Department of Communication Media for Children. SNDT Women s University. M.Sc. in NUTRITION & HEALTH COMMUNICATION

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1 Department of Communication Media for Children SNDT Women s University M.Sc. in NUTRITION & HEALTH COMMUNICATION Department of Communication Media for Children SNDT Women s University, Karve Road, Pune

2 S.N.D.T WOMEN S UNIVERSITY VISION SNDT Women s University is committed to the cause of women s empowerment through access to education, particularly higher education, through relevant courses in the formal and non-formal streams. Further the university is committed to provide a wide range of professional and vocational courses for women to meet the changing socio-economic needs, with human Today we visualise the SNDT Women s University as a world class university that continually responds to the changing social realities through the development and application of knowledge. The purpose of such engagement will be to create an inclusive society that promotes and protects the dignity, equality, social justice and human rights for all, with special emphasis on empowerment of women. MISSION SNDT Women's University is committed to the cause of women's empowerment through access to education, particularly higher education, through relevant courses in the formal and non-formal streams. Further the university is committed to provide a wide range of professional and vocational courses for women to meet the changing socio-economic needs, with human values and purposeful social responsibility and to achieve excellence with Quality in every Activity MOTTO An Enlightened Woman is a Source of Infinite Strength Vice Chancellor Pro Vice Chancellor Registrar Prof. Vasudha Kamat Prof. Vandana Chakrabarti Prof. Kumudhavalli Sarangpani

3 DEPARTMENT OF COMMUNICATION MEDIA FOR CHILDREN The department of Communication Media for Children is a Unique one and only one of its kind in India. The Master s course offered is innovative and multidisciplinary. It focuses on both educational and recreational needs of children between 3-12 years and trains women in producing a variety of media material in traditional (Puppets), electronic media (audio-video/ computers) as well as writing for children. Now the department is starting another exclusive program in NUTRITION & HEALTH COMMUNICATION. Food Science and Nutrition has been one of strong programs of the Faculty of Home Science. OBJECTIVES : To train women into a fast growing field of mass media with special interest in producing material for children. To develop prototype media material for children and test its effectiveness. To develop a resource center and become a clearinghouse of media material for and about children. To develop a research center dealing with children,and media MASTER'S PROGRAM in NUTRITION & HEALTH COMMUNICATION The program in Nutrition & Health Communication aims to train young women in the field of media with special focus on reporting and writing in the area of nutrition and health. Growing public demand for health information has created a need for communicators with a thorough understanding of health and nutrition issues. Students in this program will have an advantage over traditional journalists and broadcasters by receiving training in nutrition assessment and evidence-based nutrition practices. The nutrition and health communication program includes a broad range of course topics, such as nutrition, understanding health and disease, and writing, video production and research methodology. Nutrition & Health Communication is the study and use of communication strategies to inform and influence a variety of stakeholders about existing and emerging health/ nutrition topics. It includes instruction in identifying,

4 understanding and expressing the goals of health care promotion to create effective strategies, messages, campaigns and advoc acy programs. It also explores the relationships, roles, situations and social structures of key stakeholders in health care and outcomes. Disease prevention, health advocacy, and communications concerning treatments are all important topics that require strong health communication. Nutrition & Health communicators are professionals skilled at informing, influencing, and motivating diverse audiences to address important health issues. Graduates of the nutrition & health communication program will find employment opportunities within a variety of areas, including print and online newspapers, magazines, and other publications, as well as private corporations and community and healthcare agencies and broadcast agencies development consultants. Program Objectives: To develop expertise in: i) The identification and evaluation of the nature of and value of messages in nutrition and health issues ii) Production of popular media material in the area of nutrition and health. iii) Identification of the information needs of people in area of nutrition and health RESEARCH CENTER In the past few years we have identified and initiated research in the field of children and media. Our areas of research have been, Media Education, Children s literature, Use of Media for therapeutic purposes, Children and Media Violence, Media Utilization by children, Children, Body Image and Media Usage, Children and Social Networking and other uses of Internet. The faculty has also presented papers in conferences based on other small researches conducted by them from time to time.

5 MEDIA LABORATORY The department has professional digital, Beta cam shooting & editing equipment, a still photography lab, with facility of black and white developing and an acoustically treated studio facility with lights OUTREACH ACTIVITES The department is involved with several schools and NGO s in Pune to conduct creative activities, reading and writing enhancement activities, media education and value education. DEPARTMENTAL ACTIVITIES Other activities of the department and the faculty besides teaching, learning and evaluation are Conduct seminars on subject related themes for faculty and students Organize exhibitions and displays of students works for parents, school and college students to create awareness about the multi facets of Home Science education Conduct programs for and by the alumni Provide hands of experiences to students in shooting, editing live programs like college and university functions, film festivals etc. Guidance, mentoring and counseling students Participate and present papers in conferences and seminars conducted by academic institutions Create learning resources, contribute articles, write books in subject areas Conduct local field trips and educational tours for students Head of the Department: Prof. Radha Misra

6 Admission to the Master s program in Nutrition & Health Communication Eligibility: Graduate from any discipline from a recognized university / institution with a minimum B grade or 50% marks at graduation is eligible. Admission process: 1. Apply online at 2. Print the completed form and submit it to the department 3. Admission process will consist of entrance test and personal interview on 24th & 25th June Candidates are expected to be present for the same. Last date of submission of the application form is 20th June FEES Fees for the course are approx. Rs. 60,000 per year. (This is subject to change). DURATION : 2 YEARS. JOB PROSPECTS In Production houses and TV Channels like Zee, Star, and Balaj News channels In Newspapers/ Magazines Health and nutrition based websites Further studies in India and abroad.

7 MASTERS PROGRAM IN NUTRITION HEALTH COMMUNICATION SEMESTER-I SEMESTER-II 1 Introduction to 1 Research Methodology Communication Studies 2 Public Health 2 Writing for Media 3 Human Nutrition 3 Media Approaches for Nutrition & Health Communication 4 Audio Production 4 Introduction to New Media 5 Communicating with 5 Public Nutrition : Issues & Concerns Communities 6 Visual Communication 6 Women Health & Media OR Media Research & Ethics (elective ) SEMESTER-III SEMESTER-IV 1 Research and Statistical Applications 1 Social Marketing & Public Health Campaigns 2 Media Appreciation 2 Writing for Print Media 3 Recent Advances in NHC 3 Dissertation 4 Policies & Programs in 4 Internship Nutrition & Health 5 Video Production 6 Contemporary Public Relations (elective 2) RULES OF CONDUCT 1. A student joining the college for the first time shall be required to purchase an identity card. One copy of her photograph (size 2" X 1") must be attached to it and the other copy should be submitted to the college office for record. A student should carry the Identity card with her at all times and should produce it whenever required. This card has to be renewed every year and surrendered before leaving the college. Fine of Rs. 50/ - will be charged, if I- Card is not found with the student whenever demand ed. In case of loss of identity card, new card will be issued only once on payment of a fine of Rs. 100/-

8 2. Students must be regular in attendance and be punctual. Students must have in a minimum of 75% attendance in each course to be eligible to appear for the semester end examination. 3. In case of sickness, college office/respective department should be informed immediately. In case a student requires long leave, permission should be taken from the head of th department by submitting application along with medical certificate. 4. Students are responsible to the HOD for their behavior both in and outside the college. They should not represent the department without written permission of the head. 5. No one should attend classes other than their own without prior permission of the teacher concerned. 6. Students are required to handle equipment and furniture carefully and also help in maintaining the premises neat and clean. They are to follow instructions of safety in the laboratory. 7. A student should not directly or indirectly participate in any activity which in the opinion of the head or any university official is or may be detrimental to the working of the college or the interests of the members of the staff. Activities of the student organization should be carried out with prior permission of the head. 8. Visitors are not permitted in the college premises. Correspondence at the college address is also not permitted. Right of admission and entry to the college campus is reserve. 9. A student shall be allowed to discontinue her studies only on receipt of a written request to that effect from her guardian/ parents. 10. If a student desires to discontinue her studies from the second term, she should inform the HOD in writing accordingly before the end of the first term, failing which it is necessary to pay the fees for the second term 11. Use of mobile phones by students inside the college buildings is prohibited. A fine of Rs. 200/- will be charged. 12. Switch off the lights and fans while leaving the class-room 13. Do not keep heavy cash and jewelery in your possession 14. Do not litter in Campus and do not scribble on the walls and damage.