MBA in Tourism Management Program st year Exchanges students - Courses offers

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1 Select 2 of these 3 specialisations MBA in Tourism Management Program st year Exchanges students - Courses offers Stratégie de prospection, acquisition et de fidelisation de la clientèle touristique French 27 Finance d'entreprise French 27 Leadership and cross-cultural management French 27 Pilotage stratégique et performance French 27 Business Game English 27 Management de Projet French 27 Team leadership French 27 Global Issue in tourism English 27 Conception de service touristique French 27 Méthodologie de la recherche French 27 Management des Evenements French 27 Management des destinations French 27 Hospitality Management English 27 Select 1 specialisation among those above Marketing digital French 27 Gestion de trésorerie French 27 Revenu Management French 27 Normes et qualités French 27 Management des Systèmes d'information French 27 Innovation et création d'entreprise French 27

2 Select 2 of these 3 specialisations MBA in Tourism Management Program st year ECTS Prospect identification and customer loyalty programmes in tourism English 27 4 Corporate Finance English 27 4 Leadership and cross-cultural management English 27 4 Project Management English 27 4 Business Game English 27 4 research method English 27 4 Total : 24 ECTS Global Issues in Tourism English 27 4 Team leadership English 27 4 Management des Evenements French 27 4 Tourism and design product English 27 4 Hospitality Management English 27 4 Select 1 specialisation among those above Marketing digital English 27 4 Marketing interactif English 27 4 Revenu Management English 27 4 Information system management English 27 4 Innovation and company start up English 27 4 Total : 20 ECTS

3 MBA2 Destination French track marketing expérientiel French 27 E-Tourism and distribution French 27 Commercialisation des destination French 27 Droit des affaires appliqués French 27 Gestion stratégique de l'exploitation French 27 Gestion financière stratégique French 27 Management des organisations du tourisme French 27 Management des destinations touristiques French 27 Consultancy project (Destinations) French 27 Gestion stratégique des Services French 27

4 MBA2 Event - French track marketing expérientiel French 27 E-Tourism and distribution French 27 Management stratégique des événements French 27 Droit des affaires appliqués French 27 Gestion stratégique de l'exploitation French 27 Gestion financière stratégique French 27 Commercialisation des événements French 27 Management opérationnel des événements French 27 Consultancy project (événementiel) French 27 Gestion stratégique des Services French 27

5 MBA2 Hospitality Management - English track Experiential marketing English 27 E-Tourism and distribution English 27 Business Law applied to Hospitality Management English 27 Fondamentaux du marketing English 27 Gestion stratégique de l'exploitation English 27 Hospitality and sales management English 27 Strategic management in Services Organizations English 27 Strategic hospitality management English 27 Consultancy project (hospitality) English 27 Operational hospitality management English 27