PRODUCT DEVELOPMENT TRAINING COURSE

Transcription

1 PRODUCT DEVELOPMENT TRAINING COURSE DETAILED COURSE OUTLINE

2 Course Overview The purpose of this course is to provide education and guidance to a product manager and other product management professionals, with the development of new services and products. Course is structured as an all-encompassing, step-by-step instruction guide and is specifically adapted for telecommunications and ICT businesses. It can also be useful to mature businesses as a point of reference to follow and used to improve the current service development methodology. Business benefits include improved time-to-market, development projects cost savings, higher project ROI, increased productivity and resources utilisation and increased competitiveness. Our approach and this course is based on widely adapted product development methodology and is structured around six development phases, summarised in the below diagram. Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Market Research and Concept Development Business Case Product Requirements and Project Management Product Design and Definition Solution Build and Operational Readiness Product Launch & Lifecycle Course Length This is a detailed product development and product management training course suitable for both novice and experienced product managers. Length of the course is customisable from 1 to 5 days of full day learning with specific focus on practical examples and team exercises. Course can be broken up over several separate weeks to suit your development project timeline. Total classroom contact hours can range from 8 to 40 hours depending on requirements Prerequisites - Strong grasp of English language - Some experience in product management, marketing or related disciplines Reference Material None all the materials will be provided as part of the course notes.

3 Equipment Participants are to bring along a laptop computer. While not mandatory it is desirable that the following software is available and installed: - Microsoft Excel or equivalent - Microsoft PowerPoint or equivalent - Microsoft Word or equivalent - Adobe Acrobat Reader - Microsoft Project - Microsoft Visio Modules Breakdown (Example 3 Day Course) Module Description Duration (hours) Day 1 Strategy and planning Define your strategic objectives, understand your 1 own value position Define your market Market size, market demand and market share 1 Strategic market assessment Market attractiveness and competitive advantage 1 Development options Create or outsource, partner selection criteria, 1 operational models Value creation and product Customer needs and key product features 1.5 feature selection identification using Kano Method Market segmentation Needs based market segmentation 1 Competitor analysis Industry analysis, competitor analysis, 1.5 competitive advantage Day 2 Concept development and ideas Idea and concept development, project screening 1 screening and prioritisation Feasibility study Feasibility study 0.5 High level project planning Project resources, project management 1 Business case Business case structure 1 Financial analysis Detailed project financial analysis, cost factors, 1 revenue factors Product pricing Value based product pricing 1 Cost modelling and forecasting Cost model development and product forecasting 0.5 Product and business Business and product requirements documents 1 requirements documentation Detailed project management plan structure and sample PRD Project integration management, scope management, time management, cost, communications, risk, procurement, quality 0.5

4 Day 3 Product solution definition and Detailed product design including product 1 design description, marketing plan, product features, commercials, service levels Business process design Quoting and ordering process, implementation, 1 support, billing Technical solution architecture Functional model, data model, vendor evaluation, 1 bench testing, ensuring design quality OSS/BSS Architecture considerations 0.5 Design tools and tips PoC, ITIL, solution architecture templates 0.5 Finalising product build Product sales and marketing guides, price sheets, 1 collateral, proposals, application forms Technical solution build Finals processes, technical guide, OSS/BSS 0.5 PRT / ORT Product readiness testing (technical, commercial 0.5 and operational) Product launch Launch activities, presentations 0.5 Product lifecycle Performance management & reporting 0.5 Other tools and tips Leadership and staff choice, portfolio planning, marketing planning and budget 0.5 Activities and Practical Tools Our Product Development Training Course is characterised by a large amount of practical and hands on exercises using over 50 interactive tools and templates. Following are the key tools we will use for activities and exercises we will aim to cover throughout the course. Module Strategy and planning Define your market Strategic market assessment Development options Value creation and product feature selection Market segmentation Competitor analysis Concept development and ideas screening Feasibility study High level project planning Business case Financial analysis Practical Tools Used 1. Value Map Tool 2. Market Share Index Tool 3. Market Assessment and Market Share Index Tool 4. Partner Selection Tool 5. Kano Method Tool 6. Marketing ROI Tool 7. Industry Analysis Tool 8. SWOT Tool 9. Competitive Advantage Tool 10. Idea Presentation Template 11. Product Development Prioritisation Matrix 12. Feasibility Study Template 13. High level project plan (interactive) 14. Business Case Template 15. Key cost and revenue factors (interactive)

5 Product pricing Cost modelling and forecasting Product and business requirements documentation Detailed project management plan Product solution definition and design Business process design Technical solution architecture OSS/BSS Design tools and tips Finalising product build Technical solution build PRT / ORT Product launch Product lifecycle Other tools and tips 16. Value Based Pricing Questions 17. Value Based Pricing Tool 18. Business Case Cost Model 19. Product Forecast Model 20. PRD Template 21. Project WBS Structure 22. Project Task List 23. Service Creation Project Plan 24. Documentation Check List 25. Product Features Matrix 26. Product Description Template 27. Sales Process Prospecting 28. Sales Process Opportunity Management 29. Sales Process Order Management 30. Sample Product Quote 31. Product Order Form 32. Customer Information Forms 33. Operational Process Flows 34. Customer Readiness Checklist 35. Service Completion Report- 36. Service Availability Tool 37. Examples will depend on each business environment 38. Sample Solution Architecture and Technical Design Documents 39. Product Sales Guide (high level) 40. Product Sales & Marketing Guide (detailed) 41. Product Collateral Example 42. Sample Proposal 43. Other Tools 44. Product Change Forms 45. Product Technical Guide Template 46. ORT Template 47. Product Launch Templates 48. Product Performance Reports 49. Staff Sample Position Description 50. Sample Product Plan 51. Marketing Budget Template 52. Communications Strategy and Plan Template