Entrepreneurs, Norway Supports You!

Transcription

1 Entrepreneurs, Norway Supports You! Jeanett Sandmo Senior Advisor Strategy Entrepreneurship Innovation Norway

2 INNOVASJON NORGE 2015 Ny organisasjon og ledelse

3 Innovation Norway: Much more than financing Photo: Johan Wildhagen/Innovation Norway

4 Our services Promotional services Financing services Competence services Advisory services Networking services 4

5 An international organization OFFICES IN EVERY COUNTY REPRESENTATION IN MORE THAN 30 COUNTRIES

6 Våre gründerbedrifter vokser mer 21 % Gründere og oppstartbedrifter med støtte fra Innovasjon Norge har 21 prosentpoeng høyere omsetningsvekst enn gründere uten støtte. Source: Statistics Norway / Innovation Norway Mål: Flere gode gründere

7 Flere gründerbedrifter «overlever» Etter fem år er 72 % av gründerbedriftene fortsatt aktive. Kilde: SSB/Innovasjon Norge Sammenlignet er 67% av bedriftene i kontrollgruppa og 30 % av alle bedrifene som startet opp i 2007 fortsatt aktive etter fem år. Gjennomsnitt for IN er 72 % Gjennomsnitt NFD er 73 %

8 Spennende tech selskaper over hele landet «Bobler» av entreprenørskapslyst 8

9 Entrepreneurship & startup division Cash Grants Loans Develop new products, alliances, eco system Competence Connections Culture Digital guiding and challenging application processes Mentor IPR Open courses («Fra Ide til Marked») On invitation only («FRAM», «GET») Regional startup organisations, incubators, public services Cluster programs (Arena, NCE, GCE) Innovation contract (OFU/IFU, Bedr.nettverk) Export accelerator (TINC) Events, exhibitions & delegations (EMAX, ) Evangelisation From kindergarden to intrapreneurship Social Entrepreneurship 9

10 The Norwegian Startups Scene

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17 Go Global or Die?

18 THE ENTREPRNEURIAL SPIRIT INNORWAY HAVE NEVER IS ALL TIME HIGH! 59-83% FROM

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20 Ca new companies every Enkeltpersonforetaksyndromet Sole proprietorship Foto: Aaron Amat

21 Kilde: SSB

22 The Challenge: Low growth ambitions Only 1 % of norwegian startup companies express growth ambitions (GEM). Only 1,3% of established Norwegian companies qualify to be a growth company *(SSB ). 3 % of newly established companies stands for 60 % of the growth (NIFUSTEP)

23 Entrepreneurship is risky, but how risky is it in Norway?! Foto: Digital Vision

24 Think BIG! Solve problems with a big enough market Is the market in need of ypour solution willing enough to pay for it? Focus on the customers Think international markets from day 1! Make sure you have the perfect team

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26 The Norwegian tech startup scene is immature compared to the other Nordic countries Few international investors compared to the rest of the Nordics There is a huge potential, highly skilled entrepreneurs and high quality startups..

27 Startup Extreme - Building a more visible startupscene & attracting investors

28 Financing Grant, loans, Public/industrial research and development

29 Financing ecosystem IDEAVKLARING UTVIKLING MARKEDSINTRODUKSJON VEKST Kunden Privat Private investorer Bank Pollen Såkorn Venture P.E. Inkubator, TTO Næringshage Børs Klynger, møteplasser Offentlig EU Forskningsrådet Innovasjon Norge Næringsselskaper 1. linje NAV SIVA Enova + NAV

30 Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. Eric Ries

31 Startup Grants (Etablerertilskudd) Development, market introduction and early growth phase Phase 1: Market clarification Up to covering up to 100% of the project cost Phase 2: Commercialisation Up to covering up to 75% of the project cost

32 Conditions for our support Adding value to Norway Innovation Can you build it? Market potential What s new about it? Is there a market for it? Profitable How will you reach the market? Ability to complete Why will task they care? Triggering effect 32

33 Other Grants and Loans Public/industrial research and development: Development of competitive products in an international market in collaboration with a customer (IFU / OFU) Innovation loans: Companies in the growth phase or loans for development of innovation projects 18

34 Other Services IPR / Design services Mentor programs International marked advisory Competence programs Network programs

35 Conditions for our support Adding value to Norway Innovation Can you build it? Market potential What s new about it? Is there a market for it? Profitable How will you reach the market? Ability to complete Why task will they care? Triggering effect 35

36 We do not give grants if Payment problems, poor financial situation Inventions lacking business sense Company older than 3 years (5) Local focus traditional commerce, private service, consulting, hand craft Import, agencies or licensing businesses 36

37 Osterwalder s Business Model Canvas Who are our Key Partners? Who are our Key Suppliers? Hvem er partnerne våre? Hvilke leverandører har vi? What key activities do we have to do to deliver the Value Propositions? Hvilke kjerneaktiviteter må vi selv utføre for å levere verdiløftet? What Key Resources do our Value Propositions require? (Physical, Intellectual, Human, Financial) Hvilke ressurser trenge vi for å oppfylle verdiløftet? What value do we deliver to the customer? Which one of our customer s problems are we helping to solve? Which customer needs are we satisfying? Hva slags verdi gir vi kundesegmentene våre? Hvilket problem løser vi for kundene? Hvilke kundebehov tilfredsstiller vi? How do we maintain the relationship with our customer segments over time? (i.e. Personal assistance, Self-service, Automated services) Hvilken type relasjon har vi til våre kundesegment? Through which channels do we reach our customers? (Channel phases: Awareness, Evaluation, Purchase, Delivery, After sales) Gjennom hvilke kanaler når vi våre kunder? For whom are we creating value? Who are our most important customers? Hvem skaper vi verdi for? Hvem er våre viktigste kunder? What are the most important costs in our business model? Hva er de viktigste kostnadene i forretningsmodellen? For what are the customers currently paying? How are they currently paying? Hva tar vi oss betalt for i dag? Hvordan tar vi oss betalt?

38 Skattefunn Administered by Forskningsrådet Legal right based scheme designed to promote R&D activity in Norwegian companies Tax deduction of up to 20 per cent of the eligible costs related to R&D activity

39 Additional public funding EU funding Kulturrådet Local grants Etc.

40 Go Global Competence & Network Services

41 Working towards more global entrepreneurs from Norway

42 We create learning & networking opportunities around the globe for Norwegian high potential startups Faster growth at lower risk

43 I got loaded with inspiration and knowledge, a true experience of a lifetime! Terje Sørbø, Stifio International learning arenas Global networks and services for startups Entrepreneurial Marketing NYC Tech City London TINC Silicon Valley GET Boston Entrepreneurship in Emerging Market India TINC Singapore Og Global Services Soft landing spots in international markets Around 230 Norwegian tech companies on training in global markets 43

44 Global Entrepreneurship Problem / Solution fit Product / Market fit Skills for Scale Entrepreneurship in Emerging Markets (India) TechCity London Entrepreneurial Marketing (New York) TINC Tech Incubator (Silicon Valley + Asia) Business Bootcamp (in Norway) GET Global Entrepreneurship Training (Boston)

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47 Business Bootcamp 2.0

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50 TINC Asia The TINC program has helped us to find and connect with the right people and most importantly, in the right way - Christian Teigland, CEO of OceanHub.

51 Global Entrepreneurship Training PARTNERING WITH THE NUMBER ONE ACADEMIC INSTITUTION ON ENTREPRENEURSHIP AND INNOVATION

52 Global Entrepreneurship Marketing New York

53 Tech City Exceutive Accelerator (TEA) London

54 Entrepreneurship in emerging markets - India

55 The Global Startup Ecosystem Ranking 2015 Copyright 2015 Startup Compass Inc. Copyright 2015 Startup Compass Inc.

56 WE CONNECT ENTREPRENEURS TO GLOBAL NETWORK AND EXPERTISE IN LEADING HUBS AROUND THE GLOBE

57 Thank You! Senior Advisor Strategy Entrepreneurship norway.no M: