Southern Europe Electronics Workshop
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1 Southern Europe Electronics Workshop Rome, 21 October 2008 Italian Association Electronics 21 Ottobre Silvio Suppliers Baronchelli International Distribution o Electronics Association
2 First of all thanks to everybody for this pioneering willngness to evaluete: Electronics Med Market opportunities Co-op approaches among Med Distr companies
3 First question Southern Europe or Mediterranean Area? The whole electronics world looks at Southern Europe as a reference area..
4 Electronics Reference Areas (or Regions) 1st Usa Japan Far East 2nd Canada Mexico South America (Corea, Taiwan, China) Singapore Malaysia Thailand India Europe Nordic (UK, Scadinavia) Central (Germany, Eastern Countries) Southern Europe (France, Italy, Spain,..) 3rd Brasil Hong Kong Israel, Turkey, Greece, Argentina.. Australia.. South Africa, Maghreb, Romania, Bulgaria, Croatia..
5 S/C Tam x Area (billion dollars) WW 350 Europe 23% Italy 4%
6 as a consequence Market data and trends related to Med Countries are world wide seen as an expression of Southern Europe (or part of Southern Europe) which means Market coverage NBO ( New Business Opportunities) Tech Transfers Investments
7 but WHAT does Southern Europe Market mean? Spain France Italy Slovenia Hungary Croatia Romania Bulgaria Greece Turkey Israel Tunisia Morocco Lybia Egypt
8 in the general perception Southern Europe is: Opinion Countries 100% Italy, Spain, Portugal, Greece 85% France, 70% Turkey, Israel, Tunisia, Malta 60% Romania, Bulgaria, Croatia,. Maghreb,. 40% Middle East, Egypt,
9 Second question What does Distr Vs Southern Europe Market mean? Just Distr or Distr / REP / MFG / Broker or more simply Electronics Trade However, Sales are linked by similar aspects: Mentality Habits i.e. Microeconomic environment Personal Relationships Customer approach Customer satisfaction Payments & Deliveries
10 Third question A Southern European Electronics Distr (trade) Club: CUI PRODEST? to Small & Medium Distr Companies Mutual Knowledge Agreements but also Better knowledge of macro market trend Opportunity to be supported by UE or local industrial policies to Multinationals groups Generate Demand Creation and create a culture Better standardization of procedures Better identification of a market made up by micro trends
11 Last questions Southern Europe: Why? Better information Better comprehension Better cooperation Southern Europe: How? Some proposals - Planning of an annual meeting (held alternately in Italy and in your country) - Use of IDEA experience - Meeting of Southern Europe Management - Explaining and communicating an unique concept of Southern Europe
12 Scenario & aims Scenario The electronic segment is basically fluid Italian market = (almost) Small & Medium Companies Innovation is based on applications more than research
13 Scenario electronic market Manufacturer a long supply chain Distribution Logistica Cem Ems 2nd Tier Odm Testing Pre-post Sale Refurbishing Customer
14 Scenario electronic market Manufacturer Customer
15 Scenario electronic market Small & Medium Company considerations Pro Contro flexibility, rapidity, adaptability, cleverness volatility, de-structure, last minute as consequence SME s goal is to generate and/or satisfy market niche requirements
16 Scenario electronic market To generate requirements New components generate Which means = Demand creation new applications To satisfy requirements New applications provide new solutions Which means = Problem solving
17 Demand creation & Problem solving Are the future for all european industries New + Components + Demand Creation + Distribution + SME
18 Some considerations Which future for Italian SMEs What really means innovation for SMEs?
19 Considerations, answares The top down process : does it work? UE experiences The bottom up process: innovation means principally NEW APPLICATION
20 Considerations, answares Globalization has reduced the companies visibility (basically for SMEs) Plan and Forecast come back to Crystall ball
21 Prospects (in Electronics distribution) Europe means Industrial market automotive/transportation (le nicchie di eccellenza) Italy means Industrial market and applications Flexible and clever Subcontracting South Europe Europa I 4%
22 Prospects (in Electronics distribution) Southern Europe! Why? International s/c Manufacturer requireknown and recognised interfaces; The italian head quarters must implement their market coverage; Applications trend is in progress
23 What could we do? (all togheter, Istitutions, Associations, companies) Integrate efforts Associations versus SMEs Support efforts Istitutions versus Associations
24 Association: what we do Create partnership Web site ( Directory Trading post (UE/USA) Internationals Partnership RoHS & environmental consultacy
25 Association: what we do Support innovation (design in) Award Assipe spin off Area Educational Meetings Technical point Italia/Estero
26 Association: what we do Support iternational trade Federazione IDEA (11 electronics Associations) Newsletter IDEA Southern Europe project Electronic Fair Coordination project Trading Post Internationals Forum
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