Introducing entrepreneurship in the university s institutional strategies The case of RWTH Aachen University. October 17, 2013

Transcription

1 Introducing entrepreneurship in the university s institutional strategies The case of RWTH Aachen University October 17, 2013

2 RWTH Aachen is one of the leading technical universities in Germany and across Europe RESEARCH 465 professorships, 262 institutes, 16 An-institutes, 4 Fraunhoferinstitutes, 10 DFG-Graduate colleges romising research areas addressing the global challenges RWTH Aachen Campus EDUCATION students ~80% in the areas of engineering and natural sciences Excellent teaching reviews with top rankings across Europe ENTRE- RENEURSHI More than 600 businesses were fromed at the RWTH during the past 30 years -of which ~ 200 were formed between 2005 and "Exist Gründerhochschule" government founded initative 1 Source: Technologieorientierte Unternehmensgründungen in der Region Aachen, IHK Aachen, June 2010 Seite 2

3 Leadership position to be furthered by the development of the RWTH Campus 2020 One of the largest technology clusters in Europe A total of 19 research clusters with more than 10,000 employees planned Formation of up to 250 technology oriented companies on campus Companies benefit from the joint research as well as advanced education opportunities ositive externalities will bring other industries to Aachen and the region Central Institutes Seite 3

4 The approach towards entrepreneurship combines teaching, research and practice Teaching Chair Research Chair & Network Internal & external national & international ractice Entrepreneurship Center Seite 4

5 New findings in the entrepreneurial research stimulate teaching methods and leads vice versa to new stimuli in the research area Entrepreneurship at RWTH Aachen University creating the synergies Teaching Research Synergies between teaching and research Teaching Research Interactive project work and discussions during teaching sessions lead to new perspectives and new topics in the research area Research Teaching New theories from the entrepreneurship research are applied to teaching and further developed (e.g.effectuation in teaching and practice) Seite 5

6 Intense cooperation between teaching and practice enhances the entrepreneurial spirit at the RWTH and in the Aachen area Entrepreneurship at RWTH Aachen University creating the synergies Synergies between teaching and practice Teaching Teaching ractice The teaching modules impart critical knowledge to the practitioners in various fields of the start-up process and could be seen as the theoretical background for the successfull entrepreneurs Benefits for founders: creation of product concepts (Entrepreneurship I) or the development of business plans (Entrepreneurship II) by student teams ractice ractice Teaching Business cases and entrepreneurial challenges being discussed in the teaching sessions are coming live from the entrepreneurial practice Seite 6

7 ractical challenges of entrepreneurs stimulate the research agenda and new findings are applied to the practice Entrepreneurship at RWTH Aachen University creating the synergies Synergies between research and practice Research ractice New findings from the entrepreneurship research are tested in project groups (e.g. team tests) and getting further developed within the practice Research ractice Research ractical challenges lead to increased research efforts in specific fields (e.g. initial customer analysis or pricing) ractice Seite 7

8 The Aachen Entrepreneurship center supports every phase of the business start-up process via coaching, events, workshops etc. Entrepreneurship at RWTH Aachen University creating the synergies re-seed phase Seed Technology Idea generation Idea evaluation Business model Funding Operations Idea Local Heros ATEC* I2 idea competition repare! Workshops Concept Creation Start-up training B Workshops B Competitions Team Matchingpool ersonality test Matching workshops Funding Governmental Support rograms Business Angel (BA-Day) Venture Capitalists Network Technology Expert atent agent Market Expert Business Consultant Tax Consultants Lawyers Seite 8

9 To advance entrepreneurship at the RWTH a 5-year program has been developed EXIST IV is endorsed and financed by the government University Faculties and institutes Center for entrepreneurship Community and network Establishment of auxiliary conditions for setting up a business as a student or researcher Mobilization of students and researchers across all faculties Developing a one-stop-shop for all services Building, developing and using the founder community in the region Seite 9

10 Consulting Extra-currcicular service offerings Education Those interested in entrepreneurship can choose from a variety of events across the all phases of entrepreneurship Overview offerings to (potential) entrepreneurs Mobilizing From Idea to founding ost-founding support Siemens Entrepreneur Cup Entrepreneurial Marketing & Finance Introduction to business resentation & negotiation Aachen Technology Entrepreneurship Conference EXIST rime Cup TRACE Founder roundtable/ Workshops Entrepreneurship I & Entrepreneurship II Idea to roduct (international idea competition) 3 Day Startup repare! (Workshop with WHU) Founder training (1 week seminar) AC 2 (business plan competition) Business-Angel Day Info-ack Starter-KIT Ideascouting Erfinderberatung Workshops about I Coaching EXIST- Scholarship I-Management Financing (fund and Investor network 1 ) CO:Forward (Incubator) Matching AixHighTIng Seite 10

11 A clearly designed coaching process has been developed Entrepreneurs find us by a variety of routes but the standard coaching process starts on the website Referrals Website Lectures Local Network IHK (trade and commerce chamber) Business Angels Website Contact point and description of service offered Coaching report Sums up all necessary information Screening and assignment Evaluation of coaching requirements and decision on own vs. coaching through partners Coaching Start with first call and meetings depending on coaching requirements... Seite 11

12 Exemplary entrepreneurship event: The Founder Training of the is supported by a variety of external speakers ortrait of Founder Training 4 days training covering all topics relevant to the foundation of a company (law, financing, marketing, business model generation, brainstorming, social media,...) Twice a year, each time ~45 participants (students, scientist, professionals) Applications > capacity at the training Founder Training Supported by a variety of partners Highly attractive due to low costs and strong support by the RWTH hd program About 30% of the participants are entrepreneurially active Founders (Regional) enterprises and entrepreneurs rofessors artner Recruitment agencies Business Angels/ Venture Capitalists Lawyers

13 Exemplary entrepreneurship event: repare! combines technical ideas of RWTH students with Germany s top business school students ortrait of repare! Executive MBA students with work experience REARE! The Entrepreneurs Academy Cooperation between RWTH Aachen and WHU in Vallendar (top business school in Germany) Business plan development in interdisciplinary teams of RWTH scientists and WHU business students In addition to teamwork, presentations by experienced practitioners and professors enrich the program Teams are supported by one coache from the Aachen incubator ( Gründerzentrum ) Scientists with their own business idea or technology

14 Exemplary entrepreneurship event: 3-Day-Startup In 3 days from an idea to a business model ortrait of 3DS 40 creative students from all over Germany Establish a company in 60 hours rofessional jury with investors Develop a start-up in 3 days Already twice at the RWTH, 2011 for the first time in Shanghai and in 2012 for the first time at WHU Vallendar Organized by the student organization AC.E

15 3DS produces enthusiastic students around the world and impressive 14 new startups out of 12 events ortrait of 3DS 3DS an international event 2011 for the first time exported from Aachen to Shanghai 12 3DS-events (USA and Europe) 14 Companies USD 4 M funding

16 Meet Entrepreneurship in a relaxed atmosphere Aachen Entrepreneurship Team e.v. student organization Aachener Founder Round-Table Discuss with other founders Gründungsfieber RWTH and FH start-ups introduce themself Idea Recognition Night Develop new ideas

17 Objectives HW CO WA HW CO H HH WA H HH HGI EM B DT HGI EM B DT HW CO HW CO WA WA H HH H HH HGI EM B DT HGI EM B DT The program shall take effect along all phases of the startup funnel Mobilization Founding Management & growth HW HW HW HW 5,000 students and researchers to be reached each year 60 start-ups shall be formed each year 20 teams shall be coached for growth each year Seite 17