,000 ner ned Nuber ND eled enggeen ger dgl o nnel. nnel. Hoever, dg Freer Reer, el Perenge ner Oer ken 0% b l 7% Mrkeg e vr. er delvered b rul gen. Nuber Oer 00,000 Mo opne, unre In d, repreen 7% l nuber, Clk Re d ollo rl dgled % vr, n TOTL popul vr ge glpe ggerg dd no d ner ull 76,000. nd ere o ull lo Nuber revenue poenl. Clk Oer popul repd: 20,000 Cll No Deleed 16,2 Cver Re 7% ele Iproveen % ger o nnel FCR = 10% Nuber Cvered Sle 17% dee Nuber oper 800 Cll = voded 12,920 1,6 11% bnd lger = 8,60 verge Bke Sze $ 9 Tol Upl Cll Revenue ro 100,000 Onle Sel-Serve Cuer Wo Le Webe Coper 12,920 Cuer Wo Le Webe Uned 8,60 Ml Upl Revenue $ 76,000 Tol Ded Cuer 21,280 nnul Upl Revenue $ 912,000 Bed lul r bove, ever 100,000 ll ll ener, n ue re ere 21,280 prope e gl red engge opn, bu ould no. nd j e uer en edel oper. Spl ulpl l nnul ll volue b 21% ge n de o n vr le e dppoed. W ould be revenue upde deplog vrul gen dgl nnel no l j e vr n ure ner, bu lo ver p le le ug gl relevn rkeg er? 201 InellRepe Se In. THE BUSINESS CSE FOR DIGITL SELF SERICE: TOP-LINE REENUE
111 1 2 222 Ke Tke Hg-Gro Copne Ke Tke Hg-Gro Copne RESONS WHY RE PERFECTCopne FOR HIGH-GROWTH COMPNIES Ke Tke GENTS Hg-Gro Ke Tke Hg-Gro Copne RESONS WHY GENTS RE PERFECT FOR HIGH-GROWTH COMPNIES Geg RESONS PERFECT FOR HIGH-GROWTH Perpeve ore Oppun Co : COMPNIES rul WHY gen re GENTS GENTS uure RESONS WHY RE PERFECT erve. FOR HIGH-GROWTH COMPNIES Grner pred b o FILED nge 8% relp n enerpre ou rul gen re uure. UNDERSTNDING REENUE LEKGE FROM WEBSITE ISITS rul re b uure que uer. Grner pred no nge 8%gen relp role n enerpre ou erg un. So IF vrul ke led rul gen re e uure o uer erve. Grner pred b nge 8% relp n enerpre ou oper, e So que deplo olu n un. o noque opn IF vrul gen ke lednd, roleo Inerg r belo, e o o ue er eure e ( l ll volue) Grner pred b So nge 8% ll relp nenerpre ou erg un. no que IF vrul gen ke led role oper, e o que opn deplo olu nd, o n loe lg oper do o. ollo rl bk unoverg lo revenue oppune ge e. erg un. So no que IF vrul gen ke led role oper, e que opn deplo olu nd, o nreer. lg loe oper do o.bed lul ere ueo del-eped verge ledg oper, e o que dur opn n deplo olu nd, o n loe lg oper do o. No vg olu* n p le e n b e dvnge. F e oen. loedvnge lg oper doo. No vg olu* e be n dvnge. F oen. no bogged buldg ouple reg g-gro opn re No vg olu* n p le e n b e n dvnge. F e oen. b leg veen ener, USING nd proee. CLL ve do re ge rul gen dvnge buldg ou reg g-gro opn no bogged CLCULTING DISSTISFIED CUSTOMERS OLUME No vg buldg olu* ou pweb le e be MONTHLY n dvnge. Fopn no bogged dvnge reg g-gro oen. re b leg veen ener, nd proee. ve lrge-le do enerpre ge rul gen olu deploed ke oper, epell oper re ve dvnge buldg ou reg g-gro opn re no bogged leg veen oper, ener, proee. d ve Even do ge rul b lo re 100,000 ke ngg bev d uer. Bu.lrge-le lrge opne, olu deploed epell nd oper re enerpre gen ve Tol Cll olde bdeploed leg veen ener, nd proee. er re ve nnel. doenerpre ge rul gen olu ke oper, epell oper lrge-le ve dure, re ddg rul ener r lo re ngg bev d uer. Bu d. Even lrge opne, ke oper, epell reeven lrge-le enerpre ve bound ll oe reolve r Unreolved lodeploed 7% ngg bev d uer. Buro d. red lrge opne, olde re dure, re ddg rul7% ener oper r er nnel. olu lo re ngg bev d uer. Bu d. Even lrge opne, ue le, bu ouldn. Su pervvene le el olde dure, re ddg rul ener r er nnel. offer n benefi over lve gen. rul Fled Se olde dure, re ddg rul ke ener r (Mer Dx, Bd)lo eene rul probbl benefi dzzg pe. d. brer WCpe nnel. rul Exeuve gen ndlg offer rg n over lve n gen. rul offer n enefi over lve gen. probbl rg bdzzg pe. ke brer ener, W rul gen lo-l oplex que le, n opere n kelen eer repndlg ndle rul offer n benefi over lve ke gen. Mo opne d look n urr ee rell en. probbl rg dzzg pe. n brer W rul gen ndlg los Tuned Nex Inllen Sere: ger-vlue oplex er. T uure ener. W e, oplex que le, n opere kelen ener, eer rep ndle l probbl rg dzzg pe. n ke brer W rul gen ndlg loe ll l ener. popul vr oplex que le, opere dek kelen ener, eer rep ndle l ger-vlue never oplex er. T uure repreen le W e, k 2THREE x7, ge k, ndn never leve r go lun, le go THE v. MODULE LOOKS T NEXT LEEL OPPORTUNITIES FROM OICE OF CUSTOMER INSIGHT oplex que le, n opere kelen ener, eer rep ndle l ouldn d ner ned ND eled ger o ger-vlue oplex er. T uure ener. W e, 2 x7, never ge k k, nd never leve r dek go lun, le le go v. ger-vlue oplex er. W e, nnel. Hoever, dg Freer el k x7, never ge nd rt dek guure lun, lerffi. le ener. goreer, v. rul gen ll elp never ou leve e*ze 2 Lk, ook ed k 2 beeen x7, neverpove gell k, nd never leve r dek go lun, le le vr. go v. ken b l 7% rul gen elp e*ze rffi. lk propen bu ler. le In Module To, e expled ond vrul gen e ble reognze rul en rul gen ll elp ou e*ze uer erve rffi. plze ede good erned delver rg ner. len ve r on lk beeen pove relevn nd propen bu ler. rul le / que, nd delver rkeg er lgn en, n drve gnn rul gen ll elp ou e*ze uer erve rffi. Inver. d, relevn repreen 7% nuber lk beeen pove propen bu l ler. plze unre proveen ede good erned nd delver er rg len r onle/ Bopne, e ver re prove en provde ner. en ve rul gl le Mo lk beeen pove nd propen bu ler. rul dgled vr, n TOTL popul vr plze ede good erned delver rg ner. len ve r on / be rul ve en-reogn ellgene bul. RELENT ergl openle Bque. e ver rerl prove en provde relevng er en, d ollo plze ede good erned delver rg ner. len ve r on / dd no d ner ull 76,000. nd ere o ull B e ver re prove en provde relevn er en gl ver. que. be rul ve en-reogn g ellgene bul. RELENT er open ggerg nex odule ere ke du le ne level, b rodug ge glpe ver re prove en provde relevn erellgene bul en open gl popul repd: be rul verevenue en-reogn g. RELENT ver. B e vrull unled oppune re en ve deep, ble er voe loque. revenue poenl. Cll No Deleed 16,2 que. be rul ve en-reogn g ellgene bul. RELENT er open ver. Gve oe Cbul uer Lke Ngen e O r. rul g pble rg Ing vrul olu. ver. ele ger o =10% FCR rul gen oe e 7% Cuer Ing Lke Nnnel e Or. n re no eer,gve er, e o-eeve Iproveen beg buldg underndg 17% dee oper = 12,920 Nuber Cll voded 1,6 rul gen G ve Y ou oe o e C uer I ng L ke N e O r. rul gen. I er, lke eplog 2x7 rke gen p lk nnel, ever re no eer, vrul e o-eeve beg buldg underndg ll dgl n nd Ledg gen reer kd 2x7 rke reer gen rul gen Gve Y ou oe oer Cuer Ilger ng Lke Nunderndg e Or. gle 11% bnd = 8,60 re gen. no eer, er, e o-eeve beg buldg n er nd rep ever ou levg ou gle d ro ver. rul I bk lke eplog 2x7 rke reer gen p lk ll ever e ll exple oppune pbl d Module Tree. re rep no eer, o-eeve beg underndg ver. never rul gen. I bk lke er, eplog 2x7 rke reer genbuldg p lk ll er nd e ever er ou levg ou gle dro gle rul gen. I lke eplog 2x7 rke reer gen p lk ll er nd rep bk ed: everge er ou ou gle d ro gle ver. ever Jup Cu levg Clul9 ro InellRepe er Cll nd rep bk100,000 ever er ou levg ou Webe gle dro gle ver. Cuer Wo Le Coper Tol 12,920 Le u elp ge n ure proje no-oblg ul ug ul Cuer Wo Le Webe Uned 8,60 ll nd el volue d. C u d o@ellrepe.o. Ge Free, No Cuer Oblg een 21,280 TolDed Ge Webe Free, No Oblg een Sel-Serve Perne! Ge Webe Free, No Oblg een Sel-Serve Perne! GeFree, Free,No NoOblg Oblg een Ge nl Ug Ge Free, No Oblg nl Ug Bed lul r bove, ever 100,000Sel-Serve ll ll ener, n ue Webe Perne! Webe Sel-Serve Perne! Cll nd El Cll nd El olue D re ere 21,280 prope e gl redolue engge D lked@ellrepe.o 1-866--008 lked@ellrepe.o opn, bu ould no. nd j e uer en edel oper. lked@ellrepe.o 1-866--008 lked@ellrepe.o lked@ellrepe.o 1-866--008 lked@ellrepe.o Spl ulpl l nnul ll volue b 21% ge nde o n vrreer, le 1-866--008 e o@ellrepe.o lked@ellrepe.o Coplen InellRepe nd Freer In. lked@ellrepe.o dppoed. W ould be revenue upde deplog vrul gen nd dglreer, nnel In. no Coplen InellRepe Freer l j e vr n ure ner, bu lo ver p InellRepe nd Freer Reer, In. To lerncoplen e bou kg le el- Coplen InellRepe Coplen InellRepe nd Freer Reer, In. le le ug gl relevn rkeg nexer? level, v 201 InellRepe Se In. 201 InellRepe Se In. 201 InellRepe Se In. 201 201 InellRepe Se In. To lern e bou kg le el-.inellrepe.o nex level, v To lern e bou kg le el- To lern e bou kg le el-.inellrepe.o nex level, v nex level, v.inellrepe.o.inellrepe.o THE BUSINESS CSE FOR DIGITL SELF SERICE: TOP-LINE REENUE