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2 EVENT MANAGEMENT SOFTWARE MARKET By Software Type (Event Registration, Venue Management, Marketing, Planning, Analytics, Ticketing), & By Organization Size (Corporate, Government, 3rd Party Planners, Education) GLOBAL FORECAST TO 2019 It s all about markets MARKETSANDMARKETS sales@marketsandmarkets.com

3 MarketsandMarkets is a global Market research and consulting Company based in the U.S. We publish strategically analyzed Market research reports and serve as a business intelligence partner to Fortune 500 Companies across the world. MarketsandMarkets also provides multi-client reports, Company profiles, databases and custom research Services. MarketsandMarkets covers thirteen Industry verticals, including advanced materials, automotive and transportation, aerospace and defense, banking and financial Services, biotechnology, chemicals, Consumer goods, energy and power, food and beverages, industrial automation, medical Devices, pharmaceuticals, semiconductor and electronics, telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets.. 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global Event Management Software (EMS) market on the basis of software, platform, deployment, type, and region To provide impact analysis of market dynamics that describe factors currently driving as well as restraining the growth of the market, along with their impact in short, medium, and long term To gain competitive intelligence from market share analysis To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders To forecast the size of market segments with respect to five main regions (along with countries), namely, North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To strategically profile key players and comprehensively analyze their market shares and core competencies To track and analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and developments in the market report description 1.2 MARKETS COVERED This report segments the EMS market by software, platform, deployment, organization size, occasion type, and region. Global Event Management Market Venue Management Software Event Registration Software Ticketing Software Event Planning Software Event Marketing Software Analytics Software Others* * Others: Resource scheduling software, Visitor management software, billing and facility rentals Global EMS, By Software Type Venue management software Event registration software Ticketing software 2

5 Event planning software Event marketing software Analytics software Others (resource scheduling software, visitor management software, and billing and facility rentals) Global ESM Market, By Platform Software Services (deployment and integration, support service, and education and training) Global ESM Market, By Deployment Model On-premises Cloud Global ESM Market, By Organization Size SMBs Enterprises Large enterprises Global ESM Market, By Occasion Type Corporate Government Third-party planners Education Others (hospitality, leisure, and personal events) Global ESM Market, By Region NA Europe APAC MEA LA 3

6 1.3 STAKEHOLDERS The figure given below shows the stakeholders of the EMS market, which includes core software developer companies, resellers, technology providers, cloud platform providers, service providers, research organizations, investors and venture capitalists, and mobile application developers. Cloud Platform Providers Technology Providers Resellers Research Organizations EVENT MANAGEMENT SOFTWARE MARKET Investors and Venture Capitalists Event Management Software Vendors Mobile Application Developers Service Providers 1.4 MARKET SCOPE In this report, the EMS market is defined as the market of various types of software and associated services, which are aggregated to make the total size of the global EMS market. The market size for overall market is the sum of the revenue from all types of software. the various kind of softwares mentioned in the report are venue management software, event registration software, ticketing software, event planning software, event marketing software, analytics software, Others (resource scheduling software, visitor management software, and billing and facility rentals). EMS market is again categorized based on their offerings in the market, which includes software and services. Services are again divided into different types, which added to give the overall service market. Furthermore, the deployment mode is again a criterion for calculating the overall market numbers. The overall market is further segmented into subverticals/types and regions. Emphasis has been given on current trends of the market such as the market drivers, restraints, and upcoming opportunities of various event management companies. Furthermore, software, services, and deployments, which are direct contributors to the growth of EMS, have also been analyzed and reviewed in the report. However, the report scope excludes the event management non-software market. The report provides insights of the top 10 companies in the market and their products and strategies. We have considered 2013 to be the base year for the study in coming up with the overall market size 4

7 2 EXECUTIVE SUMMARY Meetings are no longer aimed at delivering the value out of it, in fact more focused on shoring up its brand value in order to impress the partners, alliances, and employees. Therefore, organizations are looking for innovative solutions that cater all the needs of effective event by providing powerful tools to streamline the event processes. The event software helps in enhancing workflow by reducing the budget of overall event, maximize efficiency and productivity. At the same time, this software drives the number of attendees by integrating with social media, which is the biggest source of marketing and promotion. Moreover, paradigm shift in mobile adoption resulted in the next generation of EMS with user-friendly, cost-effective, and easily deployed software solutions. Hence, these factors holistically contribute in the overall growth of the EMS market. Continuously increasing spending on events and meetings, proliferated smartphone users, and cloud platform are three main drivers behind the growth of the EMS market. Furthermore, social media is doing commendable job in enhancing the event leads. The market involves a large number of vendors providing dedicated solutions such as Cvent and Active Networks. However, emergence of small players and application providers are making this market quite competitive. Further, the declining cost of the software is posing indefinite threat to the vendors of this market. The report consists of major factors substantially impacting this market. Emphasis has been given on the opportunity analysis of various types of solutions such as event payment processing, event planning and marketing solutions, venue management solutions, web survey, ticketing solutions, and registration solutions. The market sizes for different software s of the event management industry along with the global trend forecasts based on careful analysis have been integrated in this report. The global market has been divided into North America (NA), Asia-Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America (LA) regions for a region-specific analysis which has been provided in the report. Each regional market has been further segmented by software, service, platforms, and types; also, market size forecasts of various sub-segments have been included in the report. Furthermore, the report also includes an extensive analysis of the key players in the EMS market with their profiles, strategies, and developments. Active Networks, Certain, Cvent, Dean Evans and Associates, etouches, Eventbrite, SignUp4, Ungerboeck Software International, Xing Events, and Zerista are some of the major players in this markets. These players along with the others present in the market are expected to develop more advanced and user-friendly solutions to combat the increasing need of event management, and thus create notable market traction during the forecast period. The report also provides insights about the major market drivers, restraints, opportunities, challenges, global adoption trends, and key issues of the EMS market. 5

8 FIGURE 1 Y-O-Y TREND OF THE GLOBAL EMS MARKET, Market Revenue ($billion) YOY (%) 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Source: Secondary Literature and MarketsandMarkets Analysis The EMS market is witnessing increasing Y-O-Y growth; this is due to the increasing professionalism and increased number of meetings and events globally. The rise is contributed by the increase in organizing events globally. Hence, vendors associated in this market are coming up with innovative tools and dedicated solutions (which include integrated mobile applications, analytical tools for analyzing the increasing demand and many others) in order to cater such needs. Future investment is expected to make on new technologies and advance solutions. 6

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