Welcome New Members. Using Social Media in Healthcare Recruiting

Transcription

1 Welcome New Members JANUARY 2015 Using Social Media in Healthcare Recruiting Carol A Farris, MSHR, SPHR, SHRM-SCP Director Talent Acquisition & Management. 1

2 Regional One Health Overview Carol A Farris, MSHR, SPHR, SHRM-SCP Director Talent Acquisition & Management. Moving Forward 2

3 FY2013 Data Regional One Health No longer just a hospital Regional leader without peer in Trauma, Burn, High Risk Obstetrics, and Neonatal Services A healthcare delivery system that is poised for the new normal in healthcare Not just for the poor 3

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6 Regional One Health Talent Acquisition and Management A Look Back Employment FY 13 (July 1-June 30) = Screened 31,492 applications FY 13 (July 1-June 30) = Hired 482 applicants what s wrong with this picture? Of the 482 applicants, 152 left within 12 months All Senior Recruiters were responsible for hiring nursing staff Recruiters were assigned by classification 6

7 FY 15 Talent Management Snapshot Hired 988 staff (FY 14 = 872) Termed 578 staff (14 = 496) Received 22,996 applications (14 = 23,562) Averaged 145 open positions (14 = 273) Average time to fill = days (14 = 24.19) Org Turnover = 20.85% (14 = 20%) RN Turnover = 17.69% (14 = 16.85%) Pegged Software uncovers the best talent in your applicant pool to find the best fit for your company, your job, and your team. 7

8 Overview of our Pegged Partnership with Regional One Pegged was deployed September 1, As of April 30, 2015, Regional One has hired 100 people through the Pegged process. Early results, shown on the next slide, indicate that Pegged is curbing turnover in the job categories where we are deployed. Compared to other clients, Regional One is doing an excellent job of being thoughtful about making exceptions to Pegged recommendations. Pegged Results 60 Day Turnover 90 Day Turnover Job Category Pre Pegged Post Pegged Change Pre Pegged Post Pegged Change Admitting 14.29% 6.45% 54.86% 14.29% 12.90% 9.73% Billing 3.85% 0.00% % 4.85% 0.00% % Dietary 25.71% 23.53% 8.48% No data to compare Housekeeping 14.10% 0.00% % 22.44% 12.50% 44.30% Lab 2.38% 0.00% % No data to compare Nursing - Critical Care 3.16% 0.00% % 4.21% 0.00% % Nursing - Emergency 9.90% 0.00% % 11.88% 0.00% % Nursing - General 4.88% 0.00% % 7.32% 0.00% % Nursing - MedSurg 7.14% 0.00% % 14.29% 0.00% % Patient Care 5.80% 5.77% 0.52% 10.14% 6.67% 34.22% Transport 37.50% 37.50% 0.00% 37.50% 40.00% -6.67% Note that in Transport, 60 day turnover among Pegged recommended hires is 25%, while turnover among hires not recommended by Pegged is 100%. 90 day turnover among Pegged recommended hires is 33% while 90 day turnover among hires not recommended by Pegged is 100%. 8

9 Recruiting with Social Media Then, Now and the Future 9

10 Where we were Back in the day, we d post positions outside HR, run ads in the newspaper and wait for candidates to apply 10

11 Then came the Job Boards, Monster, CareerBuilder, etc. And Now...Social Media 11

12 JUST ONE DECADE AGO: FACEBOOK was nonexistent, TWITTER was a sound from outside the window THE CLOUD was something floating in the sky 4G was a parking space LINKEDIN was a prison and SKYPE was a typo Lee Booth Today Leveraging Social Media is key to filling those hard to fill positions. Here are some statistics 12

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14 Where we are at Regional One Health 14

15 Applicant Tracking Software Jobs post to our website Indeed.com scrapes our job postings. Many of our applicants find our jobs on Indeed.com Job Boards We post some hard to fill positions on niche websites that cater to key skill sets 15

16 Social Media LinkedIn Twitter Facebook We currently use LinkedIn as our key source for finding passive Candidates 16

17 Talent Solutions LinkedIn Solutions Overview LinkedIn: A global pool of talent that has grown by nearly 70 million members this year 19M+ UNITED KINGDOM 5M+ NETHERLANDS 2M+ BELGIUM 11M+ CANADA 118M+ UNITED STATES OF AMERICA 7M+ MEXICO 10M+ FRANCE 8M+ ITALY 1M+ SAUDI ARABIA 7M+ SPAIN 2M+ SWEDEN 31M+ INDIA 4M+ TURKEY 1M+ DENMARK 4M+ INDONESIA 10M+ CHINA 3M+ PHILIPPINES 22M+ BRAZIL 1M+ UNITED ARAB EMIRATES 7M+ AUSTRALIA 2M+ MALAYSIA 1M+ SINGAPORE 4M+ SOUTH AFRICA 1M+ NEW ZEALAND 380M+ +2 new 2 new Members Worldwide Members Per Second Hires Per Minute *380M members & >2 member per second rate of growth as of 6/30/15; YoY growth based on Q2 14 to Q2 15 membership data 17

18 Professionals come to LinkedIn to develop their careers, not just to find jobs Identity The professional profile of record Network We connect the world s professionals Knowledge The definitive professional publishing platform 3 5 Why use LinkedIn Recruiting Solutions? Most efficient way to find, contact and attract the very best, often passive and tough-to-find, talent Un-limit your access to the largest pool of top passive candidates Boost your efficiency and scale Cut recruiting agency fees Catch up and pass your competition 36 18

19 LinkedIn Recruiter: VIP access to the world s superstar passive talent Get full access to names & full profiles Find the best, much faster Contact passive and active candidates directly (vs. costly staffing agencies) 37 LinkedIn Recruiter Enhanced Candidate Search Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters 38 19

20 LinkedIn Recruiter Full Profile View Directly contact multiple candidates at once Stay on top of your projects with jobs, folders, search & messaging history See full profile with career history, education & more Benefit from your team s insights on candidates 39 LinkedIn Jobs Network: Let our jobs do your job Members distribute your Jobs We reveal the best matches Flexibility of Job Slots Access to both passive and active talent 40 20

21 Personal Job Seeker Experience Apply Now button can link to your ATS Posts feel personal Candidates see who they know at your company Members forward your jobs in 2 clicks 41 LinkedIn Job Manager Seat: Access to post and manage your Job Slots on LinkedIn only The perfect solution for posting Jobs on LinkedIn Only 42 21

22 Regional One Health Career Page with Job Postings 43 Work with Us ads build awareness and gain followers SINGLE LARGEST ACTIVITY ON LINKEDIN, MEMBERS VIEWING OTHER MEMBERS 22

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24 Your Brand is key to Social Media Recruiting Using Social Media in Healthcare Recruiting 24

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26 Where we are going We plan to ramp up our efforts on Facebook The recruitment industry is becoming increasingly reliant on social media for sourcing candidates and Facebook is something which a lot of companies are trying now with differing success it is definitely a place where active and passive talent both hang out. There are a number of applications available for download through Facebook of varying quality and effectiveness and catering for different recruitment needs. 26

27 The Rise of Facebook Helpful Links Regional One Health - The Front Line Bullhorn Reach LinkedIn LinkedIn Recruiter Top 6 Facebook Apps for Recruitment #TechTuesday facebook-apps-for-recruiters/ Work4 Product Overview: Page Features The Rise of Facebook Social Recruiting: Answer the Call of Mobile Recruiting 27

28 Carol A Farris, MSHR, SPHR, SHRM-SCP Director Talent Acquisition & Management Regional One Health Office: HR Confidential Fax: cfarris@regionalonehealth.org W. Office , Fax wbooth@regionalonehealth.org 28