Annual Report. Port of Hamburg

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1 Annual Report Port of Hamburg

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3 Port of Hamburg marketing Port of Hamburg Marketing at a glance Port of Hamburg Marketing was established in Today, as an international marketing organisation we are active in 14 locations further strengthening the Port of Hamburg s market position in international competition. With real commitment and very diverse activ ities we promote the attractiveness of the location and wide range of services provided in the Port of Hamburg. The ports in the Metropolitan Region have also found in us a strong partner for professional location marketing. Our members are particularly important to us. We offer terminal operators, shipping lines, liner agents, rail companies, transport service providers, container packers, customs experts, basic and further training bodies, and many other companies profes sional marketing support with targeted communication, project and marketing activities, locally in Hamburg as well as in all the important target markets. The activities are company and competitively neutral and in the common interest of the port location. A STRONG VOICE 280 MEMBERS More than 280 members are involved in the Port of Hamburg Marketing Association. ACTIVE in the markets 14 Locations 14 locations worldwide strengthen the international position of the Port of Hamburg. BROAD RANGE OF EXPERTISE 15 BusinESS areas Companies from over 15 fields are network their strengths in the marketing organisation. MARKET PRESENCE 25 Markets Port of Hamburg Marketing and its members are active in 25 markets: in the German hinterland as well as in relevant international markets. Annual Report

4 Table of contents Table of contents 03 Chapter 1 From the Executive Board, Supervisory Board and Representatives Meeting 04 A letter from the Executive Board 06 Report from the Chairman of the Supervisory Board 08 Report from the Chairman of the Representatives Meeting 09 Members of the Representatives Meeting 10 Membership and contact persons 11 Chapter 2 a strong voice for the Port of Hamburg 12 Port of Hamburg Marketing 16 Staff 17 Chapter 3 activities 18 Highlights 2014 ACTIVITy reports 20 Transport policy work 21 Market research 22 Press work, publications and worldwide image promotion 24 Online media 26 Visitor groups 28 Trade fairs 30 Events 32 Projects 35 Chapter 4 Markets 36 Port of Hamburg 2014 Facts & Figures MARkET and ACTIVITy REPORTS 38 Baltic Region 41 Germany 42 Central and Eastern Europe 44 Asia 46 Port of Hamburg Marketing Representative Offices 47 Chapter 5 additional information 48 Port of Hamburg Marketing member companies 53 Imprint 02 Annual Report 2014

5 chapter 1 FRoM the ExEcutivE BoaRd, SuPERviSoRy BoaRd and REPRESEntativES MEEting 1 04 a letter from the Executive Board 06 Report from the chairman of the Supervisory Board 07 Members of the Supervisory Board 08 Report from the chairman of the Representatives Meeting 09 Members of the Representatives Meeting 10 Membership and contact persons Jahresbericht

6 Chapter 1 A letter from the Executive Board Ladies and Gentlemen, Members and Partners, In 2014 the Port of Hamburg achieved its best-ever result with total throughput of million tons. This record became feasible because the high quality of Hamburg s performance was acknowledged by shipowners and port customers. The quality and speed of its cargo handling and hinterland links, and a broad range of logistics services, led customers from all over the word to route their cargo via Hamburg. However, the year 2014 was also marked by challenges. Against a background of delays to ships on container services, storage problems arose at terminals in the port. On top of these, numerous building works in the port and the Hamburg area sometimes hindered traffic flow. That a throughput record should have been attained despite difficult traffic and handling conditions shows how superbly the port and transport industry, along with all those involved, pulled together to one end. It also showed how essential frank and transparent communication is with shippers, shipping companies and the media. The good result on throughput confirmed the strength of performance of cargo handling, storage and logistics companies, on the one hand, and the success of the manifold activities undertaken by Port of Hamburg Marketing to position and strengthen the location, on the other. In the Port of Hamburg s most essential core markets, in 2014 we were involved in a host of different activities to build up relations be tween Hamburg s port and transport industry and its clients and partners. One priority in our work was to expand our activities in the Baltic region. With custom er events, market projects, as well as intensification and build-up of new links in the Baltic and Scandinavia, we aim to strengthen our presence in these target markets and provide optimal backing for our members. The mid-year opening of our Representative Office in North Rhine-Westphalia proved an outstanding success for us. We were able to accomplish this important step in cooperation with the Port of Dortmund. From there, we are now even closer to the market and able to serve the region faster and more intensively. North Rhine-Westphalia is a market hotly contested among the North Range ports, and of immense importance to the Port of Hamburg as its second largest market partner on hinterland container services. 04 Annual Report 2014

7 A letter from the Executive BoARd During the last financial year we have also been very heavily engaged with trade associations and the world of politics in order to successfully position vital North German transport projects at a Federal level in Berlin. The German seaports are of tremendous importance for the entire German economy. Apart from the dredging of the Lower and Outer Elbe, adaptation and expansion of rail, road and inland waterway access corridors to handle growing freight volumes will be essential for keeping the universal port of Hamburg on its growth path. The following pages will give you a detailed insight into our manifold marketing activities. their work. It is only their dedicated commitment that has rendered possible our worldwide marketing for the Port of Hamburg. Our special thanks are also due to Port of Hamburg Marketing s members. Their engagement in pro moting the positive development of the Port of Hamburg is irreplaceable. Here we should once again like to emphasize this: Cooperation and membership in Port of Hamburg Marketing pay off. From among the large number of firms linked to seaborne foreign trade and the Port of Hamburg, we would wish to have numerous active members, dedicated like us to the location and the region, and joining our international network. At this point we should like to express our warmest thanks to all staff of Port of Hamburg Marketing for Ingo Egloff Axel Mattern Ingo Egloff Executive Board Ingo Egloff has been a member of the Executive Board of Port of Hamburg Marketing since 1 January As a corporate counsel he assists the Chairman of the Supervisory Board on legal matters, and is also responsible for the Projects Division. Axel Mattern Executive Board Axel Mattern has been a member of the Executive Board of Port of Hamburg Marketing since 1 July He is responsible for the Communication and Information Division. The Executive Board members are jointly responsible for the Self-Marketing, Administration and Market Coverage Divisions. Annual Report

8 Chapter 1 Report of the Chairman of the Supervisory Board Ladies and Gentlemen, The Port of Hamburg has completed a successful year and has asserted itself well in competition with other ports in the North Range. Professional port marketing plays a major role in underpinning and expanding the Port of Hamburg s competitiveness. The positive response we receive for Port of Hamburg Marketing s work from our customers, partners and other leading personalities in business, politics and trade associations demonstrates the high esteem that we enjoy. As an association, Port of Hamburg Marketing is the envy of other port locations in Europe. In the past year we have once again performed the duties conferred on us as a Supervisory Board by the law and by our Articles of Association with the utmost care. In close and trustful cooperation, we have regularly advised the Executive Board on managing the association and continually supervised its conduct of the business. The Supervisory Board pays close attention to the operational and strategic development of the association. The Supervisory Board held four meetings in These took place in February, June, September and November. Supervisory Board meetings were notable for the intensive and frank exchange of views between the Executive and Supervisory Boards. Internal meetings also took place in the course of the Supervisory Board meeting. These gave its members an opportunity to discuss topics in the absence of the Executive Board. Insofar as the law, the Articles of Association or the rules of procedure required Supervisory Board assent for specific measures, an appropriate decision was passed. The members of the Supervisory Board regularly prepare for decisions on Executive Board measure requiring its assent on the basis of documents made available in advance by the latter. Away from the meetings, as Chairman of the Supervisory Board, in addition I regularly conducted a personal dialogue with the Executive Board. From September 2013, with expert assistance from independent consultants, the Supervisory Board searched for a person to fill the vacant position on the Executive Board. After an intensive process of selection involving several candidates, conducted by circulating written voting papers, in December 2013 the Supervisory Board appointed Ingo Egloff as a member of Port of Hamburg Marketing s Executive Board. For many years Ingo Egloff was a member of the Hamburg City Parliament and the German Bundestag, Germany s parliament. We were delighted that the association was able to embark on the year 2014 with a team of two once again heading its Executive Board. Recurring topics at our regular meetings were the Executive Board reports on the financial situation of the association, the membership status, and the current activities and projects of headquarters and the repre- 06 Annual Report 2014

9 Report of the chairman of the Supervisory BoARd sentative offices. The Executive Board also briefed us on the current market situation and the competition. At its meeting of 26 February 2014, the Supervisory Board devoted close attention to the German Ports marketing alliance as well as the Port of Hamburg s activities in its core markets. The Supervisory Board also considered a revision of the Executive Board s plan for distribution of duties. On 4 June 2014 the Executive Board reported on current activities in North Rhine-Westphalia and the related opening of the Representative Office in Dortmund in July. The Supervisory Board exhaustively considered the tight traffic situation in the Port of Hamburg and reached agreement that Port of Hamburg Marketing should coordinate PR work on current traffic projects in Hamburg, acting in close consultation with the Unternehmensverband Hafen Hamburg (UVHH), the Chamber of Commerce, the Logistics Initiative as well as public bodies. The Executive Board also presented the 2013 Annual Report. The highlight of the meeting on 18 September 2014 was the Executive Board report on the Annual Accounts and related documents as at The Supervisory Board accepted the reports as presented and granted the Executive Board exoneration for the 2013 financial year. After full discussion and on the recommendation of the Executive Board, ESC Wirtschafts prüfung GmbH of Hamburg was appointed auditor for the 2014 financial year. Another point considered by the meeting was the renewed revision of the Executive Board s plan for distribution of duties. At its last meeting of the year on 18 November 2014, the Supervisory Board considered the budget for The Executive Board presented the traffic section of the new Internet presence currently under construction to the Supervisory Board. This section provides users with briefing on the current traffic situation in the Port of Hamburg. The entire Supervisory Board thanks the members of Port of Hamburg Marketing for the trust placed in them. The Supervisory Board would also like to thank the Executive Board and all employees for their commitment and the work done. Together, they have contributed to a successful year in Hamburg, June 2015 MEMBERS of the SuPERvisory Board Period Thomas Lütje Chairman HHLA Container Terminal Tollerort GmbH Dr. Dirk Claus Vice Chairman Seehafen Kiel GmbH & Co. KG Jaana Kleinschmit von Lengefeld Vice Chairman ADM Hamburg Aktiengesellschaft Heinrich Ahlers Buss Port Logistics GmbH & Co. KG Christine Beine Handelskammer Hamburg Andrea Briks SACO Shipping GmbH Thomas Brügmann GHB Gesamthafenbetriebs-Gesellschaft mbh Nils Kahn MSC Germany GmbH Ina Luderer Unternehmensverband Hafen Hamburg e.v. Jens Meier HPA Hamburg Port Authority AöR Erhard Meller Hansaport Hafenbetriebsgesellschaft mbh Joern Prahl Evergreen Shipping Agency (Deutschland) GmbH Frank Schnabel Brunsbüttel Ports GmbH Michael Sieck Hamburger Hafen und Logistik AG Ingo Witte HHLA Container Terminal Altenwerder GmbH Thomas Lütje Chairman of the Supervisory Board Annual Report

10 Chapter 1 Report by the Chairman of the Representatives Meeting Ladies and gentlemen, Dear members, With 280 firms currently committed to Hamburg as a port and logistics base in our marketing organisation, total membership is at a good level. The total may not be up on the previous year, but generally we can report a growing number of members in recent years. That is a clear signal of trust and a sign that our activ ities are catering to members interests. An ordinary session, also an extraordinary session, of the Representatives Meeting took place during The extraordinary session of the Representative Meeting on 17 March 2014 addressed a renewed adaptation of the Articles of Association. In the Representatives Meeting on 4 November 2013 The Articles of Association of Port of Hamburg Marketing were al ready passed but were not accepted by the Commercial Register because it was not evident who belonged to the Executive Board under Para 26 of the German Civil Code (BGB). On account of this, I requested the Ex ecutive Board to summon an Extraordinary Representatives Meeting in order to pass an appropriate change in the Articles of Association. The required one-third majority of those entitled to vote was achieved. In addition, the Representatives Meeting assented to the co-opting of Jörn Lauk, Walter Lauk Ewerführerei as successor to Thomas Wolnewitsch, TCO Transcargo, who had to leave the Representatives Meeting on account of a change of membership category with effect from 1 January At the regular session on 24 November 2014, the Executive Board reported extensively on the association s current situation, and in particular on total membership as well as the current activities and projects by headquarters and the representative offices. The Executive Board also provided briefing on the current market and competitive situation. The report by the Chairman of the Supervisory Board was a further highlight. Thomas Lütje reported on the work of the Supervisory Board in The Representatives Meeting then granted the Supervisory Board exoneration for the 2013 financial year. The Representatives Meeting assented to co-opting Mark Hennings, GHB, as successor to Horst Nordhorn, who left the company on 30 September 2014 on reaching retirement age. The entire Representatives Meeting thanks the members of Port of Hamburg Marketing for the trust placed in it. The Representatives Meeting thanks the members of the Executive Board and all staff for their commitment and performance. Together, they have con- 08 Annual Report 2014

11 Report by the chairman of the RePResentatives Meeting MEMBERS of the REPRESEntativES MEEting Period Uwe Gaede Chairman Hamburg Südamerikanische Dampfschifffahrts- Gesellschaft KG Michael Berger Buss Port Logistics GmbH & Co. KG Hartmut Buß Hansaport Hafenbetriebsgesellschaft mbh tributed to an extremely successful year in In addition, I should like to thank Messrs. Wolnewitsch and Nordhorn as former members for their contribution to the Representatives Meeting. Hamburg, June 2015 Thomas Cotterell H.D.Cotterell GmbH & Co. KG Rainer Fabian C. Steinweg (Süd-West Terminal) GmbH & Co. KG Sven Hargens Brunsbüttel Ports GmbH Holger Heinzel Hamburger Hafen und Logistik AG Uwe Gaede Chairman of the Representatives Meeting Mark Hennings (since ) GHB Gesamthafenbetriebs-Gesellschaft mbh Thorsten Kröger Nyk LINE (Deutschland) GmbH Horst Nordhorn (until ) GHB Gesamthafenbetriebs-Gesellschaft mbh Thomas Wolnewitsch (until ) TCO Transcargo GmbH Jörn Lauk (since ) Walter Lauk Ewerführerei GmbH Annual Report

12 Chapter 1 Membership and contact persons Become a member of Port of Hamburg Marketing now: All the contact persons, whether at headquarters or in the representative offices, can be found on our Internet site Annual Report 2014

13 A strong voice for the PoRt of HAmbuRg a StRong voice FoR the PoRt of HaMBuRg 2 12 Port of Hamburg Marketing 16 Staff Annual Report

14 chapter 2 Port of Hamburg Marketing the Port of Hamburg is one of the most flexible, high performance universal ports in Europe. cutting-edge handling and qualified specialist personnel ensure fast, safe cargo handling. Port of Hamburg Marketing promotes the diverse port services and the Hamburg logistics region with success. the universal Port of Hamburg has a positive image worldwide, renowned for professionalism, efficiency and innovation. profile The Port of Hamburg employs around 151,000 people and with a gross added value of almost 20 billion euro has great significance for the whole German economy. To keep the universal Port of Hamburg on course for further growth, it is essential that port policy is future oriented, aiming to exploit handling potential to the full, creating optimal infrastructure and taking responsibility for ecological development and sustainability. With very strong competition between the ports in the North Range, it is essential to give Hamburg as a port and logistics location a distinct profile in the marketplace. For this purpose Port of Hamburg Marketing was established in Today, as an international marketing organisation we are active all over the world, strengthen ing the Port of Hamburg s market position in international competition. With real commitment and very diverse activities we promote the attractiveness of the location and wide range of services provided in the Port and logis tics region. The ports in the Metropolitan Region have also found a strong partner in us for professional location marketing. The operative efficiency of the Port of Hamburg is supported by companies from the whole region. Many of them are among our 280 members. We represent the interests of our members through targeted communication, project and marketing activities in Hamburg as well as in the markets along the transport chain worldwide. The activities are company and competitively neutral and in the common interest of the port location. locations Port of Hamburg Marketing is nationally and interna - tio n ally represented in a total of 14 locations. In addition to the head office in Hamburg there are four re - gio n al offices in Berlin, Dortmund, Dresden and Munich. Dortmund is the newest location. With the opening of our representative office in North Rhine-Westphalia in July 2014 we set a very clear course. For the universal Port of Hamburg the state of North Rhine-Westphalia is of great importance, ranking second for Hamburg s inland container traffic. Local presence intensified market support in the region: Previously it was supported from Hamburg. International offices in Budapest, Hong kong, Mumbai, Prague, Seoul, Shanghai, St. Petersburg, Warsaw and Vienna represent the interests of the seaport transport industry for Hamburg and the region. The experts in over 25 market regions maintain good contacts to numerous industrial and commercial companies, the transport and logistics field, commercial organisations and political decision-makers. They support the international marketing of the Port of Hamburg through many local marketing initiatives. seoul berlin hamburg budapest warsaw hong kong dortmund st. petersburg Mumbai Munich shanghai dresden vienna prague 12 Annual Report 2014

15 A strong voice for the PoRt of HAmbuRg MeMbership development At the close of 2014 the association had 272 members. Among them are highly reputable companies in sea transport and the port economy, industry and logistics as well as other service providers, institutions and associations. By extending marketing activities along the transport chain, more and more companies from the Hamburg Metropolitan Region, the region along the River Elbe and its side canals, as well as the extended seaport hinterland, are using the network and services of Port of Hamburg Marketing. in 2014 Port of Hamburg Marketing welcomed 19 new members: adecon Sp. zo.o. Sp.k. alc timber Worxx Packaging gmbh argo capital Management Ltd. contargo gmbh & co. kg dd Legal Rechtsanwälte & Steuerberater Eko Logistics s.r.o. Hanseatic cruise Staff Service gmbh Hanseatic tally Service gmbh Hapag-Lloyd ag imperial BaRiS gmbh initiative kiel-canal e.v. Marsh gmbh nord EvEnt gmbh orca transport agency gmbh Port of Halifax S&a Service und anwendungstechnik gmbh Sallaum Lines germany gmbh Sgkv Studiengemeinschaft für den kombinierten verkehr e.v. vanguard Logistics Services deutschland Schifffahrt und transport gmbh Annual Report

16 Chapter 2 Net work With developments in the markets and increasing globalisation good contacts are essential, for fast, targeted reaction to change. To achieve this we not only work in Hamburg but also the relevant markets staging logistics initiatives together with Chambers of Commerce and other associations and organisations. We represent the interests of the Hamburg port and logistics location in a series of international associations and initiate cooperation with strategically important ports. Port of Hamburg Marketing also collaborates in membership reciprocity with numerous organisations. The aim of cooperation is to exchange information regularly, to follow common interests and cooperate on joint projects. In 2014 we were able to extend our network through membership reciprocity with SGKV, the intermodal transport association, that is committed to the needs of intermodal, rationalised transport chains. Its aim is to make freight transportation in Germany and Europe more environmentally-friendly, efficient and sustainable using intelligent intermodal transport chains. MEMBERSHip REciPRocity: Deutsch-Chinesische Wirtschaftsvereinigung e.v. Deutscher Tarifeur-Verein e.v. DVWG Bezirksvereinigung Hamburg Elbe Allianz e.v. European River-Sea-Transport Union e.v. FILog Forschungsgemeinschaft Innovative Logistik e.v. Forschungsgemeinschaft für Logistik e.v. Gesamtverband Schleswig-Holsteinischer Häfen e.v. Hafenkultur e.v. Hamburg Cruise Center e.v. Initiative Kiel-Canal e.v. Logistik-Initiative Hamburg e.v. Maritimes Cluster Norddeutschland Netzwerk Logistik Leipzig-Halle e.v. Ost- und Mitteleuropa Verein e.v. Sgkv - Studiengesellschaft für den Kombinierten Verkehr e.v. Unternehmensverband Hafen Hamburg e.v. 14 Annual Report 2014

17 A strong voice for the Port of Hamburg Organisation In line with our Articles of Association, Port of Hamburg Marketing has four main bodies: General Members Meeting, Representatives Meeting, Supervisory Board and Executive Board. The individual decisionmaking authority is clearly defined for each. In accordance with the Articles of Association, the Executive Board invites the members of the association to a General Members Meeting every three years. The last meeting took place on 12 June 2012 when the members of the Representatives Meeting for the period 2012 to 2015 were appointed. They then elected the members of the Supervisory Board in the member categories B, C and F for the same period, General Members Meeting chooses members Representatives Meeting 10 Members chooses members annual discharge reports to reports to Supervisory Board 15 Members reports to Executive Board 2 Members appoints members monitors and advises the Executive Board The Representatives Meeting represents the membership rights of the association s members. In line with the Articles of Association the Representatives Meeting is made up of three members from each category A and B as well as two representatives of the members in both categories C and F. The Representatives Meeting takes place at the invitation of the Executive Board once in each business year. The Supervisory Board advises and monitors the Executive Board on the running of the association and is closely involved in all significant decisions. In accordance with the Articles of Association the Supervisory Board consists of one person from the member companies in category A, three members voted from category B, two voted from category C, one voted member from category F as well as one nominated member each from the Hamburg Port Authority, the Hamburg Chamber of Commerce and the Ports of the Metropolitan Region and the Unternehmensverband Hafen Hamburg (UVHH). The Supervisory Board meets at the invitation of its Chair at least four times per year. The Executive Board runs the association s business. The basic structure of this system is laid out in the Articles of Association of Port of Hamburg Marketing as well as the rules of procedure set out by the Executive Board. The Articles of Association also define the association s intended purpose. Annual Report

18 Chapter 2 Staff To ensure the success of the international marketing organisation, Port of Hamburg Marketing relies on professional, accountable staff. We offer quality-assured and sustainable general conditions, supporting and promoting both specialist and personal development of our employees. Teamwork and close cooperation are integral in our daily work. As of 31 December 2014, Port of Hamburg Marketing employed 40 staff, located as follows: 23 positions at head office in Hamburg, 15 jobs in the regional and international representative offices and two Executive Board positions. Port of Hamburg Marketing is well positioned with personnel. At head office the need to adapt was minimal in The employees in the association s representative offices remained stable during the year: There were no changes. Work experience for students Further and in - service tr aining Qualified, high-performing, motivated employees are our most important resource. This is why in 2014 Port of Hamburg Marketing offered its employees various programmes for further development. The offer ranged from English training and IT courses to workshops on time and self-management. The aim of all our in-service training measures is to qualify our employees for the challenges of today and tomorrow. Port of Hamburg Marketing offers places to students who need to take part in work experience to complete their studies. During work experience, lasting several months the students at head office in Hamburg can get to know an international marketing organisation, gain professional experience and profit from the association s international network. In business year 2014 Port of Hamburg Marketing has three students who successfully complete their final Bachelor or Masters special study during their practical work experience. 16 Annual Report 2014

19 Activities aktivitäten 3 18 Highlights 2014 activit y reports : 20 transport policy work 21 Market research 22 Press work, publications and worldwide image promotion 24 online media 26 visitor groups 28 trade fairs 30 Events 32 Projects Annual Report

20 Chapter 3 ighligh HigHLights Hamburg, Germany New Executive Board member appointed Ingo Egloff joins Port of Hamburg Marketing s Executive Board on 1 January Along with Axel Mattern, he constitutes the Executive Board Hamburg, Germany Final conference of Amber Coast Logistics (acl) project After around two and a half years, the ACL project initiated by Port of Hamburg Marketing ended with The Transport and Logistics Sector in the Baltic Region: Challenges, Concepts and Recommendations con ference. Delivery of a final report, including recommendations for action, to politicians marked the official completion of the project Moscow, Russia Port of Hamburg showcases at TransRussia For Hamburg, TransRussia is Russia s most important transport trade fair. Advertising the strong performance of the Port of Hamburg and its logistics sector, Port of Hamburg Marketing was showcasing alongside member companies here for the 15th time Hamburg, Germany Enabling everyone to experience the port industry To mark the Port of Hamburg s birthday, under this motto Port of Hamburg Marketing joins some of its member firms in the port industry in offering private individuals various opportunities for visiting terminals Shanghai, China Positive response to transport logistic China transport logistic China is among Asia s foremost logistics events, offering a superb opportunity to exchange experience with decision-makers in Chinese trade and industry. Advertising the strong performance of the Port of Hamburg and its logistics sector, Port of Hamburg Marketing was already showcasing alongside member companies here for the sixth time Hamburg, Germany Welcome to the network: Port of Halifax The Canadian port of Halifax becomes a member of Port of Hamburg Marketing. 18 Annual Report 2014

21 Activities ts Dortmund, Germany Representative Office opens in Dortmund Port of Hamburg Marketing opens a Representative Office in North Rhine-Westphalia. The second most important market region in Germany for Hamburg will now be served even faster and more intensively from Dortmund St. Petersburg, Russia Hamburg and St. Petersburg go for dialogue At the traditional Port of Hamburg Evening in St. Petersburg, de spite the politically tense situation representatives of the port and transport industries in Hamburg and Russia go for dialogue and cooperation Hamburg, Germany A maritime sector gathering With over 220 guests from industry and the port & logistics sector, the Members Event Mitglieder-Treff in Hamburg is one of the year s highlights. The motto: Network for all you re worth! Prague, Czech Republic Prague Port Evening Here around 250 guests from the Czech Republic, Slovakia and Germany discuss the still outstanding dredging of the navigation channel on the Lower and Outer Elbe as well as essential improvement of the navigability of the whole of the Elbe Hamburg, Germany European agricultural terminal operators impressed by Hamburg as a universal port With around 3,500 participants, the 54th European Commodities Exchange Day, the annual gathering of players in the cereal industry, is held in Hamburg, underlining the importance of bulk cargo handling in the Port of Hamburg. Apart from liquids, coal and ores, above all such dry bulk cargoes as cereals, fertilizers and other agricultural products are handled at special terminals in Hamburg. With around one million tons of silo storage capacity, for suction goods Hamburg is one of the leading players in Europe. Being held simultaneously in Hamburg is the AGM of Unistock Europe, the association of European agri terminal operators. A launch trip gave the international guests the opportunity of briefing themselves on the performance of the agri terminals in the universal port of Hamburg as well as over processes generally and the latest developments there Hamburg, Germany 5 th Seaport Congress Experts from the worlds of poli - tics and business, trade associations and science attending the 5th Seaport Congress discuss the requirements and opportunities for development of industry in the Lower Elbe area, along with the background parameters essential for promoting the attractiveness of this region. Annual Report

22 Chapter 3 Activit y report Transport policy work German seaports are of pre-eminent importance for the entire Germany economy. The Port of Hamburg alone annually generates countrywide added value of 20 billion euros and secures 260,000 jobs, of which 110,000 are outside the Hamburg Metropolitan Region. If Hamburg as a port and logistics base is to continue asserting itself against international competition, the infrastructure parameters must be right. At the political level Port of Hamburg Marketing lobbies for the transport infrastructure projects required. Port of Hamburg Marketing was very actively in volved with trade associations and the world of politics during the year in order to position important North German transport projects at Federal level in Berlin. Apart from the dredging of the Elbe navigation channel on the Lower and Outer Elbe, in the next few years, for instance, the inbound and outbound corridors for freight transport by rail, road and inland waterways will need to be adjusted and expanded for growing freight volumes. Port of Hamburg Marketing aims here for a frank and transparent interchange of information with all those involved to facilitate joint discussion of new transport routes and schemes. The focus here is on events and personal contact. Port of Hamburg Marketing regularly joins other trade associations and institutions in holding a Port Breakfast for members of the German Bundestag and staff of central government ministers in Berlin, briefing them there on current topics of importance to Hamburg s seaport industry. During the year, participants at five dates in February, March, May, September and November are briefed on the following current topics: the Kiel Canal, shipping on the Elbe, short-sea services, the Fehmarn belt fixed link, and Port Package III. A Parliamentary Evening on the topic The Kiel Canal as a vital artery: Maritime logistics for Germany and Europe was held in Berlin in September Port of Hamburg Marketing hosted the event along with the Initiative Kiel-Canal and other partners from Northern Germany. Around 100 guests, more than 20 of them members of the German Lower House, received a briefing on the current state of the Kiel Canal and the investments required. 20 Annual Report 2014

23 Activities activit y report Market research Continuous market research and analysis forms the basis for many of Port of Hamburg Marketing s project and marketing activities. Member firms profit from exclusive data and evaluations in seaborne cargo throughput, liner and hinterland transport services, and use this data as the basis for their corporate activities and decisions. Port of Hamburg Marketing continuously collects, analy ses and interprets data on seaborne cargo throughput and liner/hinterland transport. The extensive range of data here for the most part extends along the entire transport chain from the sea side via the Port of Hamburg into the hinterland. Apart from databases maintained monthly, this store of knowledge is enriched by and linked with textbooks, market surveys, statistics and sectoral services as well as regional, national and international trade journals, but also by press and expert interviews. With regard to the hinterland, especially, the expert knowledge of the representative offices boosts this market research data pool. All this data permits analyses and assessments of freight and traffic flows and placing them in the context of the ports competitive environment. Port of Hamburg Liner Services In the year under review the Port of Hamburg Liner Services was updated and released. The brochure offers an overview of the Port of Hamburg s direct liner service connections. The liner services database on the Internet page supplements this listing with additional data and functions. Both the online database and the print edition represent a very frequently tapped data source for port customers in Germany and elsewhere. 12,000 copies of the print edition were distributed during the year. In addition, every month the liner sailings database on the Internet attracts more than 30,000 hits. Market data and market analyses In 2014 Port of Hamburg Marketing submitted four quarterly reports and eight monthly reports to its members. These contained detailed data and background information on the development of seaborne cargo throughput in the Port of Hamburg and in its competitive environment. This included observation and analysis of developments in liner services and seaport-hinterland transport. For analyses of seaborne cargo and container throughput, access is available to several own databases, among other sources. Up to 250 trade routes can be evaluated. In the liner shipping area, quarterly and fixed-date/time analysis of trade routes and service portraits for container and general cargo shipping, also of fleet development and order books, are produced. The portfolio is supplemented by publications about current liner shipping changes such as new services, ships or links. 23. Jahrgang LINER SERVICES VIA HAMBURG 2014/2015 including regional ports In addition to the reports produced periodically, Port of Hamburg Marketing conducted a large number of cargo, carrier and trade route investigations prompted by projects and enquiries, or commissioned by member companies. The market research department also drafts the basic material for the contents of publications and presentations. This is in the form of evaluations, editorial content and diagrams, etc. In this way, evaluation and analy sis of seaborne cargo throughput data and changes in liner services constitute the basis for press events with a public impact. PORT OF HAMBURG liner services Port of Hamburg Annual Report

24 Chapter 3 activit y report Press work, publications and worldwide image promotion Port of Hamburg Marketing deploys the whole battery of instruments used in press and PR work to position Hamburg as a port and logistics centre in German and international media. The range of topics extends from the latest developments on seaborne cargo throughput to the ranges of services offered by the port and transport industry. Numerous publications complement the extensive range of data. Press work Held annually in February, the Port of Hamburg s Annual Press Conference attracts more than 80 print, radio and TV media representatives from the Free and Hanseatic City of Hamburg and business in the Port of Hamburg, and is our largest annual press event. Along with Frank Horch, Hamburg s Senator for Economics and Wolfgang Hurtienne, Director and Strategy Head of Hamburg Port Authority, Axel Mattern and Ingo Egloff of Port of Hamburg Marketing s Executive Board briefed those present on the port s seaborne cargo throughput results in 2013, background parameters in transport policy, and the Port of Hamburg s current infrastructure projects. For its 2014 mid-year press conference on the throughput trend in the first six months and other topics, Port of Hamburg Marketing issued invitations to Buss Hansa Terminal. Frank Horch, Senator for Economics, and Jens Meier, Chairman of the Hamburg Port Authority s Management Board, provided briefing on current infrastructure projects that are of growing importance for the transport of bulky and heavy cargoes, which to a special extent generate added value. After this event, the media representatives had a chance to inspect processes at Buss Hansa s Multipurpose Terminal at close quarters. For the first and third quarters of 2014, Port of Hamburg Marketing organized two additional press events for specialised media and local editorial teams on the universal port s throughput results. The Hamburg Port Authority also used these to brief participants about sections of the smartport logistics project. In addition, press releases were drafted weekly on average on sea transport and port business topics. These mainly covered new liner services via Hamburg, deployment of ships of new sizes, developments on important trade routes, joint activities with ports along the Elbe, and project results. Numerous events and trade fair participations in Germany and elsewhere offered occasions for briefing the 22 Annual Report 2014

25 Activities press on activities by Port of Hamburg Marketing and its members. With support from staff in representa tive offices, media coverage of all press campaigns was local and regional, as well as national and international. Its extensive press distribution list was once again expanded in Daily, interested callers were also able to find the latest business news from the Port of Hamburg and partner ports in the region on the Internet platform Along with own topics, this also carries press releases from more than 270 Port of Hamburg Marketing member firms and partner institutions. This service is backed by a Press Picture Archive that offers print-ready port subjects/settings for use and download gratis. In the year under review, every day, Port of Hamburg Marketing handled press enquiries on figures, data and facts relating to the Port of Hamburg, supplied journalist with reports, statistics, photo material and background information. Port of Hamburg Marketing also conducted background discussions with media representatives and escorted them on launch trips through the port. In addition, editorial contributions were drafted for special publications by a variety of media. Worldwide image promotion Port of Hamburg Marketing ran advertisements in around 80 leading German and international print and online media during the year. Media planning primarily took into account trade publications in the relevant core markets for the Port of Hamburg. The themes of the advertisements placed, promoted the PORTlog logistics exchange as well as the broad range of services available in Hamburg as a universal port. Advertisements were also placed adjacent to long special articles on the Port of Hamburg as well as in publications highlighting specific topics such as seaport-hinterland services, container and bulk cargo handling. Publications With a total circulation of about 100,000 copies, the publications created and published by Port of Hamburg Marketing in 2014 are primarily designed for the Port of Hamburg s customers and partners. Distribution is through the address database as well the representative offices in Germany and other countries. Among the publications appearing regularly is the quarterly Port of Hamburg Magazine. For forwarding, foreign trade and logistics experts engaged in transport management, the two-language magazine supplies a multi-faceted overview of developments in Port of Hamburg and its prospects. The magazine also reports on the numerous events held in the market regions. Foremost among the print products are the Port of Hamburg Handbook showing the entire variety of port services there, and the Liner Services via Hamburg. Both publications were revamped in 2014 and specifically deployed in Germany and internationally to promote the Port of Hamburg and provide information on it. These titles also constitute platforms for corporate advertising by Port of Hamburg member firms and partners of the ports. Also in 2014, the Data & Facts leaflets were produced in German, English, Chinese and Russian, and a new version of the Annual Report published. Port of Hamburg Marketing also produced appropriate publications to cater for surveys and projects. Annual Report

26 Chapter 3 activit y report Online-media Port customers, media representatives and the general public all use Port of Hamburg Marketing s varied range of online sources. These include the Internet portal the PORTnews newsletter and the PORTlog search engine for warehousing and logistics services. Member firms and partners also profit from the PORTblog members portal as well as special offers in the online marketing area. Hamburg. Readers are also briefed on current developments in liner and intermodal services via Hamburg as well as events in the market regions. PORTnews is currently sent to around 3,000 subscribers in German and to about 500 in English. portblog The members portal PORTblog is used as an internal communications platform between member firms and Port of Hamburg Marketing. Carrying the latest news on port and transport industry topics, the automated press review of local, national and international media is especially popular. PORTblog also offers the opportunity for interactive communication including dates, events and company news. portlog w w w.hafen - hamburg.de Google s index for the Internet portal currently runs to over 60,000 separate pages, making this one of the most comprehensive port information portals worldwide. Along with comprehensive statistics on the Port of Hamburg, the port classified directory and the liner sailings database are especially popular. Port of Hamburg Marketing worked on the relaunch of the information portals and during the year. The revamped portals were released at the transport logistic trade fair in Munich in PORTlog enables international customers from the transport, logistics, port, trade and industry sectors to find suitable suppliers for transport runs, freight handling, storage and other services in Hamburg, the Metropolitan Region and along the transport chain rapidly and accurately. With PORTlog, Port of Hamburg Marketing has developed a logistics portal entirely corresponding to market requirements. PORTlog has been continually developed and adapted to the demands of international users ever since being launched in Company profiles with details of storage types, capacities, siding lengths and technical features create a qualitative view of the service portfolio of suppliers. In addition, new filter functions assist PORTlog users to achieve an even more precise search for appropriate service partners. portnews During 2014, 26 editions of the Port of Hamburg s PORTnews information bulletins were issued, six of them in English. This digital Newsletter supplies subscribers with facts on port and logistics topics in Hamburg and the region, and discusses the world economic background and its repercussions on the Port of 24 Annual Report 2014

27 Activities Peter pickhuben : Hamburg s port seagull Peter Pickhuben, a tenth-generation port seagull is Port of Hamburg Marketing s cute little mascot fielded as a promotional ambassador for the Port of Hamburg. Peter Pickhuben guides users through the menu on the logistics portal PORTlog, also providing useful tips. Peter Pickhuben also runs a Facebook page of his own, regularly posting short items there from in and around the Port of Hamburg and the logistics sector. Peter Pickhuben as a soft toy travelled widely during the year. He is a popular gift among port customers all over the world. Web pro jects for Members and partners Port of Hamburg Marketing assisted member firms and partners in designing, building and maintaining their own websites in the year under review. We provided assistance on the following web projects: RELaunch or WEB development Relaunch Maintenance and support Relaunch Newsletter despatch Maintenance and support Newsletter production and despatch Maintenance and support Newsletter despatch Maintenance and support Maintenance and support for Internet pages created by Port of Hamburg Marketing Maintenance and support Maintenance and support Maintenance and support Maintenance and support Advice, maintenance and support on EU project Internet pages Maintenance and support Maintenance and support Maintenance, support and development of an interactive toolbox SuPPort for Internet pages created by Port of Hamburg Marketing Support Support Annual Report

28 Chapter 3 activit y report Visitor groups Port of Hamburg Marketing develops tailormade visitor programs in Hamburg and the Metropolitan Region for interested delegations and groups from Germany and elsewhere. The range includes expertly escorted briefing trips, terminal visits, company tours and expert lectures. Port of Hamburg Marketing organized a variety of visitors programs for specialist German and international delegations and visitor groups during the year. Among the groups were shippers and customers, port and national delegations, press and media representatives as well as trade associations and institutions. Interest in escorted tours of Germany s largest seaport was again especially strong among German and international universities, polytechnics and vocational schools. Port of Hamburg Marketing supported the new generation in port-related careers by organizing and escorting port briefing trips, visits to terminals and company tours. Over 50 groups with a total of over 1,800 schoolchildren and students toured the Port of Hamburg during the year. Accounting for 34 percent of all visitors, they constituted the biggest segment. Shippers and customers are happy to attend expert discussions, company tours and briefing events in the Port of Hamburg. Port operators and importers/exporters in trade and industry, trading companies and the transport sector all profit from these visits and the resultant contacts. 23 groups from this segment visited the port during the year. That represented a 15 percent share of the total. As part of its transport policy work, Port of Hamburg Marketing hosted altogether six escorted groups of representatives of political life in Germany. This produced an exchange of views on the background parameters for transport policy and essential Port of Hamburg infrastructure projects. Port of Hamburg Marketing looked after around 150 specialist visitor groups during the year: Students & trainees Port/country delegations Shippers & customers Trade associations & institutions Media representatives Member companies Others Short-notice cancellations 26 Annual Report 2014

29 Activities China, Hamburg s largest trading partner for container traffic, headed the visitor group statistics for countries. Nine groups from the Middle Kingdom visited the port during the year. These included representatives from ports and public administration in the provinces, as well as journalists. Austria took second place in the rankings. Altogether 95 groups of specialist visitors, or almost 63 percent, came from outside Germany. Visits from numerous delegations from the neighbouring countries of Denmark, Poland, Russia and the Czech Republic underlined Hamburg s significance as a hub for European freight traffic. Yet delegations from countries such as Argentina, Chile, India, Korea, Myanmar and the USA also inspected the Port of Hamburg during the year under review, to brief themselves extensively on its significance in worldwide freight trade, logistics processes and port management. visitors on processes at the cargo-handling terminals and port working methods nowadays and in the past. Experiencing the port at close quarters, around 130 private individuals received valuable insights. In organizing and looking after visitor groups, Port of Hamburg Marketing as representative of business in the Port of Hamburg is on the look-out for specialist economic and political delegations as well as the new generation of those opting for careers in the port and transport industry. Port of Hamburg Marketing pro vides visitor groups they are unable to cater for, contacts to suppliers of special port tours, harbour launches, etc. and the maritime museums. In 2014 Port of Hamburg Marketing once again organized tours of the port for visitors to the Port of Hamburg Birthday. HHLA, Eurogate, Buss, K&S Transport and the ma-co maritime competence centre, as well as the Hamburg Port Museum, opened up and briefed Annual Report

30 Chapter 3 activit y report Trade fairs Trade fairs are a well-tried platform for showcasing that aims to position the Port of Hamburg internationally and at the same time to arouse enthusiasm among interested customers for new offers and innovations. Port of Hamburg Marketing exhibits at selected trade fairs in important core markets as well as growth regions with strong potential. Under the Port of Hamburg umbrella, member companies present their extensive range of services. Port of Hamburg Marketing annually presents the service portfolio offered by Hamburg as a universal port at several international transport and logistics trade fairs. Trade fair participation is especially designed and organized for member companies in the form of a joint stand under the Port of Hamburg umbrella brand. Port of Hamburg Marketing showcased with members at eight trade fairs during the year. At the breakbulk trade fairs in Antwerp, Houston and Shanghai, member companies exhibiting introduced the international audience of professionals to their logistics services, and others in project shipment and general cargo sector. Trade fair participation at Breakbulk China in Shanghai was arranged jointly with the ports of Bremen and Lower Saxony under the German Ports banner. In China Hamburg s port and logistics industry also showcased at the trade fairs transport logistic China in Shanghai and China International Logistics and Transportation Fair (CILF) in Shenzhen. As part of the participation in Shenzhen, a reception was held on the stand for selected customers and partners, and company visits organized. The trade fair TransRussia was held in Moscow in April. Port of Hamburg Marketing, along with member companies, was represented by a shared stand at Russia s leading transport trade fair for the 15th time. Represented by Port of Hamburg Marketing, the universal port of Hamburg showed under the German Ports brand at Intermodal South America, South America s largest logistics trade fair, in Sao Paulo alongside the ports Bremen and Lower Saxony. 28 Annual Report 2014

31 Activities German Ports In international competition between port locations, the aim must be to secure the position of German seaports, and also to reinforce their advantages on location and in competition. A communication and marketing platform coordinated between coastal states and ports in North Germany can contribute substantially to more efficient marketing of German ports. The organizations responsible for marketing of port centres in the North German coastal states of Bremen, Hamburg, Mecklenburg-Western Pomerania, Lower Saxony and Schleswig-Holstein cooperate in planning and implementing selected joint trade fair participations outside Europe under the umbrella brand German Ports. Port of hamburg : tr ade fair participation in 2014 BREakbulk china 2014, Shanghai March 2014 IntERModal South america 2014, Sao Paulo 1 3 April 2014 transrussia 2014, Moscow April 2014 BREakbulk EuroPE transportation ConFEREnce & Exhibition, AntWERP May 2014 transport logistic china, Shanghai June 2014 BREakBULK americas, Houston 30 September 2 October 2014 china IntERnational Logistics and transportation Fair (cilf), SHEnzHEn October 2014 Co-exhibitors: Brunsbüttel Ports, Buss Port Logistics, Hamburger Hafen und Logistik AG Co-exhibitors: None Co-exhibitors: Buss Port Logistics, Hamburger Hafen und Logistik AG, Maritime Cargo Logistics, Seehafen Kiel, Team Lines Germany Co-exhibitors: Alfons Köster, Brunsbüttel Ports, Buss Port Logistics, Hamburger Hafen und Logistik AG, LHG Lübecker Hafen-Gesellschaft, Paul Grimm, Rendsburg Port Authority, Wallmann & Co. Co-exhibitors: Hamburger Hafen und Logistik AG, Brunsbüttel Ports, Maritime Cargo Logistics, SAco Shipping, TCO Transcargo Co-exhibitors: Buss Ports Logistics, Brunsbüttel Ports Co-exhibitors: Hamburger Hafen und Logistik AG, SAco Shipping Tank Storage germany, HaMBurg November 2014 Co-exhibitor: Hamburg Port Authority Annual Report

32 Chapter 3 activit y report Events Using different event formats, Port of Hamburg Marketing strengthened the port s image both in Germany and internationally. In Hamburg and the Metropolitan Region, Port of Hamburg Marketing held conventions, workshops and networking events, offering partners and member firms broad support in event management ranging from a complete package to individual services. Port of Hamburg Marketing with its events placed topics crucial for the Hamburg port and logistics industry in relevant core markets, offering a superb platform for networking. During the year Port of Hamburg Marketing undertook the entire organization of events, featured as a co opera tion partner or external service supplier and supported companies, for instance in the search for the appropriate venue for an event, coordination of external service providers or tendering for an event. In addition, Port of Hamburg Marketing supported a large number of congresses and events in the maritime logistics sector with announcements in its events calendars on the Internet page and in the PORTblog members portal as well as the PORTnews digital newsletter. OwN events Organized by Port of Hamburg Marketing, the Final Conference of the EU-backed Amber Coast Logistics (ACL) project was held in Hamburg in February. 110 logistics experts from various countries participated in the conference entitled The Transport and Logistics Sector in the Baltic Sea Region: Challenges, Concepts and Recommendations. They presented their findings and recommendations for action to expand the transport sector in the south-eastern Baltic region of Europe. Among the notable speakers were Uwe Beckmeyer, Parliamentary Under-Secretary of State in the German Federal Ministry of Economics and Energy and the German government s Coordinator for the Maritime Industry; James Pond, Chief Adviser on the TEN-T corridor North Sea-Baltic at the European Commission, Andreas Rieckhof, Under-Secretary in the Hamburg Ministry of Economics, Transport and Innovation; and Kurt Bodewig, former German Minister of Transport, Chairman of the Executive Board of the Baltic Sea Forum. The annual port tour organized by Port of Hamburg Marketing as part of the celebrations of the Port of Hamburg Birthday ensured an excellent mood among the over 120 participants from the worlds of politics and business. The Canadian, Austrian and United 30 Annual Report 2014

33 Activities States ambassadors were among the guests, as were the Israeli Ambassador in Helsinki and a Delegation of the Department of National Defense of the Philippines. Around 220 members of the association accepted invitations to another annual event, the Members Event Mitglieder-Treff held as part of the annual Representatives Convention. This once again won good acceptance among member firms as an industry meeting and networking platform. During the year Port of Hamburg Marketing for the first time ran workshops in Hamburg especially designed for members. These were held in June and September on the topics The possibilities for encouraging, gaining and training new members of staff in the blue-collar sector and When Brussels asks and port business answers EU projects (in cooperation) with Port of Hamburg Marketing. Member and Customer events in the Market regions Port of Hamburg Marketing organized around 40 events in the Port of Hamburg s hinterland markets during the year. Networking and briefing events constituted the framework for platform discussions on current topics. The same applied to expert lectures on innovations and services in the Hamburg port and logistics re gion, as well as general trends and developments in the maritime industry. The topics for each event were adapted for the region concerned, the customers attending, and members interests. Altogether around 5200 decision-makers from the Hamburg port and logistics industry, along with trade, industry and transport in the market regions attended these events in Germany and internationally. In 2014 member and customer events once again offered a superb platform for building up and expanding business relations. Cooperative events The 5th Seaport Congress was held in Hamburg in November. The congress was jointly organized with our member firm UMCO Umwelt Consult. Port of Hamburg Marketing coordinated the contents of the programme and services from external partners, supported the event on the spot, and undertook follow-up and press work. Around 80 participants from the port industry, as well as the logistics, pharmaceutical and chemical industries, were able to brief themselves on demands on industry and opportunities for developing it in the Lower Elbe region, and discuss the essential background parameters for promoting the attractiveness of this region. The focus of keynote lectures and platform discussions was on development prospects for the Lower Elbe as a chemicals region, coopera tion between ports on the Lower Elbe, and the requirements posed for seaport-hinterland transport by rail and by inland waterway craft. During the year Port of Hamburg Marketing also frequently supported external events, being primarily involved in organizing and escorting port tours and tendering for such events. DCW China Logistics 2014, 10th Port of Hamburg Day of the Hamburg Branch of the German Association of Transport Sciences (DVWG) and Tank Storage Germany were just three examples. Annual Report

34 Chapter 3 activit y report Projects Along with members firms and scientific, business and public sector partners, Port of Hamburg Marketing tenders for projects enjoying EU and national backing. The work focuses on current transport policy topics as well as opportunities for optimizing transport and handling processes. International marketing strategies are developed, for instance, and sustainable schemes devised in the coastal shipping and hinterland areas. Acquisition and implementation of transport and logistics projects at national and European levels significantly contributes towards strengthening Hamburg as a port and logistics centre in the international competitive environment. Reinforced by publications on project results as well as supporting events, the Port of Hamburg s project-related presence in the market has a positive effect on its image and those of all the project partners. Participation in a project is decided on the basis of the interests of member firms, and aims to serve Hamburg s common interest as a port location. Participation in projects requires the build-up and expansion of international business relations. Events and round-table discussions enable member companies to exchange knowledge at international level. Port of Hamburg Marketing cooperated during the year in six projects with a total of 70 project partners from 16 countries. The Amber Coast Logistics (ACL) and TransBaltic Extension projects were successfully completed in Projects completed in 2014 Project priorities: More efficient organization of freight transport between the S.E. Baltic region and Central Europe as well as exchange and transfer of knowledge. Added value for members: Network building and opening up markets Project priorities: Backing for environmentally compatible and sustainable transport schemes, for instance on short-sea services Added value for members: Promotion of short-sea traffic as well as raising European awareness of SECA problems, presentation of possible solutions. Successful progress was made during the year on Business to Motorways of the Sea (B2MoS), Hinterland solutions by boosting efficiency between Hamburg and Saxony (HILDE), Sweden-Italy Freight Transport and Logistics Green Corridor (SWIFTLY Green) and TENT-T and the North Sea Region (TEN-TaNS). 32 Annual Report 2014

35 Activities hilde hamburg sa xony For shippers in Saxony, the Port of Hamburg is the most important foreign trade hub, while Saxony is the federal state in the Eastern part of Germany that generates most transport for the port. Here rail and inland waterway play the dominant part as modes of transport between Saxony and the Port of Hamburg, since by combining freight volumes they facilitate low-cost and environmentally compatible freight transport runs. Capturing about 75 percent of the modal split, rail and the inland waterway vessel today already have a high proportion of seaport-hinterland transport between Hamburg and Saxony. Yet the forecast volume trend, combined with existing route/terminal utilization, will make further efforts essential if this high share is to be retained and/or further increased. In cooperating on the HILDE Hamburg Saxony project on hinterland solutions, the Free and Hanseatic City of Hamburg and the Free State of Saxony together aim to work towards an increase in the rail & inland waterway share here by boosting efficiency. They will be joined in this by project partners in research bodies, trade associations and firms. Port of Hamburg Marketing and a project partner from Saxony share responsibility for coordination. The focus of the project work is on multimodal transport chains that are efficient and appropriate for the future. These will facilitate improved utilization of existing road, rail and inland waterway capacities. Existing data, including the findings of a questionnaire to export-oriented firms and shippers/ transport companies, is being used here. Joint investigations as part of the project have identified a number of fields of action whose implementation should ensure the future of ecological transports. These are being pursued by partners in the project and include: Preparation of a profile of demands on vocational and further training (rail/inland waterway vessels) Elimination of capacity bottlenecks and/or capacity optimization in the rail network and at freight handling facilities Expansion of the guideline on promotion of multimodal handling facilities, storage areas and service facilities Attention to supra-regional considerations on regional transport buildings, especially in communal planning of access routes to multimodal terminals Business to Motorways of the sea ( B2MoS ) The aims of the EU-backed B2MoS project are to boost the efficiency of European short-sea shipping and to secure competitive door-to-door transport solutions. A total of 22 partners from Germany, Greece, the United Kingdom, Italy, Slovenia and Spain are involved in the project. Port of Hamburg Marketing backs the following project activities: Reporting formalities for seagoing ships Under EU Directive Reporting formalities for ships arriving in and/or departing from ports of the Member States, since 1 June 2015 ships have been obliged to report calls in European ports. The entry into force of this Directive produces changes in the obligations to report a ship s arrival in and/or departure from a port in Germany and also for a ship s transit through the Kiel Canal. Technical implementation at national level in Hamburg is by the partners Hamburg Port Authority (HPA) and DAKOSY. At the same time and along with the administrative body National Single Window on national implementation of Guideline 2010/65/EU, Port of Hamburg Marketing is producing appropriate information material, including a manual on changes in the reporting process. Annual Report

36 Chapter 3 Interoperability and digitalization Interoperable transport documents for interchanging data between seaport terminal systems and inland waterway shipping companies can contribute towards an improvement in data quality and communication between the players. Creation of an electronic interface between the systems aims to facilitate interchange between different data formats and/or conversion into the formats required in each case. Port of Hamburg Marketing is supporting project partner DAKOSY on this undertaking. Integration of inland waterway shipping into the systems of the Feeder Logistics Centre (FLZ) is also being implemented as a test run within the project. The FLZ can function as the central communications platform between inland waterway shipping companies, seaport terminals and other players in the port, and optimize the runs by inland waterway craft between the different terminals with the aid of digitalized ship maps. This integration aims to improve the situation on handling at container terminals in the Port of Hamburg for inland waterway ships. Swede n - Italy freight tr ansport and logistics green Corridor ( swif tly green ) The SWIFTLY Green project aims to develop and promote environmentally compatible solutions for the European transport and logistics sector. In addition to production of a survey aiming to indicate ways of applying sustainable transport solutions within the Scandinavia- Mediterranean corridors, the project focuses on the development of solutions that conserve resources and secure effective implementation. The results will initially be applied in the Scandinavia-Mediterranean Corridor. In addition, the intention is for the resultant Green Corridor Development Plan to serve as the basis for the future design of the TENT-T Core Network corridor. TENT-t and the North sea region (ten -TaNS ) Along with four partners from the North Sea Region and as part of a project promoted by the Inter-regional IV B North Sea Programme, Port of Hamburg Marketing examined various legal acts and position papers from the European Union on Trans-European Transport Networks (TEN-T). The opportunities and challenges for developing infrastructure in the North Sea region were highlighted and transferred to regional lev el. Using a toolbox still to be developed, the goal of the projects is to acquaint regional administrations and players more closely with the latest political decisions on the TEN-T networks, the opportunities for funding infrastructural expansion in the freight transport sector, and possible measures. Within the project, Port of Hamburg Marketing is responsible for communications activities. The outlook for 2015 With the start of the new period for the European Structural Fund, at European level new project ideas have already been set in motion. At national level, along with the Hamburg Ministry of Economics, Transport and Innovation (BWVI), a scheme for optimizing freight transport between Hamburg and North Rhine-Westphalia is being developed. In close consultation with the relevant players on the market, this will aim primarily to identify and implement measures for achieving an improved modal split. 34 Annual Report 2014

37 markets MaRkEtS 4 36 Port of Hamburg 2014 Facts & Figures Market and activit y reports : 38 Baltic Region 41 germany 42 central and Eastern Europe 44 asia 46 Port of Hamburg Marketing Representative offices Jahresbericht

38 chapter 4 Port of Hamburg 2014 Facts & Figures the Port of Hamburg is characterised by high handling quality and speed, excellent hinterland connections and the diverse range of logistics services on offer. the port and logistics location Hamburg is well-known internationally and has a very positive image. this is reflected once again in excellent figures for the universal port has grown in all segments and positioned itself well in the competitive environment. Container handling % 9.7 m. teu seaborne Cargo Handling % m. tons Record Result Conventional general cargo handling % 2.0 m. tons bulk cargo handling % 43.0 m. tons Container Handling in Ports of the north Range Hamburg % 9.73 m. teu antwerp % 8.98 m. teu Rotterdam % m. teu empty % 1.3 m. teu Full and emty container Handling Container handling by trade areas north east asia % 3.7 m. teu China % 2.97 m. teu Full % 8.5 m. teu south east asia % 0.8 m. teu india % 0.23 m. teu Russia % 0.66 m. teu africa % 0.3 m. teu Port railway transport volume Container traffic + 7 % 2.2 m. teu Hamburg is europe s biggest rail port more ultra large Container ships 6,000 7,999 teu - 13 % 10,000 13,299 teu 0 % 8,000 9,999 teu - 4 % 13,300 teu + 112% baltic % 2.3 m. teu Poland % 0.39 m. teu 10,000 teu + 24 % 36 Annual Report 2014

39 markets In 2014 seaborne cargo throughput in the Port of Hamburg reached a volume of million tons, an in crease of 4.8 percent or 6.6 million tons over the previous year. This is a new record for the Port of Hamburg. The previous best million tons was reached in The main force behind this growth was general cargo traffic at million tons, a 70.5 percent share of the total freight handled. With a plus of 6.1 percent or 5.9 million tons in comparison to the previous year, general cargo handling also hit a new record. This is mainly due to the handling of containerised general cargo, at million tons showing growth of 6.2 percent or 5.9 million tons over the previous year. This takes Hamburg above the 100-million-ton mark for the very first time in this segment. Handling of non-containerised general cargo in 2014 totalled 2 million tons, up by 3.8 percent. Bulk cargo handling rose during the year by 1.7 percent to a total of 43 million tons, or 29.5 percent of total throughput and contributed to the positive annual result for the Port of Hamburg. With throughput of 8.2 million tons of suction cargo (+1.5 percent) and 20.4 million tons of grab cargo (+3.5 percent), seaborne cargo throughput in 2014 rose again. In the liquid cargo segment, 14.4 million tons (-0.8 percent) almost matched the previous year s result. Hamburg s top ten trading partners in seaborne container traffic 2013/ 2014 RanK Container (in 1,000 TEU) 2014 jan. dec. (prev. y.) Trade Partner Change in % 1 (1) China* 2,705 2, (2) Russia (3) Singapore (8) Poland (4) South Korea (6) Finland (7) Sweden (5) USA (9) Malaysia (10) India Total 6,163 6, other countries 3,094 3, Total 9,257 9, * incl. Hong Kong Source: HPA / Port of Hamburg Marketing Container Handling in Ports of the North Range, january december 2014 Port Total Change Bulk cargo Change Gen. cargo Change Containers Change Containers Change (1,000t) prev. year % (1,000t) p. y. % (1,000t) p. y. % (1,000t) p. y. % TEU p. y. % Hamburg 145, , , , ,728, Bremen Ports 78, , , , ,795, Rotterdam 444, , , , ,297, Antwerp 199, , , , ,977, Total 867, , All weights in this table are gross (weight of cargo plus weight of empty container) Source: Port Authorities, preliminary data Annual Report

40 Chapter 4 Market and activit y reports Baltic Region With around 2.3 million TEU handled, the Baltic region is the second strongest factor in container handling in Hamburg, although it achieved only 0.5 percent growth overall, an unusually low figure. Inconsistencies were evident in the development of individual countries in the reporting year: Russia, the second largest trading partner for Hamburg showed a sharp decline for the first time after many years of above-average growth. In contrast, container traffic with Denmark and Poland showed double-digit growth rates. Swede n Finl and Norway DeNMark Estonia L at via Lithuania St. Petersburg Russia Hamburg Germany Warsaw Pol and Bel arus In 2014 the Port of Hamburg remained the strongest seaport in Europe for container traffic with the Baltic region. With a share of 77 percent the Baltic region generates a high proportion of Hamburg s container traffic on European routes. In 2014 container traffic with East European seaports (+0.2 percent to 1.1 million TEU) and with Scandinavian seaports (+1.1 percent to one million TEU) remained below the usual high growth rates in the Baltic region. Considering loaded container transport there was a slightly higher growth rate from 3.5 percent to two million TEU. There were two main reasons for this subdued growth. On the one hand demand, with market growth of around 3 percent in 2014, was quite restrained. On the other hand competition for transhipment in the Western ports was stronger than in the previous year. This was favoured by falling bunker rates, which temporarily evened out the disadvantage of the longer distance to the Western ports in the Baltic. New terminal capacity in Rotterdam (Maasvlakte 2) with investment from certain shipping lines had an effect on transhipment goods flows. The cargo handling trend in Hamburg for the Baltic region is significantly influenced by Russia as its sec- 38 Annual Report 2014

41 markets ond strongest trading partner. By the end of 2013 the emerging weakness of the rouble already signalled its adverse impact on Russian transport. In addition the Russia-Ukraine crisis in 2014 was followed by spiralling of sanctions that weakened the Russian economy, consumption and trade, and so in turn container traffic. Against this backdrop, the reduction in container traffic between Hamburg and Russia, 7.8 percent down at 662,000 TEU, was to be expected. Container traffic to the Baltic ports, which also act as transit ports for Russian cargo, also declined with a total of 258,000 TEU in Hamburg representing a 5.4 percent drop. The weakness in Russian traffic was compensated for by very strong development in seaborne container traffic between Hamburg and Poland. For 2014 a new record of 395,000 TEU was reached for the Port of Hamburg, causing above-average growth of 22.6 percent in the handling statistics for this trade route. This result, makes Poland rank as the Port of Hamburg s fourth strongest trading partner in container traffic. This represents an improvement of four places in comparison to the previous year. Double-digit growth, namely of 31.2 percent to 213,000 TEU, was also booked in Hamburg for sea borne container transport with Denmark in 11th place. Market Cultivation For the Port of Hamburg the Baltic region is one of the most important markets with the highest growth rates. To secure this development for the future, Port of Hamburg Marketing has strengthened its presence in the area during the year. The aim is to increase cooperation and marketing activities for shippers and the transport industry in the Baltic region and Scandinavia. To this end Port of Hamburg Marketing held a series of events in Poland and Russia offering shippers and forwarders the opportunity of making new contacts with member companies and representatives of Hamburg port businesses, in addition to strengthening existing business contacts. tour the construction site at the Port of Bronka. The new outer and deep water port basins in St. Petersburg should go into operation in September 2015 and take on an important role for seaborne exports. When it goes into operation the Port of Bronka will represent the first stage of the extension in the container terminal and will offer annual capacity for 1.45 million TEU and RoRo terminal capacity for 260,000 units. Marina Rimpo, head of market development in the Baltic region, representing Port of Hamburg Marketing, Maciej Brzozowski, representative for Poland and Natalia Kapkajewa, representative for Russia, gave presentations and facilitated events and conferences in the Baltic region, giving information on the many facets of Hamburg as a port and logistics location. For their member companies in the Baltic States Port of Hamburg Marketing organised company visits, events, conference participation and tours for delegates. They made contacts to potential business partners, provided market and industry-specific data and carried out market analysis on commission. Port of Hamburg Marketing was heavily involved in promoting new-generation logisticians in Poland. During the reporting year Maciej Brzozowski gave presentations on the Port of Hamburg at well-known high schools in Warsaw: Kozminski University, Warsaw School of Economics und Warsaw University of Technology. Among the highlights, each with 220 participants, were port evenings in Warsaw and St. Petersburg. The main topic of the evening in St. Petersburg was the tense political situation cause by the Russia-Ukraine crisis. The participants expressed the wish to intensify economic contacts between Hamburg and St. Petersburg despite the current situation. The St. Petersburg port administration used the port evening as an opportunity to invite the Hamburg participants to an exclusive tour, viewing the container port and its terminals from the water. Port of Hamburg Marketing s Joint Managing Director Ingo Egloff used the visit in St. Petersburg to Annual Report

42 Chapter 4 INTER VIEW Marina rimpo, head of Marketing development in the baltic region For the Port of Hamburg the Baltic region is one of the most important markets with the highest growth rates. Marina Rimpo has been respon sible for market development reporting in the Baltic region since June 2014, she is also responsible for intensifying and building up contacts in the Baltic States and Scandinavia. What does market development in the Baltic region achieve for marketing the Port of Hamburg? The Baltic region is the second most important market for the Port of Hamburg. Growth rates in the region up to the crisis with Russia, at the end of 2013, were very impressive. At the same time the market is in a state of change. Many ports, for example in Poland, Russia and Sweden, are building up their handling capacity. With proximity to the market we want to observe this development and steer it to the advantage of the Port of Hamburg. Will the new sphere of operations also bring added value for the members of the Association? I represent the interests of our members and partners in the Baltic region. It is my job to know who is doing what, where and when. I provide our members with targeted market information, which is important for their business, and make contacts. How do you convince customers who have up to now not used the Port of Hamburg? Hasn t the Baltic region been supported for many years by Port of Hamburg Marketing? Our representatives in St. Petersburg and Warsaw have been doing a good job locally for many years. In addition to Russia and Poland there are other markets in the Baltic region that are important for the Port of Hamburg. From Hamburg I take on coordination of the marketing activities for both representatives and also support the Scandinavian and Baltic State areas. Then we are optimally represented. What are the personal and professional challenges in your job? In Germany there is often a long lead time, for example for events. Planning in Eastern Europe is in contrast, last-minute. Interculturally, cooperation can sometimes be a real challenge especially for our partners. I grew up in Lithuania and so I understand both sides. I try to bring together the many interests and needs of all those involved. An exciting task and at the same time a challenge. The Port of Hamburg has a very good international reputation based on quality and a broad range of services. Many customers appreciate a personal discussion and targeted information. So I simply bring potential customers and service providers from Hamburg and the metropolitan region together. The rest works by itself. 40 Annual Report 2014

43 markets Market and activit y reports Germany Hamburg Berlin Shippers and forwarders from the whole of Germany use the tightly-meshed network of regular services via Hamburg for their global imports and exports. All regions are linked by highly effective CT (combined transport) terminals to the Port of Hamburg. While around 79 percent of containers transported between Hamburg and North Rhine-Westphalia go by truck, rail is the dominant carrier in many other German states. Dortmund Munich Dresden North and west germany In North Germany the economic area, Lower Elbe and short sea transport were in focus, while in North Rhine-Westphalia, Port of Hamburg Marketing concentrated intensively on seaport hinterland transport. At the port evening in Dortmund representatives from the states of Hamburg and North Rhine-Westphalia spoke about optimising freight transportation. They also discussed the potential for increasing the use of more environmentally-friendly modes of transport, rail and inland-waterway vessel, for inland transport. In addition, a port evening in Düsseldorf was held with almost 260 guests from business, logistics and the world of politics, as well as information events in Brunsbüttel, Flensburg, Hanover and Lübeck. The representative Volker Hahn took part in a variety of specialist conferences and congresses and was involved in discussions and working groups in the Chambers of Commerce in Hanover, Braunschweig and Dortmund. Involvement in various logistics associations in North Rhine-Westphalia during the reporting year had a positive effect on the image of Hamburg as a port location. East germany The topic of seaport hinterland traffic/transport, especially inland waterways, was also of great significance in East Germany. The discussion group Elbe radar was continued in 2014 for member companies where regular exchanges took place on the question of inland-waterway shipping, especially in the Hamburg port area but also in the hinterland. For the HILDE Hamburg-Saxony project on hinterland solutions, Port of Hamburg Marketing carried out a detailed market survey of Saxony. In the reporting year, representative Stefan Kunze was an active member of the Executive Board of the Elbe Alliance association, and in his network he took part in various discussions and working groups. The Berlin/Leipzig Maritime event forum met four times and has become an established discussion platform for forwarders. The trip on the Elbe organised in cooperation with the Sächsische Binnenhäfen Oberelbe, the port evening in Berlin and the roast-duck dinner in Dresden hosted by the heavy cargo terminals in Hamburg, all provided shippers and forwarders with opportunities to make new contacts to member companies and other Hamburg port industry representatives, and to extend existing connections. South germany The Port of Hamburg was able to strengthen its good position as a logistics hub in seaport trade to and from Bavaria, not least through modernisation, extension and the opening of the CT terminals in Baden-Württemberg and Bavaria. For Port of Hamburg Marketing the marketing focus lay on the Port of Hamburg and its hinterland transport. Representative Jürgen Behrens closely supported rail transporting in the markets. This was emphasised by information events in Mannheim and Regensburg in cooperation with member companies in both areas. Among other successful events were New Year receptions in Stuttgart, Munich and Nuremberg. Port of Hamburg Marketing participated in presentations and facilitated events and conferences in the market region that promoted the broad range of services offered by Hamburg as a port and logistics location. Jürgen Behrens took part in many events, successfully building up his network. For their member companies in all market areas in Germany, Port of Hamburg Marketing organized company visits facilitated contact to potential business partners, provided market and industry-specific data, and carried out market analysis on commission. Annual Report

44 Chapter 4 Market and activit y reports Central and Eastern Europe The universal Port of Hamburg is first choice for countries in Central and Eastern Europe for handling their export goods. That is reflected in increasing activities between the competing ports, Koper, Trieste and Rijeka, as well as the Polish ports, which are especially active in the Czech Republic and Slovakia. Continual presence in Central and East Europe is very important. Prague Czech republic Munich Austria Vienna Slovakia Budapest Switzerl and Hungary Czech republic, slovakia In the reporting year the Czech Republic actively supported increased use of the Elbe waterway. They sought to maintain the navigability of the Elbe challenging the Germany Federal Government and the EU. The aim was to ensure constant, year-round navigability of the channel. Port of Hamburg Marketing supported the Czech partner and member companies in this especially through cooperation with the Elbe/ Oder Chamber of Commerce and the Elbe Alliance association. In 2014 representatives Bohumil Průša and Vladimir Doboš were in the Chambers of Commerce Abroad working groups located in Prague and Bratislava, and were also active in Czech and Slovakian professional associations organizing and supporting conferences and events. In October a port evening took place attended by around 230 customers, forwarders and shipping lines from the Czech Republic and the Republic of Slovakia as well as member companies and other representatives of Hamburg port business. Both representative offices participated in presentations and facilitated events and conferences in the market region, promoting the broad range of services offered by Hamburg as a port and logistics location. To promote young talent Port of Hamburg Marketing again organised a study tour for young forwarders from the Czech Republic and Slovakia to Hamburg and Lübeck where they were given information on logistics processes in the ports. Austria Maintaining and building up personal contacts is of special importance in Austria. Represented by Alexander Till, Port of Hamburg Marketing in Austria presented the service portfolio for Hamburg transport and logistics business in around 200 discussion appointments with various decision-makers in the Austrian transport industry. In 2014 Port of Hamburg Marketing organised four events in Austria. In addition to the port evening in Vienna the information events in Vienna, Anif and Linz offered shippers and forwarders the opportunity of making new contacts with member companies and representatives of Hamburg port businesses, in addition to strengthening existing business contacts. The information events were held in cooperation with the 42 Annual Report 2014

45 Markets members CTS - Container Terminal Salzburg, and the Ports of Linz and Vienna. After the tour by the Governor of Upper Austria and the Minister of Economic Affairs in Lower Austria, Port of Hamburg Marketing initiated a delegates tour from the Austrian state of Vorarlberg to Hamburg. The tour was in the spring of participants from the state government, the Chamber of Commerce and Vorarlberg private business were able to see the performance capacity of the Port of Hamburg at first hand. In addition to market cultivation, Alexander Till was especially active for young logisticians in Austria, and held a presentation for trainees of Rail Cargo Austria as well as the vocational school in Salzburg. These activities were rounded off by organising and accompanying a study tour to Hamburg, e.g. with students from the University of the Education Ministry BFI in Vienna. Hungary The annual port evening in Budapest is still one of the most important and most visited events of the year for the logistics field in Hungary. With a total of 220 participants, in 2014 the event offered an ideal platform for discussing the latest developments in the Port of Hamburg and in the logistics and transport industries in Hungary. In addition to the port evening Krisztina Kovacs, representative for Hungary, organized a factory visit to AUDI in Györ for the German visitors. In the reporting year Krisztina Kovacs also visited transport and logistics conferences as well as custom er information events for the competing ports of Koper and Rijeka, successfully building up her network. Port of Hamburg Marketing backs the young professionals in the transport and logistics business in Hungary with study visits, presentations and by providing teaching material. In autumn Krisztina Kovacs organised a study trip to Hamburg for young logisticians. During the two-day visit the students learned about the importance of the Port of Hamburg in world trade, the logistics processes at the terminals, and port management. Switzerl and Jürgen Behrens, representative for Switzerland act ing on behalf of Port of Hamburg Marketing presented the service portfolio for Hamburg s transport and logistics business in various visits during the year to Swiss forwarders, shipping company agents/offices and loaders. Hamburg based Metrans organised an information event in April in Basle when setting up of the new regular block train service to and from there in October For their member companies in all market areas in Germany, Port of Hamburg Marketing organised company visits, facilitated contact to potential business partners, provided market and industry-specific data and carried out market analysis on contract. Annual Report

46 Chapter 4 Market and activit y reports Asia Traditionally Asia is one of Hamburg s strongest trades and so in 2014 the seaports in Asia were among the winners in container traffic with Hamburg. With 5.2 million TEU around 54 percent of Hamburg s total throughput was loaded and discharged with countries of origin or destinations in Asia. This represents an advance of 7.9 percent or 382,000 TEU over the previous year. Asian entrepreneurs appreciate the Port of Hamburg especially for its excellent connections to the European hinterland, above all central and east Europe. China Seoul South korea Shanghai india Hong Kong Taiwan Mumbai Vietnam This strong growth, a plus of 9.8 percent (previous year +2.9 percent) is above all due to the increase in container transport with the trading partner China, including Hong Kong. China accounts for around 31 percent of container handling in Hamburg. In 2014 this totalled around 3 million TEU. This makes the People s Republic of China Hamburg s strongest trading partner in container transport. In 2014 South Korea with 367,000 TEU was in fifth position in the list of top trading partners for the Port of Hamburg in container transport. In comparison to a strong previous year container handling was at 0.9 slightly lower. Due to the strong trend in container traffic with Poland, South Korea dropped one position in the table of the strongest trading partners in container transport for Hamburg. The Port of Hamburg can look back on growth in double digits with its tenth strongest trading partner, India, in Growth in direct container transport between India and Hamburg was a strong 14.9 percent. This made the 232,000 TEU handled in Hamburg a best-ever total. A proportion of the trade with India is indirect, routed via the Port in Sri Lanka, or Colombo. Container traffic between Hamburg and Sri Lanka improved considerably by 21.8 percent to 88,000 TEU. Growth between Hamburg and Taiwan in container transport was also outstanding. During the year 189,000 TEU were booked, or 23.5 percent more than in the previous year. The rise was largely due to increase volumes routed via Kaohsiung. 44 Annual Report 2014

47 Markets The trade route Red Sea/Golf to Hamburg devel oped strongly with a total 318,000 TEU an increase of 10.2 percent in comparison to the year before. Traditionally container traffic in the Red Sea/Gulf trades is strongly oriented to exports (proportion 2014: 86.4 percent) the difference is due to the strongly container ized structure of exports. Strong development in the reporting year was driven by trading partners in the United Arab Emirates (+17.2 percent to 167,000 TEU) and Saudi Arabia (+9.5 percent to 131,000 TEU). In this area in 2014 containerized foodstuffs were increasingly exported via Hamburg. Market Cultivation China On behalf of Port of Hamburg Marketing, Anne Thiesen, representative for Hong Kong, South China and Vietnam, and Lars Anke, representative for Central and North China, presented the broad service portfolio of the Hamburg port and logistics location through pres entations, facilitated discussions, events and confer ences. In addition to trade fair showcasing at Breakbulk China, transport logistic China and China International Logistics and Transportation Fair (CILF) the Port of Hamburg had a stand at the Asian Logistics and Maritime Conference (ALMC) during the year. Anne Thiesen and Lars Anke were closely involved in the organisation of trade fair showcasing and with the individual general programmes. In Shanghai and Hong Kong Port of Hamburg Marketing staged port evenings. Marketing activities in China were accompanied by active presswork carried out in cooperation with the headquarters in Hamburg. Important Chinese projects in the reporting year were on the one hand, development of the Shanghai Free Trade Zone, possibly being extended to other locations in the country in This could provide opportunities for German business. On the other, the Maritime Silk Road is intended to increase sea connections between Europe and China. The representatives worked intensively on both projects. For their member companies, Port of Hamburg Marketing organised visits to Chinese companies, facili tated contact with potential business partners, provided market and industry-specific data. The representatives were also standing by to answer questions on founding companies, for contract and legal issues. india Peter Deubet, the representative for India, maintained contacts to the transport industry during the year, with shippers, forwarders and shipping company agents, intensifying Port of Hamburg Marketing s network and successfully extending it. On behalf of Port of Hamburg Marketing, Peter Deubet participated in events and conferences with presentations and facilitated discussions for the German-Indian Chamber of Commerce, the specialist publisher Maritime Gateway and the Confederation of Indian Industries. He promoted the broad range of services of Hamburg as a port and logistics location. In the reporting year the activities of a representa tive also included publicising specialist articles in wellknown media, collecting statistical data and processing members enquiries. South korea In 2014 Namyeon Lee, representative for South Korea visited many Korean shippers, shipping lines and forwarders to promote the broad range of services offered by the Port of Hamburg. Monitoring and analysing of export goods flows from large Korean companies, among them Samsung, LG, and Hyundai/KIA also bulked large among the marketing activities. In the reporting year the activities of the representative also included publicising special articles in well-known media, for example Korean Logistics News, the largest Korean logistics and shipping magazine. In July, in agree ment with head office in Hamburg, Namyeon Lee organised a tour to Hamburg for Korean journalists and media representatives. In the name of Port of Hamburg Marketing Namyeon Lee gave presentations and facilitated events and conferences in South Korea promoting the broad range of services offered by Hamburg as a port and logistics location. Within the scope of activities for new generation logisticians, Namyeon Lee held presentations at Incheon University informing students and professors about the Port of Hamburg and its efficient hinterland connections. Annual Report

48 Chapter 4 Port of Hamburg Marketing Representative Offices Representative office Dortmund Speicherstraße Dortmund GERMANY Phone: [email protected] Representative office Dresden Magdeburger Straße Dresden GERMANY Phone: [email protected] Representative office Munich Nymphenburger Straße Munich GERMANY Phone: [email protected] Representative office Berlin c/o Handelskammer Hamburg Vertretung in Berlin Gertraudenstraße Berlin GERMANY Phone: [email protected] Representative office Vienna Seitenhafenstraße Vienna AUSTRIA Phone: [email protected] Representative office Budapest Apáczai Csere János Utca Budapest HUNGARy Phone: [email protected] Representative office Prague Prvního pluku 8a/ Praha 8 CZECH REPUBLIc Phone: [email protected] Representative office Warsaw ul. Pańska 96/ Warszawa POLAND Phone: [email protected] Representative office St. Petersburg Ul. Sozialistitcheskaja 14 A, Business Center Owental, Office St. Petersburg RUSSIA Phone: [email protected] Representative office Mumbai c/o Indo-German Chamber of Commerce Maker Tower `E, 1st floor Cuffe Parade IN Mumbai INDIa Phone: [email protected] Representative office Hong Kong 20 / F, 1 Lan Kwai Fong1 HONG KONG Phone: [email protected] Representative office Seoul Rm. 317, Pyeong Chon Hyundai I-Space Bldg., An Yang City, Kyung Ki-do Seoul KOREA Phone: [email protected] Representative office Shanghai c/o Hamburg Liaison Office Shanghai 2/F Hamburg House, 399 Baotun Road Shanghai P.R. CHINA Phone: [email protected] 46 Annual Report 2014

49 AdditionAl information additional information 5 48 Port of Hamburg Marketing member companies 53 imprint Jahresbericht

50 Chapter 5 Port of Hamburg Marketing member companies The Port of Hamburg is Germany s largest universal port. Its strength and competitive ability is especially thanks to the companies active here in the port in transportation, logistics and industry. Many of these companies are members of Port of Hamburg Marketing. A ACL Atlantic Container Line Deutschland GmbH ADECON Sp. zo.o. Sp.K ADM Hamburg Aktiengesellschaft ajax Loktechnik GmbH & Co. KG ALC Timber Worxx Packaging GmbH Alcotrans Container Line GmbH Alfons Köster & Co. GmbH APL Co. (Germany) Argo Capital Management Ltd ARIVIST Logistics Overseas GmbH Arnold Koch jr. GmbH ATG Alster Touristik GmbH AWT Advanced World Transport a.s B Baltic Rail Gate GmbH Baltica-Trans Barkassenbetrieb Bülow GmbH Barkassen-Centrale Ehlers GmbH BEHALA Berliner Hafen- und Lagerhausgesellschaft mbh BOBE Speditions GmbH boxxpress.de GmbH BREEZE Industrial Packing GmbH Brunsbüttel Ports GmbH BSPartner GmbH & Co. KG Bugsier- Reederei- und Bergungsges. mbh & Co Buss Capital GmbH & Co. KG Buss Group GmbH & Co. KG Buss Hansa Terminal GmbH & Co. KG Buss Port Logistics GmbH & Co. KG BUSS Ross Terminal GmbH & Co. KG Buss Sea Terminal Sassnitz GmbH & Co. KG Buss Shipping GmbH & Co. KG Buss Terminal Stade GmbH & Co. KG C C. Steinweg (Süd-West Terminal) GmbH & Co. KG Carl Robert Eckelmann Transport und Logistik GmbH Carl Wolter GmbH CBT Logistics GmbH CENEP Group SE Česko-saské přístavy, s. r. o. Děčín China Shipping Agency (Germany) GmbH CIS-Cargo GmbH CMA CGM (Deutschland) GmbH Color Line GmbH CONDACO & KTD-M GmbH CONICAL GmbH Contargo GmbH & Co. KG Cosco Container Lines Europe GmbH - Germany Branch CSAV North & Central Europe GmbH ČSPL a.s CST Container-, Speditions- u. Transportges. mbh CTD Container-Transport-Dienst GmbH CTS - Container Terminal Salzburg GmbH Annual Report 2014

51 Port of Hamburg marketing member companies D DAKOSY AG DAL Schiffahrts-Agentur mbh & Co. KG DB Netz AG DCP Dettmer Container Packing GmbH & Co. KG DD Legal Rechtsanwälte & Steuerberater Delfs & Associates GmbH deugro (Deutschland) Projekt GmbH Zweigniederlassung Hamburg Deutsch-Chinesische Wirtschaftsvereinigung e.v Deutsche Binnenreederei AG Deutscher Tarifeur-Verein e. V DFDS Seaways Baltic GmbH DHL Global Forwarding GmbH DNV GL SE Dolezych GmbH & Co. KG Dortmunder Hafen AG DVWG Bezirksvereinigung Hamburg E Eichholtz GmbH Eimskip Deutschland EKO Logistics s.r.o Elbe Allianz e.v ElbePort Wittenberge GmbH Elmar Hertzog und Partner Management Consultants GmbH Emons Air & Sea GmbH Emons-Rail-Cargo GmbH Ennshafen OÖ GmbH Ernst Glässel GmbH Eurofins Umwelt Nord GmbH EUROGATE Intermodal GmbH European Cargo Logistics GmbH European River-Sea-Transport Union e. V EVERGREEN SHIPPING AGENCY (DEUTSCHLAND) GmbH Evropská vodní doprava-sped. s. r. o F FENIX Ltd FILog Forschungsgemeinschaft Innovative Logistik e.v Finnhub ry FONTENAY Consulting & Assekuranz-Makler GmbH Forschungsgemeinschaft für Logistik e.v Fr. Meyer s Sohn (GmbH & Co.) KG Fracht FWO Polska Sp. zo.o Fraunhofer-Institut für Fabrikbetrieb und -automatisierung FRIGO Coldstore Logistics GmbH & Co. KG G G.T.H. Getreide Terminal Hamburg GmbH & Co. KG GCD Glomb Container Dienst GmbH Geodis Wilson Germany GmbH & Co. KG Gerd Buss Stevedoring GmbH Gerlach Zolldienste GmbH Gesamtverband Schleswig-Holsteinischer Häfen e.v GHB Gesamthafenbetriebs-Gesellschaft mbh GLA German Liner Agencies GmbH Glückstadt Port GmbH & Co. KG GOMULTIMODAL GmbH Grimaldi Germany GmbH GRIMEX Trade and Logistics GmbH H H.D. COTTERELL GmbH & Co. KG H.S.H. Schleppgesellschaft mbh HACKLIN Deutschland GmbH HADAG Seetouristik und Fährdienst AG Hafen Akademie Hamburg GmbH Hafen Hannover GmbH Annual Report

52 Chapter 5 Hafenbetrieb Aken GmbH Hafenbetriebsgesellschaft Braunschweig mbh HafenCity Hamburg GmbH Hafenkultur e.v Hafenschiffahrtsverband Hamburg e. V Hamburg Cruise Center e. V Hamburg Messe und Congress GmbH Hamburg Südamerikanische Dampfschifffahrts-Gesellschaft KG Hamburger Hafen und Logistik Aktiengesellschaft Hamburger Sparkasse AG Handelskammer Hamburg Hanjin Shipping Europe GmbH & Co. KG HANSA Heavy Lift GmbH Hansaport Hafenbetriebsgesellschaft mbh Hanseatic Cruise Staff Service GmbH Hanseatic Tally Service GmbH Hapag-Lloyd AG HCCR Hamburger Container u. Chassis-Reparatur GmbH HEINRICH KRÖGER Container Transport & Logistik GmbH Heinrich Osse Lagerhaus GmbH HHLA Container Terminal Altenwerder GmbH HHLA Container Terminal Tollerort GmbH HHLA Frucht- und Kühlzentrum GmbH HHLA Logistics GmbH HLG Hamburger Lasch GmbH & Co. KG HLS Eurocustoms24 e.k. - Zollagentur HMS Hanseatic Marine Services mbh & Co. KG HÖEGH Autoliners GmbH HPA Hamburg Port Authority AöR HPC Hamburg Port Consulting GmbH HPTI Hamburg Port Training Institute GmbH HTAG Häfen und Transport AG Hyundai Merchant Marine (Deutschland) GmbH I icon International Container Service GmbH IFB International Freightbridge (Deutschland) GmbH IGS Schreiner GmbH Imperial BARIS GmbH IMPORT PARTNER Internationale Zollspedition GmbH IMS CARGO Austria GmbH Initiative Kiel-Canal e.v Institut für BFSV an der Hochschule für INTTRA Germany GmbH IPS International Packing Services GmbH Ixocon GmbH K K Line (Deutschland) GmbH Karl Gross Internationale Spedition GmbH Kewill GmbH Konrad Zippel Spediteur GmbH & Co. KG KPMG AG Wirtschaftsprüfungsgesellschaft Kühne Logistics University - The KLU Küter & Staeck Creativepool L LHG Service-Gesellschaft mbh Lindner Fotografie LINZ AG - Hafen Logistik-Initiative Hamburg e.v Louis Hagel (GmbH & Co. KG) Lübeck Distribution Gesellschaft mbh Lübecker Hafen-Gesellschaft mbh M ma-co maritimes competenzcentrum GmbH MAERSK Deutschland A/S & Co. KG Annual Report 2014

53 Port of Hamburg marketing member companies Magdeburger Hafen GmbH MARITIME Cargo Logistics GmbH Maritime Circle Line Maritimes Cluster Norddeutschland Marlière & Gerstlauer executive search MARSH GmbH METRANS a. s Mindener Hafen GmbH MOL (Europe) BV MSC Germany GmbH N NAVIS Schiffahrts- und Speditions-AG Netzwerk Logistik Leipzig-Halle e. V Nippon Express (Deutschland) GmbH Hamburg Branch NORD EVENT GmbH Nordic Rail Service GmbH NORGATEC Handelsgesellschaft mbh Notariat Spitalerstrasse NSA Schifffahrt und Transport GmbH NYK LINE (Deutschland) GmbH O Oiltanking Deutschland GmbH & Co. KG ORCA Transport Agency GmbH Ost- und Mitteleuropa Verein e. V P Paul Grimm GmbH & Co. KG Paul Günther Rental A/S PCH Packing Center Hamburg GmbH Peter W. Lampke GmbH & Co. KG Petersen & Alpers GmbH & Co. KG PHH Personaldienstleistung GmbH POHL & CO. GmbH POLZUG Intermodal GmbH Porath Customs Agents GmbH Port of Gothenburg Port of Halifax Přístav Pardubice, a.s PST CLC, a.s Q Quast & Cons. GmbH & Co. KG Quehenberger Air & Ocean GmbH R Rail Cargo Operator - ČSKD s.r.o RAINER ABICHT Elbreederei GmbH & Co.KG Reederei Ed Line GmbH Reinhold Bange (GmbH & Co.) KG REMAIN GmbH Container-Depot and Repair Rendsburg Port Authority GmbH RENDSBURG PORT GmbH REPACK Industrie-Verpackungs GmbH Rhenus Midgard Hamburg GmbH Rickmers-Linie GmbH & Cie. KG S S&A Service und Anwendungstechnik GmbH Sächsische Binnenhäfen Oberelbe GmbH SACO Shipping GmbH SALLAUM LINES GERMANY GMBH SAMSKIP GmbH Branch Office Hamburg Sandtorkai Handel Papenhagen KG Sartori & Berger Schiffsmeldedienst GmbH Schiffsvermietung BARKASSEN-MEYER Touristik GmbH & Co.KG Annual Report

54 Chapter 5 Schmidt-Ohm + Partner Werbeagentur GmbH Schwarze & Consort. GmbH Seaco International Leasing GmbH Seaexpress Logistics GmbH Securitas Gesellschaft für Seeverpackung mbh & Co. KG SECURITAS GmbH Sicherheitsdienste Seehafen Kiel GmbH & Co. KG Seehafen Stade e.v SGKV - Studiengesellschaft für den Kombinierten Verkehr e.v Siemens AG Silo P. Kruse Betriebs- GmbH & Co. KG SIS Internationale Speditions-GmbH Skandic Service-Gesellschaft mbh Softship AG STAQ Port Services GmbH & Co. KG STENA Line Scandinavia AB STRABAG AG SWOP Seaworthy Packing GmbH T TB Logistik GmbH TCI Transcontainer International Holding GmbH TCO TRANSCARGO GmbH TEAM LINES Deutschland GmbH & Co. KG Terra Marine Consult Ltd TFG Transfracht Internationale Gesellschaft TransLogix GmbH TX Logistik AG U UCA United Canal Agency GmbH UHH Umschlags- und Handelsgesellschaft Haldensleben mbh UMCO Umwelt Consult GmbH Uniconsult Universal Transport Consulting GmbH Unifeeder Germany - branch of Unifeeder A/S Unikai Lagerei & Speditionsgesellschaft mbh United Arab Shipping Agency Company (Deutschland) GmbH United Depots Container Services GmbH Universal Transport Michels GmbH & Co. KG Unternehmensverband Hafen Hamburg e.v USS UNITED SHIPPING SERVICES AB Branch Germany V Vanguard Logistics Services Vattenfall Kraftwerkgruppe Moorburg AG Verein Hamburger Spediteure e.v Verein Hamburgischer Quartiersleute von 1886 e.v Vereinigung Hamburger Schiffsmakler und Schiffsagenten e. V vesseltracker.com GmbH Vollers Hamburg GmbH Vopak Dupeg Terminal Hamburg GmbH W W.E.C. Deutschland GmbH Wach- und Kontrolldienst Nord Hamburg GmbH Wallmann & Co. (GmbH & Co. KG) Walter Lauk Ewerführerei GmbH WCT World Container Trading GmbH Werner Bruhns Lagereigesellschaft mbh Wiener Hafen, GmbH & Co KG Willis GmbH & Co. KG Y/Z Yang Ming Shipping Europe GmbH ZIM Germany GmbH Annual Report 2014

55 Imprint: Publisher: Port of Hamburg Marketing regd. assn. Pickhuben Hamburg Germany Layout: Photos: Dietmar Hasenpusch: Pages 3, 11, 13, 14, 16, 17, 37, Michael Lindner: Outside cover, Pages 8 9, 20, 39 Jutta Schwolow: Page 35 Achim Multhaupt: Page 47 Michael Zapf: Inside cover

56 Pickhuben Hamburg Phone Fax Internet: [email protected]