Uge 4.2: Search : Sources of innovation. A framework & How to search

Transcription

1 Innovationsprocesser Uge 4.2: Search : Sources of innovation Uddybende slides om stof fra U3: MI sec Samt nyt stof: A framework & How to search MI Chapter 5, , pp A A R H U S U N I V E R S I T E T Department of Computer Science 1

2 Generating Ideas Key issues: Sources of innovation Knowledge-push versus Demand-pull Internal sources climate & creativity External sources open innovation Search tools & methods 2

3 Internal Sources: Climate & Creativity Innovation is the specific tool of entrepreneurs, the means by which they exploit an opportunity for a different business or service Drucker Creativity = ideas, concepts & inventions Entrepreneurship = couples opportunities & resources Innovation = process of development & commercialisation 3

4 Creativity Do: Don t: develop broad idea collect detailed data challenge everything accept assumptions re-frame problem tackle given problem multiple answers find the answer consider in-action confuse action & solution identify obstacles focus on objectives celebrate success & learn from failure 4

5 Creativity Some structured approaches to creativity: spider diagrams - visualisation of issues mind maps - make assumption explicit laddering - review goals/level of analysis yes and (vs. either/or) - keep options open lateral thinking - reverse logic, intermediates brainstorming - non-evaluative idea generation Læs videre via Google 5

6 Creativity Provoke alternatives: reversal exaggerate / logic extremes distort relationships / causality random inputs provotypes 6

7 Suggestion Schemes Suggestion schemes in Japanese firms: Participation rate is 70% of workers; Adoption rate of suggestions is 87%; Toyota > 2 million suggestions/ year, = 35 per worker; Toshiba 4 million suggestions/year = 77 per worker; Kawasaki Heavy Engineering 7 million At kunne håndtere medarbejder input Jordmoderen Byggeprocessen 7

8 Multiple Perspectives encourage shop-floor staff to make visits to customers and suppliers - a powerful motivator & potential source of improvements; Coloplast & Egmont Højskole cross-functional teams are now widely recognised as a critical element in new product development Discipliner, niveauer, externt: kunder og leverandører create opportunities for informal gatherings 8

9 A framework for looking at innovation sources Four dimensions on the search space Push/pull Needs In reality often both, i.e. combinations Incremental/Radical Timing Life cycle Mature industries, pull/user needs Emergent industries, often soliutions looking for a problem De mener selv det er konsistent med inno life cycle Diffusion Early: Lead Users ;-) Disse dimensioner bruges ikke rigtig i de følgende afsnit, som bl.a. ser på Established/New frame i forhold til Incr/Rad A A R H U S U N I V E R S I T E T Department of Computer Science 9

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12 Z2 Z4 Z1 Z3 Frame architecture, MI p

13 Comp and arch inno fig 1.5 * Ryan air? * A A R H U S U N I V E R S I T E T Department of Computer Science 13

14 Relations for figs and concepts Architecture changed (Z 1) Zone 4* (Z 4*) Zone 3* unchanged Zone 1 Zone 2 reinforced overturned Component A A R H U S U N I V E R S I T E T Department of Computer Science 14

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