UNDERGRADUATE DEGREE PROGRAMME IN BUSINESS MANAGEMENT

Transcription

1 UNDERGRADUATE DEGREE PROGRAMME IN BUSINESS MANAGEMENT SUBJECT (UNIT) OUTLINE Table 1 1. Subject title in Lithuanian and Elektroninis verslas English: E-Business 2. Subject code: Application: Core 4. Subject cluster and specialisation: Study area subject 5. Delivery in the study program: Semester 2 in the Full time delivery 6. Language of instruction: Lithuanian/English 7. Credits: 5 ECTS 8. Allocated hours: Total 135 nominal hours: 32 h Lectures, 16 h Seminars, 87 h selfdirected study. 9. Methods of Assessment: 10. Learning Outcomes: 1. To know the concept and structure of e-business. 2. To identify e-commerce B2C strategies, features and principles of activities. 3. To identify e-commerce B2B strategies, features and principles of activities. 4. To identify and compare various e-business /e-commerce forms. 5. To determine the possibilities and means of e-security. (data protection, e-signature, intellectual ownership etc.). 11. Short subject description: The subject introduces the basics of e-business and process, e- business strategieis and business models, elements of e-marketing, e-business forms (e-auction, social networks, virtual communities), e- commerce system. Students will get information about security of e- business and means to ensure security, payment systems etc. 12. Indicative contents Table 2 Main topics Lectures Tutorials 1. The system and conception of e-business, e- Relation of e-business, e-commerce and e-trade. commerce, e-trade. Identification of goals, functions and objectives. 2. Structure architecture of e-business as a solid Computer networks, advantages and disadvantages. system Components of e-system. Intranet-extranet, determination of functionality, evaluation of benefit. Establishment and promotion of e-business using EU support.

2 Main topics Lectures Tutorials 3. Models of e-commerce activities, forms and Identification of e-business participants. their types. Direct/indirect e-commerce. Forms of activity- B2B, B2C, C2B, G2C, G2G, G2B - 4. Planning, management and strategy formation Identification of possibilities, advantages and of e-business / e-commerce. disadvantages. Direct/indirect e-commerce practice. E-business process. Stages of strategy formation. Impact on competitiveness. Practical application. 5. E- shop types, development process and ples of e- shops. management Development process of e-shop. 6. B2B system of e-commerce, principles and E-shop management principles, mistakes and risks. strategies 7. B2C system of e-commerce, principles and E-trade process, logistics. strategies Data exchange (EDI). Management system of reserves(scm). Other e- management systems HRM, BMS, ERP, EPM, BI. Customer management system (CRM). E-system benefit to business efficiency. 8. Security of e-commerce systems/operations for business 9. Security of e-commerce systems/operations for consumers SSL certificate. Web Trust, EuroLabel certificates. Personal data protection. E-signature. 10. E-payment systems Main methofs of payment in e-business: - e-banking, credit cards - payment systems, e-account. Application of e-payment using 3 selected e-commerce systems/forms. 11. E-marketing strategic decisions Features of e-market segmentation. 12. E-marketing tactical decisions Evaluation of consumer behaviour in e-space. Research on the Internet comparison, benefit. Development of strategies based on the selected example, highlighting advantages and disadvantages. Internet marketing mix. Internet effective/ineffective market, means. 13. Advertising on the Internet Ways of sales promotion on the Internet. 14. E-business other forms of activity: internet E-business promotion, advertising. auctions, social networks, virtual communities, Types of e-advertising budget, their application. search engines etc. Facebook, Youtube, Google and Ebay. Ohter modes of activity, principles, benefit. Application of e-commerce models according to separate e-business forms. 15. Economic and legal e-business aspects. Impact of e-business on the development of competitive 16. E-business and e-commerce: present, future advantages. and perspectives. Specifics of e-business legal environment.

3 Lectures Main topics Tutorials Protection of intellectual ownership in e-business. Globalization process. Consumer needs. Development and tendencies of e-business. 13. Methods of assessment and individual self-directed learning plan Method of Assessment Test Weighting: 14. Evaluation of learning outcomes Frequency of assessment Estimated hours of study for the assessment in the program Table 3 Weighting in the final mark Total: A cumulative assessment is applied when appropriate in order to ensure a student s active and effective performance during the whole semester, the ability to apply theoretical knowledge in practice, an objective achievement assessment and the prevention of plagiarism: In the case of a cumulative assessment, learning outcomes are assessed by means of interim tests (see Table 4); specific learning outcomes are assessed by different components of a cumulative assessment; in the case of a cumulative assessment, exam tasks shall embrace 60 percent of the overall learning outcomes prescribed in the study programme; the final grade shall consist of a cumulative grade point average from interim assessments, which makes up 40 percent of the final grade, and an examination mark, which constitutes 60 percent of the final grade. 15. Programme and learning outcomes, unit learning outcomes, teaching strategies and methods of assessment Table 4 Programme and learning outcomes Unit Learning Outcomes Teaching strategies Methods of assessment 5.1. To understand the effect of the environmental changes on the organization of the business LO 1. To know the concept and structure of e-business LO 5. To determine the possibilities and means of e-security. Discussions, case study, demonstration

4 Programme and learning outcomes Unit Learning Outcomes Teaching strategies Methods of assessment (data protection, e- signature, intellectual ownership etc.) To initiate new activities and responsibly exploit the possibilities LO 1. To know the concept and structure of e-business Discussions, case study, demonstration LO 4. To identify and compare various e- business /e-commerce forms. LO 5. To determine the possibilities and means of e-security. (data protection, e- signature, intellectual ownership etc.) To know the assumptions and methods of business development and organization of key processes, to assess their effectiveness LO 2. To identify e- commerce B2C strategies, features and principles of activities. LO 3. To identify e- commerce B2B strategies, features and principles of activities. Discussions, case study, demonstration LO 4. To identify and compare various e- business /e-commerce forms. Description of the system of student achievement assessment: Threshold of results Mark and short description of competence * Extended description of knowledge and understanding Table 5 Extended description of Pass 10 (excellent) Excellent, Excellent, exclusive and broad-based its application in dealing with difficult practical problems. Excellent application of theoretical knowledge. Excellent performance in

5 Threshold of results Mark and short description of competence * Extended description of knowledge and understanding Extended description of exclusive Individual studies of additional material. A student knows and can use concepts and is able to analyse and operate them in a wider context. A student can think in an original and critical way. Excellent analytical skills and insight. Excellent preparation for further studies. dealing with difficult extraordinary tasks. Impeccable performance quality. Excellent expression and presentation skills. Clear understanding of tasks performed. All study aims achieved 9 (very good) Substantial Substantial, very good, broad-based its application in dealing with difficult practical problems. Individual studies of additional material. Very good understanding of material, suitable application of concepts. A student can think in an original and critical way. Very good analytical, evaluative and synthesis skills. Very good preparation for further studies. Very good application of theoretical knowledge. Very good performance of complicated typical tasks. Very good performance quality. Very good expression and presentation skills. Understanding of applicable methods and techniques and argumentation of application thereof. No less than 90 % of study aims achieved 8 (good) Better than average Better than average and their application in dealing with practical problems. Obligatory material studied. A student is able to work with additional material, understands concepts and principles, can apply them properly. Good argumentation and factual support. Good preparation for further studies. Good application of knowledge. Proper performance of moderately complicated or more complicated tasks. Good performance quality. Good skills. Understanding of applicable methods and techniques. No less than 80 % of study aims achieved 7 (average) average knowledge and, some minor inaccuracies Average, some minor inaccuracies. A student applies knowledge in practical problem solving. Obligatory material studied. Understands and uses concepts and principles. Some essential knowledge is coherently integrated. Quite good Application of knowledge for provided examples. Good performance quality. Good performance of moderately complicated tasks. Sufficient

6 Threshold of results Mark and short description of competence * Extended description of knowledge and understanding Extended description of argumentation. Sufficient preparation for further studies. skills. No less than 70 % of study aims achieved 6 (satisfactory) Knowledge and lower than average, inaccuracies occur Knowledge and are lower than average, inaccuracies occur. A student applies knowledge for simple practical problem solving. Obligatory material studied. Satisfactory understanding of concepts and ability to describe information in one s own words. Analysis of separate issues, without their coherent integration. Satisfactory preparation for further studies. Knowledge applied according to given examples. Satisfactory performance quality. Performance according to analogical examples. Correct performance of simple tasks. Inability to understand more difficult tasks. Satisfactory skills. No less than 60 % of study aims achieved 5 (weak) Knowledge and meet minimal requirements Knowledge and meet minimal requirements. A student applies knowledge for simple practical problem solving. Primitive listing of concepts or text information. The answer focuses on one aspect. Minimal preparation for further studies. Minimal satisfactory skills to solve problems based on examples. Performance according to analogical examples. Satisfactory skills. No less than half of study aims achieved Fail 4 Unsatisfactory Does not meet minimal requirements Knowledge does not meet minimal requirements Competences do not meet minimal requirements. Less than half of study aims achieved 16. References: 1. Blažauskas Tomas, Keršienė Vitalija, Limanauskienė Virginija. Elektroninės komercijos pagrindai. KTU leidykla Technologija, Dave Chaffey. E-business and e-commerce management. Strategy, implementation and practice. Prentice hall, Davidavičienė V.; Gatautis R.; Paliulis N.; Petrauskas R. Elektroninis verslas. VGTU leidykla Technika, 2009.

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