Marketing with Datalogic as your Partner. Jean Secrist Channel Marketing Manager August, 2014

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2 Marketing with Datalogic as your Partner Jean Secrist Channel Marketing Manager August, 2014

3 What will be covered Tools: What they are and where to find them Customization: We will make it easy for you! Campaigns: How we can help Events: Food for thought Other Options: What else can we do together? Sneak Peak: What s next from Datalogic? 3

4 Marketing Tools Datalogic Partner Extranet Web Site: access from 4

5 Inside the Extranet Sales & Marketing 5

6 Inside the Extranet Technical Support 6

7 Inside the Extranet Educational 7

8 Inside the Extranet Fast Search 8

9 Partner Extranet Web Site One Stop Shop for Product Information PRICE BOOK Product Configurator Product images and graphics Product Brochures and Data Sheets Product Presentations Competitive Comparisons White Papers Feature Overviews: Green Spot, STAR Radio, Anti-Microbial etc 9

10 Partner Extranet Web Site 10

11 Price Book 11

12 Product Configurator 12

13 Inside the Extranet Product Info 13

14 Inside the Extranet Product Info 14

15 Inside the Extranet Product Info 15

16 Inside the Extranet Product Info 16

17 Inside the Extranet Marketing Materials One Stop Shop for Ready to Go Marketing Materials Product Graphics / Application Shots E-blast Communications Direct Mail / Postcards Web Banners for easing posting Roll up Posters Videos Case Studies Marketing Text found in the Marketing Information Guide 17

18 Inside the Extranet Marketing Materials 18

19 Inside the Extranet Marketing Materials 19

20 Inside the Extranet Marketing Materials 20

21 Inside the Extranet Marketing Materials 21

22 Inside the Extranet Marketing Materials 22

23 Inside the Extranet Custom Materials Custom Marketing Opportunities Customize any E-blast Communication Customize any Direct Mail / Postcards Customize Product Brochures / Datasheets Customized Product Communications 23

24 Inside the Extranet Custom Materials 24

25 Inside the Extranet Custom Materials 25

26 Inside the Extranet Custom Materials 26

27 Campaigns Custom Communications: , direct mail Databases: leverage your d-base or ours Telemarketing: Available from Datalogic Call to action Lead Reporting Co-Sponsored: complementary vendors or software providers 27

28 Technology on Tap Lead Generation Events End User Demand Generation Event Typically held at a Brew Pub (hence the name!) Multiple Vendors; offer complete solutions Barcode Scanning Mobility Devices Printers / labels Solution Provider/Software Applications Wireless Providers 28

29 Technology on Tap Lead Generation Event - Logistics Venue: Brew Pub Time: 4pm 7pm (flexible) Date: Thursday s seem to work best Incentives: Prize drawings City: End User Concentration 29

30 Technology on Tap Lead Generation Event - Responsibilities E-Invite: Datalogic Registration Page: Datalogic Invitee List: Datalogic and/or Partner Drive Attendance: Partner this is critical Funding: Datalogic (co-vendors) Products: Datalogic (co-vendors) Reminder s: Datalogic Lead Follow-up: Partner 30

31 Technology on Tap Lead Generation Event Getting Started Select participating vendors; call to discuss Select City Select Date Select Location / Venue; Confirm availability Determine Invitee List Create e-invite Track Registrations Reminder s 31

32 Other Options What else can we do together? Sales Contests / Spiffs Deal Registration web sites Catalog inclusion Sponsor trade show attendance Sponsor sales meetings / trainings Web site inclusion Your customer communications; how can we participate? 32

33 Thank You! Questions? Earn Credits and Win Great Prizes Datalogic Summer School runs July - August Credits earned Prize 1 st Prize Credits Earned $500 AMEX 2 nd Prize Credits Earned $250 AMEX 3 rd Prize Credits Earned $100 AMEX Earn 5-10 credits $5 Starbucks Card Earn credits $10 Starbucks Card Earn credits Datalogic Golf Package Earn credits Datalogic Under Armour Shirt Earn >50 credits Datalogic Under Armour Pullover 33

34 Sneak Peak What s Next from Datalogic??? ENOUGH SAID! 34