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1 ACADEMIC AFFAIRS COUNCIL AGENDA ITEM: 4 D (4) DATE: November 5, 2015 ****************************************************************************** SUBJECT: Intent to Plan: USD BBA in Innovation and Entrepreneurship The Beacom School of Business at the University of South Dakota (USD) seeks authorization to plan a Bachelor of Business Administration (BBA) degree in Innovation and Entrepreneurship. The proposed program is intended to provide critical knowledge and functional skills so graduates can engage in innovative business activities. Graduates will recognize and/or create business opportunities, plan and grow new ventures, and manage projects at new and established firms. University Mission and System Strategic Goals The statutory mission for the USD (SDCL ) is: Designated as South Dakota's Liberal Arts University, the University of South Dakota, established and located at Vermillion, in Clay County, shall be under the control of the Board of Regents and shall provide undergraduate and graduate programs of instruction in the liberal arts and sciences and professional education in business, education, fine arts, law and medicine, and other courses or programs as the Board of Regents may determine. BOR Policy 1:10:1 establishes the mission of USD as: The legislature established The University of South Dakota as the liberal arts university to meet the needs of the State and region by providing undergraduate and graduate programs in the liberal arts and sciences, and professional education in business, education, fine arts, law, and medicine, and other courses or programs as the Board of Regents may determine. (SDCL ) The Board implemented SDCL by authorizing undergraduate and graduate programs in the liberal arts and sciences and in professional education and by requiring the University to promote excellence in teaching and learning, to support research, scholarly and creative activities, and to provide service to the State of South Dakota, the region, and beyond. The University of South Dakota is the comprehensive university with the South Dakota System of Higher Education. (Continued) ****************************************************************************** RECOMMENDED ACTION Move forward. Provide comments and concerns to Jay Perry.
2 I2P: USD BBA Innovation/Entrepreneurship November 5, 2015 Page 2 of 2 USD is the only SD Regental university with professional education in business specifically articulated as a component of its statutory mission. The program also matches system strategic goals, including but not limited goals to keep graduates in state (BOR Policy 1:21:1.D), contribute to economic development through new commercial ventures (BOR Policy 1:21:3.C), and to encourage entrepreneurship (BOR Policy 1:21:1.E). In addition, the program supports the Board of Regents 2014 Strategic Plan Goal 3, Action Step 3 to contribute to the state s workforce and economic development. Related Programs in the System SDSU currently offers an Entrepreneurial Studies major. USD contends both programs will aid economic development within South Dakota and that the USD program will differ from SDSU s program by exposing entrepreneurial students to collaboration with unique programs such as the School of Medicine and Ph.D. program in Biomedical Engineering. Workforce Need, Student Demand, Projected Graduates USD cites research from the U.S. Bureau of Labor Statistics declaring that 54 percent of young people either want to or already have started a business. In addition, the state of South Dakota recognizes the importance of programs promoting economic development; the 2020 Vision: The South Dakota Science and Innovation Strategy calls for creating a culture of entrepreneurship on campuses and innovation in small business. The SD Chamber of Commerce s Giant Vision program and the Governor s Office of Economic Development s Proof of Concept program offer start-up funding for promising business plans. USD expects graduates per year after full implementation. Board Policy SDSU is not requesting any exceptions to Board Policy. Off Campus and Distance Delivery USD is not requesting authorization for off campus or distance delivery. Budget and Resources USD does not request any new State resources to implement or maintain the proposed program. USD will fund the program through reallocation of existing resources and through external sources.
3 ATTACHMENT I 3 South Dakota Board of Regents Intent to Plan for a B.B.A. in Innovation and Entrepreneurship Use this form to request authorization to plan a new baccalaureate major, a new associate degree program, or a new graduate program. The Executive Director or the Board may request additional information. UNIVERSITY: University of South Dakota DEGREE(S) AND TITLE OF PROGRAM: BBA in Innovation and Entrepreneurship INTENDED DATE OF IMPLEMENTATION: Fall 2016 University Approval To the Board and the Executive Director: I certify that I have read this intent to plan, that I believe it to be accurate, and that it has been evaluated and approved as provided by university policy. President of the University Date After approval by the President, a signed copy of the proposal should be transmitted to the Executive Director. Only after Executive Director review should the proposal be posted on the university web site and the Board staff and the other universities notified of the URL. 1. What is the general nature of the proposed program? What is the expected demand for graduates in South Dakota? What is the need for the proposed program? The Beacom School of Business at the University of South Dakota seeks authorization to plan a Bachelor of Business Administration (B.B.A.) degree in Innovation and Entrepreneurship. The proposed B.B.A. degree in Innovation and Entrepreneurship is calculated to provide critical knowledge as well as functional skills that will enable program graduates to engage in innovative business activities. Entrepreneurs must be able to recognize and/or create business opportunities, plan, establish, and grow new ventures, and manage innovative projects at new (nascent entrepreneurship) and established firms (corporate entrepreneurship). Recently, research has sought to determine whether entrepreneurship education programs are actually capable of improving the abilities of students in these areas. The question arises because entrepreneurship is extremely hands on and some wonder whether the practical experience needed outweighs the knowledge and skills that can be developed in a university setting. Most studies affirm that university settings are successful in achieving positive results. A recent metaanalysis, which combines all existing studies in search of a more definitive, more convincing conclusion, has strongly reasserted that, indeed, formal entrepreneurship education consistently leads to positive outcomes. Specifically, such programs provide students with substantial increases in the important types of human capital that result in higher intentions to start a new business, better abilities to identify viable opportunities, and better new venture performance (see Martin, McNally, & Kay, 2013 for a summary of recent findings). One critical finding of recent research is that students benefit from both training-focused (skills and techniques) and academic-focused (theories and principles) education because each type
4 ATTACHMENT I 4 influences important entrepreneurial outcomes differently. The academic focus leads to better decision making due to broader conceptual and theoretical content, and leads to a higher likelihood of financial success over the long term. On the other hand, a training focus leads to specific skills that provide direction and confidence. Between the two, research shows that the academic focus plays a greater role in achieving successful outcomes, but both are important and will be significant components of the educational experience provided to students in this major. Regarding the demand for an entrepreneurship major, the Kauffman Foundation 1 recently determined that the current generation of young people see entrepreneurship as a path to success, and are enthusiastic about entrepreneurship. Other publications support this notion and even refer to Millennials as The Entrepreneurship Generation. According to the U.S. Bureau of Labor Statistics (2011), 54% of young people either want to or already have started a business. As measured by gender, 57% of young men and 44% of young women would like to start their own business in the short to medium term. By race, the numbers are 45% of young whites, 63% of young blacks, and 64% of young Latinos. The current generation has the desire and needs educational training to be enabled to reach their potential. With technological advances in commerce, communications, and manufacturing, the ability to be a successful entrepreneur has also proliferated. Developing new technologies and ideas is one important step in supporting entrepreneurship in the state and region. However, many subject matter experts then need additional support to know how to proceed with the business aspects planning, financing, growing, and managing a new venture. These are each areas that will be addressed in the proposed major. Organizations throughout the state of South Dakota clearly recognize the importance of programs that are able to promote economic development. For instance, the 2020 Vision: The South Dakota Science and Innovation Strategy 2 devotes an entire section to creating a culture of entrepreneurship on the campus and details strategic initiatives for economic development with an emphasis on innovation in small business. Also, the SD Chamber of Commerce s Giant Vision program and the Governor s Office of Economic Development s Proof of Concept 3 program offer start-up funding for promising business plans. To further contribute to the development of technology and business innovation, the Beacom School of Business at USD has already implemented and sponsors a number of auxiliary programs such as the Entrepreneurs in Residence program, the CEO club, the Invent-2-Innovate business plan competition, and the Wire Me Awake Entrepreneurship Conference. Additionally, we have the Business Research and Consulting Services, Small Business Development Center, SD Center for Economic Education, Prairie Family Business Association, Procurement Technical Assistance Center, and Manufacturing & Technology Solutions. Our geographic reach extends beyond the USD campus into the local region, state, and the Midwest. These will all function as a collaborative and coherent set of activities that teach and train our students to excel as entrepreneurs, and will promote economic growth in the state and region
5 ATTACHMENT I 5 2. What is the relationship of the proposed program to the University s mission as provided in South Dakota statute and Board of Regents Policy? The statutory mission for the University of South Dakota (SDCL ) is as follows: Designated as South Dakota's Liberal Arts University, the University of South Dakota, established and located at Vermillion, in Clay County, shall be under the control of the Board of Regents and shall provide undergraduate and graduate programs of instruction in the liberal arts and sciences and professional education in business, education, fine arts, law and medicine, and other courses or programs as the Board of Regents may determine. The mission as provided in BOR Policy 1:10:1, University of South Dakota Mission Statement: The legislature established The University of South Dakota as the liberal arts university to meet the needs of the State and region by providing undergraduate and graduate programs in the liberal arts and sciences, and professional education in business, education, fine arts, law, and medicine, and other courses or programs as the Board of Regents may determine. (SDCL ) The Board implemented SDCL by authorizing undergraduate and graduate programs in the liberal arts and sciences and in professional education and by requiring the University to promote excellence in teaching and learning, to support research, scholarly and creative activities, and to provide service to the State of South Dakota, the region, and beyond. The University of South Dakota is the comprehensive university with the South Dakota System of Higher Education. USD is the only SD regental university with professional education in business specifically articulated as a component of its statutory mission. A B.B.A. in Innovation and Entrepreneurship supports USD s statutory mission, falls within the SD Board of Regents approved USD baccalaureate programs, and directly falls within the following Board System Strategic Goals 4 : Educational Attainment o Keeping our graduates in state (1:21:1.D) Academic Quality & Performance o Review academic degree programs for quality, responsiveness, and productivity (1:21:2.A) o Promote high standards for student learning, quality instruction, and research (1:21:2.B) o Encourage student engagement in research and service (1:21:2.C) Economic Development & Quality of Life o Contribute to economic development through technology transfer & incubation of new commercial ventures (1:21:3.C) o Encourage entrepreneurship (1:21:1.E) 4
6 ATTACHMENT I 6 The Innovation and Entrepreneurship program will also supports SD Board of Regents 2014 Strategic Plan 5 Goal 3, Action Step 3 to contribute to the state s workforce and economic development. 3. Are there any related programs in the regental system? If there are related programs, why should the proposed program be added? South Dakota State University s Economics Department houses an Entrepreneurial Studies major. Entrepreneurship is an increasingly popular and important program for current students who will be our next generation of business leaders. The SDSU and proposed USD major in entrepreneurship are both poised to make an important impact within SD. They will help to fill the gap between innovative ideas and successful new companies and products, which is crucial to the economic growth of SD and the region. Further, the proposed major is especially positioned to make a large impact because the USD Beacom School of Business currently houses a variety of programs and outreach activities unique to our institution. The combination of these programs, combined with formal training within the major will provide students with exposure to a network of entrepreneurs and other support services, application opportunities, and experiential learning. USD is home to the only School of Medicine and Ph.D. program in Biomedical Engineering, and has strong programs in Physics, Chemistry, and Biology. These programs at USD, as well as other USD programs, are home to innovative and patentable ideas. Thus, there is a strong need for the creators of these ideas to interface with business faculty and students who can provide the business acumen needed to bring these innovations to market. As indicated in section 1 of this document, it is critical for entrepreneurship pedagogy to facilitate both academic and training-focused learning. The USD Beacom School of Business is equipped to provide superior results in both categories. We can provide world-class academic programming as evidenced by our international accreditation and innovative and accomplished faculty. This strength can then be coupled with experiential opportunities, numerous auxiliary programs and resources, and relationships with entrepreneurs - all designed to foster training-focused skill development. 4. Are there related programs at public colleges and universities in Minnesota, North Dakota, Montana, and Wyoming? If there are related programs in these states list below under each state and explain why the proposed program is needed in South Dakota. Minnesota Bemidji State University, Entrepreneurship North Central University, Entrepreneurship St. Cloud State University, Entrepreneurship St. Mary s University of Minnesota, Entrepreneurship University of Minnesota, Carlson School of Management, Entrepreneurial Management University of Minnesota Crookston, Entrepreneurship University of Minnesota Duluth, Labovitz School of Business and Economics, Entrepreneurship University of St. Thomas, Business Administration-Entrepreneurship 5
7 ATTACHMENT I 7 North Dakota University of North Dakota, School of Entrepreneurship, BBA Major in Entrepreneurship Montana Montana State University, Jake Jabs College of Business & Entrepreneurship, Entrepreneurship & Small Business Wyoming None Due to geographical restraints, and lack of established relationships to the local and regional economy, the programs in the surrounding states cannot provide the needed support for USD programs (i.e., medical school, biomedical engineering, etc.) and students to the degree needed to enable entrepreneurship to flourish in our state and region. Further, if USD does not provide the needed expertise, these ideas and innovations may very well leave the state in search of the needed support. A key to spurring economic growth in a geographic area is the intersection of technology and innovative ideas, together with business and management fluency. An innovation and entrepreneur major at the USD Beacom School of Business will create and facilitate the ideal environment for this economic growth. 5. Are students expected to be new to the university or redirected from other programs? How many majors are expected in the first years of the program? How many graduates are expected? We anticipate that students will be both new to the university and, potentially, redirected from other programs. In particular, USD currently has two entrepreneurship minors, and we expect that some students pursuing a minor at USD will choose to pursue the entrepreneurship major. Other potential redirected students may come from the USD Business Administration major and the Management major. Many non-traditional and Veteran students are also expected to have a strong interest in pursuing an Entrepreneurship major. Additionally, USD s culture of involving undergraduate students in research, especially in the sciences, is leading to an increased desire for entrepreneurship as they innovate and seek to start their own businesses. New students desiring to start their own businesses will also be attracted to the major. Growth in numbers is expected, with an estimate of majors graduating each year for the first four to five years. 6. Does the university intend to seek authorization to deliver this entire program at any off-campus locations? Does the university intend to seek authorization to deliver this entire program by distance technology? Off-campus Distance delivery No No
8 ATTACHMENT I 8 7. What are the University s plans for obtaining the resources needed to implement the program? Development/Start-up Long-term Operation Reallocate existing resources Yes Yes Apply for external resources Yes Yes Ask Board to seek new State resources No No Ask Board to approve new or increased student fee No No External resources will be sought through writing grant proposals to the Kauffman Foundation, the Burton D. Morgan Foundation, and various other foundations. Additionally, we anticipate seeking an endowment through fundraising efforts and writing grants to support entrepreneurship research. 8. Curriculum Example: Provide (as Appendix A) the curriculum of a similar program at another college or university. Identify the college or university and explain why the program may be used as one model when the proposed program is developed. The University of Minnesota, Carlson School of Management s Entrepreneurial Management major may be used as one model for USD s proposed Innovation and Entrepreneur Major. The Carlson School of Management is an AACSB accredited business school, as is USD s Beacom School of Business, and is required to meet the same accreditation standards. Additionally, the Carlson School of Business is located in the Midwest and serves a region with an economy similar to that served by the Beacom School of Business resulting in entrepreneurs and innovators facing somewhat similar challenges. 9. Additional Information. Proposed Major in Innovation and Entrepreneurship Undergraduate Business Core, consisting of 46 credit hours, plus 20 credit hours in Innovation and Entrepreneurship below (all listed courses are new courses) a. Core Courses (46 credit hours) Pre-business core (22 credit hours) Business core (24 credit hours) b. Required Innovation and Entrepreneurship Courses (18 credit hours) ENTR 330 (3 credits) Creativity, Innovation & Entrepreneurial Thinking ENTR 340 (3 credits) Managing Change & Growth ENTR 350 (3 credits) Market Opportunity Analysis ENTR 440 (3 credits) Entrepreneurial Valuation & Financing ENTR 481 (3 credits) New Venture Planning & Development ENTR 482 (3 credits) New Venture Creation c. AND two credits of upper division business electives
9 ATTACHMENT I 9 APPENDIX A: Curriculum Example University of Minnesota, Carlson School of Management. 6 The Entrepreneurial Management major is designed for students who are interested in starting a new business (entrepreneurship), helping existing organizations to develop new business opportunities (intrapreneurship) or creating positive social impact through the development of new ventures (social entrepreneurship). Curriculum is designed to range from introductory problem-solving concepts and self-exploration through the development and implementation of real business opportunities with a broad range of elective courses from across campus. The objective is to provide experiential and applied learning opportunities that develop the mindset, skills and competencies that enable students to create their own opportunities and function as entrepreneurs or as innovative leaders in entrepreneurial or high potential firms. Our mission is to develop the mind set, skills, competencies and experiential learning that enable students to function as entrepreneurs or as productive members of emerging, entrepreneurial firms. All businesses recognize the need for entrepreneurial skills in today's rapidly changing marketplace. These organizations require individuals with the ability to manage risk, manage across functional boundaries, and creatively engage and adapt to a dynamic environment. Our objective is to develop the next generation of entrepreneurial leaders. Freshman and transfer students are usually admitted to pre-major status before admission to this major. A GPA above 2.0 is preferred for the following: 3.00 transferring from another University of Minnesota college 3.00 transferring from outside the University Students in the school have no restrictions on declaring the major but must complete the five tool courses before continuing with the major requirements. Students from outside of the school must meet overall admission standards to enter this major, including completion of microeconomics, macroeconomics, and calculus prior to admission. Transfer students will also need to complete statistics and financial accounting before starting on the major coursework but may do so after admission. For information about University of Minnesota admission requirements, visit the Office of Admissions website. Required prerequisites Tool Courses Microeconomics ECON Principles of Microeconomics [SOCS, GP] (4.0 cr) or APEC Principles of Microeconomics [SOCS, GP] (4.0 cr) 6
10 ATTACHMENT I 10 or APEC 1101H - Principles of Microeconomics [SOCS, GP] (4.0 cr) Macroeconomics ECON Principles of Macroeconomics (4.0 cr) or APEC Principles of Macroeconomics (3.0 cr) or APEC 1102H - Honors: Principles of Macroeconomics (4.0 cr) Calculus MATH Short Calculus [MATH] (4.0 cr) or MATH Calculus I [MATH] (4.0 cr) or MATH 1571H - Honors Calculus I [MATH] (4.0 cr) or MATH CSE Calculus I [MATH] (4.0 cr) Statistics SCO Business Statistics: Data Sources, Presentation, and Analysis (4.0 cr) Accounting ACCT Introduction to Financial Reporting (4.0 cr) or ACCT 2050H - Honors: Introduction to Financial Reporting (4.0 cr) General Requirements All students are required to complete general University and college requirements including writing and liberal education courses. For more information about University-wide requirements, see the liberal education requirements. Required courses for the major or minor in which a student receives a D grade (with or without plus or minus) do not count toward the major or minor (including transfer courses). Program Requirements Lower Division Requirements Students entering the program as freshmen or sophomores take MGMT Students who transfer in as juniors complete MGMT 3001 instead. BA Career Skills (1.0 cr) MGMT Contemporary Management (3.0 cr) or MGMT 1001H - Honors: Contemporary Management (3.0 cr) or MGMT Fundamentals of Management (3.0 cr) MGMT Corporate Responsibility and Ethics [CIV] (3.0 cr) or MGMT 1005H - Corporate Responsibility and Ethics [CIV] (3.0 cr) Psychology PSY Introduction to Psychology [SOCS] (4.0 cr) or PSY 1001H - Honors Introduction to Psychology [SOCS] (4.0 cr) Immersion Core Students complete the Immersion Core as a cohort. FINA Finance Fundamentals (3.0 cr) MKTG Principles of Marketing (3.0 cr) SCO Introduction to Operations Management (3.0 cr) MGMT Business Strategy (3.0 cr) Additional Core Requirements ACCT Introduction to Management Accounting (3.0 cr) MGMT 3033W - Business Communication [WI] (3.0 cr) IDSC Information Systems for Business Processes and Management (3.0 cr) or IDSC 3001H - Honors: Information Systems for Business Processes and Management (3.0 cr)
11 ATTACHMENT I 11 HRIR Human Resource Management and Industrial Relations (3.0 cr) or HRIR 3021H - Human Resource Management and Industrial Relations (3.0 cr) Major Courses MGMT Introduction to Entrepreneurship (4.0 cr) MGMT Entrepreneurial Management (4.0 cr) MGMT Management of Innovation and Change (2.0 cr) MGMT 4170W - New Business Feasibility and Planning [WI] (4.0 cr) or MGMT 4171W - Entrepreneurship in Action I [WI] (4.0 cr) or MGMT 4080W - Applied Technology Entrepreneurship [WI] (4.0 cr) Electives Choose 8 credits from the list below. Courses may not double count in the required category and elective category. Take 8 or more credit(s) from the following: ACCT Intermediate Management Accounting (2.0 cr) ACCT Financial Statement Analysis (2.0 cr) BLAW The Law of Contracts and Agency (4.0 cr) FINA Principles of Corporate Finance (2.0 cr) FINA Financial Modeling (2.0 cr) HRIR Staffing and Selection: Strategic and Operational Concerns (2.0 cr) HRIR 4100W - HRIR Capstone: Personal and Organizational Leadership [WI] (4.0 cr) IDSC Analysis and Modeling for Business Systems Development (4.0 cr) INS Corporate Risk Management (2.0 cr) MKTG Marketing Research (4.0 cr) MKTG Sales Management (4.0 cr) MKTG Integrated Marketing Communications (4.0 cr) SCO Project Management (2.0 cr) SCO Supply Chain Planning and Control (4.0 cr) MGMT Issues in Nonprofit Management (4.0 cr) MGMT Managerial Psychology (4.0 cr) MGMT Negotiation Strategies (4.0 cr) MGMT Topics in Management ( cr) MGMT 4170W - New Business Feasibility and Planning [WI] (4.0 cr) MGMT 4171W - Entrepreneurship in Action I [WI] (4.0 cr) MGMT Entrepreneurship in Action II (4.0 cr) MGMT 4080W - Applied Technology Entrepreneurship [WI] (4.0 cr) BA Carlson Ventures Enterprise (2.0 cr) PDES Creativity, Idea Generation, and Innovation (3.0 cr) PDES Toy Product Design (4.0 cr) CE Acara Global Venture Design: Grand Challenges [GP] ( cr) CE Acara Social Venture Launchpad: Ideas to Impact ( cr) ANTH Business Anthropology (3.0 cr) International Experience Students must complete an international experience as part of the program requirements. Shortterm programs or semester-length programs may be used to meet this requirement. Students participate in International Experience (IE) 101 early in their program to begin planning. Upper-division Writing Intensive within the major
12 ATTACHMENT I 12 Students are required to take one upper-division Writing Intensive course within the major. If that requirement has not been satisfied within the core major requirements, students must choose one course from the following list. Some of these courses may also fulfill other major requirements. Take 0-1 course(s) from the following: HRIR 4100W - HRIR Capstone: Personal and Organizational Leadership [WI] (4.0 cr) MGMT 3033W - Business Communication [WI] (3.0 cr) MGMT 4170W - New Business Feasibility and Planning [WI] (4.0 cr) MGMT 4171W - Entrepreneurship in Action I [WI] (4.0 cr) MGMT 4080W - Applied Technology Entrepreneurship [WI] (4.0 cr)
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