Solutions & Product Catalog. Delivering innovative solutions for engaging and high-impact digital communications experiences

Transcription

1 Solutions & Product Catalog Delivering innovative solutions for engaging and high-impact digital communications experiences ON24 has been an approved global supplier for Oracle Worldwide since 2008

2 TABLE OF CONTENTS ON24 & ORACLE PARTNERSHIP... 4 PRODUCTS Webcasting Audio Webcasts... 5 Video Webcasts D Microsites Webcast Forums... 7 Event Centers... 8 Launch Pads (Landing Pads) D Virtual Environments Resource Centers Virtual Shows & Summits Enhanced Media Solutions Video Whitepapers ebooks (Flipbooks) Webcasts Enhancements Self-Service Platform - WCC Enterprise & Elite Localization SOLUTIONS ON24 for Marketing ON24 for Talent Management & Learning ON24 for Internal Communications GET STARTED WITH ON24 & GLOBAL TEAM APPENDIX: ON24 RESOURCES

3 ON24 & ORACLE PARTNERSHIP WEBCASTING AUDIO WEBCASTS OVERVIEW Since 2008, Oracle has been utilizing the ON24 Virtual Communications Platform webcasts, virtual events and virtual environments to deliver virtual events to audiences worldwide. ON24 remains committed to advancing this global partner relationship, and helping Oracle reach and engage global target audiences in innovative ways that ultimately accelerate pipeline and generate sales. ON24 + ORACLE = SUCCESS The ON24 and Oracle collaboration has resulted in: 600+ events* in 2012 alone 14 countries originating a webcast or virtual event 12 different languages represented 308,226 total attendees worldwide * Events include Webcasts, Virtual Events, Video White Papers, Flipbooks, etc. HIGHLIGHTS OF THE PARTNERSHIP Aligned with Oracle corporate policies regarding SSO, privacy, accessibility and compliance requirements Integration validated by GMSS for GCM/Fusion response flow and opt-in collection Regularly collaborate with Oracle agencies to ensure total solutions are offered ON24 runs on Oracle - our network team relies on Oracle technology to provide 99.99% virtual event success rate; our marketing department uses Eloqua We invite you to learn more about how ON24 solutions can become a vital part of your virtual communications strategy. Contact [email protected] for more information. ON24 audio webcasts enable you deliver your message over the Web using streaming media, synchronized slides and interactivity widgets, including Q&A, group chat, Twitter, LinkedIn and more. Live presentations can support an unlimited number of attendees, while on-demand webcasts can continue to reach greater audience numbers; with powerful reporting and analytics capturing user data from every participant. Audio webcasts are the most cost-efficient presentations to execute, with quick production and delivery times and: No conference call numbers, downloads or plug-ins required; a single URL provides access to the event Multiple customization options help strengthen your brand Powerful registration and reporting capabilities capture registrant and participant data and behavior Upon completion, the webcast is automatically archived for three months IDC Energy Insight: Project Portfolio Management Solutions in the Worldwide Oil and Gas launch here Audio webcasts are ideal: When your audience size exceeds the capabilities of a web meeting or conference For speakers who are less or not inclined to do a Video webcast Quick turnaround is needed Lack of production or studio facilities 48 hours for webcast setup. ON24 recommends starting 4-6 weeks before live date to allow for adequate webcast promotion. $3540 for standard package 4 5

4 WEBCASTING VIDEO WEBCASTS 2D MICROSITES WEBCAST FORUMS Enhance your webcast with the ability to stream broadcast-quality video to thousands of webcast participants. ON24 video webcasts can be delivered from broadcast studios, onsite camera crews and videoconferencing units and via single webcams, multi-presenter webcams or high-definition Telepresence. ON24 benchmarks for Oracle webcasts show that versus audio webcasts, video webcasts had: 33% more registrants and 24% more attendees A conversion rate of 65% versus 58% Longer participant duration of 12 minutes A marketing asset that is professionalquality, media-rich with high-fidelity video that can be easily repurposed for other marketing programs Thomas Reuters Shares How Emerging Technologies Drives Innovation launch here Use video webcasts when: Your budget allows for media-rich, professional quality presentations You want to engage a large audience for a greater amount of time When you want to create a hybrid webcast of live and online content 48 hours for webcast setup. ON24 recommends starting 4-6 weeks before live date to allow for adequate webcast promotion and video recording/live video coordination. Oracle Webcast Forums are high-profile, online lead-generation events where Oracle leaders are joined by industry analysts and technology/consulting partners in a series of webcasts designed to educate targeted audiences on a product, a service, or a technology trend. The Webcast Forum is a single, dedicated portal for an event s audio and video presentations, speaker bios, and related session information. Participants register once to access all webcasts live and repeatedly on-demand. Features an embedded webcast console so webcasts are launched directly out of the microsite. Incorporating branding and/or campaign elements throughout the Webcast Forum strengthens the Oracle product/service brand recognition and event recall Ability to gather multiple thought leaders, from multiple locations Human Capital Management Forum launch here The Webcast Forum is ideal for a series of live webcasts scheduled to run in succession of one another, including product launches or strategic marketing campaigns. 6-8 weeks $10,950 for standard forum build (does not include the cost of webcasts) $5630 for standard package 6 7

5 2D MICROSITES EVENT CENTERS 2D MICROSITES LAUNCH OR LANDING PADS An Oracle Event Center is an interactive ON24 virtual environment that serves as a single destination to host multiple live and on-demand webcasts, social media and networking functionality, and additional resources and related information. The event center platform includes 3 months of hosting. A dedicated ON24 Project Manager works with you throughout the life of the project to ensure you re achieving the maximum benefit from this solution. An Oracle Event Center lets you offer multiple webcasts and related collateral and resources in a consolidated, easy to navigate 2-D virtual environment Provides a dedicated focus on a specific marketing campaign or product areas and cross-selling opportunities Oracle Solaris Event Center launch here Use an Oracle Event Center when you want to offer your audience additional resources and information related to your webcast series, all housed in a single, centralized location with networking, search and social media functionalities for greater customer engagement and interaction. 6-8 weeks The Launch Pad is an innovative and engaging demand-generation vehicle: a single page microsite with multiple assets, including infographics, datasheets, videos and white papers. ON24 is responsible for creative and technical execution of this turnkey tool and provides 6 months of hosting while an Oracle agency (e.g. Volume in UK) handles the project management and creative aspects. The template design lets you quickly update your content or clone the layout for a cost-effective way to create a new Launch Pad The ON24 registration form captures key lead criteria: GCM fields and GCM registrant flow Oracle Public Sector Launch Pad launch here 4-6 weeks Packages start at $9,000 $13,500 for platform build (does not include the cost of webcasts) The Launch Pad is an attractive and innovative method to present multiple pieces of content in a single page microsite or infographic, an increasingly popular tool among social media users who prefer to digest information in bite-size chunks. 8 9

6 3D VIRTUAL ENVIRONMENTS RESOURCE CENTERS 3D VIRTUAL ENVIRONMENTS VIRTUAL SHOWS & SUMMITS The ON24 Resource Center (Virtual Briefing Center) is an immersive and interactive virtual environment that functions as a central online repository for a wealth of audiencefocused content. This persistent and dynamic online platform aggregates your live and on-demand webcasts, rich media assets, branded content and other resources and documents. A single, online destination houses all of your products/solutions literature, whitepapers, client case studies, corporate videos, demos that is easily searchable by keyword Engage and qualify your audience with a custom 3D environment that can mimic your branding and give the online environment a real-life look and feel Easily add, update and remove content with the platform s flexible and efficient content management system Build communities among your customers and prospects Virtual Resource Center: The RACK launch here An ON24 Resource Center is a flexible communication platform that can be targeted to internal and/or external audiences when you want to provide a one-stop virtual destination for a variety of educational and informative digital assets. 6-8 weeks $18,000 for platform build out An ON24 Virtual Show is a flexible communications and demand-generation solution that provides a virtual venue for product launches, trade shows and user conferences. The highly interactive digital environment boasts the look and feel of its physical counterpart, offering visitors an engaging experience that can complement or even replace major trade events and conferences. An ON24 Virtual Show is a powerful platform to cross-sell, up-sell and communicate additional product information in an engaging and easyto-navigate environment Without ever leaving their desks, participants can watch live/on-demand video presentations, interact with exhibitors and communicate with peers using professional networking tools Many companies report that qualified leads from a virtual show are 4-5 times greater than the number resulting from a physical event Oracle Public Sector Virtual Summit launch here An ON24 Virtual Show can be used to deliver highly customizable and cost-efficient virtual events to augment or even replace live, in-person trade shows, customer conferences and product launches weeks $21,150 for platform build out 10 11

7 ENHANCED MEDIA SOLUTIONS VIDEO WHITE PAPERS ENHANCED MEDIA SOLUTIONS EBOOKS & FLIPBOOKS Video white papers transform static white papers into effective and interactive online educational tools; visual assets that are ideal for demand generation and lead nurturing. ON24 offers Oracle a complete turn-key video white paper program: including project management, script development, driving viewer registration, detailed reporting and 12 months of hosting. Engage and educate target audiences with a more interesting rich media of digesting white paper content A relatively inexpensive way to amortize your initial white paper investment and extend its life and reach with a richmedia, video version Reach more prospects by allowing them to view your white paper content on their mobile phones and tablet devices Oracle Video White Paper launch here Use a video white paper as a standalone asset, a companion to the full-text version, or as complementary resource to a webcast. 6-8 weeks Audio white paper - $3,070 Video white paper - $6,900 Turn your static publications or a collection of print collateral into an interactive ebook. ON24 offers a turnkey ebook solution that includes content scope and implementation, design, personalization and 12 months of hosting. Content can include embedded videos and/or links to related webcasts, industry research and Oracle product information. The ebook is a cost-effective, informative content marketing deliverable Extend the reach of any print publications/collateral by turning it into an ebook HTML5 design is an effective and appealing way to deliver interactive content to a mobile audience ON24 handles the GCM Lead flow Use an ebook to promote Oracle products, services, and expertise and The latest Customer Concepts ebook launch here 6-8 weeks Starting at $6,550 (6 pages) topics of interest to target audiences. It is a great tool for nurturing through the lead generation pipeline

8 MEDIA OFFERINGS FROM ON24 THAT WILL HELP TRANSFORM YOUR WEBCAST...INTO A ENHANCED VIRTUAL EXPERIENCE ON24 VERSION SELF SERVICE MEDIA SOLUTIONS WEBCAST PROMO VIDEO for your webcast WEBCAST ENHANCEMENTS ON24 can help transform your webcast into a memorable, stylized virtual experience with the addition of enhanced webcasting options, WEBCAST including NAVIGATION Webcast VIDEO Promo Videos, Webcast Navigation Videos and Animated This product: Title Sequences. A narrated video tour of the webcast console, designed to either loop during the lobby period or play at the beginning of an event. Instructs viewers how to navigate the webcasting console and gives an overview of all available features Eliminates the need for housekeeping at the beginning of a webcast, resulting in more time for event content Webcast Promo Video - immediately engages viewers on the event s registration page and helps persuade views to register Webcast Navigation Video - ensures that participants can navigate the webcast console for a more interesting and satisfying experience Animated Title Sequence - grabs attendees attention and primes them for the webcast they re about to view Webcast Enhancements Package A stylized promotional video, embedded on an event s registration page. This product: Immediately engages viewers and persuades them to register Highlights key event topics and presenters Showcases your company s unique style and brand ON24 Provides: Creation of the 30-second promo video, utilizing professional voice-over talent, stock media, music, and motion graphics Embedding / Hosting on the Registration Page ON24 Webcast Navigation and Promo Videos ANIMATED TITLE SEQUENCE A motion graphics-based title sequence at the beginning of an event. This WHEN product: TO USE Utilizes music and animated images / logos to provide an energetic, engaging introduction to your webcast Adds an element of professionalism to the event and showcases your brand, event, and presenters Choose an ON24 Webcast Enhancement to: Add a level of style and professionalism to your registration and presentation Better showcase your company s unique style and brand 1 Deliver a more engaging view experience 3 weeks $8500 MEDIA OFFERINGS FROM ON24 THAT WILL HELP TRANSFORM YOUR WEBCAST...INTO A VIRTUAL EXPERIENCE WEBCAST NAVIGATION VIDEO A narrated video tour of the webcast console, designed to either loop during the lobby period or play at the beginning of an event. This product: Instructs viewers how to navigate the webcasting console and gives an overview of all available features Eliminates the need for housekeeping at the beginning of a webcast, resulting in more time for event content Webcast Enhancements Package WEBCAST PROMO VIDEO WEBCASTING WCC ENTERPRISE & ELITE A stylized promotional video, embedded on an event s registration page. This product: ON24 self-service webcast creation options place its powerful Platform 10 webcasting tools directly into the hands of business users, empowering them to produce and present professional quality audio and video webcasts in a timely manner. Choose from WCC Enterprise, Webcast Elite and Elite Presentations to execute your online programs and better connect with your audiences. Immediately engages viewers and persuades them to register for your webcast Highlights key event topics and presenters Showcases your company s unique style and brand ON24 Provides: Creation of the 30-second promo video, utilizing professional voice-over talent, stock media, music, and motion graphics Embedding / Hosting on the Registration Page WCC Enterprise allows webcast producers to create feature-rich webcasts with advanced customization capabilities ANIMATED TITLE SEQUENCE A motion graphics-based title sequence at the beginning of an event. This product: Utilizes music and animated images / logos to provide an energetic, engaging introduction to your webcast Adds an element of professionalism to the event and showcases your brand, event, and presenters Webcast Elite - practically anyone can produce professional-quality, fully branded live and on-demand webcasts in just a few simple steps right from the desktop 1 Elite Presentations - enables you to quickly and cost effectively create and update media-rich, on-demand presentations Webcast Elite launch here These options are ideal when self-service is preferred. 4-6 weeks. This allows time for training, setup of the first webcast, coordinating speakers/assets for the webcast and promotion of the webcast. WCC Enterprise: Base rate: $3,700 per webcast Webcast Elite: $19,200 for an annual commitment (12 events) Elite Presentations: $15,000 for 25 presentations or $600 each 14 15

9 LOCALIZATION CHANGING THE WAY COMPANIES COMMUNICATE ON24 can take a webcast developed centrally, translate it and deliver it locally, allowing attendees to experience the webcast in their own language. ON24 offers full localization of its webcasts and virtual events, combined with comprehensive local support, provided by both ON24 regional offices and ON24 s global network of certified partners. ON24 globalization services enable you to easily and cost-effectively let participants view webcast content in their local language. Extend your reach and capture additional, global audiences around the world Create content once and re-purpose it multiple times for other countries in multiple languages Ensure consistency of Oracle messages across global regions and audiences Leverage Oracle resources internationally to maximize efficiency and ROI Oracle Primavera Webcasts in Portuguese, Spanish, Chinese, and Korean Use ON24 Localization services when you want to: Execute a global strategy on a regional or even country level Leverage available Oracle webcasts for your own lead-generation programs, marketing campaigns and educational initiatives Save the time and costs of creating and producing webcasts from scratch 4-6 weeks to translate SOLUTIONS FOR: MARKETING DEMAND GENERATION & FIELD MARKETING Lead Generation: Webinars have been rated as the #1 marketing tactic for generating leads, according to Forrester s 2012 Tech Marketing Planning Guidance. ON24 audio and video webcasts are delivered on the P10 platform scalable, customizable, branded, and with enhanced reporting that provides actionable insights. Lead Nurturing: Move prospects further along the sales cycle with innovative richmedia tactics that further educate prospects, such as Launch Pads, ebooks, Video White Papers and Virtual Environments. Globalization: Expand the audience reach to various regions around the world by localizing webcasts, existing resource centers and virtual environments in multiple, PRODUCT, SOLUTIONS, INDUSTRY MARKETING Product Launches: Reach a larger global audience at a lower cost than in-person product launches with an ON24 Virtual Show or Resource Center Expand your reach, reduce your time to market and significantly reduce or eliminate travel and in-person launch-event costs. different languages. custom quote needed 16 17

10 CHANGING THE WAY COMPANIES COMMUNICATE DEMAND GENERATION PRODUCT & SOLUTION MARKETING CHANNEL MARKETING EVENT MARKETING User Conferences: Create virtual venues that complement or even replace physical events. Stream live keynote address(es), then provide additional presentations and panel sessions on demand. Increase your reach to interested parties that did not attend the Foster User Community: Use a 2-D or 3-D Virtual Environment to create individual Partner Training: Use ON24 video webcasts to deliver high-quality training webcasts and event - further leveraging your presentations, collateral, and exhibitor booth content. micro-sites and portals with content focused product content directly to your partner on a specific industry, solution, or product community, regardless of their location. group and foster an online community Create a Virtual Corporate University to that encourages social interactivity and engagement. house and continually update live and on-demand webcasts and other educational MARCOM & SOCIAL MEDIA EVENT MARKETING content including white papers, videos, demonstrations, articles and more. CUSTOMER MARKETING CUSTOMER MARKETING CHANNEL MARKETING Partner On boarding & Enablement: Create partner-enablement portals with an ON24 Virtual Show or Resource Center, a single destination for all the tools and resources partners need to be successful. Foster an online partner community that encourages social interactivity and engagement while also creating demand and awareness for Oracle solutions. Customer education and retention: Create customer portals with an ON24 Virtual Environment, creating a single destination for customer training resources and product information. Foster an online customer community while creating awareness and cross-sell opportunities for Oracle solutions. Increase customer stickiness: Make your user or customer events virtual or even hybrid (alongside your physical events), to widen the reach and make them accessible to even more customers. Choose an ON24 Virtual Environment platform for your Customer Advisory Boards (CABs), Product User Forums, and Customer Conferences and provide a centralized and persistent access to Oracle resources and content. MARKETING COMMUNICATIONS & SOCIAL MEDIA Brand Awareness: Increase messaging and strengthen product awareness with innovative rich-media tactics that further educate prospects, such as Launch Pads, ebooks, and Video White papers. Website Content & Optimization: Promote your webcasts on your website and allow locally-translated webcasts to be seamlessly created, right from your corporate website or micro-sites. You can even publish your webcasts (on-demand) to your website in a single click or any other channel of your choice, adding to the keyword search engine optimization of terms that are pertinent to Oracle s products and services. Global Events: These virtual venues also provide multiple language options allowing you to reach audiences around the world by making the content available to a global audience who can participate from any location, from any device, further increasing your ROI. In addition to Marketing, ON24 also has solutions for Talent Management & Learning and Corporate Communications

11 CHANGING THE WAY COMPANIES COMMUNICATE GET STARTED WITH ON24 SOLUTIONS FOR: TALENT MANAGEMENT & LEARNING Recruiting On Boarding Employee Training Compliance Training We hope we have provided you with a good introduction to the range of ON24 solutions available to Oracle. As a member of the Oracle organization, you can choose from an array of packaged digital communications solutions or work with ON24 to create personalized and fully integrated customerfocused solutions. GLOBAL ACCOUNT TEAM [email protected] Let us show you how ON24 can help you deliver your message to the broadest audience in the most timely, effective, and cost-efficient manner possible. Contact your local ON24 representative today to learn more. Leadership Development Benefits Administration SOLUTIONS FOR: INTERNAL OR CORPORATE COMMUNICATIONS Sales North America Amy Dillard [email protected] +1 (415) Sales UK & Europe Maud Nahmias [email protected] Townhall / CEO Addresses Company-wide meetings Sales Kickoffs Molly Stanton [email protected] +1 (415) Sales Australia James Stanworth [email protected] Departmental Meetings Sales APAC Constance Kong [email protected] Client Delivery Amy Drohan [email protected] +1 (408)

12 APPENDIX ON24 RESOURCES Want to learn more about one or more of the ON24 applications and solutions presented here? Contact your local ON24 representative to receive a copy of the following materials. ON24 ORACLE PARTNERSHIP NEWSLETTERS Quarterly Newsletters ORACLE CASE STUDIES Oracle Primavera APAC Oracle Primavera Virtual Show Oracle RACK Virtual Show Internal Case Study Oracle Public Sector Virtual Show DATASHEETS Oracle Webcast Forums Localization Options for Oracle Volume and ON24 for Oracle - Launchpad Flyer Webcasting Hybrid Experience - ON24 Event Portal Video White Papers: Leverage Your Existing Content to Create Engaging Rich Media Assets Virtual Show Datasheet Virtual Briefing Center Datasheet Webcast Elite Elite Presentations Webcast Enhancements Package Product Overview ON24 Corporate Communications Solutions ON24 Virtual Learning Environments WHITEPAPERS 2013 ON24 Webinar Benchmarks Report ON24 Webcasting Platform 10: 5 Keys to Delivering Successful Webinars Extending the Life of Your Webinar The Webcast Advantage Whitepaper The Future of Virtual Shows - The Real Deal or Hype? The Practicalities of Virtual Events, from MarketingProfs and ON24 RESOURCES ROI Calculators ON24 Resource: ON24 Webcasting FAQs P10 Report Example: ON24 Marketing Webcast HOW-TO DOCUMENTATION Tips for Telephone Audio Presentations Setting up your PowerPoint Presentation for an ON24 Webcast ON24 Webcast Reporting Functions Virtual Briefing Center Best Practices Virtual Show Best Practices - Global Audiences RESEARCH Virtual Event Best Practices: Hybrid Trade Shows Virtual Event Best Practices: Aligning Environment, Content, Audience and Technologies Social Media and the Online Event Market Insights - Virtual Events vs. Virtual Worlds & Resource Center Case Study 22 23

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