Enterprise University Offered free to business leaders

Transcription

1 These courses help you focus on building your business. And the networking you do can really make a difference. Enterprise University Offered free to business leaders

2 Welcome to Enterprise University Informing and inspiring over 13,000 business leaders for the past decade. At Enterprise Bank & Trust we have long recognized the value of building the knowledge base of our business owner clients. Enterprise University challenges you to really think strategically, and collectively supports a thriving business community. That s why we continue to offer these courses free to any business owner and members of their senior team. You do not have to be a client of Enterprise Bank & Trust. With the profound and accelerating changes in the business environment, brought on by economic conditions, technology, global competition and more, none of us can afford to stand pat. Please consider enrolling today. C. Duncan Burdette Regional Chairman Enterprise Bank & Trust Linda M. Hanson Regional President Enterprise Bank & Trust Click to enroll online For questions, call Kay Erb at , ext

3 FALL 2015 Enterprise University Schedule at a Glance SEPTEMBER 16th 8:30 11:30 AM 208 Marketing Strategy (Olathe) 29th 8:30 11:30 AM 441 Is Your Employee Handbook Up-To-Date and Effective? (Olathe) OCTOBER 1st 8:30 11:30 AM 405 Building a Powerful Business Strategy (Olathe) 6th 8:30 11:30 AM 458 Does Your Business Own You? <NEW (Hallbrook) 13th 8:30 11:30 AM 227 SEO Bootcamp: Gaining Better Visibility on Google <NEW (Hallbrook) 20th 8:30 10:30 AM 438 Negotiating with the Savvy Buyer <BACK BY REQUEST!! (Hallbrook) 22nd 8:30 11:30 AM 444 Leading Change Through Process Improvement (Olathe) 27th 8:30 11:30 AM 315 Exit Planning: Maximizing and Protecting Business Value (Olathe) NOVEMBER 3rd 8:30 11:30 AM 301 What Banks Look For (Hallbrook) 10th 8:30 11:30 AM 447 Hiring and Firing from A to Z: Tips to Minimize Your Legal Risks and Earn an A+ for Compliance (Olathe) 12th 8:30 11:30 AM 214 LinkedIn Deep Dive Growing Your Business Through Effective Networking (Hallbrook) 17th 8:30 11:30 AM 457 Employee Engagement: What It Is and How to Develop It <NEW (Hallbrook) Course Locations: Olathe: Enterprise Bank & Trust 444 E. Santa Fe Olathe, KS Hallbrook: Hallbrook Country Club Overbrook Road Leawood, KS Scan to follow us on social media E. Kansas City Rd. E. Santa Fe St. College Overbrook State Line Red Bridge 112th Terrace Enterprise University courses are designed for decision makers of the companies that participate. Attendance should be limited to five individuals per organization, and no more than three individuals for any given class. Thank you in advance for your cooperation. 2015, Enterprise Bank & Trust, Member FDIC KCF15

4 200 SERIES Marketing and Sales Management 208 Marketing Strategy How to create the marketing strategy for your business that is clear, measureable, doable, and effective in any economy. Includes establishing benchmarks; defining your business objective, audiences and messaging; strategy; choosing and integrating the tools of the promotion mix (e.g., sales, promotion, direct, advertising, events, social media). Instructor: Melissa Sturges, Principal, Sturges Word Communications Session: Wednesday, September 16, 2015, 8:30 11:30 am (Olathe) 214 LinkedIn Deep Dive Growing Your Business Through Effective Networking Don t miss this opportunity to learn why LinkedIn is the most important social media tool for growing your business. You will learn how to use LinkedIn to grow your network and stay top of mind with your connections. Jason Terry has been a power user of LinkedIn, helping his own businesses and his client s businesses grow since He has trained hundreds of professionals in Kansas City. This will be a fast-paced, hands-on, real-time class where Jason will show you the tips and tricks of what to do once you have a professional profile set up on LinkedIn. He will dig into prospecting using LinkedIn, including advanced searches and how to get to your prospect through existing relationships. Connections are only half of the battle and this is often overlooked. You need to continue the conversation with your connections, so you will also learn how to do that using LinkedIn status updates. Instructor: Jason Terry, Principal, Blue Gurus Session: Thursday, November 12, 2015, 8:30 11:30 am (Hallbrook) 227 SEO Bootcamp: Gaining Better Visibility on Google <NEW Search Engine Optimization (SEO) is key in affecting the visibility of your website. This course provides insight on how search engines (primarily Google) determine how and where websites rank in search results. You will learn SEO strategies and tactics needed to improve your website s Google ranking potential. We will also discuss content marketing, blogging and reputation management. Instructor: Phil Singleton, CEO, Kansas City Website Design & SEO Session: Tuesday, October 13, 2015, 8:30 11:30 am (Hallbrook Country Club) 300 SERIES Financial Management 301 What Banks Look For Learn how to structure your financial statement and manage your bank s expectations as you inspire confidence and build a lifetime relationship with your bank. Instructors: Scott Coup, President, Business Banking, Enterprise Bank & Trust James P. Lally, Executive Vice President, Director of Commercial Banking, Enterprise Bank & Trust Session: Tuesday, November 3, 2015, 8:30 11:30 am (Hallbrook) 315 Exit Planning: Maximizing and Protecting Business Value Taking the time to fully understand how to protect the value of a company and factors which drive such value is critical for a business owner prior to leaving their company. Proper planning allows a business owner to leave on their own terms, at the price they want and deserve. We will discuss assessing a business owner s financial needs prior to exiting their business, critical elements and concerns in protecting the company s value prior to an exit, the basics of analyzing financial statement to estimate the market value of a business, understanding business value drivers to maximize company value and receive favorable transaction structures and case studies of business owners objectives and descriptions of their exit from the business. Instructor: Ben Olsen, Partner, The DVS Group Session: Tuesday, October 27, 2015, 8:30 11:30 am (Olathe) Click to enroll online For questions, call Kay Erb at , ext

5 400 SERIES Leadership Effectiveness 405 Building a Powerful Business Strategy How to design and implement a powerful business plan and what to expect from it. Instructor: Jim Lang, Partner, Collaborative Strategies, Inc. Session: Thursday, October 1, 2015, 8:30 11:30 am (Olathe) 438 Negotiating with the Savvy Buyer <BACK BY REQUEST!! This two hour interactive session will help leaders discover how to anticipate and prepare for negotiating with the savvy buyer. This session will analyze and give helpful advice for: Dealing effectively with a PLAYER Not negotiating at the wrong time, with the wrong people Eliminating the belief that money is the real issue Instructor: Session: Dan Stalp, President, Sandler Training Tuesday, October 20, 2015, 8:30 10:30 am (Hallbrook Country Club) Jim Lang helps business owners during his Building a Powerful Business Strategy course. 441 Is Your Employee Handbook Up-To-Date and Effective? A well-written and complete employee handbook, whether standing alone or used in conjunction with an employment agreement, is a critical tool for recruiting and retaining employees, communicating policy and procedures, defining expectations, and prohibiting unlawful conduct. Also, if they are written as a guide book for managers, these same policies will help ensure your organization remains in legal compliance. This informative session will help you understand what laws impact handbooks and policies, what every handbook should (and should not) include, and how the handbook can keep a workplace running efficiently and productively. Instructor: Trina R. Le Riche, Attorney at Law, Managing Shareholder, Ogletree Deakins Session: Tuesday, September 29, 2015, 8:30 11:30 am (Olathe) 444 Leading Change Through Process Improvement Business Process Improvement can be defined as the elimination of activities that do not add value to the customer. This concept has helped businesses for decades decrease costs, lower production time, increase quality, and boost profitability. RubinBrown s Lean Six Sigma Black Belts and other process improvement experts will help educate you on: Business process re-engineering which eliminates waste and inefficiencies and creates value DMAIC model (Define, Measure, Analyze, Improve and Control), which is used by Fortune 500 companies across the nation Lean tools and implementation Process mapping Strategic Planning Instructors: Mike W. Lewis, CPA, Partner, RubinBrown Sunti Wathanacharoen, Partner, RubinBrown Session: Thursday, October 22, 2015, 8:30 11:30 am (Olathe)

6 447 Hiring and Firing from A to Z: Tips to Minimize Your Legal Risks and Earn an A+ for Compliance Your business is ready to grow, but are you fully prepared to navigate the myriad laws and regulations that apply to employment relationships? Now more than ever, what you don t know about employment law can hurt you and your business. This comprehensive and interactive class will focus on best practices related to complying with fundamental legal requirements and legal prohibitions in the hiring process, documenting employee performance and discipline, and appropriate ways to terminate an employment relationship when necessary. Not only is this class a must for human resources professionals, but it will strengthen the people skills of any owner, executive, manager or supervisor in the workplace. Instructor: Trina R. Le Riche, Attorney at Law, Managing Shareholder, Ogletree Deakins Session: Tuesday, November 10, 2015, 8:30 11:30 am (Olathe) 457 Employee Engagement: What It Is and How to Develop It <NEW In this workshop you will learn the principles of engagement as well as strategies and tactics to develop engagement in your workforce. We will also cover how to measure and improve engagement, as well as how to use engagement techniques to develop the leadership skills of your management. Illustrations and diagrams will help you visualize the concepts, models and tools used to develop a high-involvement, high-performance organization. Case histories will be presented that demonstrate a strong correlation between an increase in engagement and an increase in profitability. Instructor: Thomas J. McCoy, Executive Director, Employee Engagement Institute Session: Tuesday, November 17, 2015, 8:30 11:30 am (Hallbrook Country Club) 458 Does Your Business Own You? <NEW Business growth is a tricky thing. You ve got to have the basics a quality product that people want or need and effective marketing and sales capabilities to drive that demand through your pipeline. But if you want sustainable business success, then you need a lot more than a great product and a healthy pipeline. In order to really take off, you need to address several key factors (Business Growth Fundamentals) that will make or break you in the long term. Get these ideas right and you re guaranteed to grow get them wrong and you will be working really hard with nothing to show for it! In this workshop we ll help you look at your business in a different way and get you focused on the fundamentals figuring out how things like People, Money and Strategy done right can really unlock the potential in your business not only for sustainable growth, but also freedom from long hours and burnout. Instructors: Shawn Kinkade, Founder/President, Aspire Business Development Chris Steinlage, Principal, Aspire Business Development Session: Tuesday, October 6, 2015, 8:30 11:30 am (Hallbrook Country Club) Click to enroll online For questions, call Kay Erb at , ext