Charlotte Allen Faculty Vita (September 1, August 31, 2013)

Transcription

1 Charlotte Allen Faculty Vita (September 1, August 31, 2013) Department: Management/Marketing/ International Business Rank: Professor Qualification Status: AQ Tenure Status: Tenured EDUCATION PHD, Institution: University of North Texas Specialization/Major: Marketing Dissertation: Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions MBA, Institution: Baylor University Specialization/Major: Business BS, Institution: University of Texas at Austin Specialization/Major: Advertising PROFESSIONAL EMPLOYMENT Associate Professor of Marketing Stephen F. Austin State University, August Present Assistant Professor of Marketing Stephen F. Austin State University, August August 2007 INTELLECTUAL CONTRIBUTIONS Peer Reviewed Journal Articles Allen, C. (2013). Utilization of Social Media in Marketing Classes. Journal of Instructional Pedagogies, 12(Summer), 1-8. Stetz, P. E., O'Neal, L. R., Allen, C. (2011). Locating Optimal Cities for Entrepreneurial or Business Startups, With a Texas Focus: Using Recently Designated Micropolitan Statistical Areas. Midwestern Business and Economic Review, 46, Allen, C., Stetz, P. E. (2011). A Note On A New Segment: Micropolitan Statistical Areas. International Journal of Economics and Business, 1(1),

2 Allen, C. (2010). Integrating Social Media Into The Retail Classroom. Retail Education Today, 30(4), 4-5. Allen, C. (2010). Political Blogging and Social Media. The Journal of Global Business Management, 6(2), Related Works Allen, C., Crocker, R. M., Kahla, M. C. Profiling the Sports Blogosphere. Kahla, M. C., Crocker, R. M., Allen, C. "Student Learning Styles: An Adaptive Model". (In progress). Allen, C., Crocker, R. M., O'Neal, L. R. Profiling the Sports Blogosphere. (In progress). Proceeding Crocker, R. M., Allen, C., Kahla, M. C. (2013). Fixing Advising: A Prescriptive Model with Benefits. Corpus Christi, Texas: Society for Advancement of Management. Allen, C. (2012). In Russell Baker (Ed.), "Liking" Social Media into Marketing Courses (Fall 2012 ed., vol. LV12, pp. 1-9). Las Vegas, NV: Academic and Business Research Institute. Allen, C. (2011). In Malini Natatajarathinam (Ed.), Online Research Methods: Sampling the Blogosphere (2011th ed., pp. 4-11). Houston, Texas: Association of Collegiate Marketing Educators. Presentations Fisher, W. W. (Presenter & Author), Allen, C. (Author Only), "Controlling the Threats that Road Warriors Pose to Information Systems Security," 2012 Annual Meeting of Decision Sciences Institute, San Francisco, CA. (July 9, 2012). Allen, C. (Presenter & Author), Gruben, K. (Presenter & Author), Mullen, L. (Presenter & Author), "Current Trends in Academic Cheating and How Universities Are Addressing It," Atlantic Marketing Association, Salem, Mass.. (October 2, 2009). Allen, C. (Presenter & Author), Atlantic Marketing Association, "Social Media in Marketing," Atlantic Marketing Association, Savannah. Georgia. (October 4, 2008). PROFESSIONAL CERTIFICATIONS AND LICENSURES Certified Online Instructor, Stephen F. Austin State University. (May Present). Received online instructor certification from OIT after completing the required training. HONORS AND RECOGNITIONS Faculty Learning Community, Office of High Impact Practices, Stephen F. Austin State University, Teaching. (May 2013). Attended training classes in Fall 2012 and implemented class projects in Spring 2013 for the Field Based Learning Community (High Impact Practices, QEP). One of the students from Spring semester group was hired by client to implement part of proposed plan developed in class (MKT 425) during Summer 2013.

3 College of Business Teaching Excellence Nominee, Department of Management, Marketing and International Business, Teaching. (2011). Favorite Professor, Beta Gamma Sigma Induction Ceremony, Teaching. (April 2009). Invited as "Favorite Professor" by Kelly McPhail. Study Abroad Luncheon, Office of International Programs, SFA, Teaching. (October 31, 2008). Faculty members who went on Study Abroad Trips in 2008 were honored. TEACHING ACCOMPLISHMENTS Classes Taught Stephen F. Austin State University, Spring 2013 MKT , Marketing Management MKT , Strategic Marketing Stephen F. Austin State University, Fall 2012 MKT , Principles of Marketing MKT , Strategic Marketing Stephen F. Austin State University, Summer 2012 MKT , Internship in Marketing MKT , Principles of Marketing MKT , Principles of Marketing MKT , Principles of Marketing MKT , Principles of Marketing Stephen F. Austin State University, Spring 2012 MKT , Marketing Management MKT , Strategic Marketing Stephen F. Austin State University, Fall 2011 MKT , Strategic Marketing MKT 425 2, System & Internet Marketing Stephen F. Austin State University, Summer 2011 MKT , Principles of Marketing MKT , Principles of Marketing MKT , Special Problems in Marketing MKT , Strategic Marketing Stephen F. Austin State University, Spring 2011 MKT , Principles of Marketing MKT , Principles of Marketing MKT , System & Internet Marketing Stephen F. Austin State University, Fall 2010 MKT , Principles of Marketing MKT 425 2, System & Internet Marketing

4 Stephen F. Austin State University, Spring 2010 MKT 351 4, Principles of Marketing MKT , Principles of Marketing Stephen F. Austin State University, Fall 2009 MKT , Principles of Marketing MKT 425 2, System & Internet Marketing Stephen F. Austin State University, Summer MKT , E-Commerce Stephen F. Austin State University, Spring 2009 MKT 455 1, Marketing Research MKT 455 2, Marketing Research Stephen F. Austin State University, Fall 2008 MKT 455 1, Marketing Research MKT 100 1, Overview of Marketing MKT 351 3, Principles of Marketing MKT 351 8, Principles of Marketing Faculty Development Conference Attendance, "Regional Conference," Southwestern Decision Sciences, Albuquerque, New Mexico. (March 12, March 16, 2013). Attended spring conference and networked among business and industry colleagues. Topics focused on in workshops attended: cloud computing, Windows 8 app development and teaching effectiveness. Workshop, "COB Advising Training," SFASU, Nacogdoches, TX. (October 16, 2012). Conference Attendance, "Internet Week NY," City of New York with Multiple Tech Partnerships, New York City, NY. (May 14, May 21, 2012). Conference attendees experienced the ever-changing digital landscape in New York hearing from industry luminaries and innovators across two stages and a classroom on the second floor of 82 Mercer. On the ground floor, Internet Week NY will host large-scale ticketed conferences with partners like App Nation. Workshop, "College of Business Advisor Training," College of Business Advising Center, SFASU, Nacogdoches, TX. (February 27, 2012). Training for advisors in the College of Business Workshop, "Service Learning: New Voices on the Table," Teaching Excellence Center, SFASU, Nacogdoches, TX. (December 1, 2011). Provides information on resources available to revise an existing course to include a service-learning component. Workshop, "MMIB Probation Advising," SFASU, Nacogdoches, TX. (November 3, 2011). Workshop, "EEOC Training," SFASU, Nacogdoches, TX. (October 12, 2011).

5 Workshop, "MMIB Advising Training," SFASU, Nacogdoches, TX. (October 12, 2011). Workshop, "COB Advising Training," SFASU, Nacogdoches, TX. (October 11, 2011). Workshop. (December May 2011). OIT Certification for Online Instructors Conference Attendance, "B2B Social Media Bootcamp," American Marketing Association, Las Vegas, NV. (February 10, February 11, 2011). The Social Media series by the AMA is a specialty conference that is geared toward informing and training marketing practitioners in new social media topics. This is a specialty conference on the topic how businesses use the social media to market to other businesses. Self-Study Program. (October May 2010). Received Faculty Development Grant to purchase Rosetta Stone, Spanish, Latin America software in order to obtain some fluency in Spanish. Workshop, "EEO Training," SFASU, Nacogdoches, TX. (October 12, 2009). Conference Attendance, "Search Engine Optimization (SEO)," American Marketing Association, Philadelphia, PA. (August 24, August 25, 2009). Teaching Innovations Spring 2013, MKT Updated the class content and graduate readings to focus on design and technological advances. Allowed groups to choose their company for the class project. Spring 2013, MKT Continued with the changes made in the Fall 2012 semester. Spring 2013, MKT This section of the class was a new prep designed to tie into the High Impact Practice (Field Based Learning). Fall 2012, MKT Due to administrative requests, redid the class in August 2012 from a hybrid class to a completely online class although it was too late to update the section number to reflect this. Fall 2012, MKT Updated the in-class case assignment and added more emphasis online to developing a marketing plan. Fall 2012, MKT Updated the list of possible research topics for the class project. Added more focus on online privacy and Black Friday/Holiday shopping. Spring 2012, MKT This is the first time MKT 513 has been taught as a hybrid class, so it required a great deal of setup of online content. Spring 2012, MKT Increased the emphasis on CRM and marketing metrics in online cases. Spring 2012, MKT Added more emphasis on mobile marketing, online revenue models and the newer social media platforms (ex. Tumblr, Pinterest).

6 Fall 2011, MKT This class was a new prep during Summer II 2011, so I worked on altering the online resources setup for the class in the fall based on the summer II experience. Fall 2011, MKT Added more emphasis on mobile marketing, online revenue models and the newer social media platforms (ex. Tumblr, Pinterest). Added a new homework assignment covering Zoomerang online surveys. Continued with using the class Facebook page along with a homework assignment having students set-up a LinkedIn account. Fall 2011, MKT Added more emphasis on mobile marketing, online revenue models and the newer social media platforms (ex. Tumblr, Pinterest). Added a new homework assignment covering Zoomerang online surveys. Continued with using the class Facebook page along with a homework assignment having students set-up a LinkedIn account. Spring 2011, MKT Developed and setup the class in McGraw-Hill's Connect package as an online class. Setup a twitter account for the class and used it for announcements and reminders. Spring 2011, MKT Developed and setup the class in McGraw-Hill's Connect package as an online class. Setup a twitter account for the class and used it for announcements and reminders. Spring 2011, MKT Added more emphasis on SEO, specialized search engines and mobile marketing. Added a new homework assignment covering LinkedIn. Continued with using the class Facebook page as well. Fall 2010, MKT Added more emphasis on SEO, specialized search engines and mobile marketing. Facebook page for the class. Fall 2010, MKT Added more emphasis on SEO, specialized search engines and mobile marketing. Facebook page for the class. Added a Added a Spring 2010, MKT Added more emphasis on CRM and social media. Specifically featured Twitter as a continuing example throughout the semester. Spring 2010, MKT Based on student feedback from the fall semester, moved from having one online discussion time period to two online discussion time periods. Integrated more social media into the homework assignments. Spring 2010, MKT Added more emphasis on CRM and SEO to the class. Integrated the concept of "The Long Tail" into multiple chapter topics. Fall 2009, MKT This was my first semester as an instructor of MKT 351 as a online course, so I followed many of the same policies and guidelines as the previous instructor. Fall 2009, MKT 425-1

7 More emphasis put into the concepts of CRM and social media. Selected twitter as a business to follow all semester in class. Fall 2009, MKT More emphasis put into the concepts of CRM and social media. Selected twitter as a business to follow all semester in class. Spring 2009, MKT Allowed student to customize project for the class and added more coverage on content analysis and web metric databases. Fall 2008, MKT Due to the national election, focused on political polling issues in regard to survey generation and sampling issues. However, due to experience with Rita, it was easier to reschedule class due to school closing for Hurricane Ike. Fall 2008, MKT Brand new course for the university and department, so quite a bit of prep work to teach. Fall 2008, MKT Due to increasing importance of CRM, added more content on that topic to the class. After the experience with Rita, it was easier this time with Ike to restructure class after hurricane closing. Fall 2008, MKT Due to increasing importance of CRM, added more content on that topic to the class. After the experience with Rita, it was easier this time with Ike to restructure class after hurricane closing SERVICE ACCOMPLISHMENTS Professional Memberships American Marketing Association. Member ( Present). Professional Service Academic and Business Research Institute, Las Vegas, NV, Conference-Related. (October 4, 2012). Atlantic Marketing Association, Conference-Related. (August 22, August 26, 2011). Traveled to Williamsburg, Virginia to scout the location as a possible site for future Atlantic Marketing Association meeting. SFA Service Assessment, Evaluated MGT 463 presentations each semester.. (December Present). Webmaster, Webmaster for MMIB. (October Present). Updated and maintained MMIB's website. Either responded to or forwarded to the correct person all information requests sent to [email protected]. Computer/Technology Committee, Member. (September 1, Present). Made decisions regarding computer and technology acquisitions for the department. Course Coordinator, Coordinator. (September 1, Present). Course Coordinator: MKT 425 (Systems and Internet Marketing), MKT 455 (Marketing Research), MKT 513 (Graduate Marketing Management), and MKT 525 (Graduate Electronic Marketing)

8 AMA Case Competition, Advisor. (October Present). Assisted AMA students in conducting and analyzing marketing research for case competition. Classroom Computer Maintenance, Computer Tech Support. (September Present). Helped to maintain and update classroom computers (BU 464, 465, 124, 127) for Windows XP, virus and spyware software, and software updates. Author, Wrote letters of recommendation. (September Present). Wrote letters of recommendation for graduate and undergraduate students for job positions, Beta Gamma Sigma scholarship, Who's Who and other related areas. Etiquette Dinner, Attendee. (February 19, 2013). Participated in etiquette dinner for Personal Selling and International Marketing students. MMIB Brown Bag, Coordinator. (September May 2012). Coordinated MMIB Brown Bag lunches to help promote faculty "sense of community" in the department. Etiquette Dinner, Attendee. (October 5, 2011). Participated in etiquette dinner for Personal Selling and International Marketing students. Department Chair Search Committee, Member. (November May 2011). To conduct a search for a new department chair for the Department of Management, Marketing and International Business. Etiquette Dinner, Attendee. (October 27, 2009). Participated in etiquette dinner for Personal Selling and International Marketing students. Etiquette Dinner, Attendee. (October 20, 2009). Participated in etiquette dinner for Personal Selling and International Marketing students. Assessment, Prepared assessment documents for MKT 455. (March May 2009). POM Search Committee, Member. (January March 2009). Served as the marketing representative on the POM (Production Operations Search Committee) to fill Dr. Hoffman's position after she retired. Assessment, Lunch meeting, AACSB Visiting Team. (March 2, 2009). Graduate Council, Member. (September Present). College level committee dealing with changes in graduate classes and curriculum for the MBA program. International Committee, Member. (September Present). To analyze the current and future plans for international travel and study abroad for the College of Business. Helped in preliminary work to organize the COB trip to Scandinavia in Summer 2011 (with Lone Wittliff). Business Community Outreach. (March May 2013). Visited three different businesses during the Spring Semester: Kaye/Bassman in Dallas (with Dr. Kahla and selected AMA members), Port-A -Cool in Center (with Dr. Lindsey), and Masts Sports here in Nacogdoches (with a College of Business group of faculty and students). University Convocation (College of Business Major Fair). (September 12, 2012). Helped to setup and answer questions about majors.

9 Recruitment and Marketing, Chairperson. (September May 2012). Major goals of the committee: (1) how to assist in recruitment for SFA and COB and (2) how to provide a consistent message across the promotional material for COB and departments. Major Fair, Helped to setup and answer questions about majors.. (March 27, 2012). Good Examples of Website Design, Supervisor. (March May 2011). Directed research project for client, College of Business Website Committee, to find good examples of website design to assist in analyzing the current COB website (MKT 425 class). Analysis of New COB Website Design, Supervisor. (April 15, May 1, 2010). Directed research project for client, College of Business (Dr. Mike Stroup), to critique the new COB and departmental websites (MKT 425 class). College of Business Faculty Development Committee, Member. (September 1, August 1, 2009). The College of Business Faculty Development Committee reviewed faculty development applications and selected recipients for faculty development grants. College of Business Undergraduate Research Contest, Reviewer. (February 15, February 26, 2009). Student Financial Appeals Committee, Member. (September 1, Present). Dealt with multiple student appeals. Undergraduate Curriculum Committee, Chairperson. approximately 250 hours spent for the year. (September August 2013). To review and make recommendations concerning (1) proposed changes in the undergraduate curriculum and (2) five-year program reviews submitted by departments/colleges. The Curriculum Committee will review and recommend approval or disapproval of all curricular requests. Project for College of Business, Supervisor. (January May 2013). Directed two research projects (as part of the High Impact Practice, Field Based Learning Group) to design either a social media plan or plan the design for a mobile app for the College of Business (Dr. Franklin, Dean of College of Business as client). Showcase Saturday, Helped to setup and answer questions about school and majors.. (November 10, 2012). Undergraduate Curriculum Committee, Member. (September September 2012). To review and make recommendations concerning (1) proposed changes in the undergraduate curriculum and (2) five-year program reviews submitted by departments/colleges. The Curriculum Committee will review and recommend approval or disapproval of all curricular requests. Recruiting Through Social Media, Supervisor. (January May 2012). Directed research project for client, SFA Public Affairs, concerning effectiveness of social media (MKT 425 class). Showcase Saturday, Helped to setup and answer questions about school and majors.. (February 25, 2012). Showcase Saturday, Helped to setup and answer questions about school and majors.. (November 13, 2010). Banner Training (CAPP), Attendee. (February 18, 2010).

10 Banner Training (Advising), Attendee. (February 8, 2010). University Research Council, Member. (March May 2009). The University Research Council, chaired by the Associate Vice President for Graduate Studies and Research, is responsible for recommending policies and procedures to encourage research activities and to improve the research environment of the University; developing and recommending University research policies based upon state and federal laws and regulations; recommending adjudication to variances to policies and procedures; and developing guidelines for and recommending awards of University research grants. Research Project for ORSP, Supervisor. (January March 2009). Directed research project for client, ORSP (Dr. Carrie Brown), to report on status and location of other university Research Programs on respective websites (MKT 455 class). Tailgate Event, Attendee. (October 13, 2008).