We blend research, strategy and creative development, to produce integrated campaigns that are more potent and relevant.

Transcription

1 We are a strategic and creative agency. We believe that as media fragments and technology takes over, brands need to reconnect with people. Human thinking cuts across media and technology and puts people at the heart of your communications. We blend research, strategy and creative development, to produce integrated campaigns that are more potent and relevant. Nominated Best Breakthrough Agency, 2013 thenerveagency.com

2 nerve networks/co-creating with experts To get human thinking, we co-create with nerve networks - groups of 6-10 experts we select from the community that participates in and around your brand challenge. They could be consumers, bloggers, competitors, academics, journalists, stakeholders - advocates, rejecters. Anyone whose experience inspires a solution to your challenge. It s a simple process. We collaborate with our experts and clients from start to finish to produce integrated campaigns, that will truly connect your brand with people.

3 What we did for Oxfam/nerve network Matt Locke Head of Education Channel 4 Steve Brown Young Adult Project Manager Scottish Bible Society Gustaf Leksell Social Gaming BBC Worldwide Becky Slack Editor Charity Insight Clinton Proud Head of Campaigns Electoral Commission Dan Jones Criminal Psychologist Young People Joel Arber Marketing Director University of Central Lancashire Tim Sizer Head of Sixth Form Lady Manners School Bakewell Michael Palmer President Student Union University of Central Lancashire We rub together new and different points of view, to find the human insights that will unlock tough brand challenges, where perhaps traditional, less collaborative methods have failed. Oxfam s challenge was to encourage regular giving from young people. We talked to experts like Steve Brown, Young Adult Project Manager at the Scottish Bible Society because, if you can sell the Bible to a teenager, you can sell them a charity called Oxfam. We applied Dan Jones expertise in teenage gang culture. And we learnt about the Electoral Commission s success in getting young people to vote.

4 What we did for Oxfam/human thinking Target year olds (not 21-35s, as Oxfam thought), when value systems are forming and they are seeking relationships with brands, bands and causes they can identify with. Dan Jones Look at the US for powerful insights* on teenagers, gaming and giving and teenagers raising funds for DoSomething.org. Gustaf Leksell Use story-telling to immerse them in the Oxfam experience. Steve Brown The solution? Humania, an educational social game for Facebook and mobile, embedded with videos of Oxfam s real world activities, and monetised by buying virtual goods, aid and skills. * 52% of US teenagers play games that involve thinking about moral and ethical issues. Those forced to confront problems in virtual communities are more likely to raise money for charity or volunteer. The Pew Internet study of US teenagers

5 On human thinking/ Testimonials Nerve networks brought fresh creative thinking and a truly collaborative approach to answering our challenge, leading to a solution that was different, brave and highly motivating for the teenage audience. For any client who wants creative ideas rooted in exciting but robust strategy, nerve networks has to be the way forward. Cathy Ferrier, Director of Fundraising and Marketing, Oxfam GB I am really excited by nerve s approach to unlocking consumer and market insights through nerve networks. Not only is it innovative, it also makes a lot of sense! Inspiration comes from lots of different places - at last a way to make it happen. We want new thinking, and that s why we are working with Nerve. Rebecca Jones, VP Head of Marketing Effectiveness, BBC Worldwide nerve networks is a uniquely collaborative and innovative way of working. It s an approach that felt instinctively right for reinventing WRVS, a 75 year old brand with a strong desire to make itself relevant to modern Britain. It s a different approach that produces different and exciting results. David McCullough, CEO, Women s Royal Voluntary Service The definition of insanity: doing the same thing over and over again and expecting different results. Thankfully Nerve's approach to getting under the skin of brand challenges is far from insane. Their use of nerve networks, which enables them to address each challenge from a unique and lateral perspective, produces results which are a healthy mix of the thought-provoking, the unexpected and the illuminating. Gavin McGrow, Head of Strategy, Starcom MediaVest Group

6 Who we are/the founders Stephen Mooney/ Managing Director Carl Sharples/ Planner Christian Clark/ Creative Director Adam Buczek/ Digital Strategist 19 yrs integrated network and independent agencies. Awards: Marketing Week Effectiveness, Marketing Society, Green Awards, Precision Marketing. Previously Head of Customer Propositions at the Co-operative Bank. Customer journeys and sustainability expert. CD of 4 agencies. ECD of Joshua G2. TV to t-shirt, web to whatever. Awards: New York Global Max, Campaign Direct, Epica, DMA, MCCA. 10 yrs integrating online with offline advertising. Recently developed social media strategy for Xbox. Integrated, cross industry experience American Golf. British American Tobacco. Cancer Research UK. Cobra Beer. Coca-Cola. Co-operative Financial Services. Deutsche Bank. Eurostar. Fiat Motors. Friends of the Earth. GlaxoSmithKline. Great Ormond Street Hospital. Help The Aged. Honda. HSBC. Keep Britain Tidy. Kellogg s. London Eye. M&G Investments. Macmillan. Microsoft. Miller Beer. Morrisons. NatWest Bank. Nestlé Foods. Nestlé Purina. Northern Rock. the Open University. Orange plc. Pedigree Mars. Quorn. Reckitt Benckiser. Red Bull. Safeway. Sainsbury s. Swatch. The Wooden Spoon. Unilever. Virgin Atlantic Airways. Warburtons. Zurich Financial Services.

7 nerve/clients We would love the opportunity to see how a bespoke nerve network could ultimately tackle the specific challenges that your business faces. Contact Stephen Mooney, Managing Director [email protected] 22 De Laune Street, Kennington, London SE17 3UU thenerveagency.com