On international collaboration in horticulture. Krijn Poppe l senior economist LEI Wageningen UR Almeria, September 2015

Transcription

1 On international collaboration in horticulture Krijn Poppe l senior economist LEI Wageningen UR Almeria, September 2015

2 Wageningen UR Facts University & Institutes Staff >6.000 Turnover 658mln THES ranking 70 Students >9.000 Countries >100 2nd Biotech city in the world Our mission to explore the potential of nature to improve the quality of life

3 Position LEI within Wageningen UR Supervisory Board Executive Board Concern Staff Facilities & Services Agrotechnology & Food Sciences Group Animal Sciences Group Environmental Sciences Group Plant Sciences Group Social Sciences Group Wageningen University Wageningen International Agrotechnology & Food Sciences Animal Sciences Environmental Plant Sciences Social Sciences Sciences Wageningen Academy Contract Research Organisation IMARES Food & Biobased Research Livestock Research Central Veterinary Institute Alterra Plant Research International Applied Plant Research LEI Centre for Development Innovation RIKILT (food safety)

4 LEI WAGENINGEN UR an independent and internationally leading socio-economic research institute. We offer clients insights and integral advice for policy and decision-making processes in an innovative way, contributing to the creation of a more sustainable world.

5 LEI Wageningen UR Facts employees 65% male 35% female Turnover 31 mln 40% Accepted EU R&D proposals in societal challenge 2 Yearly around 100 references in parlement

6 Our strengths Socio economic knowledge Our work forms and fits the EU agenda Broad network Market Intelligence + Integrated Assessment Sector knowledge from producers to consumers Data & Models

7 Food Security Biobased Economy working on global challenges worldwide Water, Energy and Climate Sustainable Food Clusters

8 CONTENT 1. Market Intelligence 2. Sustainability 3. ICT for sharing data 4. Consumer research on food and health

9 From insights to intelligence 9

10 Vegetables export - main destinations 2014 Netherlands: 5.8 Bn Spain: 4.8 Bn 10

11 Trends in food Health Awareness of healthy diets and lifestyles Struggle against obesitas Sustainable food production Growing demand for sustainable, seasonal products from the region Reduction in consumption, food waste as an issue New cultures in food Unwind, contra-trend of technology Quality time: products should ripen, slow food Experience food as a part of story telling More fresh, less meat

12 The retail landscape is changing Retailers with a broad range (on the edge of suburbs) have difficult times (German) discounters have learned and improved the trics. Specialty retailers in sustainable, convenience and luxury products Web shops and online: home delivery, pick up points (last mile) Out-of-home grows (trends: fast casual, food truck etc.) 12

13 The Sustainability Consortium Member testimonials Products Defining clear standards for environmental and social metrics Creating implementable tools Reducing cost and complexity of reporting By looking at sustainability as a business opportunity, we are innovating products now that we wouldn t have been otherwise Approach Providing multi-stakeholder input to ensure industry alignment Identifying issues beyond LCAs Committing to scientific rigor TSC provides common language and a uniform approach to measure sustainability across the supply chain Network Early access to a vast multistakeholder network Collaboration on innovative sustainability solutions and consumer engagement TSC is bringing stakeholders together in a collaborative fashion to develop sustainability solutions for common themes across product sustainability 13 SOURCE: TSC member interviews

14 ICT as a game changer

15 ICT brings info for farmer and consumer Royal Gala apple Origin: Girona Pesticides: No Organic farming: Yes Carbon footprint:1,2 kg CO2e

16 Disruptive ICT Trends: Mobile/Cloud Computing smart phones, wearables, incl. sensors Internet of Things everything gets connected in the internet (virtualisation, M2M, autonomous devices) Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc. Social media - Facebook, Twitter, Wiki, etc. Big Data - Web of Data, Linked Open Data everywhere anything anywhere everybody High Potential for unprecedented innovations!

17 Which innovations and new business models are possible? Input industries Software Provider Farmer Logistic solution providers Food processor Retail / consumer Transport GRIN SMEs Cost price Transport+ Cope with retail Loyalty Food Security Sustainability Food Safety Health Precision Farming/Advice Service ++ Segment Online + info Prescriptive farming Predictive maintenance Eco-systems of apps Regionally pooled big data analysis for science and advise (and risk mgt.) Paperless chain Store replenishment Category management Measure, pay sustainability Better T&T Collaboration and Data Exchange is needed! Personalized advise by apps Online shops Integrated supply chains Feedback consumer-producer

18 Agri-Food Supply Chain Networks are multidimensional law & regulation horizontal fulfillment innovation Markets allocate products to different destinations Chains are supported by many service providers Intensive dataexchange with governments Vertical geographic cluster

19 Data exchange by ABCDEFs Large organisations mostly have gone digital, with ERP and other systems But between organisations (especially with SMEs) data exchange and interoperability is still very poor While more data exchange for collaboration and business process control in the chain is needed As data need to be combined to create value The better we exchange data, the less disruptive it is for current business models and organisations There is a need for ABCDEFs: Agri-Business Collaboration & Data Exchange Facility Proprietary/closed or open ABCDEFs?

20 Farm Digital project Sharing Data with AgriPlace: Compliance Made Easy

21 LESS ADMINISTRATIVE BURDEN AND CREATING VALUE Auditors More effective audit on farm More new clients Savings of > 100 per audit visit Consumers Relation with growers Better understanding of labels More transparency Retailers Quicker and more complete data Better risk management > 30 savings per farm request LEI Wageningen UR Benchmark-data PROTOTYPE AGRI-PLACE Importers and Food processors Cost savings on data collection Increase data quality Savings > 10,000 per importer Farmers and Growers Less time and irritation to collect data More digital management Savings of > 500 euro per grower FMS-management software GOV. open data

22 Ultimate ph Data flows: virtualisation is coming Logistics Intelligence DFD normal normal or PSE acid Glycongen concn. (µmol glucose equiv./g) Logistics Connectivity Real-time Virtualization

23 The need for Research Infrastructures to monitor consumer behaviour and test new products

24 EuroDISH: From model to key-questions & research infrastructures Determinants of diet and lifestyle Products Why are we eating this? Intake of food and nutrients Diet What are we eating? Status and function of the body Health and disease risk Effect Does it matter to health? p. 24 Public Health Food choice Interventions & change ex: Psycho-social & environmental research, GIS & GPS Monitoring & Surveillance Food ex: (pattern) Innovative & Nutrient (status) products technologies & food Biomedical Research Mechanisms and disease people outcomes at risk ex: New products for Grant no CSA-SA

25 DISH domain 'DISH' model: 4 key building blocks of food and health research p Krijn Poppe Studying the need for food and health research infrastructures in Europe

26 EuroDISH: From model to key-questions & research infrastructures Determinants of diet and lifestyle Intake of food and nutrients Status and function of the body Health and disease risk Availability, price, taste, cultural values and beliefs, attitude, PHintervention campaigns, education, SES, age, sex, life cycle, etc p Foods, frequency, amounts. Lifestyle, e.g., physical activity smoking, drinking, sexual activity Fitness, fatness, blood pressure vascular stiffness; serum cholesterol, carotid artery thickness, atherosclerosis, cognitive function; mutation & methylation. Infection; myocardial infarction; cancer; fractures; dementia. Healthy life expectancy, mortality. Grant no CSA-SA

27 EuroDISH: The consumer as link between the Agrifood & Health sector Healthy and active live for EU-consumers (JPI-HDHL, H2020) Food Policy Environment Social Environment public private Agrofood sector Consumer why & what do we eat, how does it affect health? Health sector public private Societal challenges: Food security, safety, sustainability, climate change p Biology & Behaviour Public Private Connecting health and food (ESFRI working group) Krijn Poppe Studying the need for food and health research infrastructures in Europe Societal challenges: Health, demographic change, and wellbeing

28 Big Data for Smart Food and Health Services Food Life style Health 28

29 Some options for collaboration Pre-competitive innovation and data management: Market Intelligence Sustainability ICT for sharing data Consumer research on food and health And of course there will be opportunities in the market to collaborate 29

30 Muchas Gracias wageningenur.nl/lei