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5 MCF CONSULTORIA MCF Consulting Founded in 2001, MCF Consultoria seks to reinvent itself constantly to provide creative and innovative solutions to the market, inspired by the characteristics and assumptions of the Luxury and Premium business. MCF team is composed of a heterogeneous staff of professionals led by Carlos Ferreirinha, founder and president of MCF. Respected and admired in the segment, he is a reference on the subject in Latin America, recognized as the main articulator, opinion leader and expert on the Luxury market. Translating Luxury in Management

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7 MCF CONSULTORIA MCF Consultoria provides services focused on developing strategies for companies in various fields, based on guidance, training, coaching and strategic positioning, specializing in the management of those intangible attributes and characteristics of business. Over the past 12 years we had the pleasure to attend projects which go from "desires," those with authors and that are personal, to large multinational companies. Our flexibility and experience in various segments enables us to exercise solutions and /or ideas that are innovative and differentiated for each segment. OUR EXPERTISE: Strategic Planning Market / product Innovation Marketing understanding and planning Relationship strategies - CRM Strategic Adviser Marketing feasibility study Translating Luxury in Management

8 MCF CLIENTS IN 2012 AND 2013 RENEWALS AND NEW CONTRACTS BOUTIQUE DOS RELÓGIOS EDITORA GAROA GLORIA PALACE HOTEL SHOPPING

9 SOME CUSTOMERS THAT HAVE MADE PART OF MCF MCF CONSULTORIA Founded 12 years ago, the leader in Brazil and in Latin America and recognized as opinion leaders. Founder and President of MCF and served as President of Louis Vuitton Brazil and Latin America Director. MCF team of approximately 30 employees, consisting of consultants fixed, embodied the soul and values. MCF, with extensive market experience, pluralized and diverse in skills and practices of star-up. Experience developing Business Plan for arrival in Brazil marks as Burberry, Stella McCartney, Bentley, Ferrari Stores and GAP. Strategic support for the largest luxury groups like LVMH, Estee Lauder, Kering Group and Richemont when planning business in Brazil. Development and coordination of the first Luxury MBA in the Americas. Responsible for the Business of Luxury Research in Brazil in partnership with GfK Brazil. Creation and management of ABRAEL. Founder of the largest and most important conference about Luxury Management of the Americas - ATUALUXO (3 editions). Translating Luxury in Management

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11 MCF CONSULTORIA ATUALUXO ATUALUXO is the largest and most important International Conference on Luxury Business in the Americas, based on excellence and differentiation of the Premium and Luxury segment. In its three editions, it was attended by over 100 speakers from around the world, 1500 participants representing more than 15 countries and with more than 80 sponsoring brands. It brings together national and international speakers addressing Luxury market management to a qualified audience of executives, managers, directors and presidents of major companies in the market, as Abril, Banco do Brasil, Chevrolet, Chubb, Claro, Itaú, Mastercard Black, Nespresso, TAM, among others. The conference participants have experienced complete excellence and obsession with details. The concept developed by MCF that involves everything since the arrival of guests at the airport to elements such as music, decoration, harmony of the environment, colors and olfactory identity that surprise and thrill. ATUALUXO IS A HOLISTIC EXPERIENCE, TRANSFORMING THE ESSENCE OF LUXURY BRANDS INTO TANGIBLE EXPERIENCES. In a plenary session for 450 people, relationship space for the sponsors and area for lunch, during three days the conference provided an intense networking environment, in addition to leverage business and establish relationships between the sponsors, speakers and participants. Translating Luxury in Management

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13 THE CONFERENCE GENERAL OBJECTIVES Being one of the main references in the international conferences Luxury calendar. Educating the brazilian market to understand Luxury as a business activity. Consolidating Brazil as a major market in the world of Luxury Learning with Luxury business the best management practices as a tool for competitive advantage. Translating Luxury in Management

14 SPEAKERS 2008, 2009 AND 2011

15 CLAUDIO CAMELIER MARCO AURÉLIO LOBO Embraer APEX Brasil DIEGO STECCHI MARTÍN PEREYRA Salvatore Ferragamo Nespresso NATIONALS 2008 FERNANDO CHACON Itaú Personalitè GABRIEL NOGUEIRA Taste PAULO CARRAMENHA GfK Indicator RICARDO AMORIM West LB AARON SIMPSON ERNESTO KOHEN MATT FROST VINOD NAIR Quintessentially.com LCC IFF Hindustan Times ARMANDO BRANCHINNI GABRIELA GUERSCHANIK PABLO ALVAREZ WILL COLLIN Altagamma Comitê del Lujo del Chile Pineda Covalin NAKED Communications BÁRBARA KENNINGTON GEOFFREY COOK PATRICIO EGUIGUREN YAFFA ASSOULINE WGSN Base Design Casa Lapostolle Assouline Media & CHARLES BOURNET GUY SALTER PHILIPPE SOUSSAND Luxuryculture.com Casa Lapostolle The Walpole Soussand Associates INTERNATIONALS 2008 CHRISTOPHE RIOUX ISC Paris CLAUDIA D ARPIZIO Bain & Co. DIONÍSIO FERENC IFF Internacional JAVIER ALCADE Esturiones del Rio Negro MARCO BIZARRI Stella McCartney MARTIN RILEY Pernod Ricard RICHARD HARTZELL MasterCard RUBÉN CÉSPEDES Ecocopter SOLANGE RICOY Alexandria Translating Luxury in Management

16 ALEX ATALA GEORGES SCHNYDER NICOLAS PELUFFO RICARDO MOURA D.O.M Prazeres da Mesa Ponta dos Ganchos GfK Indicator ANDRÉA FASANELLO JOÃO CAVALCANTI ODMAR DE ALMEIDA RONY RODRIGUES Moda Fusion Box 1824 Estado de São Paulo Box 1824 CARL EMBERSON JOSIMAR MELLO PATRICIA LANDMANN SÉRGIO DEGESE Hyatt Group Folha de São Paulo Chocolat Du Jour Möet Henessy Brasil NATIONALS 2009 CARLOS FERREIRINHA MCF Consultoria ETEL CARMONA Etel Interiores LUIZ CAMARGO O Estado de São Paulo MARCELO NOGUEIRA Paul Nathan PAULO KAKINOFF Audi Brasil RICARDO GUIMARÃES Thymus Branding CARLOS SALCIDO FRÉDÉRIC PINEL MANFREDI RICCA UCHÉ OKONKWO El Palacio de Hierro Pinel & Pinel Interbrand Luxe Corp CHRISTIAN BLANCKAERT GABRIELE ZUCCARELLI MARC GOBÉ VALERIE LEBOUCQ Blanckaert Management Bauin & Co. Emotionalbranding.com Les Echos CHRISTINE LAÏ JAMES LAWSON MICHAEL BLACK YAFFA ASSOULINE UNIFAB Ledbury Research Value Retail Assouline Media & INTERNATIONALS 2009 CHRISTOPHE RIOUX ISC Paris CLAUS LINDORFF BETC Luxe Euro RSCG FABIEN GAY Pernod Ricard JEAN BAPTISTE DANET Interbrand JEAN-BATISTE STOCK Luxe.TV JESÚS PARRILA Grupo Explora NELLY RODI Nelly Rodi RUUD SMEETS Elysiants STEPHANE TRUCHI IFOP Luxuryculture.com

17 AARON GAGLIARDI DENISIO LIBERATO RENATA MELLÃO MCF Consultoria Banco do Brasil Vila Naiá CARLOS FERREIRINHA FERNANDA FEITOSA RENATO MEIRELLES MCF Consultoria SP Arte Data Popular CARLOS JEREISSATI MELISSA DE OLIVEIRA ROGERIO FASANO Iguatemi BLTA Grupo Fasano NATIONALS 2011 CHRISTIANE NUNES Nespresso CLAUDIO FERREIRA Grupo Abril OSVALDO CERVI Banco do Brasil PAULO CARRAMENHA GfK Indicator ROSANNE BEHAR Shopping Cidade Jardim CHRISTINA SMEDLEY DENIS MONTEL YAFFA ASSOULINE Edelman RDAI Assouline Media & CHRISTINE LAÏ EVELYN MAHLABA Luxuryculture.com UNIFAB SAT-Tourism YUSUF OMAR CHRISTOPHE RIOUX KATHY THORNTON-BIAS Consulado da África do ISC Paris MoMA Sul INTERNATIONALS 2011 CLAIRE HOWSE &BEYOND CLAUDIA D ARPIZIO Bain & Co. DAVID PATRICK Rovos Rails ROLAND HERLORY Hermès STÉPHANE TRUCHI IFOP TED QUASULA Skywalk Translating Luxury in Management

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20 NUMBERS 2008, 2009 AND 2011

21 ATUALUXO IN NUMBERS SPEAKERS: 24 INTERNATIONALS 08 NATIONALS 10 COUNTRIES INVOLVED 350 PARTICIPANTS SPEAKERS: 21 INTERNATIONALS 19 NATIONALS 10 COUNTRIES INVOLVED 422 PARTICIPANTS SPEAKERS: 14 INTERNATIONALS 14 NATIONALS 06 COUNTRIES INVOLVED 458 PARTICIPANTS Translating Luxury in Management

22 SPONSORS 2008, 2009 AND 2011

23 100% EVENTOS DISTELL MAKE A WISH ST. JAMES ABEST DUDALINA MCF CONSULTORIA SOUTH AFRICAN TOUR ABIT EDELMAN SIGNIFICA META CORTEX SOUZA LIMA ABRAEL ETEL MOMA SP CONVENT. BUREAU ABRASCE EXAME MONICA DAJCZ SP TURISMO ACQUA PANNA FAAP MUNDO DO MARKETING SONY ALPHA FM FABER CASTELL NAMOUR TAM AMARULA FLYTOUR NÁUTICA TASTE APEXBRASIL GAZETA MERCANTIL NEDERBURG TEXBRASIL ARTEFACTO GRANADO NESPRESSO TROUSSEAU ART DE VIE GRAND HYATT O ESTADO DE SP UK TRADE & INVEST. AUDI GRUPO TS O MELHOR DA VIDA VEJA SP LUXO AVSC HAVAIANAS PALADAR VIFRAN BB PRIVATE HERING PERFURMARIA PHEBO WDB GROUP BORA MAGAZINE IDEAL PERRIER JOUËT WISH REPORT CENTROGRÁFICA IFF PUMA SPONSORS 2008, 2009 AND 2011 CHEVROLET CHIVAS REGAL CHOCOLATE DU JOUR CHUBB CLARO CONCEIÇÃO B. CASADOS DILETTO JENIFFER BRESSER KINOSHITA LINCX LUXE.TV MANOEL BERNARDES MARC LAB MASTERCARD BLACK QUINTESSENTIALLY RÁDIO ELDORADO RENAISSANCE SAA SAB SAFILO SAN PELLEGRINO Translating Luxury in Management

24 MEDIA VEHICLES OF THE 3 EDITIONS

25 INTERNET: NEWSPAPER: BORA MAGAZINE PRAZERES DA MESA AGÊNCIA UNIV. EXCLUSIVO A CRÍTICA/MANAUS(AM) CARAS REVISTA PRIVATE BROKERS HOTELIERNEWS AGENCE FRANCE-PRESSE CASA CLAUDIA LUXO PUBLIC FIRST CLASS HSM GLOBAL BRASIL FASHION NEWS COOL MAGAZINE REVISTA RSVP JC REPORT COLUNISTA GASTRONOMIA ESTAÇÃO AEROPORTO REVISTA SINTÉTICA IG LUXO DIÁRIO DE SÃO PAULO PERFORMANCE LÍDER REVISTA SUPERHIPER LUXO SIMPLES ASSIM JORNAL DCI PERFIL EMPRESARIAL REVISTA VEJA MODA SPOT JORNAL DE BRASÍLIA REVISTA ABRASCE REVISTA VEJA SP MUNDO DO MARKETING DIÁRIO DO COMÉRCIO REVISTA AUDI REVISTA VERSATILLE PANROTAS JORNAL DO BRASIL REVISTA BÁRBARA FEMININAS ED. GLOBO PORTAL INFOJOIA JORNAL DO COÉRCIO RS REVISTA CARDNEWS MASCULINAS ED. ABRIL MUNDO DO MARKETING JORNAL O GLOBO REVISTA CASA CLAUDIA ROBB REPORT PORTAL TERRA JORNAL O TEMPO MG REVISTA DASLU TOP MAGAZINE SINCODIV JORNAL PROPAG. & MKT REVISTA EL ESPECTADOR VIVA S.A. SITE ANGEL NEWS LA NACION REVISTA ÉPOCA REVISTAS FEMININAS SITE ANTENNAWEB LE MONDE ESTAÇÃO AEROPORTO SITE CHIQUE GLÓRIA KALIL NEWS EXCLUSIVE REVISTA EXAME TV: REVISTA ABIT/ TEXBRASIL VAREJO WFDAILY REVISTA GOL TV GLOBO SITE GESTÃO DO LUXO REVISTA ISTO É DINHEIRO INFO MONEY TV SITE OFICINA DE ESTILO RADIO: REVISTA ISTO É PLATINUM PROGRAMA S.A SITE SPFW RÁDIO ALPHA FM REVISTA ITAÚ PERSONALITÈ TV ALJAZEERA CHANNEL SITE TASTE RÁDIO GLOBO AM REVISTA IZZO TV RECORD SITE WISH ONLINE RÁDIO BANDEIRANTES FM REVISTA LICIA FABIO BA SITES WORLD FASHION WF REVISTA LIFE STYLE PORTAL DO LUXO MAGAZINE: REVISTA MARIE CLAIRE VEJA ONLINE AMÉRICAECONOMIA REVISTA NOVAREJO WGSN BOAFORMA REVISTA NOTÍCIAS Translating Luxury in Management

26 IN 2014 WE ARE PLANNING TO DO SOMETHING DIFFERENT! WE WANT TO DO IN PARTNERSHIP WITH...

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29 ATUALUXO 2014 OUR IDEA IS CREATE A NEW FORMAT OF COLLABORATION AND CO-CREATION EVENT WHERE THERE IS NOT A SPEAKER AND AN AUDIENCE BUT A WORK TEAM, WITH A COMMON OBJECTIVE: THINK ABOUT THE FUTURE, PERSPECTIVES AND CHALENGES OF THE LUXURY MARKET. HOW CONFERENCES NORMALY ARE HOW ATUALUXO 2014 WILL WORK ONE PERSON SHARES OPINIONS GROUP OF PEOPLE WORKING TOGETHER GROUP OF PEOPLE ABSORB ADVICE DEVELOPMENT OF REAL KNOWLEDGE WE ARE DECONSTRUCTING THE IDEA OF CONFERENCE PEOPLE HAVE TODAY Translating Luxury in Management

30 ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE OBJECTIVES COLLABORATION EXPERIMENTATION INNOVATION WORK WITH A GROUP OF EXPERTS TO DEVELOP NEW WAYS AND THOUGHTS ABOUT LUXURY MANAGEMENT BRING REAL KNOWLEDGE TO THE MARKET BRING INNOVATION TO THE STUDY OF THE LUXURY MANAGEMENT COLLABORATION MCF wants to bring people from diferent backgrounds together at ATUALUXO 2014, from different countries, companies, business models. people to add and share knowledge / information for the same final objective. Translating Luxury in Management

31 ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE COLLABORATION + ELABORATION. DISCUSSION GROUPS WORK IN PROGRESS HIGH EXECUTIVES RESEARCHERS WHAT IS THE NEXT BIG MOVEMENT IN THE LUXURY MARKET? CO-CREATION INSPIRATION WORKSHOPS BI-ANNUAL MARKET REPORT CURATED BY MCF CONSULTORIA SPECIALISTS GUIDED DEVELOPMENT COLLABORATION Translating Luxury in Management

32 ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE QUESTION TO BE ANSWERED THE WORK GROUP WILL BE ASKED TO WORK ON A BIG QUESTION: WHAT IS AFTER EXPERIENCE? WHAT IS THE NEXT BIG MOVEMENT IN THE LUXURY MARKET? THE DEMANDING ERA? DESIRES OF THE FUTURE: NEW GENERATIONS? Translating Luxury in Management

33 ATUALUXO 2014 COLLABORATION + INNOVATION + KNOWLEDGE PLATFORM To develop this project MCF Consultoria wants to invite the main technology companies (hardware + software), such as, Apple to develop an on-line working platform that allows the work group to develop the proposed questions from around the globe. Translating Luxury in Management

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35 THE INTERNET IN BRAZIL Brazil is the third largest country in the world in internet growth and the 5th largest in the world in Internet users growth. Brazilian internet users spend more time online per month on average than those of 8 other Latin American countries measured by comscore. The total amount is 27 hours per month. Social networking sites account for the largest percentage of this time (36%). Translating Luxury in Management

36 THE INTERNET IN BRAZIL INFOGRAPHIC PANORAMA Brazil is the third largest country in the world in internet growth and the 5th largest in the world in Internet users growth. Brazilian internet users... Brazil now has over 76 million people surfing the Internet And more than 38 million Facebook users FACEBOOK DEMOGRAPHICS A network of more than 38 million users, which has mostly women and young people between years old MEN 46% WOMEN 54% WOMEN 54% MAJORITY OF YOUNG PEOPLE 18 TO Translating Luxury in Management

37 E-COMMERCE More than 27 million Brazilians have already purchased something online E-commerce moved over R$ 17 billion in 2011 THE INTERNET IN BRAZIL With 76 million Internet users, Brazil has the fifth largest presence on the Internet, accounting for nearly 40% of Internet users in Latin America and 4% of the world. 5º 4% Translating Luxury in Management

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39 ATUALUXO 2014 PARTNERSHIP WITH ATUALUXO MCF is known for its successful conferences on luxury management. We see a huge opportunity to work with APPLE in a collaborative partnership, developing a brazil-based conference in 2014 to discuss about the Future of the Luxury Market. Translating Luxury in Management

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41 ATUALUXO 2014 MCF wants to invite APPLE to think Luxury in a different way: - We want to create a collaborative platform where we can work together to plan the future about Luxury. - We are developing a collaborative platform based on technology aiming the co-creation of new ways of thinking about the future of the Luxury market. - We want APPLE group to sign the first ever LUXURY LABORATORY where executives from all over the world will work to find solutions for future challenges. APPLE + ATUALUXO 2014 PARTNERSHIP CONTENT APPLE AS A CONTENT SPONSOR: THEME DEFINITION SPEAKERS INVITATION PRODUCT LAUNCH APPLE EXECUTIVES MAIN SPONSOR APPLE GROUP AS THE MAIN SPONSOR: APPLE BRANDS DEDICATED SPACE PRODUCT LAUNCH COMPANY WORLD WORKING MEETING Translating Luxury in Management

42 LUXURY LABORATORY SIGNATURE MCF AND APPLE EXECUTIVES WORKING TOGETHER FOR: DEFINING APPLE MAIN FUTURE STRATEGIES

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44 TESTIMONIALS ABOUT US

45 RICARDO SAAD ST. JAMES & MOMA I would like to congratulate you one more time by the incredible event that you made. This time, as I could take a look in the backstage, I was able to understand the hard work that you made to organize something like this and you did it masterfully. It was really an A+! Thank you very much for the opportunity of being with you. It was really a pleasure. I hope we can, somehow, be together again in other opportunity. STEPHANE TRUCHI IFOP You can be really proud of ATUALUXO! Your energy, your team, the quality of the lectures, the organization, the place, everything about the conference is unique. I learned so much with our South African friends, with the Skywalk experience I return with some unforgettable images that filled my mind and inspired my thoughts. I met so many interest people. The Brazilian hospitality is not a legend, it is a reality. I received lots of gifts and my angel and the team took so good care of me. I m proud of being part of the ATUALUXO family, of being your friend, and having the chance of being part of a unique event. Thank you for inviting me again to the total Experience ATUALUXO. YAFFA ASSOULINE ASSOULINE MEDIA - LUXURYCULTURE.COM You are a truly magician! This 10th MCF anniversary and the third edition of ATUALUXO were a success. Everybody were extremely happy. I loved each second and I came back to Paris very inspired by the presentations and very happy for all the wonderful people I met. Thanks, Carlos, for your sincere generosity. Translating Luxury in Management

46 ATUALUXO Club is the Relationship Program for the participants/ supporters of ATUALUXO. It was designed to sustain the exercise of ongoing learning and the unequalled networking opportunities, with the charming and passionate touches of those who translate luxury into management. You will find below your individual login and password, which will enable you to access the ATUALUXO CLUB on There you will find the presentation materials of ATUALUXO BRASIL 2011 in São Paulo, as well as corporate videos and photos. LOGIN: brsp3002 PASSWORD: 1237 mcfconsultoria.com.br atualuxo.com.br

47 THANK YOU ATUALUXO is a registered name and platform under Brazilian law. The Atualuxo 2014 conference concept showed in this presentation belongs to MCF Consultoria e Conhecimento. Any reproduction, copy or modification of this material is prohibited. All rights reserved.

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