Unique Analytics Consultancy Founded by Industry Veterans. Specializing in Big Data & Optimization Analytics. Pioneering New Analytical Approaches

Transcription

1 Unique Analytics Consultancy Founded by Industry Veterans Specializing in Big Data & Optimization Analytics Pioneering New Analytical Approaches Delivering Actionable Insights Deep Analytical Experience With 70+ Brands Pricing Strategy Menu Optimization Competitor Pricing Media Efficiency Due Diligence Site Selection Social Media Sentiment Marketing & Promotions Loyalty Programs Operations Management Data Gap Ad Hoc Analytics 767 Lexington Ave, Suite 305 New York, NY

2 Competitive Pricing Analysis Overview and Samples 2

3 Benefit to Client Czar Metrics conducts comprehensive competitive pricing analyses that empower clients to: Identify pricing opportunities that drive strategic recommendations at an item level, as well as optimal pricing by location. Use intelligence about competitors pricing strategies to make thoughtful internal adjustments to price, products and promotions. 3

4 Overview Working together with our clients, Czar: Identifies primary competitors. Pinpoints core products. Deploys feet on the street to collect menus, item pricing and photos. Integrates client and competitor pricing. Generates analysis and recommendations. 4

5 Price Collection Process Czar Metrics collects prices directly from competitors. In addition to online and phone collection, Czar has the ability to deploy teams of feet on the street contractors to collect pricing and menus at assigned locations. Local contractors take detailed photographs of location exterior and interior, as well as menu boards and retail displays. Competitor sets can include national or independent brands. Czar works with clients to determine specific target market(s) from region to street. Lists of products for collection and analysis are based on clients core menu items, relevant promotions, test items, etc. 5

6 Price Collection Process Photo Survey - Sample Menu Boards Storefronts Food Items Retail Items Czar provided full database of target stores for reference. Promos 6

7 Analysis Process Czar Metrics consolidates and verifies data from multiple sources. Client core items are compared to competitors equivalent items individually and by category. Czar can drill down to individual items at specific locations to identify tiering and other competitor pricing strategies. The client s place in the competitive landscape is illustrated in detail. Recommendations are made based on pricing opportunities discovered in our analysis. Photo libraries are given to the client for future reference. 7

8 SAMPLE COMPETITOR PRICING REVIEW 8

9 Sample Findings The following slides show a very small sampling of item-specific pricing comparisons that would be included in a Czar Metrics Competitive Pricing Report. 4 core items were used for this sample. Prices for this sample set were collected from 4 major markets in one region of the US. 9

10 Item Level Data Collection Core products identified: Hot Latte Brewed Coffee Hot Tea Expresso Additional products collected included: Hot Beverages Cold Beverages Food Flavored Latte Iced Coffee Baked Goods Cappuccino Iced Tea Brownies & Muffins Cafe Au Lait Ice Latte Sandwiches Cafe Mocha Iced Flavored Latte Americano Iced Americano Extra Hot Chocolate Ice Blended Beverages Non-Coffee Iced Beverage Shot of Espresso/Flavor 10

11 FINDINGS Client deliverable included detailed pricing information for more than 100 products and location-specific findings. 11

12 Overall price opportunity assessment for Medium Hot Latte: High 12

13 Overall price opportunity assessment: Medium 13

14 Independent Brewed Coffee pricing: almost all Independent brands are higher than Target Brand Target Brand $

15 Overall price opportunity assessment: High 15

16 Overall price opportunity assessment: Low 16

17 The Only Complete Menu Price Optimization Solution Czar Metrics offers a complete price and menu optimization solution Accurate and verified competitor price collection & analysis Comprehensive product & location level price elasticity metrics Purchase profile impact analytics Promotion & discount optimization Menu layout & merchandizing optimization Direct consumer response survey integration 17

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