Online course HOW TO USE THE INTERNET TO EXPLORE NEW EXPORT MARKETS

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Rosamund Wilcox
8 years ago
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1 Online course HOW TO USE THE INTERNET TO EXPLORE NEW EXPORT MARKETS Course Objectives The course main objective is to teach the most effective ways to make use of search engines in order to obtain the best results, and save time and resources. To learn about the main information sources on countries markets trade barriers promotion and distribution so the student may make the best choices to complete an Export Plan. This course enhances the knowledge of people starting in exports or already having an International Trade background. Over 1,600 students of CECO have already taken this course in the last five years

To learn about the main information sources on countries markets trade barriers promotion and distribution so the student may make the best choices to

2 Learning results After studying this course, students will know: How search engines work How to use advanced search query tools How search terms and search engines work, and how to optimize time and results. The main information sources available on country information, market research, trade barriers, distribution, etc. Methodology The course will be taught on line using CECO Virtual Campus Calendar The course lasts 4 weeks plus an extra one to complete and to keep up knowledge (at the end of the course) Each pupil will have to study about 15 hours per week, depending on their previous level knowledge (about 60 hours in total) The course can be studied at any time after June 1st, 2013 except for the academic vacation in the summer, Christmas and Easter. Ask our registration department (joseluis@ceco.es) about dates available. Once the tuition fee has been paid the pupils can access the virtual campus for the following five weeks. During this period there is access to the contents, tutorials, upcoming assignments, workshops, active questions and answers, computing assistance requests. etc

Methodology The course will be taught on line using CECO Virtual Campus Calendar The course lasts 4 weeks plus an extra one to complete and to keep up knowledge (at the end of the course) Each pupil

3 Content 1. Advanced Internet Search Starting to know the media: the concept and structure of the Internet Internet Tools Search Engines: Classification and functioning Search Engines: Google Search Management Tools: RSS, Netvibes, Yahoo Pipes The "Invisible" Web 2. Information sources for exporters 1. Country information Country risks Economic data Exchange rates and their evolution 2. Market Information Competition Analysis: Market Research reports Market databases 3. Trade barriers: Tariff Barriers Introduction to customs tariffs International environment Description of Goods & Tariff Classification Rules of Origin Customs Valuation Tariff Quota 4. Trade barriers: Non-tariff Barriers Standardization Certification Sanitary & Phytosanitary barriers Intellectual Property 5. Distribution Channels Public and private databases Trade shows exhibitors list - 3 -

Tools: RSS, Netvibes, Yahoo Pipes The "Invisible" Web 2. Information sources for exporters 1. Country information Country risks Economic data Exchange rates and their evolution 2.

4 6. International Promotion Trade Fairs Trade Missions Reverse Trade Missions and business meetings International Marketing Online Faculty Carlos Enrile D Outreligne This course will be held at the CECO VIRTUAL CAMPUS by Carlos Enrile D Outreligne. Professor Enrile has a long standing experience as teacher on the internet related to International Trade. Carlos Enrile holds a LLM in European Law from the Free University of Brussels and a Law Degree from ICADE. He started to teach about the Internet as a tool for International Trade in He is involved in several International Trade Master programs at the Spanish Trade Promotion Office (ICEX), Spanish Chambers or Commerce and Complutense University at Madrid. Evaluation guidelines Each pupil will be tested depending on his own performance and work required during the course. The teachers monitor the progress and performance of students. A Certificate will be issued for those students meeting the requirements fixed by the tutors. Quality control CECO performs a continuous evaluation s process on the quality of the course and asks both students and tutors to complete a survey. Any detected improvement or update is adjusted to assure the quality of the course

Carlos Enrile holds a LLM in European Law from the Free University of Brussels and a Law Degree from ICADE. He started to teach about the Internet as a tool for International Trade in 1996.

5 Tuition fees Price 350 per student The price includes digital materials, on line assistance, on line tuition, virtual campus access and technical support by the CECO ETP (technical and pedagogic support). For information and registration: Applications & Online Admission Process through the course's website If you have questions related to the functionality of the online admission application please contact us through the "Admission Information" form at the course s website Registration:

For information and registration: Applications & Online Admission Process through the course's website If you have questions

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