Sport.pl Team for 2011

Transcription

1 Sport.pl Team for 2011

2 2011 is the year.before EURO 2012 (eliminations) and the London 2012 Olympic Games (Olympic qualifications)..when we find out who the next champion of the Champions League is, we shall follow the new F1 racing season, the NBA finals, tennis Grand Slam tournaments, the league matches and the Polish national team's matches in football, men's and women's volleyball, speedway, handball and athletic meetings, as well as further battles in the ring for the championship in world boxing.when we run, ride bikes, ski or improve our physical form in fitness clubs 2

3 Sport.pl comprehensively... every day, hundreds of thousands of sports fans in Poland look for content on their favourite sports, players, matches, etc. We are there with information wherever fans want to find it! The Sport.pl Group project started at the beginning of 2010, using the full set of Agora's media to reach a differentiated group of recipients of sports content. We enable integrated marketing campaigns to be conducted. We already have experience of over 70 projects. 3

4 Experienced players the strongest group of modern sports journalists in Poland strong emphasis on: reliability and involvement we prove, with the quality of the texts, that it is possible to be a fan and an intellectual at the same time experience 20 years of sports editorial, including 14 years of joint activity in the press and the Internet our journalists are multimedia stars in the Internet (on blogs, twitter and video), as well as constant guests in popular TV programmes: Michał Pol (European and Polish football, commentator for N sport) Przemysław Iwańczyk (volleyball, cycling, commentator for Polsat) Rafał Stec (football, volleyball) Radosław Leniarski (athletics, swimming, boxing, F1) Robert Błoński (Polish football, works with TVP and Canal+) Bohdan Pękacki (father of Zczuba.pl and custodian of "Polska na rowery" [Poland on cycles]) Bartosz Raj (Formula 1, tennis, volleyball, community projects) Michał Szadkowski (football, special projects) 4

5 The press arm of sports Current sports information every day in the national and local editions of Gazeta Wyborcza and the Metro daily Gazeta Sport.pl supplement: every Monday 391,000 copies of "Gazeta Wyborcza" sold with the Gazeta Sport.pl1 supplement 1.2 million readers of the Monday edition of Gazeta Wyborcza read the sports information in the press Special editorial supplements in Gazeta Wyborcza including "Gazeta na Mundial" [Gazeta for the World Cup], "Gazeta Olimpijska " [Olympic Gazeta] Support of local sports events promotion through special editions / supplements in GW and the Metro daily. Possibility of targeted distribution, afternoon publications (so-called "prematch editions"). 1) Presentation based on ZKDP data prepared by Agora S.A., 11/2009 4/2010, paid distribution together with Monday editions. 2) PBC, prepared by MillwardBrown SMG/KRC, 11/2009 4/2010, N = 24,201 season cycle readership indicator (CCS), interest in topics in the press (sports news: sometimes / frequently / very frequently / always read). Prepared by Agora S.A. Agora S.A. 5

6 The press arm of sports reaches even further The SPORT section in Friday s Gazeta Telewizyjna [Television Guide] Supplements sold together with Gazeta Wyborcza and separately, e.g. "Skarb Mistrzów Sport.pl" [Treasure of Champions Sport.pl], "Biegaj z nami" [Run with us] Special "sports" inserts e.g. fan flag, starting number for Polska Biega [Poland Runs] Custom publishing in premium quality, e.g. album on Polish Olympic contestants for PKO BP in

7 Digital Sport.pl information throughout the whole day the editorial office of Sport.pl provides content to fans in 24/7 mode Sport.pl is currently the brand for the whole group of services (including Sport.pl, Zczuba.pl, Ekstraklasa.tv) which are currently visited by fans in numbers of more than 3,250,070 RU* Reach: both men (59%) and women (41%) in various age groups, of whom 51% are people aged 15 34* We take care of those who are active in sports jointly creating with them the services of Polska na rowery [Poland on bikes], Polska biega [Poland runs], Narty Sport.pl [Skiing] and Sport.pl Fitness continuous access to information in the mobile platform: m.gazeta.pl Community integration: FB, NK, blogs and forums (SFD) 1) Megapanel PBI/Gemius, July

8 Sport.pl likes video Separated editorial office within the Sport.pl Group 3 years of experience in video production constant element of servicing large sports events extensive opportunities live broadcasts from the event (back-pack transmitters, mobile editing) extensive portfolio of constant sports magazines (including F1, the Ekstraklasa football league, volleyball, boxing, NBA, Champions League) 8

9 Sport is everywhere! The Sport.pl Group, together with AMS, conducts promotional projects for partners within the framework of the formula "Sport.pl poleca" [Sport.pl recommends] and offers very attractive opportunities for reaching fans: campaigns using bus shelters fixed and mobile media at sports facilities bluetooth transmitters Support of mtarget assures us of a wide range of BTL activities (non-standard in fitness clubs and at outdoor events) Support of the Agora Radio Group (TOK FM, Złote Przeboje, Roxy FM) in special Sport.pl projects patronage of shows, special formats 9

10 World Cup 2010 in MAXI version We have prepared a comprehensive promotional offer for Continental covering a period of as many as 5 months: successful video competition 30 broadcasts / 20,000 plays / the winner appeared in a broadcast and video from South Africa long term "Komu Kibicujesz" [Who do you support] competition, which combined the Internet with a cycle in the press more than 135,000 UU fans in the competition website excellent results of the service with extensive presence of the partner more than 3,680,000 users (UU) / over 11,000,000 visits / over 31,000,000 viewings more than 772,000 plays of 50 videos made in South Africa by the Sport.pl press team Agora S.A. 10

11 Especially for the Client Within the framework of the cooperation with EA, together with the premiere of the FIFA 11 game, we have created a package of activities for a period of 4 months: support of the premiere supplement to GW / CityINFOtv campaign / non-standard campaign in the Internet long-term actions partnershipin choosing the best player and goal in Ekstraklasa in the Ekstraklasa.tv service and Gazeta's Sport.pl patronage of Sport.pl over the match and OOH campaign organisation of the finals of the Polish Championships of FIFA 11 together with EA 11

12 Come and join us