Courses and Programs in English

Transcription

1 Università degli Studi Guglielmo Marconi Courses and Programs in English POLITICAL SCIENCE APPLIED SCIENCES AND TECHNOLOGIES ART EDUCATION SCIENCE BUSINESS

2 BACHELOR S DEGREE PROGRAMS IN ENGLISH 3 BA of Economic Sciences 3 BA of Cinematic Arts, Film & Television Production 4 BA of Computer Engineering 6 BA of Industrial Engineering 8 BA of Psychological Science and Techniques 10 BA of Political Science and International Relations 12 MASTER PROGRAMS IN ENGLISH 14 International Master in Business Administration 14 Master in Risk Management 16 Master in Fashion Management and Design 18 Master in Interior Design 19 Master in Executive MBA 22 Master in Human Resources and Organization 24 Master in International Business Relations 26 Master in Science of Public Administration 28 Master in Ancient History, Culture And Civilization 30 Master in International Hospitality and Tourism 32 Master in Computer Science Master in Digital Marketing CONTACTS

3 E-Learning System Quality Certification FADRIVE Certification Guglielmo Marconi has been the first Italian University to obtain in 2011 the international FADRIVE Certification for the high quality of its own e-learning system. In collaboration with FADRIVE Consulting and CERTI W, an international leader in audit, assessment and certification, this innovative model was conceived to equip our teachers and students with powerful work tools and accessible features to access lessons, didactic units, exercises, case studies and customized multimedia paths from any device, interacting remotely in virtual classrooms and labs or participating in real time events through distance learning. Born from the best internationally recognized practices, the FADRIVE Certification approach allows educational organizations to be ahead of their time in delivering quality distance or blended learning, managing their activities in a highly controlled and traceable way, and using the most advanced technologies available. Countries with Fadrive Certification registered trademark Countries in which the registration is in progress 2

4 BACHELOR S DEGREE PROGRAMS IN ENGLISH BACHELOR OF ECONOMIC SCIENCES The Bachelor Degree of Economic Sciences allow Marconi University students to enter the world of professionals having an active role in the economic decision making process. They fully understand the nature of economics and are capable of operating and intervening in financial institutions and public and private organizations, achieving the desired results. The degree program consists of 16 exams and 2 competency evaluations during a 3-year period of time with the objective of reaching 180 credits. The adopted educational model provides students with an enhanced learning experience, focusing on the development of instructional media and a repertoire of individual/group activities guided by instructors. All exams are to be conducted in oral or written format as declared in the institutional regulations. COURSES First year 60 credits ECTS - European Credit Transfer System Political Economy 12 credits Business Administration 12 credits Corporate Finance 12 credits Economic Analysis of Law 12 credits Mathematics 6 credits Computer Skills 6 credits Second year 60 credits ECTS - European Credit Transfer System Financial Mathematics 6 credits Marketing in Diverse Environment 6 credits Business Law 12 credits Economic Policy 12 credits Financial Regulation and Global Finance 6 credits Statistics 12 credits Linguistic Competence 6 credits Third year 60 credits ECTS - European Credit Transfer System Business Information System 12 credits International Law 6 credits Global Banking 6 credits International Economics 12 credits Business Ethics 12 credits Stage / Training 6 credits Dissertation 6 credits 3

5 OUTCOMES AND PROFESSIONAL PROFILE The graduate in Economic Sciences will be an outstanding candidate for any position that requires the analysis and interpretation of economic phenomena, prepared to take on professional responsibilities in the economic sector (public and private) and to operate at both domestic and international level. In addition, the Marconi graduate s analytic competencies will open the door to work within national and international research institutions, public administrations and business and trade unions. BACHELOR OF CINEMATIC ARTS, FILM & TELEVISION PRODUCTION Entertainment, in all its aspects, has always been a fundamental ingredient of human existence, at least since people began to organize themselves socially, and perhaps even before. With the globalization of information, entertainment has exploded into one of the world s major industries. The old and the new co-exist: Aristophanes is still performed as he was in Athens; Shakespeare s King Lear is still produced in the old manner; old theatre plays have transformed into films, while Homer s Iliad has moved from word to text, and then to film. Yet through the technological revolution, the basic spirit has remained. In recent years, with the spread of higher level education in areas such as media production, and the increasing internationalization of entertainment, there is always more request of studies focusing on the living continuity of entertainment in general. In response to that, Marconi has created the BA in Film and Television Production in order to meet the growing international demand for a comprehensive practical undergraduate qualification that prepares students to enter the world of visual arts. The course has a strong international flavor and encourages students to work across borders. COURSES First year 60 credits ECTS - European Credit Transfer System History and Social Impact of Entertainment - 12 credits Language of New Media and Entertainment - 12 credits Geography of Communication - 12 credits Theatre and Dramaturgy of Ancient Times - 12 credits Methodology of Historical Research - 12 credits Second year 66 credits ECTS - European Credit Transfer System Theories and Narrative techniques - 12 credits Visual Anthropology. The Ethnographic Cinema 12 credits Film Direction and Direction Laboratories credits From the first idea to the finished script: the story structure + Scriptwriting Lab credits History of filmmaking photography - 6 credits 4

6 Sociolinguistics and history of dubbing principles - 6 credits Third year 54 credits ECTS - European Credit Transfer System The importance of Aesthetics in Entertainment - 6 credits Writing and Narrative. Reality, TV and cinematic representation 6 credits Sociology of Arts and Literature - 6 credits History of Scenography, theatre, TV and movie costume - 6 credits Audiovisual Communication - 6 credits Multimedia technologies for cinema and TV - 12 credits Foreign Language - 6 credits Thesis Dissertation - 6 credits OUTCOMES AND PROFESSIONAL PROFILE The BA in Film & TV Production aims to produce graduates capable of operating in a visual arts environment, with the intellectual foundation to adopt a critical approach both to their studies and their future work position. Graduates will become experts in the field, acquiring not only the necessary technical skills, but the understanding of visual and narrative theories. Like all degree Programs at Marconi University, the BA in Film and Television Production is based on a concept called Outcomes Based Learning. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The course aims to give graduates the knowledge of specific techniques that enable them to operate in a visual arts environment, but also to provide them with the intellectual foundation to adopt a critical approach. 5

7 BACHELOR OF COMPUTER ENGINEERING The Bachelor of Computer Engineering aims to provide students with a deep competence in the field of engineering by developing computer technologies. The course envisages an interdisciplinary academic course that incorporates Mathematics, Physics and Information & Management Engineering. Several integrative didactic activities concerning the application of computer sciences to emerging sectors like energy, hybrid motorization and remote sensing for environmental and transportation management are also included. Moreover, theoretical training is combined with practical applications in the form of individual and team projects and assessments, stimulating students active participation, proactive attitude, and independent capacity of elaboration and communication of results. The final exam aims to assess the technical-scientific and professional preparation of the student and requires the completion and discussion of a written dissertation. COURSES First year 60 credits ECTS - European Credit Transfer System Mathematics I 6 CFU Mathematics II 6 CFU Basic Physics 12 CFU Computer Architecture and System Software 12 CFU Modern Computing Methods 6 CFU Economics and Business Organization 6 CFU Electrical Engineering 6 CFU Linguistic Competence 6 CFU Second year 60 credits ECTS - European Credit Transfer System Digital Electronics 6 CFU Mathematics III 6 CFU Computer Programming 12 CFU Logic Networks 6 CFU Networks and The Internet - 12 CFU Business Management 6 CFU Cloud Computing & Applications 6 CFU Elective course 6 CFU Third year 60 credits ECTS - European Credit Transfer System Information Retrieval - 12 CFU Fundamentals of software engineering 6 CFU Web Mining Techniques 6 CFU Public Service Models and Technologies 6 CFU Elective course 6 CFU Extra training activities 18 CFU Thesis 6 CFU 6

8 OUTCOMES AND PROFESSIONAL PROFILE At the conclusion of the Bachelor Degree program, graduates will be highly trained in the field of Mathematics and the fundamental disciplines of information and management engineering, such as computer science, electronics and telecommunications. They will have also developed considerable problem solving skills, being able to deal with both innovative and traditional applications by using consolidated technologies. Graduates in Computer Engineering will have the chance to apply their knowledge to different work fields like the design and realization of corporate information systems, the development of multimedia systems, the management and control of production processes and the design of network computing architectures. In addition, it is worth highlighting that, according to many statistics, graduates in Computer Engineering are very attractive for the industrial sector. The following professional activities are included in the course of computer engineer: the design and production of company information systems, the computerizing of public and private agency services through web technology, the development of multimedia and hypermedia systems, the modeling and control of productive processes and complex systems, the development of computer systems based on the project techniques of HW/SW, and the planning of systems based on architectural and network computing. 7

9 BACHELOR OF INDUSTRIAL ENGINEERING The Bachelor Degree of Industrial Engineering prepares students for a profession in planning, construction and management of machines, plants and processes. The study path aims to provide the necessary skills related to the production and planning of energetic industrial systems, with respect to the nuclear and its applications and industrial safety and protection. OVERVIEW In order to be admitted to the Bachelor Degree of Industrial Engineering, applicants must be in possess of a valid high school diploma. The Bachelor Degree is a 3-year program taught in English and offered both in an online and blended modality, combining the following multimedia learning tools: Audio-video lessons (accessible through the web platform in an asynchronous way) Text materials (accessible through the web platform); Self-Assessment tests: true/false questions, multiple choice, hot-spot images, chart test, role playing, simulations (accessible through the web platform); Written assignments requiring the accomplishment of specific tasks where students show their mastery of methodologies, tools and critical autonomy. The final exam of the degree program, intended to assess the technicalscientific and professional preparation of the student, consists of the completion and discussion of a written dissertation. Duration: 3 years Credits: 180 CFU/ECTS COURSES First year 60 credits ECTS - European Credit Transfer System Mathematics I - 6 credits Mathematics II - 6 credits Constructional Science - 6 credits General Physics - 12 credits Chemistry - 6 credits CAD-CAE Design - 6 credits Rational Mechanics - 12 credits Linguistic Competence - 6 credits Second year 60 credits ECTS - European Credit Transfer System Industrial Technical Physics - 6 credits Mathematics III - 6 credits Theoretical and Applied Mechanics - 12 credits 8

10 Hydraulics - 6 credits Machine Building - 12 credits Electrical Engineering - 6 credits Computer Science - 6 credits Elective*(s) - 6 credits Third year 60 credits ECTS - European Credit Transfer System Industrial Technical Physics II - 6 credits Industrial Plants - 6 credits Fluid Machinery - 6 credits Plant Management and Industrial Logistics - 6 credits Energetic Systems - 6 credits Elective*(s) - 6 credits Extra Training Activities 18 credits Dissertation - 6 credits * Elective(s) (to be chosen among those not taken yet 6+6) Labor Legislation and Work Injuries Fundamentals of Structural Mechanics Energy Conversion Systems Energy Conversion and Distribution Systems Safety Industrial Plant Safety Safety and Hygiene in the Work Place Business Economics and Organization OUTCOMES AND PROFESSIONAL PROFILE The professional outcomes are many and various. The main opportunities are foreseen in the mechanical and electro-mechanical industries, plant design and manufacturing companies, or similar spheres such as planning activities, coordination of productive activities, and development and management of plants and machinery. According to the current legislation, graduates are able to work on a free-lance basis by joining the Junior Section at the following Professional Registers: Professional Engineers Register Section B Industrial Sector Upon completion of the Bachelor Degree of Industrial Engineering, graduates will have a good knowledge of the methodological-operational aspects of basic sciences (mathematical analysis, geometry, physics, chemistry, computer science) and will be able to further their understanding in engineering sciences specifically in the mechanical field or enhance their inter-sectorial knowledge in the industrial field (technical physics, fluid mechanics, electrical engineering, technical and mechanical design, mechanical behavior of materials, planning of mechanical components, technology and processing systems, applied mechanics, energy systems and machines, industrial and mechanical plants). 9

11 BACHELOR OF PSYCHOLOGICAL SCIENCES AND TECHNIQUES The Bachelor of Psychological Sciences and Techniques is designed to provide students with a comprehensive foundation of psychology. More specifically, the course objectives are: The creation of a junior psychologist able to, in collaboration and under the supervision of a senior psychologist, develop and put into practice the principles, models, and methods acquired in different fields of psychology, contributing to the development and welfare of individuals, groups, companies and organizations. Through the acquisition of a deep competence in various sectors of psychology, the graduates can continue with their studies, enrolling in a second level degree course for deepening specific aspects of psychological disciplines and professional applications. COURSES First year 60 credits ECTS - European Credit Transfer System Introductory Psychology - 12 credits Element of Human Physiology - 12 credits Social Psychology - 6 credits Developmental Psychology - 12 credits Psychometrics I - 12 credits Information Technology Basics - 6 credits Second year 60 credits ECTS - European Credit Transfer System Psychometrics II - 12 credits Psychobiology and Physiological Psychology - 12 credits Dynamic Psychology - 12 credits Clinical Psychology I - 6 credits Psychology of Socialization - 6 credits Elective(s)* Laboratory of Dynamic Psychology - 6 credits Third year 60 credits ECTS - European Credit Transfer System Clinical Psychology II - 6 credits Element of Psychiatry - 6 credits Community Psychology - 12 credits Occupational and Organizational Psychology - 6 credits General Sociology - 6 credits Elective(s)* Laboratory of Clinical Psychology - 6 credits Linguistic Competence - 6 credits Graduation Thesis - 6 credits * Elective(s) (to be chosen among those not taken yet - 6 credits) Statistics and Demography - 6 credits 10

12 History of Medicine - 6 credits General Hygiene - 6 credits Sociology of Professions - 6 credits Cultural Anthropology - 6 credits OUTCOMES AND PROFESSIONAL PROFILES At the end of the degree course in Psychological Sciences and Techniques, students will have acquired proper knowledge, understanding, analysis and counseling skills in relation to the theoretical and methodological fundamentals of psychology. More specifically, graduates will: Own a deep knowledge of the core issues within the scientific community concerning different areas of general psychology, social, developmental and clinical psychology Be familiar with different knowledge fields linked to psychology Know the methods and procedures of scientific inquiry Have gained critical skills enabling them to evaluate different explicative models and diverse methodological approaches Be able to make personal judgements and solutions, in order to develop the ability to make judgements (the course also foresees specific training sessions where students are requested to detect and find solutions to specific problems). Be able to demonstrate a high level of interpersonal and communicational skills including both verbal and written abilities relevant to the psychological sector. They will also be familiar with the main informatics tools and with one of the European Union languages, in addition to their mother tongue, in their specific field of competence. 11

13 BACHELOR OF POLITICAL SCIENCE AND INTERNATIONAL RELATIONS The Bachelor of Political Science and International Relations provides methodical and professional competence within the disciplines of economics, law, history and society. Special attention is dedicated to comparative and international issues, as well as acquiring solid basis of empirical, political, scientific, sociological, statistical and economic research methods. The training course requires the successful completion of 20 exams over a period of 3 academic years, reaching a total 180 ECTS. The adopted academic model assures the student a continuous assisted learning throughout the whole course, with access to a specific developed academic support and a repertoire of individual/group training activities guided by professors and tutors. COURSES First year 60 credits ECTS - European Credit Transfer System History of Political Doctrines 12 CFU History of Political Institutions 6 CFU Economic Analysis of Law 12 CFU History of Economic Thought 6 CFU Political Science 12 CFU Political Economy 12 CFU Second year 60 credits ECTS - European Credit Transfer System Political Philosophy 12 CFU Contemporary History 12 CFU Economic Policy 12 CFU Economic Geopolitics 6 CFU History of International Relations - 6 CFU Fundamentals of Informatics 6 CFU Elective course 6 CFU Third year 60 credits ECTS - European Credit Transfer System Language and Translation English 12 CFU English Language Laboratory 6 CFU International Law 12 CFU Policies of International Cooperation 6 CFU Sociology of International Relations 12 CFU Elective course 6 CFU Thesis 6 CFU 12

14 OUTCOMES AND PROFESSIONAL PROFILE At the conclusion of the Bachelor of Political Science and International Relations graduates will have obtained a solid understanding of contemporary political-institutional history, with reference to European and non-european issues. They will be familiar with the evolution of modern and contemporary political thought, sociology and political science. They will know the fundamental elements of the process of European integration, from the historic, economic and legal point of view. They will acquire knowledge of the political-institutional comparative perspective, fully understand the fundamental notions concerning the theories of market and enterprise, macroeconomics and international economics, thus will be able to study and examine the most common economic problems. The fundamental knowledge in the historic, legal and social disciplines is associated with an orientation to the empirical analysis, related to sociopolitics, economics and statistics, supported by innovative e-learning methods. Furthermore, the Bachelor in Political Science and International Relations is an advantageous title for those seeking the diplomatic career. Last but not least the foreign languages studied throughout the course offer a very strong additional cultural instrument. 13

15 MASTER S DEGREE PROGRAMS IN ENGLISH INTERNATIONAL MASTER IN BUSINESS ADMINISTRATION The International MBA is specifically addressed to high achieving individuals who want to take the next major step along their career path, focusing on the development of a global career at the strategic decision making level at the forefront of business theory and management practice. By covering key disciplines such as finance, management, economics, marketing, operations and strategy, students acquire the proper skills and knowledge to manage departments, markets and whole organizations. The Master program is structured to reflect the needs of modern international business, developing a blend of academic excellence and professional skills, offering highly marketable competencies set to stand out in strategic level positions. Starting from the management, business and economics principles, participants will be involved in special core courses to improve in depth business knowledge, competencies and skills. Duration: 12 months Credits: 60 ECTS (European Credit Transfer and Accumulation System) COURSES FOUNDATION COURSE REQUIREMENTS Principles of Accounting Macroeconomics Principles of Financial Management Mathematics and statistics CORE COURSE REQUIREMENTS Competitive Environments and Business Venture People and Project Management Managerial Accounting Financial Accounting International Corporate Finance International Business Marketing in Diverse Environments Operations & Service Management CONCENTRATION REQUIREMENTS Students are required to take four courses in one of the two designated concentration areas: Finance Concentration Requirements Financial Regulation & Corporate Governance Financial Markets and Instruments Project Finance and Risk Management Global Finance 14

16 or Management Concentration Requirements Organizational Behavior Managerial Economics and Business Administration Leadership and Change Management Business Information Systems OUTCOMES AND PROFESSIONAL PROFILE To successfully fulfill the program expectations, students are required to achieve high levels of accomplishment by exercising a wide range of intellectual, practical and personal skills in a mature, balanced and productive way. Like all degree Programs at Marconi University, the International MBA program is based on a concept called Outcomes Based Learning. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The International MBA program is structured to provide expert training and to prepare students to excel in the following fields and careers: Administrative services, Business ownership, Finance, Human resources and employee benefits, Labor relations, Management consulting, Marketing, Product development, Risk and insurance analysis, Sales and Training and development. 15

17 MASTER IN RISK MANAGEMENT The Master in Risk Management provides expert training in the function of internal controls, corporate governance, risk management and auditing, preparing students to work in public/private organizations and financial firms. Based on thorough analysis of the dynamics of financial nature and accounting, students will develop the distinct competency in analyzing the accounting system as a function of the financial structure of the organization. The Master in Risk Management reinforces the understanding of governance and management of organizations through the tasks performed by experts in risk management, internal controls and auditing. The understanding and interpretation of the implications of the technicaleconomic nature of the current productive, financial and commercial guidelines, are necessary for the implementation of the tasks. The establishment of predictive conclusions about the organizations dynamics, with the overall objective of promoting and developing competitive capacity of the company is also a fundamental objective. Duration: hours Credits: 60 ECTS (based on the European Credits Transfer System) Format: fully online It is possible to enroll at any time of the year. Upon student's request it is possible to arrange for personalized face-to-face meetings, seminars and study group sessions with professors and academic advisors. COURSES Module I Introductory Elements The first module provides students with the basic preparatory tools for the themes expressed in the Master: General mathematic elements Elements of Statistics Elements of Political Economics Elements of Business Economics Business Accounting Module II Core Courses These courses begin to develop a fundamental understanding of the interpretation and management of the principal areas of business in the corporate sector: Economic Environments Business Economics and Accounting Financial Intermediaries Corporate Finance 16

18 Module III Advanced Courses These courses develop the necessary skills for the reading, comprehension and management of the principle areas of business in the corporate and banking sectors: Auditing Techniques Corporate & Investment Banking Risk Management Corporate Strategy Financial Markets and Instruments Project Finance and Risk Management Global Finance OUTCOMES AND PROFESSIONAL PROFILE "What a graduate should know and be able to do after completion of the program" Outcomes Based Learning Like all degree Programs at Marconi University, the Master in Risk Management is based on a concept called "Outcomes Based Learning". This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. Qualities, Skills and Capabilities Profile The Master program is structured to provide expert training and to prepare students to excel in public/private organizations and financial firms worldwide, through an innovative approach combining theoretical knowledge with practical experiences. Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach. The professional profile of the expert in internal controls, corporate governance, risk management and auditing is characterized by: Interdisciplinary knowledge of socio-economics and management Understanding (theoretical and practical) of the structural characteristics of firms (financial and otherwise) and its working processes Operational analysis capabilities of an organization's financial structure 17

19 MASTER IN FASHION MANAGEMENT & DESIGN The Master in Fashion Management & Design provides specialized lessons and laboratory activities. The first introductory part provides students with the basis of the fashion product, inspiration and design, starting from the history of costume and fashion. The second part, using the theoretical knowledge acquired from the previous lessons as a foundation, moves towards a more practical approach, providing students with insight into the Italian haute couture tradition. Duration: 12 months Credits: 60 ECTS (European Credit Transfer and Accumulation System) COURSES Design theory and Practice Project tools and methods Fashion design and project History of art, fashion and costume Organization and management Promotion and distribution Virtual Laboratories The Virtual Laboratories provide a practical and operational experience through multimedia and interactive environments. In addition, they reinforce the acquired competences making references and deepening the fundamental elements of the design and production process. Visual elements of the project Meta-project Curves and surfaces: geometrical and differential analysis Digital representation Materials for design technologies and structures Fashion, mass media and fashion show OUTCOMES AND PROFESSIONAL PROFILE Like all degree Programs at Marconi University, the Master in Fashion Management & Design is based on a concept called Outcomes Based Learning. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The Master program is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences. Virtual laboratories, case studies, lectures and testimonies given by experts in 18

20 the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made the fashion sector an excellence in the world. The Master was developed for those looking for professional training and refreshment in the field of fashion conception and design, in the realization of the fashion product, in the management and valorization of a fashion factory through appropriate communication and promotion strategies. More specifically, the expert in Fashion Management & Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc...). He/she can manage the entire fashion product lifecycle until its distribution and introduction to the target market. MASTER IN INTERIOR DESIGN The Master in Interior Design is meant for individuals interested in understanding the contemporary interior design, taking into account several areas like art, history of design, colorimetry and materials in a multidisciplinary perspective. The Master program especially provides professionals with the competence, responsibility, sensitivity to changeable modern needs and capability to control the entire planning process. Strategic planning and management skills together with the opportunity to experiment creative and unconventional forms and solutions give students the right instruments to balance the interplay between desire, images and essential practical needs. Duration: 12 months Credits: 60 ECTS (European Credit Transfer and Accumulation System) COURSES Technical Drawing for Interior Design Introduction to Drawing The architectural drawing From sketches to orthogonal projections Three-dimensional drawing Introduction to perspective Perspective for Interior Design I Perspective for Interior Design II Rendering Concepts Rendering and backgrounds Layout and works presentation 19

21 History of Design and Furniture From prehistory to ancient history From Byzantine Empire to Asiatic traditions From Middle Ages to Baroque Renaissance, Baroque and Rococo in France and Spain From the Revivals Age to the Vienna Secession From Eclecticism to the Industrial Design The Modern Age The Contemporary Age Ecodesign Eco friendly Design The planning process The strategies Design specifics The role of light in interior Design The house items Furniture Materials and surfaces Design objects The means of transport The interiors The architecture Interior Design Lessons Methodology The work planning The small spaces The buildings Principles of Design The preliminary project Care of details Space Planning Basics Design examples The colors Professional practice The Interior Designer profession Introduction to the profession The skills of the Interior Designer The professional practice The marketing strategies The project The project management A look ahead 20

22 Interior Design materials The ceramic The glass The metal Plastics Wood Wall painting The carpets The floors The walls The ceilings The fittings Cabinets The kitchen The bathroom Interdisciplinary Photo Galleries Together with the lessons, the Master offers virtual study environments and in depth study of the issues addressed. This involves interactive and multimedia Interdisciplinary Photo Galleries dedicated to the history of design and furnishing. In particular, the Interdisciplinary Photo Galleries deal with: the pictorial representations of living spaces, just as they are shown in the history of art from the Middle Ages to the Modern era; the history of the changing tastes in living spaces and furnishing; the main design masters, their works and products representing their style. OUTCOMES AND PROFESSIONAL PROFILE The knowledge and skills acquired during the Master program enable students to work in the furnishings and decorations industry, in different retail outlets or in professional offices specialized in the sector. The interior designer works in close contact with architectural firms. He/she is competent in different sectors: interior design of houses, offices, set design, hotels, conference centers and luxury stores. The interior designer is able to plan and organize the design and decoration of interior spaces considering all aspects such as cost projection, time line materials and construction technology. Designers work with architects, customers and the brand management in order to fulfill the precise needs of the client. He/she is able to give shape to any kind of color, texture and material according to any desire, evaluate different qualifications of open and closed areas, choose elements for areas, make accurate decisions about residential organizations. 21

23 MASTER IN EXECUTIVE MBA The Executive MBA focuses on the essentials of business management, offering a structured and deep training of the main business activities. The Master program takes a rigorous, interactive approach in order to provide business professionals with the multidisciplinary knowledge, tools and skills that are required to executives and successful strategists. Learning in the Executive MBA at Marconi University is a student-oriented experience featuring many collaborative activities and projects so that participants can leverage the experiences of their teachers, academic advisors and peers. The following three main learning goals create the basis for the Master program: To integrate knowledge and skills of the professionals already involved in business activities, according to a strategic managerial perspective; To promote the change of the professional role of the worker and to accelerate their career path; To provide graduates with the ability to decode the changing market and to successfully thrive in the current competitive landscape. Duration: 12 months Credits: 60 ECTS (European Credit Transfer and Accumulation System) COURSES Introductory Module - Elements of Mathematics and Statistics - Micro-Economics - Macro-Economics and Economic Policy Economics and Finance - Principles of Accounting - Corporate Investment Banking - Risk Management Human Resource Management - Organizational Behavior - People and Project Management Financial Management - Principles of Financial Management - International Corporate Finance Marketing - Marketing in Diverse Environments International Business - International Business Managerial of Innovation - Managerial Economics and Business Administration Business Strategy - Business Strategy and Policies 22

24 - International Corporate Finance - Leadership and Change Management PROJECT WORK After the completion of the modules, the participants will develop a written project work, in which they will be required to develop a practical case study, under the supervision of an academic tutor, to identify viable solutions in order to stimulate the problem solving attitude of students. OUTCOMES AND PROFESSIONAL PROFILE The Executive MBA program is structured to provide expert training and to prepare students to excel in public/private organizations worldwide, through an innovative approach combining theoretical knowledge with practical experiences. The Executive MBA graduates will find an optimal placement in the following careers: General accounting clerk General and industrial accounting director Wage and contributions director Budget Director Head of treasury Controller for management audit Business financial analyst Tax expert Corporate consultant Internal auditor Budget review director Risk manager Credit manager Business advisor 23

25 MASTER IN HUMAN RESOURCES AND ORGANIZATION The Master in Human Resources and Organization has the objective to provide a formative structured course for those who aspire to direct the staff of public and private organizations. It aims to provide the instruments for appropriate management of human capital that can meet the requirements of the current market and enhance the managed resources. This Master offers the opportunity to acquire a deep comprehension of the most important factors that influence people s behavior inside organizations in order to create new generations of well-rounded and skillful professionals. The fields of interest are: individual and group motivation management, evaluation and development of human resources, remuneration policies management, incentive systems management, participatory tools management, business cooperation and communication for both public and private sectors. The didactic modules are supported by different types of activities such as: case studies, exercises, simulations, projects, seminars and lectures. Duration: Credits: Format: 1,500 hours 60 ECTS Fully online It is possible to enroll at any time of the year. Upon student's request it is possible to arrange and organize special face-toface meetings, seminars and study group sessions with professors and academic advisors. COURSES Business and Management area Business Environment and Managerial Economics; International Business Total Quality Management Leadership and Change Management Organization and Human Resources area Organizational Behavior Organizational Theory Business Communication International Human Resource Management Legal, Training and IT area International Labor Law and Industrial Relations Corporate Learning and Development Business Information Systems Sociological and Psychological area Sociology; Sociology of Work Sociology of Corporate Knowledge 24

26 Ethics in Business Work and Organizational Psychology Project Work After the completion of the modules, the participants will develop a written project work, in which they will be required to develop a practical case study, under the supervision of an academic tutor, to identify viable solutions in order to stimulate the problem solving attitude of students. OUTCOMES AND PROFESSIONAL PROFILE Students will be able to: Identify the trends affecting Human Resource Management Analyze human resource activities Outline how the strategic human resource planning process is used to meet the company goals Write a job description based on a job analysis Diagram and explain a typical selection process in sequential order Describe monetary and non-monetary compensation plans Justify the need for training and development Summarize basic previsions of legislation affecting Human Resource Management Outline a progressive discipline sequence Justify the importance of each stage in a grievance procedure Research a selected topic in Human Resource Management. The Master in Human Resources and Organization prepare the professional for the following careers: Human resources director Human resources management expert Personnel selection and evaluation expert Human resources department personnel Vocational training expert Performance analysis and evaluation expert Organizational communication expert Industrial and labor relations expert Project manager Employment consultant. 25

27 MASTER IN INTERNATIONAL BUSINESS RELATIONS The phenomenon of Globalization has been having a significant effect on the international marketplace. Technological advancements have been facilitating any transnational relation between vastly diverse nations and markets. As a consequence, corporate strategy has been faced with the task of adapting accordingly. The Master in International Business Relations responds to this need for modernization in the international arena by lining up with the requirements expressed by these new trends. The training program intends to develop skilled professionals capable of making the best use of the tools and methods needed to operate in an increasingly dynamic and global environment, such as the international markets. Through the Master program, students will achieve a thorough understanding of economic, financial, strategic, marketing and communication scenarios that influence and regulate market trends and international affairs. Special attention is dedicated to the interdisciplinary approach, a key feature of International Business Relations. Elements of economics and science of diplomacy are connected to law and sociology, as well as communication and geopolitics. Duration: 12 months Credits: 60 ECTS (European Credit Transfer and Accumulation System) COURSES International Business Economic Geo-politics Global Finance International Business Corporate Investment Banking Case studies International Marketing International Economics Marketing Marketing in the Diverse Environments Case studies International Law International Law Comparative tax law International trade law Case studies 26

28 International Relations Geo-politics History and sociology of international relations History of contemporary political thought International cooperation policies Case studies OUTCOMES AND PROFESSIONAL PROFILE At the conclusion of the Master in International Business Relations, graduates will be able to operate in both public and private multinational companies and international organizations. They will develop the necessary skills and competences for effective interventions and also a practical experience to be applied to scenarios of real-world business, in relation to an international context. This master prepare the professional to the following careers: Export Manager Operator in international organizations (governmental or nongovernmental) International Trade Technician International Relations for private companies or institutions Operator in the field of economic and financial communication Several positions in multinational companies, government agencies or global institutions 27

29 MASTER IN SCIENCE OF PUBLIC ADMINISTRATION Public service organizations and, more in general, those organizational structures through which Public Administration operates, require professionals with updated skills in the fields of organizational strategy, communication and management who are capable of carrying out functions of governance, management and direction. The administration of public affairs requires professionals who can interpret the complex territorial, social, political and economic settings. They must be able to increase the effectiveness and efficiency of operations, as well as implement operational and targeted solutions in a timely manner. The Master trains professionals able to understand the complex dynamics of institutional structures, to cooperate in the establishment of appropriate interventional strategies and to plan and manage effective field actions. A solid theoretical and communicative understanding concerning the change process within an Administration is provided to train graduates who operate in a creative and effective manner and are able to represent the administrative structures in media and business relations. Duration: hours Credits: 60 ECTS (based on the European Credits Transfer System) Format: fully online It is possible to enroll at any time of the year. Upon student's request it is possible to arrange for personalized face-to-face meetings, seminars and study group sessions with professors and academic advisors. COURSES Organizational and Administrative System Organizational system: complexity and interrelation of functions Organizational structure and activities Organizations, environment and resources Administrative structure Organization: interpretive models Process management and the concept of quality Administrative Organization Principles of Administrative Science Contributions of organizational analysis Organization and environment The organizational macrosystems concept and segments Factors of bureaucratic dysfunction: the concept of organizational disorder Training systems and incentives Bureaucratic organization and change 28

30 Principles of Business Organization Applied to Public Administration Evolution of enterprise and development of organizational forms The concept of organization and the nature of organizational variables Organizational structure design and configurations Types of organizations: monofunctional, divisional, multi-divisional and matrix The definition of labor procedures Organizational and company efficiency State Intervention The role of the state and the problem of state intervention The state of research on public policy, social policy and welfare The role of social politics The role of ideologies The welfare state management and the public policies Postulate and developments of the bounded rationality Public Policies State and public policies in neo-marxist analysis Neo-institutionalism The generative matrix of public policy Public policies: the question of results, criteria for classification and the generative process The systemic structure of public policy The agenda of public policies Local Administration and the International Setting Public Administration communication Concepts of European administrative law Models and regulations of human resource management in Europe and the international setting Case studies Virtual Laboratories will complete the training program acting as a practical supplement to the theoretical knowledge obtained. OUTCOMES AND PROFESSIONAL PROFILE The Master in The Science of Public Administration is a training program that promotes professional development and career progression for those interested in positions within public administrations and organizations that are engaged in public interest. The following careers are what Public Administration specialists can aspire to: Auditor, City Manager, Consumer Safety Inspector, Regional Manager, Criminal Investigator, Customs Inspector, Industrial Relations Specialist, Internal Security Inspector, Labor Management Relations Specialist, Mediator, Private Investigator, and Systems Analyst 29

31 MASTER IN ANCIENT HISTORY, CULTURE AND CIVILIZATION The Master in Ancient History, Culture and Civilization is dedicated to the study of Ancient History and classic civilization and culture, with a special attention to institutional, social and economic organizations. The course has been created for Ancient studies graduates who desire further qualification and knowledge in Ancient History. To facilitate the methodical approach to the study of the contents, the first part of the Master focuses on historiography and historical research methodology. The special modules deal with classic Greek and Ancient Roman institutions, social and political order, tradition, culture and artistic expression. Duration: 12 months Credits: 60 ECTS (European Credit Transfer and Accumulation System) COURSES Introductory Module Understanding Ancient History. A guided outline Civilization Axial Civilizations: Classical Greece I The Axial Civilizations: Classic Greece II Emancipation of thought from myth Post axial civilizations: "transcendent order" and "mundane order" Origins, expansion and decline of the Persian Empire Historical Research Methodology Methodology in Historical Research. Introduction The role played by Federico Chabod Ferdinand Braudel and the long duration The Poznan School The theory of sources and methodology of historical knowledge L'école méthodique and Charles Seignobos Leopold von Ranke Historiography Introduction to Greek Historiography Greek Historiography Notion of History and Sources The Logographers and Herodotus of Halicarnassus Thucydides Xenophon, Polybius and Plutarch Latin Historiography from the Origins to the Age of Sulla Latin Historiography from the Age of Caesar to the Imperial Age History of Institutions The Greek invention of the polis, of politics ad of the political Rule by some: the politics of Solon, c. 600 BCE Rule by all: the Athenian revolution, c. 500 BCE 30

32 The Human measure: the Greek invention of political theory The Socrates trial Rule by one revisited: politics from Xenophon to Alexander the Great Cicero Political Philosophy and the World of Plutarch Roman Institutions: Overview and Origins The Republican Constitution Family and the Religion in Rome Social and Economic History Democracy and Communal Life in Athens (I) Democracy and Communal Life in Athens (II) The Roman Social System The Crisis of the Republic and Roman Society The Social System of the Empire The Economic Space of the Cities and the World of Agriculture Craft Industries Land Business Ventures Different levels of trading The Republican Economy and Roman Law (I) The Republican Economy and Roman Law (II) Ancient Greek and Ancient Roman Civilizations Art & Culture of Antiquity OUTCOMES AND PROFESSIONAL PROFILE The Master s Degree is structured to advance student expertise and competence in the subject matter of ancient history, culture and civilization. Through technical training in the use of documentary evidence for the study of the ancient world, students will develop advanced analytical thinking and research skills. The deep training prepares students to work in a wide professional field beyond the cultural realm. This Master was created for those looking for professional training and refreshment in the field of ancient history, culture and civilization, through the exploration of influential societies such as the Greek and Roman. Career possibilities include: corporate, non-governmental organizations, governmental departments, international organizations, national public affairs, media and academia. 31

33 MASTER IN INTERNATIONAL HOSPITALITY AND TOURISM The process of globalization that has been affecting markets has led to a strong boost in the tourism product, extending the range of resources and requiring those who work in the field to be in possession of up-to-date professional abilities and increasingly developed managerial skills. Faced with a complex and competitive market, in a world where consumers/tourists are becoming more demanding and require customized reasonably priced products, tourism businesses must comply with continuous cultural, organizational and managerial innovations. The hospitality sector must respond to the constant demand for service quality improvement and must be capable of measuring effectiveness and efficiency of the management systems in use, in a perspective of growth and development. Through theoretical studies and practical applications, the overall objective of the Master is to develop effective approaches and processes of tourism and hospitality management, in order to: Introduce the general principles of efficient management, with special attention to goods / services; Raise awareness of the economic scenarios and strategies for marketing and communications that influence and regulate the development of the tourism market; Indicate the critical issues and business opportunities affecting the tourism and hospitality industry. Duration: 1,500 hours Credits: 60 ECTS (based on the European Credits Transfer System) Format: fully online It is possible to enroll at any time of the year. Upon student s request it is possible to arrange for personalized face-to-face meetings, seminars and study group sessions with professors and academic advisors. COURSES Business Administration Business administration Analysis of balance sheet Accounting Control tools Business case studies General Management Managerial economics and business administration Business strategy and policies Business organization 32

34 Strategic Processes of Innovation Fundamentals of innovation: notions and dynamics Organization of innovative processes in the national and international setting Innovational project management Principles and tools for the development of a new product Management of innovative teams Marketing Market analysis Consumer behavior Marketing strategy Positioning strategies Communication strategies Marketing of innovations Case studies Economy and Techniques of Tourism The behaviour and the choices of the tourist (first part) The behaviour and the choices of the tourist (second part) Tourism industry operators Hotel management Hotel Accounting and Financial Management Tour Packages Elements of tourism statistics Global code of ethics for tourism Web Solutions for the Promotion of Tourism and Hotels Principles of Web-marketing Online pricing policy Interactive marketing Online promotion and communication Principles of e-commerce Online transaction processing systems Website security Virtual laboratories, case studies, lectures and testimonies ensure a highly practical and operational approach. After the completion of the modules, the participants will carry out a written project work where they will be required to develop a practical case study. They will be supervised by an academic tutor to identify viable solutions in order to stimulate the problem solving attitude of students. OUTCOMES AND PROFESSIONAL PROFILE The Master in International Hospitality and Tourism helps create professionals with business, management and organizational expertise. They become 33

35 capable of taking operational responsibilities in all aspects of the tourism and hospitality industry. The tourism and hospitality specialist can pursuit the following careers: Tourism promotions manager Tourism marketing expert Hospitality manager Food and beverage manager Event planning Restaurant and night club management Government tourism minister MASTER IN COMPUTER SCIENCE With the spread of information technologies into contemporary lifestyles and into many different professional contexts, it is evident how important is to meet the growing demand for high-qualified learning programs for the development and project of effective and innovative IT solutions. The Master in Computer Science responds to this need and represents an important opportunity of vocational training on: development/implementation of information systems architecture; development, management and maintenance of business databases; implementation of guidelines for software development; knowledge and implementation of policies for the security and reliability of systems and the web. The Master enables students to project, develop, create, manage and maintain business information systems and is specifically focused on the physical structure of the information network. Moreover, the Master provides students with the basics in the field of the development of software and the management of business databases, web applications and mobile technology. Duration: Credits: Format: 1,500 hours 60 ECTS (based on the European Credits Transfer System) fully online It is possible to enroll at any time of the year. Upon student's request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors. 34

36 COURSES Computer networks Networks general infrastructures Introduction to reference models Architecture and network typologies Mobile and wireless radio systems Database Creation, management and interaction with database Information retrieval Database management automation Distributed databases Database functionality evaluation Information encoding Software engineering Software processes modeling Analysis and management of software development process Maintenance and incremental development of software, with a specific focus on modularity Software programming for local web servers and their interaction with clients Self-learning systems Security Security and reliability of systems Cryptography Authentication techniques Web security Access control Block cipher algorithm Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach. After the completion of the modules, the participants will carry out a written project work in which they will be required to develop a practical case study. They will be supervised by an academic tutor to identify viable solutions in order to stimulate the problem solving attitude of students. OUTCOMES AND PROFESSIONAL PROFILE The Master in Computer Science intends to train high-skilled professionals able to work in public and private organizations worldwide as business information systems managers. 35

37 MASTER IN DIGITAL MARKETING Digital and Social media in the context of new technologies are becoming the new trends worldwide. For some people these social media have the power to change relationships between consumers and companies being a way to reach audiences and engage them in commercial transactions in a more effective way. From the current trends in the marketing environment, it is clear that there are opportunities for social media professionals to make significant impacts in their sector. The MSc in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills. Duration: 1,500 hours Credits: 60 ECTS (based on the European Credits Transfer System) Format: fully online It is possible to enroll at any time of the year. Upon student's request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors. COURSES Marketing in the Digital Era Consumer Psychology and Buyer Behaviour Marketing Strategy Managing Brands in a Digital context Integrated Marketing Communications E Marketing Managing people in Virtual Organisations Advertising with New Media Contemporary Issues in Marketing Social Media Analysis 36

38 OUTCOMES AND PROFESSIONAL PROFILE Graduates from the MSc in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Furthermore graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment. CONTACTS International Students Admissions Office Università degli Studi Guglielmo Marconi Via Plinio, 44 Rome Italy Tel [email protected] Segreteria Internazionale Università degli Studi Guglielmo Marconi Via Plinio, 44 Roma Tel [email protected] 37

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40 Università degli Studi Guglielmo Marconi Via Plinio, 44 Rome Italy International Students Admissions Office Tel Segreteria Internazionale Tel