Recruiting without fees perspectives from LMU Munich
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- Clifton Sparks
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1 Kopenhagen Master s Program Symposium Recruiting without fees perspectives from LMU Munich Stefan Lauterbach International Office LMU
2 LMU s key features LMU Munich one of Europe s leading research universities with over 500 years of tradition: Founded in 1472, LMU Munich offers a comprehensive and diverse spectrum of all areas of knowledge: Law, economics and social sciences Humanities and cultural studies Medicine Natural sciences LMU Munich key figures for research and teaching: 52,000 students ( % from abroad) 220 degree programs, broad choice of subject combinations 700 professors and 3,600 academic staff members > 1,000 doctoral degrees awarded each year Slide 2
3 LMU s key features LMU Munich key figures cont English taught master programs students enrolled in those programs (3,1% of all students) - 66,5% domestic students in EMC - 7,6% of all international students enrolled in those programs - 2 programs with tuition fees (occupational health, management) Int. St. Dom. St. Total Int. St. Dom. St. Total Int. St. Dom. St. Total Percentage Percentage of all of all international domestic students students Percentage of all students Percentage of Int. Students in Engl. taught courses WS 2012 W2013 WS 2014 WS 2012 WS 2013 WS 2014 Slide 3
4 Internationalization Role of English taught Master Courses in Internationalization at LMU 3 overall goals of Internationalization: -Develop the international to an international leading university with special focus on research - Create excellent conditions for research - Promote young researches - Attract international renown researchers -International Campus + Internationalization at home - Lower language obstacles bilingual campus - Internationalization of the study opportunities Welcome measures English taught Master courses Double Degree programs MOOCs -Mobility and Networking - Partnerships - Exchange Programs Slide 4
5 English Studium taught Master courses Studium English an taught der LMU Master courses Zukunftsorientiert, weltoffen, kreativ - No central administration unit for English taught Master courses - Development mostly content driven by the faculties and departments (bottom up approach) - Strong focus on internationalization at home target group definition explicitly domestic and international students - No regional defined target group(s) (except occupational health Latin America) - No sophisticated recruitment strategy first common flyer with a list of English taught Master courses 2013) Kommunikation und Presse, Stand: 3/2010 Slide Folie 5
6 English Studium taught Master courses Studium English an taught der LMU Master courses Zukunftsorientiert, weltoffen, kreativ Central measures to support English taught programs ETC project coordinated by the international office - -Third party funding financed by the Bavarian ministry of science and education total in 3 years -Measures: - Raise visibility of the English taught courses: - Support for the faculties and the departments for personal, development of didactic material, english books, translation of web-sites, etc. - Workshops and seminars ( Academic Teaching Excellence) for teaching staff of the departments - Best practice workshops for coordinators of the English taught programs Kommunikation und Presse, Stand: 3/2010 Slide Folie 6
7 English Studium taught Master courses Studium Types of an English der LMU taught Master courses Zukunftsorientiert, weltoffen, kreativ a) Major Master courses as - Economics - Physics - Biology - Biochemistry - Together 60% (1092) students of all English taught Master courses enrolled in those 4 courses; 21% of them international - The motivation to use of English as language of tuition originally not predominantly to recruit international students - Internationalization at home as an important driver - However: growing international participation is important and might possibly compensate decrease of domestic qualified students at the long run - A large portion of those master courses are consecutive courses most of the students continue their Bachelor course (also international students) Kommunikation und Presse, Stand: 3/2010 Slide Folie 7
8 English Studium taught Master courses Studium Types of an English der LMU taught Master courses Zukunftsorientiert, weltoffen, kreativ b) Small elite and research driven courses -Astrophysics -Logic and philosophy of science -Neuro Cognitive Sciences -Neurosciences -Software engineering -Evolution, Ecology and Systems -Geophysics, Geobiology, Geology - between 11 and 36 students enrolled -But: Theoretical and Mathematical Physics (very successful 126 students) English as facilitating condition to recruit excellent students (small numbers) Target group mostly international and German students (except Astrophysics and Neurosciences) Strong proposition of follow up as an doctoral student Kommunikation und Presse, Stand: 3/2010 Slide Folie 8
9 English Studium taught Master courses Studium Types of an English der LMU taught Master courses Zukunftsorientiert, weltoffen, kreativ c) International courses attended predominantly by an international audience -Management (84%) -Occupational Health (100%) -Epidemiology (75%) -Psychology and the learning sciences (62%) -Master of English Studies (67%) -Advanced Material Sciences (75%) (Erasmus Mundus) -Evolution, Ecology and Environment (80%) (Erasmus Mundus) -Neurosciences (63%) -Languages other than English are used -Third party funding (DAAD; EU) -Tuition fees apply for Management and Occupational Health -Partly regional targeted recruitment (Occupational health) Kommunikation und Presse, Stand: 3/2010 Slide Folie 9
10 English Studium taught Master courses Studium Types of an English der LMU taught Master courses Zukunftsorientiert, weltoffen, kreativ c) Courses with supposed special interest for domestic students -English studies (more int. Students than domestic!) -American History, Culture and Society (26% int. students) - Side effect of high tuition fees in countries where English is the natural language my apply Kommunikation und Presse, Stand: 3/2010 Folie Slide 10
11 Master student recruitment at LMU Recruiting and Marketing - Non existence of tuition fees plays not an important role in recruitment activities (in LMU brochures not even mentioned) but there are some side effects : - The non existence of tuition fees attracts applicants whose main selection criteria is the cost of tuition need of stricter selection criteria in admission - And: in many cases demand exists without explicit recruitment activities (effect of existing tuition fees in competing countries?) - Effects are ambiguous ( avalanche of low quality applications) - No strategic regional distribution of applicants - Currently no real ongoing discussion about introducing tuition fees at LMU Slide 11
12 Master student recruitment at LMU actors and activities Recruiting and Marketing - Recruiting efforts mostly organized by coordinators within the departments using DAAD publications ( and specialized fairs - Websites of the programs - Selection procedures: online application, interviews, tests - International Office project: Fostering English taught courses visibility measures Website and brochures - Complementary activities of the International Office within GATE activities ( and Bavarian Internationalization ( activities lately participating in postgraduate fairs in India, China, Latin America Slide 12
13 Recruiting and Marketing Language policy at LMU - English taught courses are not considered automatically international courses (English mot an sufficient condition to be called international) - English as language of tuition and as means of communication in university live is supported by central measures (see ETC project) - At the same time: there is no central (top down) strategy of introducing English as language of tuition for certain type of courses (i.e. Master Courses). Some aspects: - The variety of disciplines and courses (English is not adequate for all disciplines and levels) - Multilingualism is supported (using only English can not be considered as multilingualism) - German as academic language is still important in some disciplines as Philosophy, Law, German studies - Use of English at LMU is triggered by academic needs (reflected and sustainable) Slide 13
14 Regional Distribution of Sending Countries Distribution of international students Top 10 sending Countries WS10 WS 12 WS 14 1 Austria Italy China Russ. Fed. no Data no Data Bulgaria Ucraine Turkey Greece Poland Croatia WS10 WS 12 WS 14 Slide 14
15 Regional Distribution of Sending Countries Studium Studium Distribution an der of LMU international students Zukunftsorientiert, weltoffen, kreativ Top 10 sending Countries Staat (Med.) Doctorate Bach. Master 1 Austria Italy China Russ. Fed Bulgaria Ucraine Turkey Greece Poland Croatia Bach. Master Staat (Med.) Doctorate Kommunikation und Presse, Stand: 3/2010 Folie Slide 15
16 Studium Distribution an der of LMU international students Zukunftsorientiert, weltoffen, kreativ English Studium taught Master courses WS10 WS 12 WS 14 Bach. Master Staat (Med.) Doctorate Spain Portugal Kommunikation und Presse, Stand: 3/2010 Folie Slide 16
17 Bildquellennachweis "Nagy / Presseamt München" Mange tak! Bildquellennachweis "Nagy / Presseamt München" Bildquellennachweis "Nagy / Presseamt München" Bildquellennachweis "Nagy / Presseamt München" Slide 17
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