MPIOC Chapter Business Plan

Transcription

1 MPIOC Chapter Business Plan

2 Chapter Business Plan July 2011 June 2012 This Business Plan Includes the Following Components: Chapter Vision & Mission Chapter Dashboard Metrics Orange County Goals Budget Calendar of Activities including Member Communications Calendar Summary of Programs and Services Teams Roster of Board Members Organization Chart Vision Build a rich global meeting industry community Mission Make our members successful by building connections to: Knowledge/Ideas Relationships Marketplaces Strategic Imperatives Build a Great Organization - Create a remarkable culture and structure Evolve from Association to Global Community - Deploy programs, knowledge platforms and brand architecture to align with vision Reinvent Business Relationship with Chapters - Invest in chapters to create channel partnerships around community results Elevate the Member Conversation and Experience - Elevate programs and services to a higher level of experience and business return

3 Executive summary Meeting Professionals International, Orange County Chapter (MPIOC) is committed to shaping and defining the meetings and events industry in the Orange County area. Our goal is to establish MPIOC as the premier meeting industry association for the Southern California area. Our focus is to serve our members and to provide the tools and resources to help them succeed. The enclosed business plan represents MPIOC s strategic initiatives for the year that the MPIOC Board of Directors is committed to accomplishing. Through guidance from our Chapter Business Manager and the support from MPI headquarters, we will be able to effectively meet the business goals set forth. MPI Orange County has built a strong foundation to continue building on in the coming year. Our focus will remain on producing senior level and advanced educational programs to engage those with years industry experience. To maintain our educational offerings, we will continue to collaborate with our Advisory Council, which is comprised of a very tenured group of meeting professionals with various backgrounds of expertise, including several MPIOC Past Presidents. The Council will meet on a quarterly basis and will consult the Board throughout the year to ensure that we meet our goals. In addition, to advanced level education MPIOC is committed to enhancing our student program to engage young professionals who will become the future of our industry. Our industry continues to become more technology savvy and there is an increasing number of people using Smartphones and tablets. In an effort to stay on the cutting edge of technology, while continuing to meet our member s needs, MPIOC plans to create a mobile website. Providing our members with an easily navigable mobile website and/or app will allow them to find important information on our website more quickly, creating a more involved membership and improving retention. It will allow our members to have access to the information that MPIOC delivers at their finger tips! It will also improve MPIOC s image as a cutting-edge professional organization with potential members, thereby assisting with recruitment. Our vision is to maintain a high level of service and quality to our members through continued developments in education, communications and leadership involvement opportunities. Current situation Basic data Name of Chapter : Meeting Professionals International (MPI) Orange County Chapter : 501c6 corporation (IRS designation) - Corporation with exempt status in the state of California Status Office : 1405 Warner Avenue, Ste. B, Tustin, CA Head Office : MPI Headquarters, Dallas, Texas, USA

4 Brief history of the Chapter and Current Status The MPI Orange County Chapter was chartered in 1987 and incorporated in The Chapter ended last fiscal year with 329 members and a retention rate of 97%. Our Chapter leadership for the year consists of 19 Board members. 50% of the original Board has committed to another one year term in the same or in different positions. Resources Our Chapter resources consist of funding, communication tools, time/talent of our volunteers, and MPI resources. Funding Total projected budget of $120,460 (income) and $118,001 (expenses), leaving a $2,459 net income earmarked as an annual reserve Communication Tools Chapter website, e-blast, Ambassador message and other communication through media outlets Time and Talent - The chapter has volunteers (including elected Board members and appointed committee members) who, in total, can devote 7,500-10,000 volunteer hours within the year to support all Chapter programs and services. In addition, the staff paid Chapter Manager position provides 900 service hours MPI Resources The Chapter will make full use of regional, national and global tools and professional assistance available through MPI headquarters, other chapters and industry associations, including: MPI Foundation Grants, Chapter Business Summit, One+ Magazine, Chapter Business Manager, Leadership Training Webinars, WEC, MPI HQ Website, Chapter Leadership Tools, etc. Monitoring and Evaluation Tools: To ensure that we accomplish our plans and remain committed to our objectives, we will: Monitor our progress against the new chapter business metrics on a quarterly basis Review our business plan at each board meeting to ensure progress against our objectives and action items Review our budget at each board meeting Perform a chapter needs assessment on an annual basis Survey of members after each monthly program

5 Products and services Bi-weekly e-blast Ambassador Message Member Assistance Program CMP Scholarship MPI WEC Scholarship Student Programs & Scholarships MPIOC website Mobile Website Application (to be designed and created this year) Job Bank Career Connections & Enhancement Opportunities 4 Advisory Council Strategy Meetings 8 Monthly Educational Programs (6 advanced level programs & 2 all level programs) 1 Full-Day Education Conference 4 Special Events (Summer Social, Holiday Event, Spring Fundraiser, Annual Awards & Installation Event) 1 Southern California Industry Collaboration Summit Volunteer Reception New Member and Prospective Member Orientation Various opportunities to get involved on committees CMP Study Group Program Supplier-Host-Planner Program Awards & Recognition Equality MPIOC Community Outreach Strategic Partner Alliance Program Advisory Council Association Manager Social Media Outlets (LinkedIn, Twitter, Facebook)

6 Operating Environment/Market Analyses The Industry (Economy, Trends) Industry trends that affect the market include: Continuing high unemployment rate Nationwide budget cuts making retention of members difficult Virtual meetings Technology Social Media Generational Gaps Procurement Departments playing a larger role Continued scrutiny of meetings WHO Alerts Meeting professionals being spread too thin due to reduction in department size no time Travel & Tourism Increasing airfare and travel expenses Our chapter is particularly affected by other meeting and event related industry associations that create a competitive marketplace, including, PCMA, SITE, HSMAI, NBTA, ISES, ASAE, etc. Increasing supplier membership rates The Local Industry MPI Orange County has felt the effects of the above listed industry trends. Although our industry has seen a slight return this year, Orange County in particular is still feeling the effects of the troubled economy. We have limited resources in Orange County which sometimes makes it difficult to secure sponsorships in our local area. Our chapter is particularly affected by other meeting and event industry associations including SITE-SoCal, HSMAI-OC, PCMA and other local MPI Chapters such as MPISCC and SDMPI.

7 Market Analyses The Orange County area is saturated with Aerospace, Technology and Tourism. Our goal is to do a county-wide outreach to ensure that every hotel and every corporation has at least one member or more represented in the MPI Orange County Chapter. In addition, through our Chapter s Student Program initiative and support of local college meeting curriculum/programs, we hope to expand our student membership. We also plan to reach out to members of other chapters to confirm their affiliate memberships with MPIOC. Competitor Analyses PCMA, NBTA, MPISCC, SDMPI, HSMAI-OC, SITE SoCal, to name a few, are all competitors of MPIOC. This effects everything from our membership, to sponsors and attendance. MPIOC strives to lead the way with collaboration among our local industry chapters through the 3 rd Annual Southern California Industry Collaboration Summit, which is scheduled for Tuesday, June 28, Open only to board of directors and industry leaders, the Summit is a unique opportunity to connect face-to-face with colleagues and engage each organization in prospects for true collaboration with other regional groups. The industry Collaboration Summit has been the driving force behind creation of a Southern California GroupSite and industry calendar. Partnering with our neighboring chapters will bring new interest to MPIOC by reaching out and tapping into untapped geographic areas. Competitive Advantages MPIOC will set our Chapter apart from some of our competitors through advanced educational offerings, unique networking opportunities and Career Connection opportunities. The Board of Directors has made a commitment to put these initiatives as a big priority for the coming year. We have a very specific meeting curriculum, our programs are designed to benefit both senior and entry level planners and our programs for the coming year will keep us as one of the leading associations in the industry. Through our Needs Assessment survey and other industry analysis, we have gathered that these are two areas that are often neglected by other associations. Another advantage is that the MPIOC Board of Directors is comprised of a very tenured group of meeting professionals with diverse backgrounds of expertise. This will be an asset as we work to provide solutions for all of our members needs.

8 Chapter Business Dashboard Metrics The Chapter measures its success based on four basic dashboard metric criteria as prescribed by MPI. The following is a summary of the metrics that have been established for Areas of Criteria Purpose Metrics Measurement Engagement & Participation Membership Satisfaction Net Member Growth Financial Management Measures member participation in Chapter activities Measures overall member satisfaction in networking, education and marketplace Measures member growth and rebates Measures financial management Increase attendance at educational programs - Meet = 2% increase - Exceed = 4% increase Increase number of volunteers - Meet = 2% increase - Exceed = 4% increase Increase planner attendance at all programs - Meet = 2% increase - Exceed = 4% increase Increase website visits (user sessions) - Meet = 2% increase - Exceed = 4% increase Increase member attendance at networking / social events - Meet = 2% increase - Exceed = 4% increase Increase overall satisfaction score - Meet = 2.0% increase (8,54% score) - Exceed = 4.0% increase (8.70% score) Increase net member growth at year-end - Meet = 1% increase (332) - Exceed = 3.0% increase (339) Meet 10% Gross Margin Meet 10% net income as annual reserve Retain 50% cumulative reserve Meet 45% Education Investment Ratio Determine from attendance count at meetings and programs Determine from MPI annual survey Determine from June 30, 2011 count 329 compared with June 30, 2012 count Gross Margin = total revenue less total expenses divided by total revenue Education Investment Ratio = income for educational programs + professional development day divided by total Chapter income

9 Orange County Dashboard Generator Data Entry Tables Orange County Chapter Goals Final Actuals Meets Expectations (11 12 ) Exceeds Expectations (11 12 ) Notes Net Member Growth 329 1% (332) 3% (339) Membership Satisfaction 8.37% 2% (8.54%) 4% (8.70%) Engagement/Participation 1. Increase attendance at educational programs 2. Increase planner attendance at educational programs 156 2% (159) 4% (162) 63 2% (64) 4% (66) 3. Increase website visits 9,361 2% (9,548) 4% (9,735) 4. Increase volunteers 79 2% (78) 4% (79) 5. Increase number of new members participating in chapter activities. 29 2% (30) 4% (31) 6. Increase satisfaction of education programs 90.15% 2% (91.95%) 4% (93.76%) 7. Increase regional/annual program attendance 248 2% (253) 4% (258) 8. Increase attendance at networking events % (137) 4% (139) Meet Goal = 2 Points, Exceeds = 4 Points Meet Goal = 1 Point, Exceeds = 2 Points

10 Chapter Financial Management Meet Exceeds Meet Goal = 2 Points, Exceeds = 4 Points Total Revenue Less Total Expenses divided by Total Revenue YTD Budget Budget Budget Revenue $107, $120,460 Budgeted Expenses $98, $118,001 Gross Margin 8.70% 2.00% Gross Margin $ Value 9, $2,459 Education Expenses $17, $14,390* Educational Ratio Divide Education Expenses by total Revenue 16.11% 11.9%* Educational Ratio must remain at % or higher to be eligible for Gross margin Metric - Educational Ratio Consists of Content Only Revenue Expenses Margin Education Expenses Education Ratio Gross Margins Actual $107, $98, % $17, % Gross Margins Actual $100, $99, % Gross Margins Actual $89, $99, % $18, % Groos Marigns Actual $122, $114, % $25, % Gross Margins Actual $118, $99, % $15, % **Insert Budget * The Chapter anticipates in excess of $40,000 in contributed educational content expenses for the year. Combined with actual expenditures, the estimated amount allocated is estimated to meet or exceed the 45% gross margin metric.

11 Orange County Chapter Respondents Number of respondents: 99 Response rate: 33% % planners: 39% % suppliers: 61% Average years with MPI: 8.3 Chapter Involvement n=60 Rank in Region Global Rank Average number of events attended: / / 68 % attending at least one event: 92% 8 / / 68 Satisfaction High 8-10 Medium 5-7 Low Avg 2010 Avg Rank in Region Global Rank Overall Satisfaction: 77.55% 16.33% 6.12% / 46 8 / 69 Networking Opportunities: 74.74% 17.89% 7.37% / / 69 Education Opportunities: 71.58% 26.32% 2.11% / / 69 Education Content: 71.58% 25.26% 3.16% / / 69 Marketplace Opportunities: 68.09% 28.72% 3.19% / 46 5 / 69 Chapter Communications: 81.82% 14.14% 4.04% / / 69 Volunteer Opportunities: 78.95% 17.89% 3.16% / 46 6 / 69 Scheduled Program Times: 80.41% 14.43% 5.15% / / 69 Scheduled Program Locations: 82.65% 13.27% 4.08% / 46 9 / 69 Chapter Leadership: 80.61% 16.33% 3.06% / / 69 Top Third of Group Middle Third of Group Bottom Third of Group

12 MPI - Orange County - Calendar of Activities Board Meetings & Events Color Key Board Bi-Weekly Conference Calls Member - Education Programs & Special Programs Member - Outreach & Other Programs Coordinating Month/Date Program Team(s) Venue May 11, BOD Mtg (Attendance not Required) All Teams Hyatt Newport Beach May 31, 2011 BOD Executive Board Meeting Administration GSE Office June 1, 2011 Annual Installation Event Finance Communications Center Club Costa Mesa June 10, 2011 BOD All Board Retreat All Teams June, 2011 CMP Study Group Boot Camp Education June 28, 2011 Industry Summit Luncheon to introduce key players/organizations - collaboration for industry leaders President, PE & Past President Doubletree Irvine Spectrum Hilton Long Beach

13 July 1, 2011 Annual Launch "BOD Message & Calendar" eblast Ambassador Program All Teams Communications Membership July 11, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm July 20, 2011 BOD Meeting All Teams GSE Office July 23-27, 2011 WEC Support Orlando, FL Administration July, 2011 Community Outreach Program Communications None August 1, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm August 10, 2011 Summer Social Event Networking at K1 Speed Race" Social "Fresh Start" Networking Event Finance/Special Events K1 - Speed Way August 15, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm August 29, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm August, 2011 eblast Communications August, 2011 Ambassador Outreach Membership August, 2011 CMP Study Group Education September 7, 2011 Monthly Meeting "Topic TBD" Education Hotel TBD September 12, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm September 14, 2011 BOD Meeting All Teams GSE September 26, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm

14 September, 2011 Community Program Working Wardrobes Communications? September, 2011 eblast Communications None September, 2011 Ambassador Outreach Membership None September 15-17, 2011 October 5, 2011 Chapter Business Summit MPI - Dallas Monthly Meeting "Topic TBD" (Speaker TBD) President, PE & VP Education Education Dallas Hotel TBD October 10, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm October 19, 2011 Monthly Meeting All Level Education *(Speaker TBD) - Possible Webinar Education Hotel TBD October 24, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm October, 2011 eblast Communications None October, 2011 Ambassador Outreach Membership None November 2, 2011 Monthly Meeting "Topic TBD" (Speaker TBD) Education Hotel TBD November 7, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm November 16, 2011 BOD Meeting All Teams GSE Office November 19, 2011 Career Con Leadership Team Pasadena Convention Center November 21, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm November, 2011 Community Program Thanksgiving Food Drive Communications None

15 November, 2011 eblast Communications None November, 2011 Ambassador Outreach Membership None Dec 1, 5, 7, 2011 Special Event - Holiday Party - Silent Auction "TBD" Community Program - Toys 4 Tots? Finance - Special Events Battle of the Dance - TBD December 5, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm December 19, 2011 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm December, 2011 eblast Communications None December, 2011 Ambassador Outreach Membership None January 2, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm January 11, 2012 Monthly Meeting "Topic TBD" (Speaker TBD) Education Hotel TBD January 16, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm January 20, 2012 BOD All Board Mid-Year Retreat All Teams Hotel TBD January 30, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm January, 2012 eblast Communications None January, 2012 Ambassador Outreach Membership None February 1, 2012 Monthly Meeting "Networking Related Topic" (Speaker TBD) Education Hotel TBD February 13, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm

16 February 27, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm February, 2012 eblast Communications None February, 2012 Ambassador Outreach Membership None March 5, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm March 7, 2012 Special Event - Spring Fundraiser "TBD" Fundraising Event Finance House of Blues - TBD March 19, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm March 21, 2012 Monthly Meeting All Level Education (Speaker TBD) Education Hotel TBD March 28, 2012 BOD Meeting All Teams GSE Office March, 2012 eblast Communications None March, 2012 Ambassador Outreach Membership None April 2, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm April 4, 2012 Monthly Meeting "Topic TBD" (Speaker TBD) Education Hotel TBD April 16, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm April 19/20 Volunteer Reception Leadership & Finance Mastros - TBD April 30, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm April, 2012 eblast Communications None April, 2012 Ambassador Outreach Membership None

17 May, 2012 eblast Communications None May, 2012 Ambassador Outreach Membership None May 4, 2012 Education Conference & Showcase "TBD" Education Hilton Anaheim - TBD May 14, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm May 16, 2012 BOD Meeting All Teams GSE Office June 4, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm June 6, 2012 Installation & Awards Event "TBD" Finance Location TBD June 18, 2012 BOD Conference Call All Teams Call-in: 4:30pm - 5:00pm June, 2012 eblast Communications None June, 2012 Ambassador Outreach Membership None

18 Calendar of Activities COMMUNICATION TEAM Updated DRAFT BOD Meetings & Events Member Education Programs & Special Events Eblast Postcard Events/News Month/Date Program Spotlight To Feature Misc. July 1, 2011 Annual Launch eblast Robyn Mietkiewicz, CMP Immediate Past President Promote Summer Social Event Promote Industry Summit New Board Calendar of Events Community Program - Backpacks & School Supply Drive July 1, 2011 July 13, 2011 Postcard Mail July 18, 2011 eblast Promote Summer Social Event Promote Industry Summit Community Program - Backpacks & School Supply Drive July 20, 2011 BOD Meeting All Teams GSE None July 27, 2011 August 1, 2011 eblast Promote Summer Social Event August 1, 2011 August 10, 2011 Postcard Mail Recap Community Program - Backpacks & School Supplies

19 August 10, 2011 Summer Social Event Networking at K1 Speed Race" Social "Fresh Start" Networking Event Finance K1 - Speed Way? Venue TBD Industry - None Supplier - August 15, 2011 eblast Promote Monthly Meeting ReCap the Summer Social Event August 24, 2011 August 29, 2011 eblast Promote Monthly Meeting August 31, 2011 September 1, 2011 Postcard Mail September 5, 2011 eblast Promote the Monthly Meeting WEC ReCap Industry Summit ReCap Promote Community Program - Working Wardrobes ReCap the Monthly Meeting Promote Community Program - Working Wardrobes September 7, 2011 Monthly Meeting "Topic TBD" Education Hotel TBD Venue TBD Industry - Supplier - September 14, 2011 September 14, 2011 BOD Meeting All Teams GSE None September 19, 2011 eblast Promote Community Program - Working Wardrobes September 28, 2011 October 1, 2011 Postcard Mail October 3, 2011 eblast ReCap Community Program - Working Wardrobes October 5, 2011 October 12, 2011 Monthly Meeting "Topic TBD" (Speaker TBD) Education Hotel TBD Venue TBD Industry - Supplier - October 17, 2011 eblast Promote the Monthly Meeting ReCap the Monthly Meeting

20 October 19, 2011 Monthly Meeting All Level Education (Speaker TBD) - Possible Webinar Education Hotel TBD Venue TBD Industry - Supplier - October 26, 2011 October 31, 2011 eblast Promote Thanksgiving Drive November 1, 2011 November 2, 2011 November 9, 2011 Postcard Mail Monthly Meeting "Topic TBD" (Speaker TBD) Education Hotel TBD Venue TBD Industry - Supplier - November 14, 2011 eblast Promote the Monthly Meeting November 16, 2011 BOD Meeting All Teams GSE None November 19, 2011 Career Con Leadership Team Pasadena Convention Center November 23, 2011 ReCap the Monthly Meeting Promote Thanksgiving Drive Venue Industry - Supplier - November 28, 2011 eblast ReCap Thanksgiving Drive December 1, 2011 Dec 1, 5, 7, 2011 Postcard Mail Special Event - Holiday Party "TBD" Community Program - Toys 4 Tots? Finance? Venue Industry - Supplier - December 7, 2011 December 12, 2011 eblast Promote the Monthly Meeting December 21, 2011 December 27, 2011 eblast Promote the Monthly Meeting January 1, 2012 January 4, 2012 Postcard Mail January 9, 2012 eblast Promote the Monthly Meeting ReCap the Special Event

21 January 11, 2012 Monthly Meeting "Speed Networking" Education? Venue Industry - Supplier - January 18, 2012 January 20, 2012 BOD Meeting All Teams GSE None January 23, 2012 eblast Promote the Monthly Meeting February 1, 2012 February 1, 2012 February 1, 2012 February 6, 2012 February 15, 2012 Postcard Mail Monthly Meeting "Topic TBD" eblast Education Hotel TBD Venue Industry - Supplier - February 20, 2012 eblast Promote the Monthly Meeting February 29, 2012 March 1, 2012 Postcard Mail March 5, 2012 eblast Promote the Monthly Meeting March 7, 2012 Special Event - Spring Fundraiser "TBD" Fundraising Event Finance Location TBD Venue Industry - Supplier - ReCap the Speed Networking ReCap the Monthly Meeting ReCap the Special Event March 14, 2012 March 19, 2012 eblast Promote the Monthly Meeting March 21, 2012 Monthly Meeting All Level Education (Speaker TBD) Education? Venue Industry - Supplier - March 28, 2012 BOD Meeting All Teams GSE None March 28, 2012 April 1, 2012 Postcard Mail

22 April 2, 2012 eblast Promote the Monthly Meeting April 4, 2012 April 11, 2012 Monthly Meeting "Topic TBD" Education? Venue Industry - Supplier - April 16, 2012 eblast Promote the Ed Con ReCap the Monthly Meeting April 25, 2012 April 30, 2012 eblast Promote the Ed Con May 1, 2012 May 4, 2012 Postcard Mail Education Conference & Showcase "TBD" Education Location TBD Venue Industry - Supplier - May 9, 2012 May 14, 2012 eblast Promote the Installation Event May 16, 2012 BOD Meeting All Teams GSE None May 23, 2012 May 28, 2012 eblast Promote the Installation Event June 1, 2012 June 6, 2012 Postcard Mail Installation & Awards Event "TBD" ReCap the Ed Con Finance Location TBD Venue Industry - Supplier - June 6, 2012 June 11, 2012 June 20, 2012 June 25, 2012 eblast eblast

23 Summary of Programs and Services Team - Administration Team Leadership Programs Leaders & Volunteers Action Plan Details Chapter Leadership Lead Board of Directors; represent and promote Chapter with MPI and other industry organizations Management Guidance & Review Direct and review management services Chapter Business Plan Lead preparation of annual plan for Board Nomination Process Lead the process to select new board for Board Group Site Manage the internet MPIOC Group Site Chapter Policies & Procedures Recommend and guide revisions for Board approval Chapter Performance Reporting Monthly report to represent Chapter performance and accomplishments Industry Summit Meeting of industry representatives to introduce and discuss collaboration and industry issues SoCal Collaboration Group Site Meeting of industry representatives Cheryl Rivas, President Ananda Ybarra, President-Elect Mike Lasher, Chapter Manager Cheryl Rivas, President Ananda Ybarra, President-Elect Cheryl Rivas, President Ananda Ybarra, President-Elect Mike Lasher, Chapter Manager Cheryl Rivas, President Ananda Ybarras, President- Elect Robyn Mietkiewicz, Immediate Past President Cheryl Rivas, President Ananda Ybarra, President-Elect Ananda Ybarra, President-Elect Cheryl Rivas, President Robyn Mietkiewicz, President- Elect Mike Lasher, Chapter Manager Cheryl Rivas, President Ananda Ybarra, President-Elect Ananda Ybarra, President-Elect Direct team programs EC telecons (bi-weekly) Frequent team meetings Board meetings EC telecons (bi-weekly) Management meetings Attend organization meetings MPI annual conferences Meetings with Chapter Manager Mid-year performance review Annual performance review EC retreat Board retreat MPI Metrics Manage nomination process Facilitate nomination committee Manage and update site BOD Training Recommend and facilitate Board approval for revisions Prepare standard report format Prepare monthly reports Develop Prospectus MPI follow-up Media outreach Manage website Encourage members to Complete plan 6/30/11 Metrics/Chapter goals - 7/1/11 Team work plans Budget January, 2012 nominations open March, 2012 Vote December, 2011 completed review and revisions Date: June 28, 2011 Hilton Long Beach MPIOC to maintain SoCal Group Site

24 to share information and collaborate MPI Foundation Liaison & Grant Application Represent MPIOC with the Foundation Chapter Business Plan Lead preparation of annual plan for Ananda Ybarra, President-Elect Ananda Ybarra, President-Elect engage in the effort Coordinate potential Foundation activities and information Coordinate grant program Develop plan EC retreat Board retreat MPI Metrics President-Elect serves as Liaison to the MPI Foundation Complete plan 6/30/12 Metrics/Chapter goals 7/1/12 Team work plans Budget

25 Team - Finance Programs Leaders & Volunteers Action Plan Details Jo Timmering, VP Finance Direct team programs EC telecons (bi-weekly) Frequent team meetings Team Leadership Lead and mentor directors and committee chairs assigned to this team SPA Strategic Partnership Alliance Manage SPA Program (emphasis on convention centers, CVBs, authorities, hotels and venues, suppliers) Volunteer & Sponsor Reception Event to recognize sponsors in the Strategic Partnership Alliance Program Financial Reporting Monthly financial reporting and annual review of finances (audit and taxes) Special Event Summer Social Event to engage members in networking opportunity and to kickoff new Board year Special Event Holiday Social Event to engage members in networking opportunity and holiday festivities Debb Duff, Director Strategic Partnership Alliance TBD, Co-Chair CVBs and convention centers TBD, Chair Hotels and Venues Debb Duff, Director SPA (advise/ collaborate with Terri Schaefer, Director of Recognition) Cheryl Rivas, President Ananda Ybarra, President-Elect Jo Timmering, VP Finance Natalie Good, Director Special Events Natalie Good, Director Special Events TBD, Chair Develop Program Plan Solicitations Director and Chairs Contract approval - Director Benefit fulfillment Chapter Manager Benefit review Director and Chairs Consult and advise Coordinate sponsor participation Prepare monthly reports Management Review monthly reports Leaders Coordinate annual audit Chapter Manager Review annual audit - Leaders Develop Prospectus Develop Prospectus Goals/Metrics Mailing to 329 MPIOC members to promote sponsorship opportunities by July 30, 2011 Obtain 8 new volunteers for assistance of programs Exceed $2000 on SPA benefits Date TBD (April 2012) Location - TBD August 10, 2011 Location K1 Racing December, 2011 Location - TBD

26 Special Events Spring Fundraising Event to engage members in networking opportunity and to raise funds to support Chapter programs Special Events Installation Event Event to present annual awards and induct new Board members Natalie Good, Director Special Events TBD, Chair - Program TBD, Chair - Fundraising Ananda Ybarra, President-Elect Natalie Good, Director Special Events TBD, Chair Develop Prospectus Develop Prospectus March 7, 2012 Location - TBD June 6, 2012 Location - TBD

27 Team Leadership Development Programs Leaders & Volunteers Action Plan Details Rachel Bishop, VP Leadership Development Team Leadership Lead and mentor directors and committee chairs assigned to this team Direct team programs EC telecons (bi-weekly) Frequent team meetings Goals/Metrics Award 12 Leadership Awards (Shining Star) by June 30, 2012 Recognize one (1) member per month for being a member (anniversaries) Recognize 5, 10, 15 years of membership each month Increase nominations for Shining Stars 3% by June 30, Promote volunteer needs at 8 monthly meetings. Sign up 20 new volunteers by June 30, 2012 Establish two (2) CareerConnection opportunitiesfor our members by June 30, 2012 Tasks/Plan Shining star recommendation cards on the tables at monthly meetings. Offer at least 3 Team Building activities at monthly meetings throughout the year. Formulate a program for referrals by September 1, 2011 Monthly Recognition Program Recognition of volunteers, members and Chapter partners at meetings and special events Terri Schaefer, Director Recognition TBD, Chair Establish criteria and selection processes for awards

28 Annual Recognition Program Recognition of volunteers, members and Chapter partners at the annual installation event Volunteer & Sponsor Reception Event to recognize Chapter volunteers and sponsors in the Strategic Partnership Alliance Program Terri Schaefer, Director Recognition TBD, Chair Kellie Hanselman, Director Professional Development Debb Duff, Director SPA (advise/collaborate) Coordinate monthly spotlight presentation (audio-visual experience) Establish criteria and selection processes for awards Coordinate presentation Coordinate selection process Develop Prospectus Send out bi-monthly volunteer needs Add volunteer opportunities on MPIOC website by August 1, 2011 June 6, 2012 Location TBD Date TBD (April 2012) Location TBD Advisory Council Program Engage former MPIOC officers, senior-level members and other industry executives to mentor and engage on important Chapter issues Advisory Council Beginning of the Year Event to plan the year & introduce new members Advisory Council Spring Gathering Event to focus Council on key Chapter issues and selection of annual awards Volunteer Recruitment Cultivate, train and motivate volunteers to perform committee Ann Charoensudjai, Director Advisory Council Ann Charoensudjai, Director Advisory Council Chair: Chris Riccardi Ann Charoensudjai, Director Advisory Council Chair: Chris Riccardi Kellie Hanselman, Director Professional Development TBD, Chair Recruitment Develop program action plan Plan program Develop Prospectus Develop Prospectus Develop program action plan Monitor criteria for membership is met Solicit and recommend new members Coordinate efforts to engage members Gain 80% at each quarterly meeting Add 25% new members to the council Establish a personal & professional relationship with the council members Date July 13, 2011 Location Anaheim Marriott Date TBD Location TBD

29 work and future Board positions TBD, Chair - Training Scholarship Program Award scholarships to MPI Terri Schaefer, Director Recognition Develop program action plan conferences and leadership TBD, Chair development opportunities CareerConnections Rachel Bishop, VP Leadership Development Establish Career Connection Opportunities for our members. WEC scholarship registration Monthly Meetings & Edcon

30 Team - Membership Programs Leaders & Volunteers Action Plan Details& Timeline Peggy Lamberton, VP Membership Team Leadership Lead and mentor directors and committee chairs assigned to this team Retention Program Comprehensive program to retain and encourage membership renewal Gina McQuade, Director Member Care TBD Co-Chair TBD Co-Chair Direct team programs EC telecons (bi-weekly) Frequent team meetings Develop program action plan Goals/Metrics Assist suppliers with membership renewals Assist planners with membership renewals Speak at 4 local universities to get student involvement. Enroll at least 10 new student members this year. Coordinate with MPI HQ retention campaign Ambassador Program Outreach to existing members to engage in Chapter activities Membership Assistance Program (supplier and planners) Grants for existing members (and new members) to support membership fees Member Assessment Survey Annual survey of members to assess performance of Chapter offerings and objectives Recruitment Program Comprehensive program to recruit new members Student Program Outreach to students for membership and volunteerism. Peggy Lamberton, VP Membership Gina McQuade, Director Member Care TBD - Chair Gina McQuade, Director Member Care TBD - Chair Vicki McGurn, Director Recruitment TBD Chair TBD Volunteer TBD Volunteer TBD Volunteer TBD Volunteer Vicki McGurn, Director Recruitment TBD Chair Develop program action plan Contact each new member with a phone call Develop program action plan Develop program action plan Develop survey tool Coordinate survey Develop program action plan Develop program action plan Monthly outreach Recommend new guidelines for grant amount and criteria Target date Spring, 2012 Update membership list Non-member orientation Non-member e-blast Student Road Show (educational institutions)

31 Outreach to faculty Refer students to leadership team for volunteerism New Member Orientation Sessions to orient new Gina McQuade, Director Member Care Develop program action plan Add details to monthly New member meeting/buddy with senior member members/prospective members with meeting prospectus Chapter information and participation TBD - Chair recommendations Member Prospect Orientation Brief gatherings prior to monthly meetings, special events and other Chapter programs to inform prospects of MPIOC benefits Vicki McGurn, Director Recruitment TBD Chair Develop program action plan Add details to monthly meeting and special event prospectus Target 30 minutes prior to meetings and events Offer complimentary guest pass to meetings and events

32 Team - Education Programs Leaders & Volunteers Action Plan Details Julie Powers, VP Education Direct team programs EC Telecons (bi-weekly) Frequent team meetings Team Leadership Lead and mentor directors and committee chairs assigned to this team Monthly Meeting - September Monthly Meeting - October Educational meeting for members Monthly Meeting - October Educational meeting for members *All Level or Webinar Monthly Meeting - November Educational meeting for members Monthly Meeting - January Educational meeting for members Monthly Meeting - February Educational meeting for members Monthly Meeting - March Educational meeting for members *All Level Monthly Meeting - April Educational meeting for members Education Conference & Showcase Annual one-day educational conference and showcase (tradeshow or vendor component) Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Laura Rangel, Director Monthly Programs TBD, Chair Deanne Figueras, Director Special Programs TBD, Chair Education/Program Develop prospectus Develop prospectus Develop prospectus Develop prospectus Develop prospectus Develop prospectus Develop prospectus Develop prospectus Develop prospectus Increase planner attendance See metrics..for goals Develop online CMP program by June 30, 2012 Reach into untapped markets, universities, etc to bring new people to MPIOC monthly meetings. September 7, 2011 Location Anaheim Marriott October 5, 2011 Location - TBD October 19, 2011 Location - TBD November 2, 2011 Location - TBD January 11, 2012 Location - TBD February 1, 2012 Location - TBD March 21, 2012 Location - TBD April 4, 2012 Location - TBD May 4, 2012 Location TBD

33 CMP/CMM Study Group Series of study group sessions and course study to assist members in preparing to take the CMP and CMM exams TBD, Chair Promotion TBD, Chair Showcase TBD, Chair Reception TBD, Chair Logistics Julie Powers, VP Education TBD, Chair (CMP) TBD, Chair (CMM) by 25% Increase overall value of the event and cost ratio from 48% to 75% Increase supplier ROI from 75% - 80% Develop program action plan Summer-Fall Study Group, 2011 Location - TBD

34 Team - Communications Programs Leaders & Volunteers Action Plan Details Katie Webb, VP Communications Team Leadership Lead and mentor directors and committee chairs assigned to this team Direct team programs EC telecons (bi-weekly) Frequent team meetings Goals Metrics Send bi-monthly eblasts to members Create a fully functional mobile app by June 30, 2012 Add one (1) new community outreach program by June 30, 2012 Website Coordination Manage Chapter website to insure information is current, timely and accessible to members and others eblast Coordination Manage eblast In the News to members with upcoming events and programs Postcard Coordination Manage production and distribution of postcard to members informing of upcoming meetings and events Community Support Coordination Manages community outreach programs for Chapter Information Outreach Coordination Manage information outreach program for Chapter (media and government relations) Teresa Karcher, Director Publications TBD, Chair Teresa Karcher, Director Publications TBD, Chair Teresa Karcher, Director Publications TBD, Chair Melinda Jarrell, Director Public Relations TBD, Committee Chair Melinda Jarrell, Director Public Relations TBD, Committee Chair Develop program action plan Develop program action plan Develop program action plan Develop program action plan Develop program action plan Direct chair and volunteer Increase exposure in the community through PR Details Collaborate with other industry associations to cross promote events. Add photos of our members to our website Bi-weekly Monthly Advertising opportunity Working Wardrobes Holiday Toy Drive Press releases Media advertising Goal: Make an effort to create greater awareness of community outreach programs.

35 Social Media Coordination Manage social networking sites created for Chapter Teresa Karcher, Director Publications TBD, Chair Develop program action plan Create a mobile application to make our website mobile friendly. Twitter Linked In Facebook Mobile apps Development of applications to be used on Smart phones.

36 BOARD OF DIRECTORS Directory Name Cheryl Rivas, CMP MPIOC Board Position President Company Name Meeting Sites Resource Title Address Phone Cell Fax Senior Manager, Accounts & Marketing Communication Cowan, Ste 230, Irvine CA (949) ext. 310 (909) (949) Ananda Ybarra President- Elect House of Blues Senior Sales Manager 1530 South Disneyland Drive Anaheim, CA (714) (949) (714) Robyn Mietkiewicz, CMP Immediate Past President Meeting Sites Resource Director, Accounts & Global Meeting Management Services Cowan, Ste 230, Irvine CA (949) ext. 300 (714) (949) Jo Timmering VP Finance Western Growers Association Assistant to the VP of Member Relations/Meeti ngs Fitch Street Irvine, CA (949) (949) (949) Peggy Lamberton, CMP Julie Powers, CMP VP Membership MIND Research Institute Senior Development Officer, Events VP Education HelmsBriscoe Manager, Global Accounts 814 Parkcenter Drive, Unit 36 Santa Ana, CA Robin Street Lake Forest, CA NA NA

37 Katie Webb Rachel Bishop Debb Childs, CMP Natalie Good Terri Schaefer Ann Charoensudjai Kellie Hanselman VP Communicati ons VP Leadership Development Director, Strategic Alliance Director, Special Events Director, Recognition Director, Advisory Council Director, Professional Development Maxvantage Access Destination Services Meeting Manager Sales Manager 5140 Box Canyon Court, Unit A, Yorba Linda, CA Bendix, Suite A Irvine CA Freeman Sales Manager 901 E. South Street Anaheim, CA A Good Affair, Wedding & Event Planning Fleur de lys Events, LLC Hilton Anaheim Embassy Suites Temecula Valley Wine Country Owner P.O. Box 6590, Orange CA Vice President Senior Sales Manager Director of Sales Anenida de las Banderas Ste 200, RSM CA Convention Way, Anaheim, CA Rancho California Rd. Temecula, CA (714) (714) (714) (714) (714) NA Katie.webb@maxvantagemeetings. com [email protected] [email protected] [email protected] NA NA [email protected] [email protected] [email protected] Gina McQuade Director, Member Care Anaheim / Orange County CVB Meeting & Convention Sales Director 800 West Katella Avenue P.O. Box 4270 Anaheim, CA (714) NA (714) [email protected]

38 92803 Vicki McGurn Laura Rangel Director, Recruitment Director, Monthly Programs Meeting Sites Resource Vice President, Global Meetings & Exhibit Management 2082 Business Center Drive, Ste. 172 Irvine, CA Student Student 5662 Casa Loma Avenue, Yorba Linda CA (949) ext NA NA Deanne Figueras Director, Special Programs California and Nevada Credit Union League Acting Project Manager, Credit Union Development NA NA NA Teresa Karcher *Melinda Jarrell Judy Webster Mike Lasher Director, Publications Director, Public Relations MPI Chapter Business Manager Chapter Manager Jay s Catering Event Specialist Garden Grove Blvd, Garden Grove, CA Tower Jazz MPI International Gayle Stewart Enterprises Corporate Marketing 4321 Jamboree Road, Newport Beach, NA NA (972) MPIOC Chapter Manager 1405 Warner Avenue, Suite B Tustin, CA NA (714) [email protected] [email protected] [email protected] NA NA [email protected] (714) [email protected] Gayle Stewart Chapter Manager Gayle Stewart Enterprises Owner/Presiden t 1405 Warner Avenue, Suite B Tustin, CA (714) NA (714) [email protected]

39 Darlene Quinn Chapter Manager Gayle Stewart Enterprises NA 1405 Warner Avenue, Suite B Tustin, CA (714) NA (714) [email protected]

40 MPI Orange County Chapter Organization Chart Chapter Board Executive Committee - President, President Elect, Immediate Past President and all Vice Presidents Chapter Board - President, President Elect, Immediate Past President, all Vice Presidents and all Directors Advisory Council Immed Past President Robyn Mietkiewicz, CMP Inducted Members President Cheryl Rivas, CMP & President Elect Ananda Ybarra Management Company Mike Lasher VP Finance Jo Timmering VP Leadership Development Rachel Bishop VP Membership Peggy Lamberton, CMP VP Education Julie Powers, CMP VP Communications Katie Webb Financial Planning, Budgeting & Reporting Strategic Partnership Alliance Chapter Fundraising & Special Events Advertising Opportunities Volunteer Recruitment & Training Scholarship Program Awards & Recognition Volunteer & Sponsor Reception Advisory Council Recruitment Program Retention Program Ambassador Program Membership Assistance Needs Assessment Survey Student Program New Member/Member Prospect Orientation Monthly Meetings Education Conference CMP/CMM Study Group Website eblast Postcard Social Networking Public Relations Information Outreach Community Support

41 Director Strategic Partnership Alliance Debb Duff Director Special Events Natalie Good Director Professional Development Kellie Hanselman Director Recognition Terri Schaefer Director Member Care Gina McQuade Director Recruitment Vicki McGurn Director Monthly Programs Laura Rangel Director Special Programs Deanne Figueras Director Publications Teresa Karcher Director Public Relations Melinda Jarrell Director Advisory Council Ann Charoensudjai

42 Organization Chart Chapter Board Administration Finance President Cheryl Rivas, CMP President-Elect Ananda Ybarra Immediate Past President Robyn Mietkiewicz, CMP VP Finance Jo Timmering Chapter Leadership Management Guidance & Review Chapter Business Plan Board Nomination Process Board Group Site Chapter Performance Reporting Industry Summit MPI Foundation Liaison Board Meeting Agenda Monthly Reporting Chapter Metrics Budget Tracking Policies & Procedures Chapter By-Laws Chapter Grant Process Director Strategic Partnership Alliance Debb Duff SPA Sponsors (venues, CVBs, suppliers) Sponsor Recruitment Sponsor Benefits Director Special Events Natalie Good Summer Event (Social Networking) Holiday Event (Social Networking) Spring Event (Fundraiser) Installation Event

43 Chair Positions CVB Sponsors Venue Sponsors Supplier Sponsors Benefit Support Chair Positions Summer Event Holiday Event Spring Event Installation Event

44 MPI Orange County Chapter Organization Chart Chapter Board Membership Communications VP Membership Peggy Lamberton VP Communications Katie Webb Director Member Care Gina McQuade Director Recruitment Vicki McGurn Director Publications Teresa Karcher Director Public Relations Melinda Jarrell Retention Program Ambassador Program Membership Assistance Program Needs Assessment Survey New Member/Member Prospect Orientation Recruitment Program Student Program Affiliate Membership Program Website eblast Postcard Social Networking Information Outreach Community Support Media Relations / Press Releases

45 Chair Positions Chair Positions Chair Positions Chair Positions Member Care Ambassador Program Needs Assessment Survey Recruitment Program Student Program New Member/Member Prospect Orientation Website eblast Postcard Social Networking Information Outreach Community Programs

46 MPI Orange County Chapter Organization Chart Chapter Board Leadership VP Leadership Development Rachel Bishop Director Professional Development Kellie Hanselman Volunteer Recruitment & Training Volunteer & Sponsor Reception Board Transitions Director Recognition Terri Schaefer Awards & Recognition Scholarship Program Director Advisory Council Ann Charoensudjai Advisory Council Induction Recruitment & Collaboration Council Meetings Support Immediate Past President with Nomination Process

47 Chair Positions Volunteer Recruitment Volunteer & Sponsor Reception Chair Positions Awards & Recognition Scholarship Program Chair Positions Advisory Council Induction Council Meetings Nomination Process

48 MPI Orange County Chapter Organization Chart Chapter Board Education VP Education Julie Powers Director Monthly Programs Laura Rangel Monthly Meetings Venue Selection Speaker Selection Director Special Programs Deanne Figueras Education Conference Speaker Selection VP Education CMP/CMM Study Group Jane Deleon

49 Chair Positions Monthly Programs Monthly Programs Monthly Programs Chair Positions Ed Con - Education Ed Con - Showcase Ed Con - Promotion Ed Con - Reception Ed Con - Logistics