Activities Report Summary. Brazil JANUARY South Marketing International

Transcription

1 Activities Report Summary Brazil JANUARY 2013 South Marketing International

2 Market Overview Etihad Airways reached a record number of passengers in 2012 Etihad Airways, from Abu Dhabi, on the United Arab Emirates, reached the record for passengers carried last year. It was a total 10.2 million against 8.41 million carried in growth of 22%. For this year, Etihad Airways will have 14 new jets: four A320s, one A330 and A321, one cargo from Airbus,, two cargo 777 and six Boeing ER. For the new routes, the airline will launch three destinations: Washington on March, São Paulo (GRU) on June and Ho Chi Minh City (Vietnam) on October _84244.html?pesquisa=1 Period: January 02 nd American Airlines will launch a flight from Miami to Curitiba and Porto Alegre (Brazil) in 2013 American Airlines, which currently has 111 weekly flights between Brazil and the United States, is preparing the entry in the Southern region of Brazil in The company announced for this year, the beginning of the operations in Curitiba (Parana) and Porto Alegre (Rio Grande do Sul), connecting the two cities to Miami. "With these two cities we will be presented in nine Brazilian capitals", celebrated the American Airlines Director in Brazil, Dilson Verçosa Junior. The company already flies for seven cities in the country: Rio de Janeiro, Sao Paulo, Belo Horizonte, Brasilia, Salvador, Recife and Manaus. American Airlines will operate in all regions of Brazil _84339.html?pesquisa=1 Period: January 07 th American Airlines and Qatar Airways new codeshare American Airlines and Qatar Airways have announced a codeshare agreement from February, on direct flights between Doha and the United States, on the connecting flights in European gateways such as Paris and London and connections in American cities and beyond Doha. The companies confirm that after its approval, the agreement will provide more accessibility options to the passengers by allowing both to work together on the improvement of the flight schedules and time of connections. In addition to the code-share flights, the agreement will allow passengers to accumulate miles on their loyalty programs. Period: January 10 th

3 Decolar.com, Booking.com and Tam are the most visited websites by Brazilians A data from Experian Hitwise published by the American portal Tnooz, shows that the sites Decolar.com, Booking.com and Tam were the most visited in Brazil on December in the categories of travel agencies, destinations and accommodation and airlines. Travel Agencies 1. Decolar.com 31,3% 2. Submarino Viagens 13,2 3. Viajanet 10,4% 4. Mundi 9,5% 5. CVC 6% 6. edestinos.com.br 5% 7. Rapi10 3,9% 8. edreamsviagens 3,3% 9. Melhores Destinos 2,1% Destinations and Accommodations 1. Booking.com 15,7% 2. Trip Advisor Brasil 13,4% 3. Mundi 10,7% 4. Gosur.com 7,6% 5. Alugue Temporada 5,2% 6. Shop Fácil Travel 4,2% 7. Férias 3,5% 8. Guia de Motéis 2,31% 9. Groupon Viagens 2,1% 10. Hoteis.com 2,1% Airlines 1. Tam 43,1% 2. Gol 27,2% 3. Azul 14,2% 4. Avianca Brasil 4,2% 5. Trip 3% 6. Lan 0,7% 7. Passaredo 0,5% 8. American Airlines 0,5% 9. Tam ( - 0,4% Period: January 11 th Tourism of Lebanon announces a representative in Brazil The Lebanon Tourism Ministry has launched a representation in Brazil. The company that will represent the country is the Global Vision Access. Gisele Abrahão (owner) explains that it is the first of a series of investments to be made in Brazilian tourism. The link between the two nations has long existed since the largest community of Lebanese outside Lebanon and descendants lives in Brazil - about 10 million people. The Lebanese ministry hopes to increase the number of Brazilian tourists in Lebanon, through consolidation of direct flights between Beirut and Sao Paulo (GRU), highlight the hundreds of existing attractions and demystify the preconceived notion that many Brazilians have about the violence in the Middle East.

4 Collateral materials about the country will be distributed, presentations and trainings for the trade will be scheduled and a website in Portuguese will be launched. Period: January 14 th Air China should have a new flight Houston-Beijing from July 2013 The vice president and general manager of Air China to North America, Zhihang Chi, announced the company's new flight between Houston (USA) and Beijing (China), which is pending approval from the Transportation Department of the United States. "Houston is honored to be the newest global gateway for Air China, since our international growth depends on strong relationships throughout the world. This new direct flight to China will ensure our success in growing the regional Texas economy and strengthen our bonds with our global trading partners in China, "said the mayor of Houston, Annise Parker. If approved, the new route will be operated by Boeing since July 11, Starting with four weekly flights. The direct flight will depart Beijing at 03:00PM and arrive in Houston on the same day at 03:30PM (local time). The return is scheduled to depart Houston at 01:40AM, arriving in Beijing airport at 05:00AM. Period: January 18 th JAL enhances codeshare with AA and include Rio de Janeiro on its route Members of the Oneworld, Japan Airlines (JAL) and American Airlines (AA) have initiated a new codeshare agreement. On this agreement the Japanese company will include Rio de Janeiro on its international network and increase the number of codeshare flights to and from Sao Paulo. According to the Breaking Travel News, JAL will sell American Airlines round-trip flights from Dallas and New York for the two Brazilian cities, thus ensuring more options to customers of the company to travel to Brazil _84722.html?pesquisa=1 Period: January 22 nd AA seeks for a daily flight Salvador (Brazil)-Miami Bahiatursa (Bahia Tourism Organization) and American Airlines sealed a partnership to carry out an agenda for the promotion of Bahia in the North American market. According to the International Relations Director of the entity, Rosana France, during this first semester, three events will be held with the key tourism stakeholders from the cities of New York, Chicago and Miami. According to the American Airlines Commercial Manager in Salvador, Leandro Lustosa, since it was launched in November, the direct flight has operated with an average occupancy of 80%. "The results are amazing. That is the average, but it often operate with 100% occupancy. We are reaping good results and plan to increase from five to seven weekly frequencies, "he reveals.

5 Period: January 29 th Communications This month 17 online and 8 printed articles have been published. The advertising value of them together is US$ The full PR agency and Clipping Reports are loaded on Share. Subject: Legoland Hotel Promoview Date Published: 12/30 Tech Tudo Date Published: 12/31 Hotêlier News Date Published: 01/04 G1 Date Published: 01/18 Visitors: Subject: California Restaurant Month O Globo Date Published: 01/03 / consumers interested in tourism Print Run: Subject: Tourism in California Terra Date Published: 01/02 Visitors:

6 Top Destinos Date Published: 12/01 Type: magazine Public: consumers interested in tourism Periodicity: monthly Print Run: Whiplash Date Published: 12/31 Visitors: Brasilturis Date Published: 12/01 /consumers interested in tourism Terra Date Published: 01/12 Visitors: Passei Aki Date Published: 01/01 RG Date Published: 01/01 Type: Magazine (online edition) Brazil Travel News Date Published: 01/25 Café Viagem Date Published: 01/27

7 Subject: Lake Tahoe O Globo Date Published: 01/02 / consumers interested in tourism Print Run: O Globo Date Published: 01/03 / consumers interested in tourism Print Run: O Globo Online Date Published: 01/03 Visitors: / Month Subject: Los Angeles Mercado e Eventos Date Published: 12/01 /consumers interested in tourism Whiplash Date Published: 01/02 Visitors: O Popular Date Published: 01/07 Print Run: Aprendiz de Viagem Date Published: 01/13

8 Brasil Econômico Date Published: 01/24 Print Run: Subject: Road Trip Hot Rods Date Published: December Type: Magazine Periodicity: monthly Print Run: Subject: Disneyland/ Disneyland Resort Panrotas Date Published: 01/04 Public: consumers interested in tourism Visitors: /Month Brasilturis Date Published: 01/11 Public: consumers interested in tourism Viajar é Simples Date Published: 01/11 Public: consumers interested in tourism Correio Braziliense Date Published: 01/11 Public: general consumer Periodicity: Daily Print Run: a Mercado e Eventos Date Published: 01/11 /consumers interested in tourism Gazeta do Povo Date Published: 01/17 / consumers interested in tourism

9 Passei Aki Date Published: 01/04 Malas e Panelas Date Published: 01/17 Passei Aki Date Published: 01/11 Go Tour Date Published: 01/04 Gazeta do Povo Date Published: 01/17 / consumers interested in tourism Print Run: Subject: San Diego Aprendiz de Viajante Date Published: 01/03 Public: consumers interested in tourism Visitors: Not informed Mad Mag Date Published: 01/31 Subject: San Francisco Aprendiz de Viajante Date Published: 01/08 Public: consumers interested in tourism Visitors: Not informed

10 Gazeta de Alagoas Date Published: 01/08 Print Run: You Must Go! Date Published: 01/18 Mercado e Eventos Date Published: 01/02 /consumers interested in tourism Gazeta do Povo Date Published: 12/27 / consumers interested in tourism Print Run: Travel Trade New Monthly Newsletter Entertainment Parks in California

11 All electronic flyers are broadcasted to a data over 10,000 travel agents addresses from all over Brazil. Mobility Select Mobility is the first Brazilian company specialized in the car rental sector in Brazil and abroad, maintaining contracts with the major rental companies in the world. The Mobility Select department offers exclusive products such as rental bikes, motorhomes and upscale cards. Mobility is the official central reservations of renowned car rental companies like Elite Car Hire (Europe) and Midway Rent A Car (United States). Mobility brought to Brazil, Savoya the leading global executive transport segment offering innovative solutions in 60 countries worldwide. The newsletter sent to all clients shows some of the car options to be rented during the trip through California.

12 California Expert The California Expert had 481 travel agents registered until January 31 st. 69 travel agents had completed the training. Sales Calls São Paulo January COMPANY CONTACT S AGAXTUR Solange Cappelari CVC Rodrigo Vaz Ribeiro MK TRAVEL Gabriela Coutinho MMT GAPNET Jorge Souza NASCIMENTO (Central) Melissa Rosa NASCIMENTO (Ibirapuera) Leila Colombo NASCIMENTO (Panamericana) Luiz Augusto Colombo NEW AGE Liliane Jacob RCA Francisco Masseti TAM Fernando Morato TREND Simone Araújo