Come and Study in Paris on our International Business Programme

Transcription

1 Come and Study in Paris on our International Business Programme January- June 2014 All classes are taught in English Membre fondateur de : Gestion des Entreprises et des Administrations IUT de Saint-Denis Techniques de Commercialisation IUT de Saint-Denis - La Plaine Techniques de Commercialisation IUT de Saint-Denis

2 Spring semester 2014 Common core programme Business English 2 International Business Game (One week) 2 European Institutions 2 International Trade 2 Human Resources Management 2 Corporate Communication 2 Specialisation programme (Choose one subject) Financial and Management Control, Strategic Management 6 Operational and Strategic, E-Marketing 6 Optional programme (Choose two modules) Intensive French 3 Cross Cultural Communication 3 Web Design 3 Report writing Six-week work internship or work-group project 6 Total Academic schedule Week Starting date Intensive French Week 3-4 January 13, 2014 Introduction Week Week 5 Courses Week 6-7 February 3, 2014 Winter break Week 8 February 17, 2014 Courses (Business Week) Week 9 to 15 (Week 12) February 24, 2014 (March 17) Spring Break Week 16 April 22, 2014 Internship Week 18 April 28, 2014 or group-project Final seminar Week 24 June 16, 2014

3 PART ONE COMMON CORE PROGRAMME* * 6 compulsory modules whose aims are to give a general and theoretical culture in business and management. Classes will be taught by members of our Business and Business English teaching staff, as well as by some of our European university partner teachers who participate in the annual Business Weeks. Module 1: Business English Objective: This course seeks to offer students essential English business language skills so that they can communicate in everyday professional situations abroad. Content: Lectures and exercises to communicate more effectively in English for professional activities such as meetings, presentations, negotiations, ing or telephoning. Prerequisites: Basic English Teaching method: Lectures and group work Duration: 20 hours Credit: 2 Module 2: International Business Game Objective: Students will learn to analyse a set of cross-functional information in an international learning environment through a study case. At the end of the simulation, students will be able to identify the decisions to be taken; develop new solutions integrating various kinds of information and apply methods and tools while being aware of limits and conditions of validity. Content: - Professional role-play - Strategic management simulation game Prerequisites: None Teaching method: Business Game Duration: one week Credit: 2

4 Module 3: European Institutions Objective: This course introduces students to European Union Institutions. Content: Lectures will enable students to : 1. Clarify the community decision-making process 2. Appreciate the hierarchy of norms in the context of European integration 3. Understand the evolution of the construction of Europe Prerequisites: None Teaching method: Lectures and group work Duration: 15 hours Credit: 2 Module 4: International Trade Objective: This course aims to help students to get an overview of the international nature of exchanges, issues, circuits and tools. It also aims to provide a general understanding of the economic policy decisions and of the role of international public institutions in the regulation of economic activity. A historical perspective on international trade, economic policy and theory will be adopted. Content: - Globalisation of exchanges (role of World Trade Organisation; International monetary Organisation; European economic relationship) - Main trends in economic thought, theory and policy - Macro-economic balances - Regulation devices Prerequisites: general knowledge in economic theory Teaching method: Lectures and group work Duration: 20 hours Credit: 2

5 Module 5: Human Resources Management Objective: This course introduces students to the challenges of human resources management. Content: - HR domains (remuneration; recruitment; training; legal issues) - Main tools used in individual and collective management Prerequisites: none Teaching method: Lectures and group work on case analyses Duration: 15 hours Credit: 2 Module 6: Corporate Communication Objective: This course seeks to approach the communication issued by companies/ organizations/ institutions to their public. Public here can be both internal and external. Content: 1. Lectures on how organizations can strategically communicate to their audiences through public relations and advertising. 2. The exercises given will offer students the opportunity to analyse and understand the variety of communication tools used in different companies and institutions. Prerequisites: None Teaching method: Lectures and group work Duration: 20 hours Credit: 2

6 PART TWO SPECIALISATION PROGRAMME* Students must choose one specialisation either: - Financial and Management Control, Strategic Management - Operational and Strategic Marketing, E-Marketing

7 Financial and Management Control, Strategic Management - To provide an overview of the decisions and actions whiche determine the long-run performance of a compagny - To form an opinion on the financial situation of a company Objectives Skills Content - To present a financial analysis using cash flows and the profitability risk relationship - To learn about the role of costing management - To master the development of a budgetary system - To evaluate results and performances Financial Management Management Control Students must be able to: Students must be able to: - Give an economic and financial - Calculate costs per activity reading of a profit and loss account - Choose and implement a relevant and of a balance sheet costing system - Compile and explain a flow statement - Measure and evaluate the economic and financial profitability of a company - Basic ratios - Operating income analysis, cash-flow statement analysis - Method of diagnosis - Profitability and financial leverage - Understand the articulation between different costing management tasks - Construct different budgets - Calculate and analyse variances - Methods of costing (activity based costing, marginal costing) - Break analysis - Budgets - variances - Dashboard Prerequisites: General knowledge in Accounting and Costing Teaching method: Lectures and group work on business cases Duration: 35 hours Credit: 6

8 Operational and Strategic Marketing, E-Marketing - To master the elements in a marketing plan Objectives Skills - To work on the coherence of the marketing plan - To create a marketing plan - Get a good picture of the tools used in strategic analysis - To understand new forms of marketing developments offered by ITC Operational Marketing Strategic Marketing Students must be able to: Students must be able to: - Create a product policy - Construct strategic analysis tools - Fix the price of the product - Use these items to decide on strategic choices - Determine an adapted distribution policy - Construct the communication plan - Ensure the coherence of the marketing plan - Work out their plans of action within the marketing plan - Plan objectives and means within the context of time and space Content - Product policies - Pricing policies - Distribution policies - Communication policies - The marketing plan and its coherence - Differences and complementarities between strategic and operational marketing - The origins of the notion of strategic marketing (models) - The strategic approach in marketing (diagnosis of the strategic choices;fields of strategic activity) - Tools used in strategic decisionmaking (product life cycle, models for strategic analysis) - The main strategies (according to the demand, growth ) - E-Marketing as a strategic tool for businesses, changes in business models Prerequisites: General knowledge in marketing Teaching method: Lectures and group work on business cases Duration: 35 hours Credit: 6

9 PART THREE OPTIONAL PROGRAMME* * For the optional programme, students must choose two modules from the three proposed below: - Intensive French - Cross Cultural Communication - Web Design Module 1: Intensive French Objective: This course seeks to help students to get fluency in spoken and written French in everyday situations. It will also aim to provide an understanding of French culture and society. Content: Intensive French classes are based on an integrated skill approach with listening, speaking, reading and writing. Vocabulary development and grammar skills will be emphasized. Prerequisites: None Teaching method: Lectures and Group work Duration: 18 hours Credit: 3

10 Module 2: Cross Cultural Communication Objective: Speaking the same language does not guarantee understanding and good communication when people come from different cultures. The aim of this course is two-fold: - to provide a basic understanding of cultural diversity and keys to cross-cultural communication, - to focus on job search differences across borders. Content: Lectures and activities will focus on the concept of culture and representation and will enable students to underdand communication within an intercultural framework. Students will also work on their CVs, edit their Linkedin profiles. Prerequisites: None Teaching method: Lectures and group work Duration: 18 hours Credit: 3 Module 3: Web Design Objective: Students will learn to design HTML driven web pages to be displayed on the World Wide Web. Content: Web design encompasses a number of important elements including colour, layouts and overall graphical appearance. Web designers consider the site s audience, functions and the number of hits to specific sections when deciding on their final design. Prerequisites: General knowledge in computing Teaching method: Group work in computing rooms Duration: 18 hours Credit: 3

11 PART FOUR WRITTEN REPORT Students are offered two possibilities: 1) Work group project Students can be given a special assignment related to one of the subjects of their international academic programme. With the help of a member of the teaching staff, students will have to define the topic they will focus on. They may have the opportunity to integrate a work-project with French students. 2) Internship They can perform an internship either in an international company in France, or abroad for a total duration of 6 weeks. This supervised training period will give students a professional experience in a company. The monitoring and supervision of the work placement are carried out by a tutor in the company and a member of the teaching staff who will be in contact with the host organisation and will give advice on the writing of the final report. Whatever option will be chosen, students will have to write a forty-page report which aims, on the one hand to show students ability to apply what they have learned, on the other hand to report on their contribution to the company or on their understanding of cultural differences in their everyday life, work environment or studies. This report will presented orally to an examination board of at least two people for around 30 minutes. This final presentation will be held during the last week of the spring semester during the final seminar.

12 Application Form 2014 Registration deadline is October 31, Personal details Family name:... First name(s):... Date of birth:..... (dd/mm/yyyy) Place and Country of birth:... Nationality:... Gender: Female (Please attach a copy of your passport) Male 2. Contact details (permanent address) Street:... Postal code:... City:... Country:. Telephone:.. Mobile : Contact details in France (to be completed after the first week) Street:... Postal code:... City:... Phone number: Home Institution Home Institution Name:... Home Institution Address:... Programme Coordinator s Name:... Tephone: Degree for which you are currently studying at your home institution:...

13 Come and Study in Paris on our International Business Programme 5. Specialisation and Optional Modules (In addition to the core programme, students are required to choose one specialisation subject and two optional modules). Tick your specific choices Subjects* Yes No Specialisation Financial and Management Control, Strategic Management Operational and Strategic Marketing, E-Marketing Optional modules Intensive French Cross Cultural Communication Web Design 6. Signatures Place and date:... Signature of the student:... Home institution signature and stamp We hereby acknowledge receipt of the application. Programme coordinator s signature:... Name:... Date:... Institution coordinator s signature:... Name:... Date:... The electronic version is to be sent to [email protected] (subject : International Business Programme) The signed completed application form is to be sent to the following address: IUT de Saint-Denis, Université Paris 13 - Département GEA - Fatma Ramdani Head of the International Business Programme - Place du 8 Mai Saint-Denis - France

14 Accommodation Here is a list of useful resources to help students find accommodation. Our university team will do their best to find you appropriate accommodation. Students Residences Websites The student residences offer functional apartments and amenities to meet students needs. It offers furnished and/or fully-equipped apartments ranging from studios to two-bedrooms (click on Choisissez votre ville) (click on Recherche par ville) CROUS (student accommodation office) Website: This office is specialized in students accomodation, but the demand is greater than the supply. «Flat-sharing» Websites (click on Je cherche une collocation, Paris-Ile de France) (click on Je cherche une chamber, Paris-Ile de France) (you need to register first-free) (click on France, Région Parisienne, Offre de colocation) piaule.com (click on collocation for flat-sharing, or location to rent an apartment) (click on A la recherche d un logement).this site offers free consultation of classified accommodation advertisements from private individuals.

15 Estate Agencies near the IUT Guy Hoquet L immobilier. 40, rue Gabriel-Péri Saint-Denis. Phone: Fax : [email protected] Century 21 Riva Immobilier. 96 rue Gabriel-Péri Saint-Denis. Phone: Fax: [email protected] Saint-Denis Immobilier. 28 & 58 rue Gabriel-Péri Saint-Denis. Phone: [email protected] «Intergenerational Accommodation» Websites Principle: a senior citizen gives accommodation (bedroom or studios); in exchange, the student participates to the common ordinary life, shares his meals with the senior citizen and is a reassuring presence for him Youth Hostels in Paris 1) St-Christophers and Belushis Paris. 159, rue de Crimée Paris. Phone: Phone.: Fax: Métro: Crimée. Website: 2) Bureau des voyages de la jeunesse. 20, rue Jean-Jacques-Rousseau Paris. Phone.: Fax : Métro: Louvre Rivoli Stations Vélib in the neighborhood Website: 3) MIJE (3 different places). 6 rue de Fourcy Paris. 11 rue du Fauconnier Paris. 12 rue des Barres Paris. Métro: Saint-Paul (ligne 1) or Pont-Marie (ligne 7). Stations Vélib in the neighborhood Website: 4) CISP Kellermann. 17, boulevard Kellermann Paris. Métro : Porte d Italie or bus PC1: Damesme or Porte d Italie Website: 5) CISP Ravel. 6, avenue Maurice-Ravel Paris. Métro: Bel-Air or Porte de Vincennes or Porte dorée. Or bus 29: Jules Lemaître or Maurice Ravel. Or bus PC2 or 56: Porte de Saint-Mandé Website: 6) Cité des Sciences. 24, rue des Sept-Arpents. 1, rue J.-B.-Clément Le Pré-Saint-Gervais. Ligne 5, direction Bobigny, station «Hoche» à 200 m. Website: 7) Paris Clichy. AJ «Léo Lagrange». 107, rue Martre Clichy. Ligne 13, direction Asnières Gennevilliers, station «Mairie de Clichy», à 200 m Website: 8) Paris - Jules Ferry. 8, boulevard Jules-Ferry Paris. Métro lignes 3, 5, 8, 9, 11, station «République» à 200 m. Stations Vélib in the neighborhood Website: 9) Paris - Le d Artagnan. 80, rue Vitruve Paris. Métro ligne 3, direction Gallieni, station «Porte de Bagnolet» à 5 min. Website: 10) Saint-Denis Tourist Office. 1, rue de la République Saint-Denis. Phone: Fax: [email protected] Website: (look at Où dormir, Auberge de jeunesse)

16 Contact information For further information about our International Business Programme, please contact: Subject: International Business Programme Mail IUT Saint-Denis (Université Paris 13) Département GEA - Fatma Ramdani Head of the International Business Programme Place du 8 Mai Saint-Denis Cedex France Tel Fax The detailed programme and application form are posted on our website: Application deadline for entry on the programme is October 31, Conception - impression : service communication et édition Université Paris 13 - mai 2012 Photo en couverture : Toits de Paris Paris Tourist Office - Photographe : Amélie Dupont