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2 GLOBAL FLEXIBLE DISPLAY MARKET By Application (Smartphone, Tablet, E-reader, Laptop, TV, Smartcard, Wearable Display), Technology (OLED, LCD, E-paper), Component (Emissive & Non-emissive), Material (Polymer, Glass, GRP) & Geography MarketsandMarkets

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. MarketsandMarkets Sample Page 2

4 1 INTRODUCTION 1.1 KEY TAKE-AWAYS Analysis of market dynamics that describe factors which are currently favoring as well as restraining the growth of the market and also their impact on the near, medium, and long term basis Analysis of the different technologies and applications of flexible displays, along with the identification of segments with high growth potential The key growth strategies for companies in manufacturing of flexible displays, both hardware and software, provided through the analysis of the competitive landscape Detailed segmentation of global flexible display market by fabrication technologies, packaging technology and materials, applications, and geographies Revenue forecasts of the global flexible display market and its various submarkets with respect to four main geographies such as North America (N.A.), Europe (EU), Asia-Pacific (APAC), and Rest of the World (ROW) Detailed analysis of the commercialized, mature, and emerging market for flexible display by application and geography Detailed analysis of the market value and future forecast by technology type and by geography Identification of emerging trends and forecast for the global flexible display market for the period 2013 to 2020 Analysis of the opportunities in the market for the stakeholders by identifying high growth segments of the global flexible display market Strategic profiling for the key players of the global flexible display market, and comprehensively analyzing their market shares, recent developments, investments, and core competencies in each segment Display flexible market helps to track and analyze the competitive developments such as alliances, joint ventures, mergers, and acquisitions. MarketsandMarkets Sample Page 3

5 1.2 REPORT DESCRIPTION Flexible display, as the name suggests, offers flexibility to user, where it can be bent, folded and rolled. Flexible display has wider viewing angle, which is more convenient for user than the conventional displays. Moreover, the content on flexible display need not be referred constantly. Conventional display such as LCD, Plasma and TFT-LCD, images fade in sunlight, which is not a problem with the Flexible display. Flexible display can also be used in e-books, cell phones, music players, smart card displays, electronic apparel, e-newspaper, posters/signage applications, and others. Flexible display can be used in electronic pricing labels (e-labels) in retail shops, time tables at bus stations, electronic billboards e-books, newspapers e-paper magazines, and so on. The report entails the market analysis and forecasts related to flexible display components, and its applications. The report also highlights various display technologies like organic light emitting diode (OLED), liquid crystal on silicon (LCoS), liquid crystal display (LCD), E-paper, and so on, with an overview of their growth potential in the next five years. The flexible display market is segmented broadly into market by materials, components, technology, application and geography. The material segment is then subdivided in to polymer, glass, Glass reinforced plastic (GRP). The components market is subdivided into emissive and non-emissive materials. The technology market is divided in to LCD, OLED, E-paper and LCOS. The application market is divided into smartphone, tablet, e-reader, laptop/notebook, TV, smart card, POP/ESL, wearable display, and others. The market is segmented into four major geographical regions namely: North America, Europe, Asia-Pacific, and Rest of the World. The current and future trends of each region have been analyzed in this report. Porter s five force model analysis, market share of major players, and competitive landscaping are also included in the report, from 2014 to MarketsandMarkets Sample Page 4

6 1.3 MARKETS COVERED The global flexible displays market is segmented into: FIGURE 1 FLEXIBLE DISPLAY MARKET SEGMENTATION Flexible Display Market Classification By Component By Material By Application By Geography By Technology Component 1 Polymer Application 1 Geography 1 Technology 1 Non-Emissive Material 1 Tablet Geography 2 Technology 2 Material 2 Application 2 Geography 3 E-paper Other Products Application 3 Rest of the World Technology 3 TV Application 4 POP/ESL Application 5 Others The market is segmented broadly into five subgroups, which are by Materials, Components, Technology, Application and Geography. The material segmentation is then subdivided in to polymer, glass, glass reinforced plastic (GRP). The components market is subdivided into emissive and non-emissive materials. The technology market is divided in to LCD, OLED, MarketsandMarkets Sample Page 5

7 E-paper and LCOS. The application market is divided into smartphone, tablet, e-reader, laptop/notebook, TV, smart card, POP/ESL and wearable display. 1.4 STAKEHOLDERS Flexible display suppliers Display materials manufacturers Smartphone OEM Tablet OEM E-reader manufacturers Laptop/ notebook OEM TV OEM Smart card supplier E-paper manufacturers Wearable display supplier e-paper suppliers Display (LCD, OLED, AMOLED, PMOLED, P-OLED, LCOS) manufacturers Consultants concerned with consumer durables Consultants involved in electronics and display Banks, financial institutions, investors and venture capitalists Consultants (financial, management, technical, and so on.) MarketsandMarkets Sample Page 6

8 1.5 RESEARCH METHODOLOGY We have used various secondary sources, directories, and databases such as Factiva and OneSource to identify and collect extensive technical and commercial information to study the Global flexible displays market. The primary sources experts from related industries and preferred suppliers - have been interviewed to obtain and verify critical information as well as assess the future prospects. FIGURE 2 RESEARCH METHODOLOGY TO DERIVE THE MARKET SIZE Top Down Approach Market sizes of relative industries like total display Market size of flexible display Market share (in %) of flexible display from total display market Sum of market shares (in %) of flexible display from relative industries market size Market size of flexible display MARKET SIZE OF FLEXIBLE DISPLAY Market sizes of flexible display components Revenues of companies involved in flexible display component market Revenues of companies involved in flexible display market Bottom - Up Approach Market Share Analysis of Flexible Display & its Components (Competitive Landscape) MARKET INSIGHTS Analysis of New Products Developments, Mergers & Acquisition, Partnerships/ Joint Ventures Pricing Trends of Flexible Display & its Components MarketsandMarkets Sample Page 7

9 2 EXECUTIVE SUMMARY Flexible display technology is considered as an advanced display technology. The last decade witnessed a rapid transformation in display technology from Cathode ray tube (CRT) to plasma display (PDP) and from PDP to LCD, and LED. The latest display type is Organic light emitting diode (OLED), which is an extended version of LED display. Flexible display technology is more suitable for LCD and OLED display types. At present, flexible display is limited to e-paper based products such as e-reader, wearable display, smart cards, and e-label. In the last quarter of 2014, flexible display smartphones like LG and Samsung are expected to hit the market along with tablets to follow soon after smartphones. Laptops and TVs are also expected to follow the trend of flexible display smartphones and tablets. For manufacturing flexible displays, roll-to-roll manufacturing process is very crucial. Roll-toroll is a complex and investment driven technology. One of the companies like Corning Inc (U.S.) is also developing flexible glass substrate, which will help technologies like LCD to obtain a greater market share with respect to flexible display. The current flexible displays market is served by e-paper-based products like e-reader, smartcard, wearable display, and POP/ESL. Since all these products are prominently present in the market of North America, which is an important region for flexible displays market. With the entry of smartphones and tablets (which are present in all the regions); flexible displays market will also have significant contribution by other regions like Europe, APAC, and ROW. Though some countries in Europe like Greece, Italy, and others are struggling with recent economic slowdown; still Europe region looks promising market for flexible displays as smartphones, TVs, and laptops have good presence in this region. The major players in the flexible displays market include Universal Display Corporation (U.S.), Philips (The Netherlands), Samsung (South Korea), LG Display (South Korea), Sony Corporation (Japan), AU Optronics (Taiwan), E-ink (U.S.), Atmel (U.S.), Corning Inc (U.S.), Dupont Display (U.S.), Plastic Logic (U.K.), Polymer Vision (The Netherlands), SiPix (U.S.), Kent Display (U.S.), Visionox (China) and Nokia (Finland). MarketsandMarkets Sample Page 8

10 TABLE 1 GLOBAL FLEXIBLE DISPLAYS MARKET VALUE, BY APPLICATION, ($MILLION) Applications CAGR% ( ) Smart phone Tablet E-reader Laptop/ notebook TV Wearable Display Smartcard POP/ESL Total *Note: The values for the year 2013 are zero (very low or absent), so they are notified with Not applicable (N.A.). The same is applicable to all the following tables. The global flexible displays market was approximately $ million in 2013 and expected to grow $ million in 2020 at a CAGR of % from 2014 to E-paper-based products are dominating the flexible display technology in the current scenario, but by 2020, smart phones will dominate the market, by holding % of market share. MarketsandMarkets Sample Page 9

11 TABLE 2 GLOBAL FLEXIBLE DISPLAY MARKET VOLUME, BY APPLICATION, (MILLION SQUARE METER UNITS) Applications CAGR% ( ) Smart phone. Tablet E-reader Laptop/ notebook TV Wearable Display Smartcard POP/ESL Total *Note: The values for the year 2013 are zero (very low or absent), so they are notified with Not applicable (N.A.). The same is applicable to all the following tables. The unit cumulative shipment of various products for flexible display is estimated to be million square meter units in 2013 and the number is expected to reach million square meter units in 2020 at a CAGR of % from 2014 to MarketsandMarkets Sample Page 10

12 3 MARKET OVERVIEW 3.1 VALUE CHAIN ANALYSIS Value chain analysis describes the analysis of channel partners involved in flexible displays market. It comprises raw material suppliers, H/W and S/W integrators or system integrators and OEMs/ODMs. FIGURE 3 VALUE CHAIN OF FLEXIBLE DISPLAYS MARKET Component supplier Organic material (emissive layer) Substrate (Glass/ Polymer / plastic) Conductive layer Backlight panel Others (Cathode, Anode) FLEXIBLE DISPLAY System integrator/ Hardware integrator APPLICATIONS Smart Phone Tablet E-reader Laptop/ Notebook TV Smart Card POP/ E-label Wearable Display Others The figure depicts the value chain analysis of the flexible displays market. There are 3 major phases in the above-mentioned value chain: component supplier, system integrator (SI)/hardware integrator (HI), and OEMs/device manufacturer. The major components of flexible display are shown in the figure; like protective covers, hanging brackets, rolling cart MarketsandMarkets Sample Page 11

13 and accessories. System integrators are those who assemble the components to make final product or display. SI or HI take the components from various suppliers, assemble them at a single unit, and then supply to OEMs or the device manufacturers. OEMs produce the final product by assembling these flexible displays supplied by SI/HI into their final products like TV, laptop, smart phone, e-book, and so on. Most of the possible applications/products are shown in the above figure. MarketsandMarkets Sample Page 12

14 4 FLEXIBLE DISPLAY MARKET FORECAST, BY APPLICATIONS 4.1 INTRODUCTION Flexible display technology is the most advanced display technology. Past decade had witnessed a rapid transformation in display technology from CRT to plasma display (PDP) and from PDP to LCD, LED. OLED, is the most advanced display type is an extended version of LED display. Flexible display technology can be used in display types such as LCD and OLED. Flexible display is mainly applied to those areas where display plays an important role such as smart phone, PDAs, e-book or e-reader. FIGURE 4 APPLICATIONS OF FLEXIBLE DISPLAY APPLICATIONS Smart Phone Tablet E-reader Laptop/ Notebook TV Smart Card POP/ E-label Wearable Display Others Most of the applications mentioned in the figure above are not yet commercialized. These applications are expected to be commercialized in the next 2-3 years. However, products like e-reader, e-labels do exist. Samsung (South Korea) is planning to launch its first Flexible display Smartphone by the end of MarketsandMarkets Sample Page 13

15 TABLE 3 GLOBAL FLEXIBLE DISPLAYS MARKET REVENUE BY APPLICATION, ($MILLION) Applications CAGR% ( ) Smart phone Tablet E-reader Laptop/ notebook TV Wearable Display Smartcard POP/ESL Total The global flexible displays market was $ million in 2013 and is expected to reach up to $ million in 2020 at a CAGR of % from 2014 to E-paper based products such as e-reader, wearable display, smart cards, POP/ESL are commercially available in the market. At present, these products contribute maximum to the total market; however, smart phone, tablet, TV, and laptop are expected to dominate the flexible displays market in MarketsandMarkets Sample Page 14

16 TABLE 4 GLOBAL FLEXIBLE DISPLAYS MARKET VOLUME BY APPLICATION, (MILLION SQUARE METER UNITS) Applications CAGR% ( ) Smart phone Tablet E-reader Laptop/ notebook TV Wearable Display Smartcard POP/ESL Total The table above shows the shipment in flexible display market with respect to application. In 2013, the shipment was around million square meter units and the number is expected to reach million square meter units in 2020 at a CAGR of % from 2014 to E-paperbased products such as e-reader, wearable display, smart cards, POP/ESL hold % market share in shipments. This trend is expected to continue even in MarketsandMarkets Sample Page 15

17 TABLE 5 GLOBAL MOBILE DISPLAY MARKET, BY TECHNOLOGY, ($MILLION) Particulars CAGR% ( ) a-si TFT LCD LTPS TFT LCD LTPS AMOLED PMOLED Total The technologies which are being taken into consideration are a-si TFT LCD, LTPS TFT LCD, LTPS AMOLED, and PMOLED. It is observed that a-si TFT LCD market is declining from its maturity level. In addition, due to advance features of OLED display, the market for AMOLED is growing and is expected to hold the largest market share by The market for a-si TFT LCD market is expected to grow from $ million in 2013 to $ million in 2020 at a negative CAGR of - %. LTPS AMOLED market is expected to grow from $ million in 2013 to $ in 2020 at an estimated CAGR of % from 2014 to MarketsandMarkets Sample Page 16

18 TABLE 6 FLEXIBLE DISPLAY SHIPMENT IN SMARTPHONE, BY GEOGRAPHY, (MILLION SQUARE METER UNITS) Particulars CAGR% ( ) Americas Europe APAC ROW Total The Flexible display smart phone would be the first commercial application based on OLED flexible display. It is expected to penetrate into the market by the end of Samsung (South Korea) will be launching its OLED flexible display smart phone by the end of 2014 and is expected to start mass production for the same by In addition, companies like LG (South Korea) and Nokia (Finland) are also expected to start with the mass production of flexible display Smartphone by Flexible display shipment for smart phone is expected to start from million square meter units in 2014 and reach million square meter units by 2020 at an estimated CAGR of % from 2014 to APAC would be the largest consumers of flexible display smart phone; therefore, the flexible display shipment for smart phone in APAC is expected to grow from million square meter units in 2014 to million square meter units at an estimated CAGR of % from, 2013 to MarketsandMarkets Sample Page 17

19 TABLE 7 FLEXIBLE DISPLAYS MARKET REVENUE FOR WEARABLE DISPLAY, BY GEOGRAPHY, ($MILLION) Particulars CAGR% ( ) Americas Europe APAC ROW Total The Americas hold the largest percentage share in this market. Increasingly spending for military equipment and the government support are the two major driving factors for the Americas wearable display market. Total revenue for the Americas with respect to the flexible wearable display market is expected to grow from $ million in 2013 to $ million in 2020 at an estimated CAGR of % from 2014 to MarketsandMarkets Sample Page 18

20 5 FLEXIBLE DISPLAYS MARKET FORECAST, BY TECHNOLOGY 5.1 INTRODUCTION Flexible display technology plays a vital role in viewing experience, as it simplifies information sharing with high resolution. Since its commercialization in 1922 until the late 20th century, Cathode ray tube TV s (CRT) has dominated the display industry. Plasma, LCDs, LED, OLED have increased demand for advanced displays and surpassed CRTs in areas such as picture quality, size, and power consumption. New display technologies that replaced CRT are LCD, Plasma and OLED, FED, DLP technology, and recent e-paper and flexible displays. Flexible displays technology is mainly categorized into emissive display and non-emissive display. Emissive displays are the ones who themselves emit the light; OLED and e-paper are considered as emissive displays. Non-emissive displays require backlit as a light source. LCD and LCOS can be considered as non-emissive displays. TABLE 8 GLOBAL FLEXIBLE DISPLAY MARKET SHIPMENTS, BY TECHNOLOGY, (MILLION SQUARE METER UNITS) Particulars CAGR% ( ) OLED E-paper LCD Total The overall flexible displays market is dominated by e-paper and OLED technology. In the current scenario, e-paper display technology is the leader, as most of the flexible OLED display MarketsandMarkets Sample Page 19

21 products are in prototype phase and expected to roll out in the coming 2-3 years. However, Samsung (South Korea) and LG has already launched the first flexible OLED display phone. The total shipment of flexible display, by technology is expected to grow from million square meter units in 2013 to million square meter units in 2020 at an estimated CAGR of % from 2014 to E-paper display contributes around % to the total shipment. MarketsandMarkets Sample Page 20

22 6 FLEXIBLE DISPLAYS MARKET FORECAST, BY GEOGRAPHY 6.1 INTRODUCTION Geographical analysis includes the flexible displays market specific to the regions such as; the Americas, Europe, APAC, and ROW. The Americas market comprises of North and South America. Industry players are very optimistic about the flexible displays market in APAC. APAC have big economies like Japan, China, and India. It has sizeable growing economies like Taiwan, Indonesia, and so on. FIGURE 5 FLEXIBLE DISPLAYS MARKET TRENDS, ($Million ) Million Units Revenue ($million) Shipments (million square meter units) The Global flexible displays market revenue is expected to grow from $ million in 2013 to $ million in 2020 at an estimated CAGR of %, from 2014 to The flexible display shipment is expected to grow from million square meter units in 2013 to million square meter units in 2020 at an estimated CAGR of %, from 2014 to MarketsandMarkets Sample Page 21

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