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1 Welcome to this webinar! Trade and investment promotion Sibrenne Wagenaar

2 How does this work? For audio we will use a phone line: - dial: ( in the Netherlands) - conference code: 7880# - pincode: 2744# Mute yourself with *1, unmute with *1

3 Marcel Knoors Linda van den Broek Monique Harmsen

4 Plan for this webinar Getting to know each other Short reflection on e-learning module Presentation by Marcel Knoors (RVO) about promotion instruments Face-to-face training

5

6 E-learning module questions?

7 Trade & Investment promotion instruments of Netherlands Enterprise Agency Marcel Knoors, advisor International Programmes RVO.nl

8 Instruments by order of DG BEB Information & Advice products Inquiries Customised Information (IoM) Starters International Business (SIB) Business Partner Scans (BPS) Opportunities

9 Instruments by order of DG BEB Information & Advice products Registration in Achilles Handbook for Missions - In Achilles from February 1, 2015 Contact persons within the Customer Contact Centre International Business - for 64 countries; trade & investment relationship - Holland Desk

10 Customised Information Informatie op Maat (IoM) Definition: dossier with relevant answers to questions directed towards a strategic approach of a particular foreign market. a country comparison; or information about a specific foreign market/sector; or an overview of relevant services and financing opportunities.

11 Starters International Business (SIB) For the promising SME entrepreneur: - with no or limited international experience; - who wants to embed international business in the structure of the enterprise; - who has an organization and adequate resources; - who is willing to invest in steps abroad. Voucher 2,400 for individual coaching - Takes about 4 to 6 months Collective promotional activities Mission voucher 1,500

12 Information sources - topic International Business Knowledge base Databases - Economist Intelligence Unit (EIU) - Euromonitor - Kompass - Trademap (ITC) Internet - Market Access Database, Doing Business (WB) Missions / you

13 Business Partner Scan (BPS) An overview of possible business partners with their contact information and reactions in the customer s target country These business partners are personally approached by you The customer benefits from our extensive network of offices abroad -> you! You know the local market and how to deal with language and cultural barriers A contribution of 500,- is required

14 Opportunities A specific demand for particular goods, services, investment or cooperation on current and future projects (possibly via a call for tenders). Favourable economic and/or other developments in the sector. Changes to legislation

15 Instruments by order of DG BEB International Programmes Partners for International Business (PIB) Demonstration projects, Feasibility studies, Knowledge acquisition (DHK) International Organisations Finance for International Business (FIB) Trade missions

16 Partners for International Business (PIB) Aim To create market entrance / long-term positioning of clusters of Dutch SMEs in promising markets with the help of the unique role of the government At least 3 companies Process Intake Business case, contact per top sector Quick go-no go (10 working days) Joint production of action plan with aims, results, activities & means - Usually for 3 years Covenant between government and cluster of SMEs

17 DHK regulation Subsidy for demonstration projects, feasibility studies and knowledge acquisition Open for 88 countries, including: - Transition facility countries Colombia & South Africa - DGGF countries - Upcoming markets Available budget: - Transition facility 1 million - DGGF 3 million for fragil states & 3 million for other countries - Upcoming markets 4 million

18 Demonstration projects (D of DHK) To convince potential customers in the target market At least 2 Dutch applicants (DHK-DGGF: 1) Substantiation of the potential market Demonstration project leads to substantial export (factor 10) Subsidy for hardware and technical assistence Maximum subsidy ,- per project (50%) State aid rules: no export aid, purely demonstrate

19 Feasibility studies (H of DHK) To create a bankable report At least 2 Dutch applicants (DHK-DGGF: 1) Foreign counterpart in the target country Study leads to substantial export (factor 10) Maximum subsidy ,- per project (50%)

20 Knowledge acquisition (K of DHK) Applicant must be a Dutch SME Hiring an expert for advice and guidance to position SME (better) on the targeted market Advice concerning specific market information, selecting local business partners, strategy for market entrance and positioning, law and regulations and legal advice. Maximum subsidy ,-; minimum subsidy ,- per project (50% of the costs)

21 International Organisations (IO) European Union United Nations NATO Worldbank African Development Bank Asian Development Bank European Investment Bank European Bank for Reconstruction and Development (EBRD) RVO.nl helps with questions about procurement procedures and the landing of projects

22 Instruments by order of DG IS (selection) Dutch Good Growth Fund (DGGF) - PSI integrated DRIVE - Developmentally Relevant Infrastructure Investment Vehicle - successor of ORIO PSD Apps / coaches - toolbox for Dutch embassies in 66 development cooperation countries

23 Dashboard of services provided Aanbod en aangenomen telefonie Internationaal jan- 14 feb- 14 mrt- 14 apr- 14 mei- 14 jun- 14 jul- 14 aug- 14 Aanbod telefoon Aangenomen telefoon = klantcontact 75% 70% 65% 60% 55% % afgehandeld 1ste lijn Internationaal jan- 14 feb- 14 mrt- 14 apr- 14 mei- 14 jun- 14 jul- 14 aug- 14 % afgehandeld 1ste lijn Internationaal Verdeling vragen naar afdeling aug % 13% 0% 1% 2% 60% % afgehandeld 1ste lijn Internationaal % vragen doorgezet naar 2de lijn Internationaal % vragen doorgezet naar 3de lijn vakafdeling BO % vragen doorgezet naar Internationale Organisaties % vragen doorgezet naar Holland desk 5:02 4:30 3:59 3:27 2:55 2:24 Average Handling Time = Gemiddeld gespreksduur GGD + Nawerktijd NWT jan- 14 feb- 14 mrt- 14 apr- 14 mei- 14 jun- 14 jul- 14 aug % 80% 60% 40% 20% 0% % Abandoned calls 10% 9% 8% 6% 4% 7% 11% 11% jan- 14 feb- 14 mrt- 14 apr- 14 mei- 14 jun- 14 jul- 14 aug- 14 Top 5 regelingen Internationaal aug 2014 DHK Interventieregeling GMO DGGF FDOV Sancties Rusland Average Handling Time AHT (GGD+NWT) Aangenomen telefoon % abandoned calls % 90% 80% 70% 60% 50% Servicelevel telefonie 70% binnen 30 sec. jan- 14 feb- 14 mrt- 14 apr- 14 mei- 14 jun- 14 jul- 14 aug % 90% 70% 50% Servicelevel mail 90% binnen 24 uur jan- 14 feb- 14 mrt- 14 apr- 14 mei- 14 jun- 14 jul- 14 aug- 14 Rusland China Duitsland Verenigde Staten Top 5 meest bevraagde landen 1ste lijn Internationaal aug 2014 Iran NORM gemiddelde SL NORM mail gemiddelde servicelevel mail

24 Support (public-private) partnerships Aim Create market entrance & utilizing business opportunities Means Strategic partnerships Economic diplomacy Cooperation with top sectors Financial instruments

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26 Trade & Investment promotion Contact Netherlands Enterprise Agency

Trade promotion at Netherlands Enterprise Agency

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