Global Review Index! Top Hotel Rankings for Milan!! February 2013

Transcription

1 Global Review Index Top Hotel Rankings for Milan February

2 Milan Top Hotels 2013 Introduction About the Company This report is based on ReviewProʼs Global Review Index Top Hotel Rankings, an industry-focused ranking of hotels by online guest satisfaction. This city has been analyzed over a time period of twelve months for this report. The rankings, which are calculated from guest reviews from hundreds of the most relevant Online Travel Agents (OTAs) and review sites, represent an industry first. Finally, the hotel industry has an independent, online reputation benchmark that allows hotels to evaluate their online presence and compare results with direct competitors. The rankings are based on the Global Review Index (GRI), a proprietary algorithm developed by ReviewPro in conjunction with leading hotel industry experts. It enables hotels to know their current quality score, track their performance over time and compare their online reputation to their competitors or to other hotels within their chain with a single index. The Global Review Index is currently being used by thousands of hotels around the world both as a key internal metric and to establish online reputation objectives. ReviewPro offers a web-based, a nalytical tool that allows hotels to efficiently aggregate, organize and manage their online reputation and presence in leading social media sites. We provide the analysis, business intelligence, competitive benchmarking and reporting needed to help you more effectively manage your organization. Our solution is designed to serve the needs of individual hotel operators, multiestablishment chains and asset managers. We aggregate hundreds of millions of social media mentions, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. Thousands of hotels in more than 70 countries, including some of the most recognized hotel brands in the world, rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. twitter.com/reviewpro Contact: hotelrankings@reviewpro.com facebook.com/reviewpro

3 Milan Top Hotels 2013 Milan Top Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews Global Review Index Average for all Hotels 77.8% Semantic Analysis Highest rated concepts Modern Fast Value Location Quality Lowest rated concepts Noise Smell Heating System A/C Pillow Top 10 Hotels by Global Review Index Park HyaK Milano Bulgari Milano Una Maison Milano Hotel Spadari Al Duomo Four Seasons Milano Hotel Berna Hotel Teco Principe di Savoia Palazzo Segre> Hotel Manzoni 93.3% 92.4% 92.1% 91.9% 91.4% 90.9% 90.8% 90.5% 90.3% 90.2%

4 Milan Top Hotels 2013 Milan Top Hotels in Detail The Top 10 in Detail Hotel GRI Cleanliness Location Room Service Value Park Hyatt Milano 93.3% 96.7% 98.8% 93.5% 96.5% 80.2% Bulgari Milano 92.4% 96.9% 94.1% 95.1% 92.6% 81.4% Una Maison Milano 92.1% 94.5% 97.7% 93.3% 93.3% 83.0% Hotel Spadari Al Duomo 91.9% 95.1% 97.1% 88.1% 95.7% 86.9% Four Seasons Milano 91.4% 95.7% 92.7% 93.2% 92.5% 81.3% Hotel Berna 90.9% 93.2% 91.4% 84.8% 94.8% 90.1% Hotel Teco 90.8% 90.1% 84.0% 84.6% 82.5% 84.1% Principe di Savoia 90.5% 95.5% 83.3% 92.5% 90.8% 80.6% Palazzo Segreti 90.3% 96.5% 98.6% 90.1% 92.4% 85.2% Hotel Manzoni 90.2% 96.8% 95.7% 88.6% 87.4% 85.8%

5 Milan Top Hotels 2013 Milan Top Hotels by Service & Value Top 10 Hotels by Service Park HyaK Milano Hotel Spadari Al Duomo Hotel Berna Hotel Town House 12 Una Maison Milano Bulgari Milano Four Seasons Milano Grand Hotel et de Milan Palazzo Segre> Chateau Monfort 96.5% 95.7% 94.8% 94.4% 93.3% 92.6% 92.5% 92.5% 92.4% 92.2% Service Index Average for all Hotels 75% Top 10 Hotels by Value Lancaster Hotel Hotel Berna Mirage Hotel Milan Hotel La Residenza Milan Hotel Susa Hotel San Guido Radisson Blu Hotel Spadari Al Duomo Hotel Regency EuroHotel 91.3% 90.1% 89.8% 89.5% 89.1% 89.0% 87.6% 86.9% 86.6% 86.2% Value Index Average for all Hotels 74.5%

6 Milan Top Hotels 2013 Milan Top 3-star Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews *** Global Review Index Average for all Hotels 74.9% Top 10 Hotels by Global Review Index Hotel Teco Lancaster Hotel Gran Duca di York Hotel Susa Hotel Five Canada Hotel Best Western Hotel City Hotel Aspromonte Hotel Milano Navigli Hotel Panizza 85.3% 83.8% 83.4% 83.4% 82.3% 89.1% 88.6% 87.7% 87.7% 90.8%

7 Milan Top Hotels 2013 Milan Top 4-star Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews **** Global Review Index Average for all Hotels 79.1% Top 10 Hotels by Global Review Index Una Maison Milano Hotel Spadari Al Duomo Hotel Berna Palazzo Segre> Hotel Manzoni Starhotels Echo Uptown Palace Klima Hotel Milano Fiere An>ca Locanda dei Mercan> Camperio House Suites & Apartments 92.1% 91.9% 90.9% 90.3% 90.2% 88.9% 88.8% 88.1% 88.0% 88.0%

8 Milan Top Hotels 2013 Milan Top 5-star Hotels Total number of hotels evaluated Average number of reviews per hotel Total number of reviews ***** Global Review Index Average for all Hotels 84.9% Top 10 Hotels by Global Review Index Park HyaK Milano Bulgari Milano Four Seasons Milano Principe di Savoia Chateau Monfort Grand Hotel et de Milan Armani Hotel Milano Carlton Hotel Baglioni The Gray Town House % 83.2% 82.8% 93.3% 92.4% 91.4% 90.5% 90.2% 88.9% 88.0%

9 Milan Top Hotels 2013 Methodology This report evaluates hotels in the 3-5 star categories. For the purpose of this report, we evaluated guest reviews from the top online travel agencies and review sites worldwide. ReviewProʼs online reputation and social media management solution was used to create all analytics. The following data points are shown in this report: Total number of hotels evaluated: We included hotels within the 3-5 stars categories. Average number of reviews per hotel: The average number of reviews for each hotel, rounded up to the nearest full number. Total number of reviews: For each hotel, we included reviews from the last year, i.e. from January 1 st 2012 to December 31 st Global Review Index Average for all Hotels: The average Global Review Index (GRI) for all hotels in a given city. The GRI is a a general online reputation score based on data taken from all the major online travel agencies and review sites. Note: By definition, a GRI is only given for hotels with a minimum of 25 reviews, so hotels below this minimum are not included in the GRI average. Highest rated and lowest rated concepts: For this section, semantic analysis was used to identify which concepts guests are talking about in the text part of a review and if their feeling was positive or negative. For the purpose of this study, the rankings or highest/lowest rated concepts are based on the percentage of mentions that were classified as positive or negative. Only concepts with a minimum of 100 mentions were considered. Top 10 hotels by Global Review Index : Rankings are based on the The Global Review Index (GRI). As with the GRI average above, only hotels with a minimum of 25 reviews are considered here. The Top 10 in detail: For each of the top 10 hotels, we give Department Index ratings for key areas of the hotel (cleanliness, location, room, service and value). These scores are based on ratings given by reviewers for specific aspects of their stay, whereas the GRI is based on the overall score given by reviewers. Note: Since on most review sites, ratings for different areas are given independently of the overall rating, the GRI and the Department Indexes are not directly correlated.

10 MilanTop Hotels 2013 About Our Product Get a Demo Our solution enables individual hotels, brands, chains and management companies improve guest satisfaction and increase revenue growth: Know everything that is being said online about their hotels (24/7 Mystery Shopper) Identify areas of improvement based upon point scores and customer feedback in reviews - Global Review Index offers industry standard online reputation score - Powerful, yet easy to use multilingual semantic analysis Increase revenue - Maximize a hotelʼs average daily rate (ADR) - Optimize online distribution revenue - Increase direct conversions Competitive benchmarking by hotel, group, brand or chain Integrate existing customer surveys to see all guest feedback in one place Automated reports to get the whole team involved in the improvement process Training and support on both corporate and property level