Double Degree in Management & Design. Management Engineering & Product-Service System Design

Transcription

1 Double Degree in Management & Design Management Engineering & Product-Service System Design

2 The scenario Business Model Design Product-Service System Design Management Engineering Design Design Management Design Thinking

3 Why Increased relevance of services and innovative business models additional capabilities to designers Competition based on innovation rather than position (from a structural approach to competition (Porter 1980) to a reconstructionist (Kim and Mauborgne, 2004, 2005) or social-constructionist (Prahalad and Ramaswamy, 2000) approach) additional capabilities to managers

4 Profile The area of action: the design and management of innovative business models and organizations for product-service systems. That means: Product-service system: the profile goes beyond products to embrace the entire system of product-service-communication, with a special focus on services Business models: the focus is on complex systems of values for people and for businesses, network constellations that create values (collaborative organizations, including different forms of institutions and profit/not-for-profit), value capturing strategies Design = capability to conceive and visualize business models that create value for people Management Engineering = capability to create value for businesses and to lead the innovation process For existing organizations and for start-ups

5 Characteristics A double degree: both capabilities. Especially, both sensitivities and perspectives. With two intakes: two possible inclinations Not 1 (now) + 1 (later), but simultaneous! An integrated offering (class, reflection) Unique positioning compared to other programs Subject: Product-Service System Approach. Not a design course with a flavor of management engineering or a management engineering course with a flavor of design, but really absorbing the two ways of thinking by being immersed in two different schools with other neat pedigree students. Targeted to international prospects

6 2,5 year Intake Management Engineering: 180 Thesis (15) + Lab (10) Common stream (15) Intake Design: 180 Thesis (15) + Stage (13) Common stream (15) 2 nd year Design «fundaments» 36 CFU Management Eng. «fundaments» 35 CFU Common Stream 32 CFU Common Stream 32 CFU 1 st year Design fundaments 12 CFU Management Eng. 60 CFU Management fundaments 10 CFU Design 60 CFU

7 Intake: Management Engineering 2,5 year Thesis (15) + Lab (10) Common stream (15) Designing Digital Business Innovation Lab (10 CFU) Design Mgmt. Lab (15 CFU) 2 nd year Design «fundaments» 36 CFU Design Innovation and Design Methods 6 (CFU) History and Culture of Design(6 CFU) Design Seminar (6 CFU) Product Service System Design Studio (12 CFU) To choose between: User and Social Innovation (6CFU) System Design for Sustainability (6CFU) Common Stream 32 CFU Design Strategy and Economics of Innovation (10 CFU) Mgmt of Design and Inn. Projects (5 CFU) Brand management and Communication (6 CFU) Professional Workshop (6 CFU) Digital Business Innovation (5 CFU) 1 st year Design fundaments 12 CFU Management Eng. 60 CFU Visualization and Prototyping (6 CFU) Network and Services (6 CFU) Leadership and Innovation (10 CFU) Strategy and Marketing (10 CFU) Logistics Management (10 CFU) Operations Management (10 CFU) Accounting, Finance and Control (10 CFU) Business and Industrial Economics (10 CFU)

8 Intake: Design 2,5 year 2 nd year Thesis (15) + Stage (13) Common stream (15) Management Eng. «fundaments» 35 CFU Common Stream 32 CFU Design Mgmt. Lab (15 CFU) 3 courses to be chosen among the following: Strategy and Marketing (10 CFU) Accounting, Finance and Control (10 CFU) Business and Industrial Economics (10CFU) * Logistics Management (10 CFU) * Operations Management (10 CFU) One course to be chosen between: Product Life Cycle Management (5CFU) Designing Digital Business Innovation Lab (5 CFU) Design Strategy and Economics of Innovation (10 CFU) Mgmt of Design and Inn. Projects (5 CFU) Brand management and Communication (6 CFU) Workshop Professionalizz Digital Business Innovation (5 CFU) 1 st year Management fundaments 10 CFU Design 60 CFU Leadership and Innovation (10 CFU) Design Innovation and Design Methods (6 CFU) Innovation Studio (18 CFU) Product Service System Design Studio (12 CFU) Visualization and Prototyping (6 CFU) Network and Services (6 CFU) History and Culture (6 CFU) Design Seminar (6CFU)

9 First year course: intake mgnt 9 SSD Course Title Sem CFU CFU grou p ING-IND/35 Leadership and Innovation ING-IND/35 Strategy and Marketing ING-IND/17 Logistics Management ING-IND/17 Operations Management ING-IND/35 Accounting, Finance and Control ING-IND/35 Business and Industrial Economics ICAR/13 L-ART/06 ICAR/13 INF/01 Visualization and Prototyping Network and Services 2 6 6

10 Second year course: intake mgnt 10 SSD Course Title Sem CFU CFU grou p ICAR/13 M-DEA/01 Design Innovation and Design Methods L-ART/03 History and Culture of Design ICAR/13 Design Seminar ICAR/12 ICAR/13 Product Service System Design Studio SPS/08 User and Social Innovation 2 6 ICAR/13 System Design for Sustainability ING-IND/35 Design Strategy and Economics of Innovation ING-IND/35 Management of Design and Innovation Projects ICAR/13 Brand management and Communication ICAR/13 Professional Workshop ING-IND/17 ING-IND/35 Digital Business Innovation? 5 5

11 Third (half) year course: intake mgnt 11 SSD Course Title Sem CFU CFU group ING-IND/35 ING-IND/17 ING-IND/35 ICAR/13 Designing Digital Business Innovation Lab? Design Management Lab

12 Internal double degree: selection Evaluation based on a two stage process: screening and colloquium Only students that pass the screening stage will access to the colloquium Intake management Intake other degree program First stage Screening Second stage Colloquium

13 Internal double degree: first step Screening, based on: A motivation letter, explaining why the candidate is willing to attend the Double Degree Program and how she/he may contribute to the community of the Program; Final mark in the Bachelor Degree; Curriculum Studiorum in the Bachelor Degree (exams transcripts and abstract of the thesis) and exams transcripts of the first exams of the MSc study course (when available); Curriculum Vitae indicating other competencies developed (beside the curriculum studiorum) and how they were developed. Competencies may include: core competencies in the field (e.g. project portfolios), competencies developed in the second degree field (e.g. working experiences), tools and methodological experiences, hobbies etc.

14 Internal double degree: second step Joint Colloquium, aimed to evaluate: The coherence of the expectations and the motivations of the candidate with the objective of the double degree program The coherence of the specific competencies acquired by the candidate in the bachelor level and through extracurricular experiences with the objective of the double degree program The candidate s attitude towards the disciplines of the double degree program (which could be assessed through interview questions or a case study)

15 15 Timing Relevant deadlines 15 January 2015 Submission of the applications 23 January January February February February 2015 Notification of the results of the screening stage (by the school) Colloquium with the candidates Notification of the acceptance of the application (by the school) Confirmation of intention to proceed with the double degree (by the candidate)

16 How to submit The application should be sent by to: The subject should be: Application for internal double degree in (Please specify the double degree you are applying to) The following information should be provided in the attached documents: Motivation letter Final mark in the Bachelor Degree Curriculum Studiorum in the Bachelor Degree (including exams transcripts and abstract of the thesis ) Curriculum Vitae with clear indication of other competencies developed (beside the curriculum studiorum) and how they were developed, professional experiences, and hobbies

17 Further information For further information please send an to: