r e y n o l d s a n d r e y n o l d s IntelliPath Dealership-Wide Solutions for ERA U.S. and Canada Dealership-wide Solutions for ERA

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1 r e y n o l d s a n d r e y n o l d s IntelliPath Dealership-Wide Solutions for ERA U.S. and Canada Dealership-wide Solutions for ERA

2 IntelliPath Master one-to-one customer marketing, build lasting customer loyalty, and help increase revenue in every area of your dealership with IntelliPath a print solution that is smart about your customers and smart about profit potential. A Personal Touch Each customer visit to your dealership is an opportunity to build relationships and earn repeat business. IntelliPath, a networked printing solution for your entire dealership, helps you break the cycle of impersonal transactions and reach customers with offers and follow-ups that relate to their unique needs. Fixed Operations is one of the largest profit centers of the dealership and an integral part of managing customers throughout the life cycle of their vehicle. IntelliPath automates the CRM and marketing activities in your fast-paced service and parts departments, helping ensure each customer has a more personalized experience. Over the last two years, our effective labor rate has increased by $11.00 and our hours per RO have increased 1 hour! The personalized coupons help us better promote and upsell our services. Overall, we have seen a 15% increase in our revenues. Identify a customer with a high mileage/model year vehicle as a new vehicle sales candidate and/or offer an extended warranty contract to a customer whose vehicle meets dealership-specified criteria. With IntelliPath, you can provide unmatched personal service that builds loyalty while helping increase your revenue: Automatically create customized coupons, letters, and surveys relevant to that customer with that vehicle at that specific time. Increase selling opportunities in the service drive for additional repairs, parts, and accessories. Improve efficiency and CSI with hang tags, postcards, follow-up letters, and more. Bill Edwards, Fixed Operations Director Santa Paula Chevrolet Santa Paula, CA

3 We attribute our success directly to the use of IntelliPath. IntelliPath is generating about 150 extended warranty leads per month which translates to about 22 sales per month. We ve also seen an increase in new car sales. IntelliPath is generating enough leads to help us sell an additional cars per month. With IntelliPath, each customer gets a unique set of point-of-sale incentives triggered by specific criteria like the make, model, year, or mileage of their vehicle. Kelly Irvine, Vice President Jim Gauthier Chevrolet Cadillac Winnipeg, MB, Canada Our average sale per RO has increased and our coupon redemption is roughly 20%. I would tell any dealership who is considering the IntelliPath solution that customers really notice the coupons I am sold! This marketing tool has been worth every penny to our dealership! Special hang tag/key tag and screen printing features boost efficiency in your service department. Tom Urka, Service Manager Urka Auto Center, Inc. Ludington, MI

4 More Than a Print Solution IntelliPath not only allows you to print to any networked printer in the dealership on demand, but it also automatically targets customers for specific promotions and upsell opportunities while they are on-site at your dealership. This is one-to-one marketing at its best! One-to-one marketing has been proven to grow customer loyalty and improve profitability. Because IntelliPath is fully integrated with the ERA dealership management system (DMS), you can easily achieve a high level of one-to-one marketing with the data already in your ERA DMS and with no extra effort from your employees. IntelliPath turns printing into a valuable CRM tool unmatched by any other DMS provider. Create one-to-one marketing opportunities for greater sales and service revenue. Significantly boost your productivity with better document routing. Enhance your image and create higher CSIs with more vibrant and professional documents. Receive full support from a dedicated IntelliPath marketing consultant group, as well as basic marketing and programming modifications, all included in your monthly maintenance agreement. Flexible and Complete Choose your own combination of targeting criteria to produce: Vehicle Inspection Sheets. Declined Services Follow-up Letters. Static Cling Window Labels. Customer Satisfaction Surveys/Letters. F&I Leads. New and Pre-owned Car Sales Leads. Laser Forms with Customized Coupons/Messages.

5 Total Improvement IntelliPath reaches into every area of your dealership helping to increase profitability and improving the customer experience. Service and Parts Departments: Improve efficiency with hang tags and key tags printed onto the service RO. No more mislabeled or unmarked key tags! Help increase average RO dollars by creating upsell opportunities. Encourage a return visit with customized service coupons printed on the customer invoice and feedback letters that quickly solve customer satisfaction issues. Enhance the customer experience with technician alerts on internal copies allowing technicians to see if a customer is a waiter or a comeback, or if there are special needs that should be handled by the service manager. Sales Department: Bring customers back for their next vehicle purchase with personalized coupons and letters to those who may be in the market to make a vehicle purchase. Increase sales efficiency by automatically sending sales lead sheets to the printer in the sales department when customers bring certain make/ mileage vehicles in for service. Get quality feedback with customer satisfaction surveys. F&I Department: Sell more extended warranties with notices automatically sent to the F&I department printer from the service department when an eligible vehicle is brought in for service. Business Office: Save time and improve productivity at the end of the year with laser print forms such as W2s and financial statements.

6 For more information on IntelliPath, please contact your Reynolds Account Manager, or call (U.S.) or (Canada). U.S.: Canada: The Reynolds and Reynolds Company. ERA is a registered trademark of Reynolds and Reynolds Holdings. All other products may be trademarks of their respective companies. All rights reserved. Printed in the U.S.A /08