RPO Spotlight: Emergence of Africa Greg Cardenas President & COO Armada Human Capital
Greg s Introduction 20 years progressive HR experience with emphasis on Recruiting and Technology 50/50 corporate vs outsourcing service provider First to implement Recruitsoft globally (aka: Taleo at HP) First to obtain a patent on a recruiting process (aka: LiveRecruiting) First Global Recruiting CoE Leader at Convergys Developed the first and largest global RPO service delivery model Specialized in delivering RPO from new emerging markets As in anywhere excluding India, China, Brazil, Philippines, Mexico Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices Launching soon! KPMG Accenture SAP DataWorks - Grant Thornton - Trading Technologies ehitex HP AstraZeneca Kenexa Convergys - 247HR
Agenda 1. Africa 101 2. Business in Africa 3. Outsourcing to Africa 4. African RPO Industry 5. 2012 and beyond 6. Questions & Answers
The basics AFRICA 101
Poll Question 1 What is the first thing you think of when you think of Africa? Wild animals Desert or jungle Arab Spring Something else
What do you think of Africa?
Anybody thinking of these guys?
Did anyone think of this?
Interesting Facts about Africa Population of Nigeria (most populous country in Africa) 162 million people That is slightly more than half the population of USA! Population of Cairo (most populous city in Africa) Approximately 16 million people in metropolitan area That is equal to 2 New Yorks! Most popular country to visit is Egypt Followed by South Africa Other top tourism countries in Africa include; Kenya, Tanzania, Mozambique, Gambia, Senegal, Morroco, Tunisia 2100 to 3000+ languages That is 2-3 times more than in Asia!
Poll Question 2 How many countries are in mainland Africa? 27 32 47 54
Bigger landmass than: United States China India Mexico Peru France Spain Papua New Guinea Sweden Japan Germany Norway Italy New Zealand United Kingdom Nepal Bangladesh Greece combined! True Size of Africa
The economics BUSINESS IN AFRICA
Who is Investing BIG in Africa? Courtesy CNN August 2011
Trade Increased with US & EU Courtesy CNN August 2011
What is Driving the Trade? EXPORTS IMPORTS Palm oil Gold and diamonds Oil Cocoa Timber Precious metals Machinery and equipment Chemicals Petroleum products Scientific instruments Foodstuffs Medicine
Foreign Direct Investment - FDI Courtesy beyondbrics.com December 2010
Poll Question 3 What s your interest in Africa? Thinking about RPO as a possible client Thinking about RPO as a possible service provider Research In general an interesting topic
All roads lead here OUTSOUCING TO AFRICA
Yearly Salary Cost in US Dollars Why is Africa Better Suited? LABOR COSTS Courtesy kpoexperts.com
Kenyan Example
Why is Africa Better Suited? LANGUAGES SUPPORTED
Why is Africa Better Suited?
Why is Africa Better Suited?
KenCall Example http://www.youtube.com/watch?v=ipoefolqc4y
Emerging market AFRICAN RPO INDUSTRY
Recruiting Service Providers Armada Kelly Adecco Manpower Aon/Hewitt IBM PWC Alexander Mann and many more, however most providers are not offering full-service RPO but rather limited services and only supporting a few regional countries.
Armada Difference Support domestic and foreign clients Provide all full-service RPO & HRO solutions Expand footprint to cover 90% of the continent Partner with competitors to round-out their service offerings and penetrate more countries Introduce our new made in Africa ATS which is easy to use, can be implemented in a few hours, social media enabled, and very affordable Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!
Armada Full-service RPO Recruiting Process Outsourcing Services Offered: Sourcing Resume/CV Scanning & Parsing Candidate/Applicant Surveys Executive Search Employment Branding Applicant Tracking Systems Staff Leasing Assessment & Selection Applicant Screening Interview Scheduling Interviewing Offer Letter Management Background Checks Reference Checks Management Reports Candidate Support Hotline Recruiting Systems Implementation Career Fairs & Events College/University Relations Social Media Campaigns Recruitment Training Candidate Relationship Management Job Posting Recruitment Marketing & Advertising Job Descriptions Manpower planning Strategy Development Recruitment Advertising Special Projects
Armada HRO Your leading one-stop HR services provider in Africa HR Information Systems & IT Performance Management Absence Management Document Management Talent Management Vendor Management Compliance Learning & Development Succession Planning Program Management Onboarding Global Mobility & Relocation Start-up HR Support Services Candidate Travel Management Vendor Management Health & Benefits Payroll Time & Attendance Total Rewards Expenses Management Compensation Compensation Survey Management Compensation Analysis Salary Structures Global Compensation Surveys Executive Pay Employee Surveys Management Consulting Social Media Campaigns
The beginning of the paradigm shift 2012 AND BEYOND
Recruiting Predictions for 2012 Kevin Wheeler, ERE.net 1. Internal Recruiting Goes Mainstream 2. Social Goes Mobile 3. Just-in-time Sourcing and Recruiting 4. Continued Rise of Contingent Workers 5. The Beginning of Applied Analytics Courtesy ere.net January 4, 2012 Greg Cardenas, Armada HC 1. Social media will overtake job boards as primary sourcing channel 2. PC based ATS is dead 3. Demand for back-office RPO support will surge 4. Online video-on-demand resumes & CVs emerge 5. Resume/CV standardized globally
Outsourcing Your Social Media Campaigns is Smart 90% of active job seekers use social media at at least once a week. 48% of active job seekers agree that interacting with a company via social media gives them a stronger connection to the company brand. 80% of passive job seekers use social media at least once a week. 52% of passive job seekers agree that interacting with a company via social media gives them a stronger connection to that company's brand. Companies hiring though social media:
Armada Recruiter The Social Media Recruiting Killer App New applicant tracking system (ATS) Simple to use Affordable for any size organization Integrated with social media (Web 2.0) Import resumes Real-time reporting Career portal Must have for managing all your recruiting activities Easy to administer and get started right away Establish as many internal and external candidate networks
Armada Recruiter Launching January 30, 2012!
Thank You Greg Cardenas President & COO Armada Human Capital Nairobi, Kenya Email: greg@armadahc.com Skype: greg.cardenas Phone: +254-20-397-2222 Mobile: +380-93-530-7336
Chicago 203 North La Salle Chicago, IL 60601 United States of America Tel: 312-346-2030 Fax: 312-346-9603 Nairobi Purshottam Place, 4th Floor P.O. Box 66217-00800 Nairobi, Kenya Tel: +254-20-360-1000 Fax: +254-20-360-1100 Johannesburg Old Trafford 4, 3rd Flo Cnr Boundary & Carse Gowrie Rd Isle of Houghton, 2041 Johannesburg, South A Tel: +011-484-5005 Fax: +011-484-5004