9 25 2 0 1 5 PREPARE YOURSELF

9 25 2 0 1 5 PREPARE YOURSELF

Top U.S. research firms have reported that the American public s confidence in government, corporations, and NGOs are at an all time low when it comes to leadership, ethics, and trust. It has not been this low since the 1920s, when gangsters ruled the business world. This ethical dilemma has produced a Crisis in Leadership. From 2013 to 2015, thirty-three thousand people in twenty-seven markets around the world were surveyed through the Edelman Trust Barometer. They were asked about their trust in institutions, and their perceptions impacting business and government. The survey reported and identified 5 global consistencies: There is a Crisis of leadership. Business is to lead the debate for change. The most trusted sources are Academic experts. One of the top 4 key factors to shape trust is leadership & CEO. The suggestion is to evolve toward Values. Our team is inspired by this and is challenged to believe that there is hope. It is therefore our passion to help address all 5 of these points by organizing a global conversation comprised of a group of military, academic, and business leaders, who will serve as early responders to this leadership crisis.

INTRODUCING A GLOBAL SIMULCAST for an audience of innovators in Military, Business, and Academia M I L I T A R Y V A L U E S GLOBAL SIMULCAST 9 25 2 0 1 5 I N B U S I N E S S PRODUCING PARTNER HONOR2LEAD.COM

VALUES CRAFTING A VISION The next generation has voiced their desire to work in business where they can identify with the values. 94% of employees say it is critical that the company they work for is ethical and report they prefer to be paid less but work for a company with ethical business practices than offered higher pay from a company with questionable practices. The LRN Ethics Study 1 continues to support the demand stating if you get people to share in ethics, values, beliefs and trust, they do the right thing because in doing so they are honoring themselves. Shared values could help in the national crisis around corporate cultures, as recognized by the Ethics Resource Center in the National Business Ethics Survey, 2 2013. During the 2014 BB&T Center for Ethical Business Leadership Symposium, a discussion amongst the experts spoke about honor and other values replacing terminology such as ethics in business. The context of honor came from the United States Military, as well as leadership and ethics lessons that could be implemented in business for positive and long-term change. The Harvard Business Review, starting in 2010, created a spotlight around Leadership Lessons from the Military. 3 Numerous academics are beginning to focus around this correlation and what business could implement in close relationship 4 5 with the Military. One prominent team, Dr. Benmelech and Dr. Frydman of Northwestern s Kellogg School of Management researched the mounting evidence of personal characteristics of leadership on business outcomes, creating sections 6 particularly around values and leadership in their paper Military CEOs from 2013. The Mike Cottrell College of Business within the University of North Georgia (UNG) is uniquely qualified to set the stage for this global issue as a Leadership Institute as well as one of the six Senior Military Colleges in the United States that directly commissions officers to the Unites States Armed Forces. The learning environment at UNG in the College of Business, with both students and cadets, serves as a catalyst for the discussion of how military values could influence business leadership education long-term and fosters an environment naturally which promotes academics, business, leadership and military experts working together to solve such global issues. LINKS http://www.pdflibrary.org/pdf/lrn-ethics-study-employee-engagement-ethics-resource-center.html 1 LRN Ethics Study 2 ERG National Business Ethics http://www.ethics.org/nbes/ Survey, 2013 3 HBR spotlight: Leadership https://hbr.org/product/leadership-lessons-from-the-military-hbr-spotlight/an/10470-sbc-eng Lessons the Military http://www.kellogg.northwestern.edu/faculty/directory/benmelech_efraim.aspx 4 Dr. Benmelech http://www.kellogg.northwestern.edu/faculty/directory/frydman_carola.aspx 5 Dr. Frydman 6 Paper: CEOs, 2014 http://www.kellogg.northwestern.edu/~/media/files/faculty/research/militaryceos.ashx

EVENT SEPTEMBER 25, 2015 Honor2Lead: Military Values in Business is an event created to bring together the top minds and leaders in these fields to ignite a global conversation on ethics and values, and effectively teach these principles to modern day and next generation leaders. To accomplish this, Honor2Lead will be produced as a live day of leadership development and is already being deemed the first and largest Military Leadership & Business Simulcast of its kind. This exclusive broadcast will provide the platform, audience and direction needed to empower leadership and promote ethical enterprise across this intersection of fields. Honor2Lead will take place on Friday September 25, 2015, on the 142-year-old Senior Military College campus at the University of North Georgia. Due to the high-profile nature of the presenters, there will be no tickets sold to the uplink location participation is only possible (and encouraged) through the live broadcast to participating licensed Simulcast Sites. In fact, the vast majority of participation will be attending via live HD Simulcast, as it is offered into Higher Learning Institutions, military bases, reserve components (including the National Guard of each state), and businesses all over the world. LIVE SIMULCAST SITES We anticipate in excess of 100,000 attendees to be participating in this ½ day event, from 9AM-12:30PM.

PRESENTERS 5 PRESENTERS 4 HOURS A LIFETIME OF LESSONS Our speakers have been selected due to their incredible influence and real-world experience. They will unpack practical leadership insights and lessons on applying the core ethics and values adopted and practiced by the U.S. Armed Services. Featuring presenters such as the number one ranked leadership expert in the world, best-selling authors, active "on-the-ground" military leaders, cutting-edge business innovators and iconic creators of industry, we expect Honor2Lead to energize and inspire WHY you lead and positively impact HOW you lead. BEST-SELLING AUTHOR DR. JOHN C. MAXWELL #1 LEADERSHIP EXPERT MOST POPULAR LEADERSHIP EXPERT IN THE WORLD Leading Unbreakable Teams Listen to the world's foremost authority on developing leaders explain why our country is facing a Crisis in Leadership and how you can turn yourself and your people into a unified unbreakable team, amidst this climate. Discover how to identify the one thing that if practiced daily will add the most value to your life. Learn from a master teacher as he shares his top 3 lessons learned from studying and developing leaders for over 40 years. LIEUTENANT GENERAL JAMES L. TERRY COMMANDER, COMBINED JOINT TASK FORCE OPERATION INHERENT RESOLVE Overcoming Crisis Through Leadership Imagine peeking under the tent, as you sit on the front-lines with the United States 3rd Army's Commander leading U.S. military operations in Iraq and Syria against ISIS as he shares his leadership practices that have helped him climb the ranks as one of the military's highest ranking leaders. Take notes as he shows you how to lead under fire, handling what others would see as unbearable daily stresses, and how that translates into developing your personal ability to lead in work and in life. Don't miss this once-in-a-lifetime opportunity to learn from a real-world "life or death" leader, straight from the battlefields in Iraq, who faces unimaginable turmoil, and crisis as he protects our freedom.

JULIA DAVIS SENIOR VICE PRESIDENT, CHIEF INFORMATION OFFICER, AFLAC Earning Customer Trust and Operating with Ethics Above All Julia Davis, and the team she leads at Aflac, builds complex IT systems, serving one of the fastest evolving industries in the country. In her session, you ll discover how one of the top ranked, most ethical companies in the world, successfully built and implements into its company culture, an intentional focus on ethics. From the top down, Aflac is seen as a leader in customer interaction and service. Learn how the entire company, from entry level employees to the CEO views these values as a set of rules to live by and how your organization can use a similar approach to forge invaluable customer loyalty and yield the trust that most definitely follows. JAY ROGERS DISRUPTIVE INNOVATOR, NEXT GENERATION LEADER Courage is The Foundation of Innovation and Progress Want to see what it looks like, from a true Next-Generation entrepreneur, to pursue a life-long passion, taking what the military taught him when it comes to courage, accountable teams and what it means expressing your values, and how they carried him through one of the most exciting, innovative business launches of our time? Engage with Jay and you'll quickly learn why he believes that "value systems" can be stated or posted on the walls, but vision, accountability and trust are what holds a team together. MAJOR GENERAL STAYCE HARRIS COMMANDER, 22ND AIR FORCE Leadership by Example and Breaking Paradigms General Harris is not only an accomplished military leader, currently overseeing more than 15,000 military personnel and 107 aircraft, but she is also a commercial airline pilot, successfully demonstrating how to transition between military and civilian life. Discover how servant leadership, persistence and a commitment to breaking molds, shattering paradigms and setting new standards is within your reach, despite what the odds may say. She will prove once and for all that if you are focused and driven, gender and skin tone literally have nothing to do with your ability to accomplish your goals. FREDERICK W. SMITH CHAIRMAN & CEO, FEDEX CORPORATION Honor2Lead Award Presentation FedEx is an enduring business, spanning 4 decades, and employing 300,000+ people all over the world. Very few individuals this century have created a company they dreamed up in college that grows to literally define an industry. Fred Smith founded his company upon core values he learned from serving in the U.S. marines. FedEx lives those values to this day. It is for this reason that we are selecting FedEx as the recipient of the first annual Honor2Lead Award.

WHO S ATTENDING? RIGHT FOR THOUSANDS, RIGHT FOR YOU. Truly the home-court advantage, your organization can participate with thousands of others around the world, in an environment and time frame you control, at the venue of your choice. ACADEMIA BUSINESS MILITARY Military Bases National Guard Reserve Forces Veterans Senior officers and governance at the highest levels of the Military are encouraging participation in what will prove to be the largest organized leadership day of its kind. The Simulcast experience is offered to Military Bases, Reserve Components (including the National Guard in each state), and to Veterans throughout the world. Train your military personnel Build future entrepreneurs and business leaders Build faith in the military Veteran-Owned Businesses Non-Profits supporting Veterans DOD Contractors Medium-Sized to Large Corporations Most businesses find it harder to increase revenue or drive shareholder value, not to mention the costly employee turnover, when they suffer ethical or value-based challenges. H2L can help your company address the current call of ethical leadership that will bring about powerful and profitable results. Train your employees Build ethical values and a culture of trust Grow your company and its public perception Schools of Business ROTC Military Colleges Junior ROTC Distance Education Providers Thousands of ROTC cadets, business school students and new graduates entering the workforce, will be participating in Honor2Lead. Higher learning institutions all over the country are preparing to bring the Simulcast directly to their school. Equip your students and next-gen leaders Train your staff and faculty Increase school exposure

SIMULCAST MAKE THIS YOUR EVENT Honor2Lead is broadcast live, in HD, to thousands of Simulcast Sites across the world. LIVE The event takes place on the Senior Military College campus at the University of North Georgia. SIMULCAST SITES It is captured professionally on camera, produced on location, and broadcast live & in HD directly to the participating Simulcast Sites. 1-2-3 + 9 Easy setup. All you need is: a facility/room, broadband Internet, a projector or screen, and Digital delivery in top-notch 1080p HD quality, no matter where you are H2L App for attendees to take notes, learn more, replay... Earn recognition as a host Earn CEUs (handled on an individual basis by UNG) Get Extended Access & hold multiple showings (for those who can t make the live date) speakers. YOU CAN BE A SIMULCAST SITE! Get inspired by the many new Simulcast Sites that are signing up each day, and consider bringing Honor2Lead to your organization or community. Find out how on the next page.

COST For more information contact: Jamie Minton 1-800-813-6405 ext 201 jamie@honor2lead.com YOUR LICENSE TO LEAD Pricing is per location and broadcast date, and includes unlimited attendees. Each Simulcast location will be provided with private access to the event in HD. All your attendees get free access to the H2L App, which provides a note-taking digital workbook and offers additional information about the event and the presenters as well as actionable insights and exclusive bonus content. $4,450 Regular cost to host a Simulcast event If you make a commitment to license the Simulcast before August 15, 2015: $3,950 Reduced cost for Early Birds If you make a commitment to license the Simulcast before July 15, 2015: $3,450 Greatly reduced cost for Super Quick Birds SAVE $500 SAVE $1,000 WHAT S INCLUDED IN YOUR LICENSE? LIVE HD LIVE Simulcast in HD H2L Attendee App LeaderPass value of $199 R 9 extra days of access Easy Setup, Digital Delivery Bonus content from the presenters Dedicated tech support Unlimited attendees at your site CEU available from University of North Georgia Marketing material to get the word out at your location

SIGN UP M I L I T A R Y V A L U E S TO BE A SIMULCAST SITE I N B U S I N E S S ORGANIZATION: STREET ADDRESS: CITY / STATE / ZIP: Mail Simulcast check and form to: Honor2Lead 10945 State Bridge Rd Ste 401 - #275 Alpharetta, GA 30022-5676 United States PHONE: EMAIL: WEBSITE: For more information contact: Jamie Minton 1-800-813-6405 ext 201 jamie@honor2lead.com REQUESTED SIMULCAST PACKAGE: Please mark your desired Simulcast Package with an X. SUPER QUICK BIRD before July 15, 2015 $3,450 $4,450 EARLY BIRD before August 15, 2015 $3,950 $4,450 REGULAR $4,450 YOUR NAME: DATE: SIGNATURE 2.9