Course. Term Summer 2016 Instructors Chad R. Durham, MBA, PhD. Candidate, VSE Catalog Description.

Transcription

1 Curse Sprts and Event Management, SEM4766, VSE, Prague Term Summer 2016 Instructrs Chad R. Durham, MBA, PhD. Candidate, VSE Catalg Descriptin This curse allws students t gain a thrugh understanding f the business and management f sprt and event planning. It will fcus n thery, principles, and practices f business in event planning, sprts management and entertainment industries wrldwide. Students will have an pprtunity t examine varius cmpnents including: rganizatinal management, marketing, business wnership, ethics, strategy, and leadership principles in the sprts and event management arena. By studying bth the American and Eurpean markets, students will be prepared t face the challenges and pprtunities faced by business managers within the cntext f sprt management and event management as a whle. The curse will be cnducted in a real wrld applicatin style, thrugh activities in the industry, guest speakers, case studies, and site visits in the field. Prerequisites Nne Required

2 Curse Level Learning Outcmes Identify and explre rganizatinal and managerial leadership successes and failures in sprts and event management Explre develpment, management, and implementatin f festivals, entertainment, crprate, cultural, and sprts events as the fcus f study Identify the varius surces f ecnmic impact fr a hsting cmmunity Explre the cultural and ethical issues in the sprts and event management industry Examine the steps necessary in creating a successful event Develp understanding f the imprtance f budget and the financial aspects in planning and the necessity fr feasibility studies Apply industry and rganizatinal planning and management strategies by cmparing and cntrasting cmprehensive rganizatinal strategies Analyze and develp the ability t apply glbal marketing planning, tls and strategies and identify the varius event management career pprtunities

3 Materials Suggested Reading: Managing Sprt Organizatins: Respnsibility fr perfrmance etext: ISBN , ISBN Print: ISBN X, ISBN Authr(s): Daniel Cvell; Sharianne Walker Publisher: Taylr & Francis Cpyright year: 2013 Pages: 416 The Business f Events Management ISBN Authr(s): Jhn Beech, Sebastian Kaiser, Rbert Kaspar Publisher: Pearsn Educatin Limited Cpyright Year: 2014 Pages: 393 Sprt Management, 3rd Editin etext: ISBN , ISBN Print: ISBN , ISBN Authr(s): Russell Hye; Matthew Nichlsn; Aarn Smith; Bb Stewart; Hans Westerbeek Publisher: Taylr & Francis Cpyright year: 2012 Pages: 304 Managing Majr Sprts Events etext: ISBN , ISBN Print: ISBN , ISBN Authr(s): Milena M. Parent; Sharn Smith-Swan Publisher: Taylr & Francis Cpyright year: 2013 Pages: 432 Sprts Management and Administratin, 2nd Editin etext: ISBN , ISBN Print: ISBN , ISBN Authr(s): David Watt Publisher: Taylr & Francis Cpyright year: 2003 Pages: 284 Lean Leadership - Tday's Lean Leader! A Practical Guide t Applying Lean Six Sigma and Emerging Technlgies t Leadership and Supervisin! Rb Ptacek, M. C. (2012). MCS Media, Inc.

4 Grading Final marks will be based n the fllwing: Final Exam: 20% Sprts Event Prject 25% Cmparative Analysis Assignment: 25% Quizzes, Exercises, Cases: 20% Independent Site Visits: 10% University f Ecnmics Grading Scale: A 90 % 100 % B 75 % 89 % C 60 % 74 % D/F 0 % 59 % Activities Activities will include lectures, in class exercises and case studies, guest lectures, site visits with lectures, independent site visits, team activities, assessments, exams, writing assignments and prjects. We will stay n track in rder t gain understanding f interdependent material and tpics, but we will readily adapt real time in the classrm t explre areas f greater interest t yu and drill dwn deeper in areas that directly relate t current affairs in tday s glbal news and marketplace as the curse ges by.

5 Plicy Statement Academic Hnesty Students will be held respnsible fr vilatins f standards. Please refer t the ESAC academic hnesty plicies fr a definitin f academic dishnesty and ptential disciplinary actins assciated with it. Drps and Withdrawals Please refer t the ESAC prgram plicies n drps and withdrawals (published elsewhere) t find ut what the deadlines are fr drpping a curse r withdrawing frm a curse. Special Services If yu have registered as a student with a dcumented disability and are entitled t classrm r testing accmmdatins, please infrm the instructr at the beginning f the curse f the accmmdatins yu will require in this class s that these can be prvided. Disturbances Students have a right t a healthy learning envirnment. Students are expected t treat everyne in the classrm with dignity and respect, especially when there is a diversity f pinin. Students wh disrupt the class will be subject t disciplinary actin, up t and including remval frm the class. Student Assessments Students assessments will be evaluated based n guidelines presented t students prir t submissin f assessment and all assessments will be returned fr purpses f feedback. Frm time t time, student assignments r prjects will be retained by ESAC Management fr the purpse f academic assessment. In every case, shuld the assignment r prject be shared, the student will be ntified and all persnal infrmatin will be remved (including names and identificatin infrmatin)

6 Curse Plicies Absenteeism If yu miss class yu are respnsible fr btaining the materials and infrmatin yu missed during the class. N late hmewrk will be accepted unless prir apprval t miss class is btained frm the instructr. An excess f 2 classes r mre will result in a reductin f marks and can include failure if it exceeds 4 absences. Makeup assessments will be scheduled nly if arranged in advance f the scheduled due date. Submissin f Assignments LATE ASSIGNMENTS: Assignments submitted within the first 30 minutes f the deadline are marked ut f 100%. Assignments submitted after the deadline, but within the first 30 minutes f the next class, marked ut f 90%. Assignments submitted after the next class will nt be accepted and will receive a 0%. There are n exceptins. ASSIGNMENTS, CASE STUDIES & QUIZES: Cnsists f readings, case studies, presentatins and instructin f fellw students. A full assignment brief and marking scheme will be prvided t each student fr each assignment. SITE VISIT WRITE UPS: Yu must cmplete a tw page summary f 3 ut f the fur independent site visits during the curse. Include a summary f yur discussins while n the site visits. (See site visit guidance ) EXAMS: There will be ne final exam which will cnsist f a cmprehensive evaluatin f the entire curse. ANALYSIS ASSIGNMENT: Cmparative analysis assignment in rder t develp a critical analysis f a real wrld sprts and event management rganizatins effrt and/r campaigns. A prtfli will be created in rder t critically assess varius aspects f sprts and event management. T be submitted in the final week f the curse. SPORTS / EVENT MANAGEMENT PROJECT: Yu will have an pprtunity t fcus n creating, evaluating and analyzing the prcess and planning f a specific event frm a managerial and marketing perspective.

7 Weekly Schedule Week 1 Intrductins and Syllabus Review Persnal Bis Industry Managers & Leaders Glbalized Sprts Industry The Industry Perspective 1: Industry Strategy Industry Finance Dcumentatin, Gals & Budget The imprtance f dcumentatin and budget planning Hw dcumentatin f yur business practices plays an imperative rle in the success f yur business Hw t set gals fr yurself and yur business Wedding & Event Intake frms Assignments fr Week 1: Assignment #1 Site Visit: Mark Htel cnventin center verview PR firm, Ewing & Assciates field visit Site Visit: Viktria Zizkv FC Week 2 Creating the real-time envirnment in learning Study thrugh current affairs and applicatin based learning Running Yur Own Business Hw t structure yur business based n yur marketplace Business frm f wnership (LLC, Partnership, etc.) Hw t evaluate yur cmpetitin when establishing yur services Hw t set preliminary marketing bjectives Tls and tips fr rganizing yur hme ffice and business practices Business start-up csts Management f Human Resurces Sprts & Event Marketing Marketing Strategies Prfiles in sprts management

8 Additinal Infrmatin Additinal Wrk Special prjects may be assigned during the class. If yu are unable t attend class, get the assignment frm a fellw student. This is yur respnsibility. There are n excuses fr nt btaining the material cvered in the curse and/r assignments. This syllabus may be revised at the discretin f the instructr withut the prir ntificatin r cnsent f the student. The schedule belw presents an apprximate expectatin f curse prgress. The instructr reserves the right t change the verall curse grade weighting.