JHSF at a Glance. Leadership Across all Business Segments. Real Estate Development. Real Estate Development. Shopping Malls and Office Rentals

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2 Disclaimer This material is a presentation of general background information about JHSF Participações S.A. ( JHSF") as of the date of this presentation. Information contained herein has been summarized and does not purport to be complete. This presentation shall not be considered investment advice to potential investors. This presentation contains statements and information that are forward-looking within the meaning of the U.S. federal securities laws. Such forward-looking statements and information are inherently uncertain, are predictions only and cannot assure JHSF's future performance. Investors are cautioned that any such forward-looking statements and information are subject to many risks and uncertainties relating to, among other things, the operations and business of JHSF and its subsidiaries. As a result of such risks and uncertainties, the actual results of JHSF and its subsidiaries may be materially different from any future result expressed or implied in the forward-looking statements or information contained herein. Although JHSF believes that the expectations and assumptions reflected in the forward-looking statements and information contained herein are reasonable and have been based on data currently available to its officers and directors, JHSF cannot guarantee future results or events. JHSF assumes any commitment or obligation to update or revise any of such forward- looking statement or information, except as required by law. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis for any contract or commitment whatsoever. 2

3 JHSF at a Glance Leadership Across all Business Segments Diversification with Leadership Real Estate Development Residential and commercial Real Estate Development Undisputable leadership in high end as well as large-scale mixed use projects in Brazil Successful expansion to Northeast/North regions Sizeable land bank of R$12.7 billion (18.5 million sq.m) Shopping Malls and Office Rentals Portfolio of unique shopping malls and high quality AAA buildings Shopping Malls and Office Rentals Leading high-end presence Shopping Cidade Jardim, Metropolitan and Platinum towers 100% occupancy Current GLA of 55,700 sq.m to reach 260,000 sq.m Geographic expansion to North and Northeast regions High-End Hotels Fasano Hotel, leading highend brand High-End Hotels Brand recognition, anchoring mixed-use projects High occupancy rates Selected expansion: Boa Vista, Las Piedras, Salvador and Trancoso 3

4 Real Estate Development Launched Projects PARQUE CIDADE JARDIM PSV:R$911MM FAZENDA BOA VISTA PSV:R$3.9B CIDADE JARDIM CORPORATE CENTER PSV:R$750MM HORTO BELA VISTA PSV:R$1.2B PRAÇA VILA NOVA PSV:R$249MM BENEDITO LAPIN PSV:R$72MM 4

5 Real Estate Developments: Land Bank HORTO BELA VISTA PSV: R$762 MM FAZENDA BOA VISTA PSV: R$ 3.2 billion PARQUE CATARINA PSV: R$7.9 billion PONTA NEGRA PSV: R$300 MM LAS PIEDRAS PSV: USD110 MM HORÁCIO LAFER PSV: R$100 MM 5

6 Real Estate Developments: Financial Highlights Our launched projects reached approx. 80% sold, Accum. Contracted Sales by Project R$MM and % sold Parque Cidade Jardim Fazenda Boa Vista (Phase 1 and 2) Cidade Jardim Corporate Horto Bela Vista (Phase 1 and 2) Praça Vila Nova Benedito Lapin Total % PSV 98% 74% 72% 67% 74% 66% 79% 6

7 Real Estate Developments: Financial Highlights and accounts receivable + inventory at market price reached R$1,681.3 million Accounts Receivables + Inventory at Maket Price Launched Projects* R$MM Parque Cidade Jardim Fazenda Boa Vista (Phases 1 and 2) Cidade Jardim Corporate Horto Bela Vista (Phases 1 and 2) Praça Vila Nova Benedito Lapin Total (*) Launched Projects: At the end of June 2010, the net operational cash to be realized of the launched projects (sold and inventory) is R$880 million and net result to be realized of the same projects is R$622 million. 7

8 Recurring Income: Malls and Office Rentals Shopping Cidade Jardim Assets in Operation Platinum Metropolitan GLA - 33,000 sq.m - 100% JHSF GLA 2,450 sq.m - 100% JHSF GLA 10,200 sq.m - 100% JHSF Assets under Development SHOPPING METRÔ TUCURUVI GLA - 27,000 sq.m Phase 1-100% JHSF SHOPPING BELA VISTA GLA 48,000 sq.m - Phase 1-51% JHSF SHOPPING PONTA NEGRA GLA 33,000 sq.m Phase 1-80% JHSF 8

9 High End Hotels: Fasano Fasano: best known brand of Brazilian high end hotels One of the 50 best hotels of the world according to Condé Nast Traveller Hot List Leading Small Hotels of the World member Stand alone operations: Rio de Janeiro and São Paulo Anchor of JHSF s developments: Boa Vista and Punta del Este Selected expansion: Trancoso and Salvador São Paulo Rio de Janeiro Hotel Fasano adds value to JHSF s high end real estate developments 9

10 Financial Highlights EBITDA R$MM H09 Pro-forma 1H10 Pro-Forma excludes results from assets sold in

11 Financial Highlights Net Income R$MM H09 Pro-forma 1H10 Pro-Forma excludes results from assets sold in

12 Financial Highlights Cash and equivalents increased substantially, strengthening our capital structure... Cash and Equivalents R$MM Q09 2Q10 12

13 Financial Highlights... and net debt decreased substantially Net Cash (Debt)* R$MM 2Q09 2Q10 (75.8) (130.7) *Net Cash (Debt) = Bank Debt + Debentures Cash 13

14 Financial Highlights... with a long-term maturity profile, 72% maturing in more than an year Bank Debt and Debentures 2Q10 R$ MM Current Portion of LT Debt 28% beyond 06/ % % % % 14

15 JHSF Contact Info JHSF Participações S.A. Eduardo S. Camara Marcio Fenelon Tel.: (55 11) 3702-JHSF 15

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