80 Points Marketing Checklist for Cleaning Businesses

Transcription

1 80 Points Marketing Checklist for Cleaning Businesses

2 Cleaning Business Marketing Checklist Establish your Marketing Message. Many people believe that marketing is just about advertising their product to potential customers but this is not the whole truth. In fact, much money is wasted when businesses fail to advertise an effective marketing message. Marketing is more complex and covers more grounds than just advertising. Marketing is really about adding value to your customers. All good business owners should start by considering the need of their customers and this may be the only difference between a successful business and one that is struggling. Before you spend another advertising dime, STOP! And consider if the aims of your business includes how you intent to add value to your customers. Creating customer value means that people are more likely to spend their money with you. I have put together a very useful and resourceful checklist to help you navigate through what your priorities should be, to save you time and of course potential loss of advertising investment. So before you think about sending out another advertising campaign, here is a list that will help you to maximise your marketing. In this Guide! General marketing checklist! Marketing Research! Website checklist! Website planner template! Marketing checklist! Online Marketing checklist! Mobile Marketing checklist! Social Media Marketing Checklist! Other areas 2

3 General Marketing Questions Who s in charge of your marketing? Do you need to update your skills? What s your have a Unique Selling Proposition? Marketing Research Who are your target markets? Write a description of your market? What is the estimate of your target market? Write down your 5 closest competitors? What does your 5 closest competitors? What are the prices of your competitors? What is your expected income on a monthly basis? How do you ensure that you stay on top of industry information? i.e. what s working now! What is your annual budget for your marketing? 3

4 How do you measure your marketing? Advertising Mix: Website Do you have a fully functional website? What is the domain name? Is the domain name memorable? Do you have a keyword analysis program in place? Is your website easy to navigate and is information easily accessible? Do you have a system to collect visitors address? Do you have a FAQ tab on your website? Can your potential clients tell you how they found you on your contact page? 4

5 Website Planner Template Home page Business Name Slogan Benefits of your business About Us Mission statements Vision History of Company Credentials Coverage What areas you cover Services and Pricing Outline services and Pricing Contact us Contact form Address of business Telephone number Address Other page FAQs Terms Testimonial Photo album Blog Videos 5

6 Marketing Do you have a system to collect addresses? What marketing solution are you using? Do you require any training in this area? How would you add value to your customers by ? How frequently will you send to your clients? Online Advertising Will you use paid per click? Do you have a Search Engine Optimisation? How about Local Search Engine Optimisation? Do you need further training in this area? 6

7 Mobile Marketing Is your website mobile compatible? Do you have a mobile compatible landing page? Do you utilise QR code on your marketing material? Do you run a SMS campaign? Social Media How will you use Twitter? o Twitter Username: How will you use Facebook? o Facebook page name Do you have a system in place to communicate with followers? Do you have the time to commit to consistent social media conversation? Do you have a constant profile across social media network? 7

8 Other areas Do you have a PR campaign in place? Do you have a system of driving reviews to your business? How about Local Search Engine Optimisation? About CleanTown.co.uk This checklist is courtesy of Clean Town cleaning business directory and cleaners recruitment platform. Clean Town directory platform enables cleaning business owners to Seamlessly Highlight the uniqueness of your Business- Attract qualified leads & Increase bookings. Clean Town employment platform is a cleaner s recruitment software for business owners, who struggle to address the problem of high cleaning staff turnover in their business. The software simplifies the entire recruitment process, all from a single dashboard. With just a few clicks, cleaners key skills are easily identified which ensures that the right applicants are shortlisted- first time. Because the platform is easy to use and the cleaners registration process tailored to cleaning jobs; Clean Town software will save you time, money and ultimately prevent the loss of clients. Copyright Disclaimer: All material in this book is, unless otherwise stated, the property of Starple Ltd. Copyright and other intellectual property laws protect these materials. Reproduction or retransmission of the materials, in whole or in part, in any manner, without the prior written consent of the copyright holder, is a violation of copyright law. Users may not distribute such copies to others, whether or not in electronic form, whether or not for a charge or other consideration, without prior written consent of the copyright holder of the materials. Whilst every effort has been made to ensure complete accuracy of this content, the publisher cannot accept any responsibility for any loss incurred as a result of any statement or implication made in this guide. 8