Standards Manual May 28th, 2013 version 1
Table of Contents Introduction 3 The Identity The New Shield 4 Horizontal Format 5 Vertical Format 6 Black Only 7 Minimum Sizes 8 Clearspace 9 Improper Use 10 Banners Banners 20 Ephemera & Souvenirs Clothing 21 Souveniers 22 Contact Information 23 Colour Primary Colours 11 Typography Sans-Serif 12 Serif 13 PC and Web 14 Stationery Business Cards 15 Alternate Business Cards 16 Stationery System 17 Letterhead Type Guide 18 Email Signature 19 2
Huron University: Visual Identity Branding is a strategic discipline, involving identity, reputation, communication and caretaking. It forms the foundation of an organization s knowledge base, strategy and culture. A strong brand, featuring a consistently applied visual identity and messaging, will improve awareness among our students, prospective students, faculty, staff, alumni, associates and the public. Visual Identity is a sharply functional thing. Not only must it serve as the focal point of a communication design system, for digital applications, for stationery, for reports and marketing materials, it is often the only medium through which a large sector of the public will identify our school and its offerings. The design of a visual identity thus becomes an undertaking of the most eacting acuity. It should be distinctive and memorable. Furthermore, it should be practical and easily adapted to a variety of applications. It should be reproducible on the web, in print, in one or two colours, large and small. Its purpose is to identify appropriately, to lend authority, to inform, to persuade and to help create the right visual climate in which we can operate and ecel. We have consolidated the Huron University Visual Identity. The shield has been refined to project clarity and strength, whether large or small. It is one of many components of the overall system, in which all graphic elements, typography, images and color work together to reinforce the Huron Identity and build a bold and distinct image for our University. The goals of the Huron Visual Identity: to communicate more powerfully to look cohesive to look contemporary and relevant to save time and money by streamlining the design process of communication materials to bring focus and understanding of our promise to be one of Canada s pre-eminent universities. 3
1.1 The New Shield The new shield is a celebration of both Huron s history and future. The shield, its red colour, crown, crossed sword and beaver come from the arms of the Bishop of Huron. To emphasize the integral relationship between Western University and its founding college, the shape of the Huron shield has been altered to match Western s, and purple replaces black for a more unified and dynamic look. The elements in the shield have been refined and redrawn, and the founding year of the College has been added. These elements together create a story of history, pride and tradition. The Shield must always accompany the Huron wordmark. It must never be used on its own. Do not separate the shield from the wordmark unless approved by the communications department. The Shield must never be altered. Redrawing or manipulating the Shield compromises the integrity of the Huron brand. 4
U N I V E R S I T Y CANADA UNIVERSITY C ANADA 1.2 The Identity: Horizontal Format The Identity is one of the most important visual components of the brand identity. Its function is to clearly and strongly identify our University. Its typography, colour, shield and configuration are unique. Used consistently it will associate itself with ecellence and all the qualities our institution represents. This page shows the Horizontal Identity, a combination of the wordmark, shield and descriptor. Wordmark The Huron wordmark is typeset in the same custom serif typeface created for the Western logo. The typeface, named in honour of our founder, Bishop Isaac Hellmuth, is called Hellmuth. U N I V E R S I T Y CANADA UNIVERSITY C ANADA Descriptor Outside of London, Ontario, it s important to use the identity with the at Western descriptor. It immediately identifies Huron as part of Western University in Canada. The Identity is a custom element and should only be reproduced from authorized electronic artwork. Any substitution or alteration of the Identity is not acceptable. Reverse The identity can be used in reverse on a purple or red background with the full colour crest, depending on the application. UNIVERSITY C ANADA 5
1.3 The Identity: Vertical Format Variations of the Identity may be used when the Horizontal Identity can not be applied due to format restrictions or legibility concerns. The Vertical Format is ideal for vertical applications on materials that will be used for eternal purposes. Reverse The Identity can be used in reverse on a purple or red background with the full colour crest, depending on the application. 6
1.6 The Identity: Black Only The Identity should only be used in black where colour is not permitted. The reverse version (all white) is to be used when a one-colour process is the only option available. It should only be used on black. 7
1.7 Minimum Sizes Minimum Horizontal Size Minimum Horizontal Size with Descriptor Minimum Horizontal Size with Descriptor Minimum sizes of the Identities have been established to maintain legibility. The minimum size for the Horizontal Identity is 1.125" wide. 1.125" 1.125" 1.125" The minimum size for the Horizontal Identity with Descriptor is 1.125" wide. The minimum size for the Stacked Identity is 0.5" wide. Minimum Stacked Size Minimum Stacked Size with Descriptor Minimum Stacked Size with Descriptor The minimum size for the Stacked Identity with Descriptor is 0.625" wide. 0.5" 0.625" 0.625" 8
1.8 The Identity: Clearspace = half the width of the shield The Identity must be placed within a specific isolation area. This will give the Identity presence when used in combination with other identities or graphic elements. The clear space is defined differently depending on the Identity. The clearspace should always be half the width of the shield. 9
1.9 The Identity: Improper Use These eamples show improper usage of the Identity. Any change from the approved Identity is not permitted. Do not compress or distort the Identity Do not alter the colours Do not place on an angle The Identity must be used correctly to ensure that its visual impact and integrity are not diluted or compromised. Always reproduce the Identity from approved electronic artwork only. These eamples are not intended to form a complete list. Do not place on a colour background Do not place on a dark or complicated background Do not use a screen of the Identity Do not place the Identity within a shape Do not add rules or any other elements Do not create new identity by etracting eisting elements Huron Do not change the relationship between the shield and the wordmark Do not use a different font Do not change sequence of shield. Do not use the old logo Do not use a drop shadow Do not use the shield on its own 10
2.1 Colours Red is an integral part of Huron s history and identity. Purple is integral to Western as an educational institution and community. Support colours to be used in conjunction with these 2 colours are gray, black and white as shown. Huron Red PMS 186 Western Purple PMS 268 Black Process Black Grey PMS Cool Gray 10 White The restrained colour palette is essential to capturing and conveying the Huron brand. Never use unapproved colours, or create a new colour palette with the eception of the varying colours in images. C 0 M 100 Y 80 K 4 C 82 M 100 Y 0 K 12 C 0 M 0 Y 0 K 100 C 0 M 0 Y 0 K 72 C 0 M 0 Y 0 K 0 Colours in PowerPoint and Word should use the RGB values shown here. Can use He colours for web applications. R 227 G 24 B 56 R 79 G 38 B 131 R 0 G 0 B 0 R 105 G 106 B 109 R 255 G 255 B 255 * The PANTONE Colour Standards is a colour matching tool used by industry for reproducing colours consistently across various printing mediums. He #E31838 He #4F2683 He #696A6D He #E1E1E1 * Consult current PANTONE Publication for accurate colour. The colors shown on this page and throughout this manual have not been evaluated by PANTONE for accuracy and may not match the PANTONE Color Standards. PANTONE is the property of Pantone LLC. 11
3.1 Typography: Sans-Serif Benton Sans Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Benton Sans Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() The primary font to be used is Benton Sans. Benton Sans Book is the preferred weight for body copy in publications. Benton Sans Medium and Bold should be used for heads, sub-heads and call-outs. Do not set entire documents or paragraphs in Benton Sans Medium or Bold. Benton Sans Bold should not be used for typesetting of large sections of body copy. Benton Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Benton Sans Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() 12
3.2 Typography: Serif Adobe Caslon Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Adobe Caslon Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Adobe Caslon Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() The secondary font to be used is Adobe Caslon. Adobe Caslon Regular is the ideal weight for body copy in publications. Adobe Caslon Semibold and Bold should be used sparingly, for heads, sub-heads and call-outs. Do not set entire documents or paragraphs in Adobe Caslon Semibold and Bold. Instead, colour can be used to highlight copy (for eample, be using black and grey). Caslon Bold should not be used for typesetting large sections of body copy. Numbers When using Adobe Caslon in applications such as InDesign or Illustrator, the preferred number styles are Old Style numbers. All internal applications use Adobe Caslon Regular. Adobe Caslon Oldstyle Numbers (Regular, Semibold, Bold) 1234567890 1234567890 1234567890 13
3.3 Typography PC and web Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Where Benton Sans is unavailable, the use of Arial is permitted. Georgia should be used if Adobe Caslon is unavailable. Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Georgia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() Georgia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyz 1234567890!@#$%^&*() 14
4.1 Business Cards 2-Sided Option, Corporation Only Stephen McClatchie, PhD Principal smcclatchie@huron.uwo.ca Huron University College 1349 Western Rd. London, ON Canada N6G 1H3 t. 519.438.7224 et. 299 f. 519.438.9981 huronuc.ca 1-Sided Option The Revd Canon William G. Cliff MDiv, MA, FNCM Rector, Chapel of St. John the Evangelist Chaplain wcliff@huron.uwo.ca Huron University College 1349 Western Rd. London, ON Canada N6G 1H3 t. 519.438.7224 et. 245 f. 519.438.4309 huronuc.ca The business card contact information is set in Benton Sans Book, 7.5 pt on 9.25 pt leading. The name is set in Benton Sans Bold. The email address is set in Benton Sans Medium. The address information is set in Benton Sans Book 7.5 pt on 9.5 pt leading. Website address is set in Benton Sans Bold. Do not alter the nomenclature shown here. Business card information should always be as follows: Neil Carruthers Chief Administrative Officer ncarrut2@huron.uwo.ca Name, Accreditations Job Title Job Title Continued (if necessary) Email Address Huron University College 1349 Western Rd. London, ON Canada N6G 1H3 t. 519.438.7224 et. 245 f. 519.438.4309 huronuc.ca Huron University University Address Information Telephone and Fa Information Website Paper Stock Cards print on Cougar, Smooth, 100 lb. For further questions please contact Kim Knowles, Director of Communications and Information Technology at kknowles@huron.uwo.ca 15
4.2 Alternate Business Cards 2 Sided International Business Card Ken Andrews Eecutive Director, University Advancement Eecutive Director, Huron University Foundation kandrews@huron.uwo.ca Huron University College 1349 Western Rd. London, ON Canada N6G 1H3 t. 519.438.7224 et. 245 f. 519.438.4309 huronuc.ca kandrews@huron.uwo.ca N6G 1H3 519.438.7224 519.438.4309 huronuc.ca Do not alter the nomenclature shown here. Business card information should always be as follows: Name, Accreditations Job Title Job Title Continued (if necessary) Email Address Huron University University Address Information Telephone and Fa Information Paper Stock Cards print on Cougar, Smooth, 100 lb. Ken Andrews Eecutive Director, University Advancement Eecutive Director, Huron University Foundation kandrews@huron.uwo.ca Huron University College 1349 Western Rd. London, ON Canada N6G 1H3 t. 519.438.7224 et. 245 f. 519.438.4309 huronuc.ca kandrews@huron.uwo.ca N6G 1H3 519.438.7224 519.438.4309 huronuc.ca For further questions please contact Kim Knowles, Director of Communications and Information Technology at kknowles@huron.uwo.ca 16
4.2 Stationery Huron University College 1349 Western Rd. London, ON, Canada N6G 1H3 huronuc.ca Paper Stock No. 10 Envelope prints on Cougar, Smooth, 70 lb. Tet. John Smith c/o Company Name 123 Street Ave. City, Province 1A2 B3C No.13½ Envelope prints on Cougar, Smooth, 70 lb. Tet. John Smith c/o Company Name 123 Street Ave. City, Province 1A2 B3C 3.5" 5" Mailing labels print on White Avery Mailing Labels. Huron University College 1349 Western Rd. London, ON, Canada N6G 1H3 huronuc.ca Huron University 1349 Western Rd. London, ON, Canada N6G 1H3 t. 519.438.7224 f. 519.438.4309 huronuc.ca 17
4.3 Letterhead Type Guide 3.6875" Friday, December 9, 2011 Jean Smith c/o Company Name 123 Street Ave., Ste. 456 City, ON XXX XXX RE: Submission 0.5" 2.875" 1.25" Dear M. Smith, Tate con repelec eatiatu ribus, ullatiore nonsed quam, si cus, sae sectat a pernam et hicti aut estiosa nulpa voluptati nihiliquosae dolorerum fugiatqui omnim fugit quibusda core, vene por sum etus, utempos qui beat laccus, quas enihil evel ist, odiciendae dolorum aut as ut poratiuntio. Namust as eersperit arum faccullande plamus aspici repratus num, ut eerum a dolorem esequi odipsam, omniet laborenis pos et ma corerspe sere dolorerat is magnim fugitia cum nonseque volorum re estiam a. 1.25" To tem harum velibus ciendi dolorporita sa si reperia tiorum evendis eos nonse maio que ratur? Non eped mo moluptia alibus doluptat autendit quamend uciur? Emporernat. Rum imus doluptat ape rempore sequia es mint mo modis none qui il iuntin porehentores conseque moluptatia sinctam Ceatet, tessuntem quis corepedit ut latiat ipsaecte latquis dolo magnatet velenti rem inverum, simolor ad quam eria que nusdam fugias eceaquatum ut eplaborati bearchic te aut quis corestesequi autemqu aspellatur, comnis apeliberro et ped. Quameni entemol uptati suntiur, quiditior modis dit, quaturio ium latempore, volupid elest, eaturias porecaboria voluptatur aruptat dolupti busdam int quat quis res re dolorerit moloresti alias delloribus. Margins: Left: 1.25 Right: 1.25 Top: 2.875 Bottom: 1.5 Copy is set in Caslon 10 pt. on 13 pt. leading and full line spaces between paragraphs, with no indent or tab. Use 2 full line spaces between subject of the letter and salutation. Use 5 full line spaces for the signature space. The tet bo is never to eceed 6 wide and 6.6 long as shown in the diagram. Begin the copy 2.875 from the top. The copy should begin 1.25 from the left of the page and the type bo should not eceed 6 wide. For further questions please contact Kim Knowles, Director of Communications and Information Technology at kknowles@huron.uwo.ca Paper Stock Letterhead prints on Cougar, Smooth, 80 lb tet. Kind regards, Mrs. Tremblay Copy should not etend below this line. Begin a new page. 0.75" Huron University College 1349 Western Rd. London, ON, Canada N6G 1H3 t. 519.438.7224 f. 519.438.4309 huronuc.ca 1.5" 18
4.3 Email Signature Huron University has created a corporate email signature to project a distinct identity and to achieve consistency in our communication. The email signature will include essential information, such as contact details and the University website address. Staff should not change the font type, size or colour to maintain a uniform signature design and to project a more professional image in our official email correspondences. Name and Job Title are in Arial Bold 12 pt. Huron University is in Red Arial Bold 12 pt. The address and website information is set in Arial Regular in 12 pt on 9.5 pt leading. Do not alter the nomenclature shown here. Email Signature information should always be as follows: Name, Accreditations Job Title Huron University University Address Information Telephone and Fa Information Website Identity 19
5.1 Banners For eterior banners use only the Huron and Shield Identity. 20
6.1 Clothing The logo will be applied to a wide variety of materials and ephemera. Please utilize the guidelines given throughout this Graphic Standards Manual (to apply graphics). Do not separate the shield from the wordmark unless approved by the communications department. It is important to follow the guidelines provided to ensure the integrity of the Huron brand is strong and consistent. 21
6.2 Souvenirs The shield may be used on its own in some instances (i.e. on a mug or on the back of a baseball cap). It is important to follow the guidelines provided to ensure the integrity of the Huron brand is strong and consistent. If you are unsure, please refer to the guidelines provided in this document. 22
Contact For more information please contact: Kim Knowles Director of Communications and Information Technology kknowles@huron.uwo.ca Huron University 1349 Western Rd. London, ON Canada N6G 1H3 t. 519.438.7224 et. 322 f. 519.438.4309 huronuc.ca