ADAM Sitecore Connector
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- Ashley Johns
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1 ADAM Sitecore Connector Page 1
2 Damn, why use DAM*?! *Digital Asset Management Page 2
3 Local Disc Web site Local Disc Local Disc Local Disc File share Without DAM Many silos for digital content Creative teams Enterprise Organization Marketing External Partners & Agencies Business users Collateral Web site Page 3
4 Typical Business Challenges Content duplication Time is wasted searching for content People are using unapproved and out-of-date images Usage rights and guidelines are not controlled Conversion of assets for publication is labor-intensive and error-prone Distribution of content and collation of content is inefficient Page 4
5 With DAM Central repository for digital content Enterprise Organization Creative teams Marketing Automated Collateral Websites Web site Automated Website External Partners & Agencies Business users Page 5
6 Benefits of implementing DAM A central repository with web access & role specific functions Simple, specific search of digital content with versioning Approval processing with extended workflow capabilities Point of Sale Asset handling and distribution Audio & Video control & distribution Rights management Branding documentation and catalogue production Delivering a completely open solution for flexible integration Page 6
7 ADAM Managing Brand Experience Every Day Page 7
8 ADAM 5 Page 8
9 Adam Architecture Page 9
10 Can we browse ADAM assets from within Sitecore? It s essential that ADAM and Sitecore are constantly in sync How do we manage the Digital Rights? and deliver more of what they like! We need to listen to our audiences content choices Page 10
11 ADAM & Sitecore Integrated solutions that deliver best of breed leverage Page 11
12 Standalone systems the features you know and love Digital Asset Management Asset search and distribution Digital Rights Management Creative tools and workflow PIM/PCM No connection Customer Experience Management Web Content Management Customer insight and engagement Omni-channel delivery Strategic Marketing Tools Manipulating video Digital Marketing Solution Page 12
13 New capabilities with the Connector Digital Asset Management Now add the bi-directional connector Web Content management Customer Experience Management Full site of asset use and popularity New control of IP rights and use ADAM Sitecore Connector Asset search and distribution Digital Rights Management New streamlined asset updates New image updating tools and abilities Flexible Page 13
14 Connector Demo Page 14
15 customization Connector Components Web service Adam asset navigator Asset usage / expiration view Field types & validation Page 15
16 Field validation New field types New field rule Image Asset File Asset Asset has not exceeded license limitation Page 16
17 // TODO Import multiple assets Replace soon to expire/expired assets Sitecore Media Framework Page 17
18 Connect! for Page 18
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