Enabling Consumption based Cloud Services for the Masses Powua & Telecoms

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1 Enabling Consumption based Cloud Services for the Masses & Telecoms

2 Case Study One of our large Telecom clients was faced with a unique problem - unique to them, but common in the industry today - generating revenues through the Cloud. Traditional methods of revenue generation, especially within the telecom industry, are limited to selling cell phone and data plans. The aspect of being able to provide something above and beyond the usual has limited the ability of Telecoms to scale their revenues. So far. Solgenia s position as a technology innovator has been a key driver for telecom companies to move ahead and embrace the Cloud. Not through infrastructure investments or heavy duty servers to support existing operations, but by enabling the Cloud for revenue generation. Driving the Need Surprisingly enough, the push to identify the client s business need did not come from business development or the CTO. In fact, it originated from the Marketing department, where the need was to: Improve overall business performance within the industry Offer new solutions and products to customers Fight against commoditization Secure customer-centric quality of experience Be the first choice for next generation digital ecosystem These needs were driven by some trends within the SME segment that made is necessary to take the initial steps. Some heavy influencing factors, especially within the local SME segment were: Consumerization and Cloud adoption Physical process digitization and mobility Need for reliability and trust As a result, the drive to generate cash from the core business by focusing on specific consumer segments and investing in new areas to generate future growth would be essential. Our client was able to distil all their needs and requirements into one action item: INNOVATION. 2

3 The Approach to Innovate and Drive Results is a revolutionary developed by Solgenia. Based on our expertise in the High Performance Computing industry, our patented technology has entirely changed the Telecom client s game plan. By innovating at multiple levels, our client was able to really set itself apart from the competitors in the market. Their idea was to deliver something above and beyond what the company was already doing, while using whatever resources they had in order to drive results. 3

4 The Value Proposition As a growing telecom company with hundreds of thousands of subscribers, our client recognized the need to grow its business through a set of innovative steps taken along with the developments in the Cloud. Some of the growth areas include: 1. Unlock Cloud Market for SoHo & SME with smart business applications Capitalize on Cloud Market growth opportunities for Operators Support the local and federal government technology programs Leverage the initial wave of SoHo & SME Cloud adoption Monetize the take off of the Digital Cloud economy Support Collaboration & Social sharing within subscriber base Enable organization wide Agility, Creativity & Cost efficiency Pave the way for the organization to be completely Cloud powered by 2020 Gain a Fast mover advantage 4

5 2. Unlock Enriched Communication & Customer Experiences Support the proliferation of Mobility & Broadband in Personal and Business use Customer needs are evolving and so should the offerings Offer Bundled services to customers helping them achieve higher value Support the Digital economy that is constantly changing end user needs Create Agility, Creativity & Cost efficiency across the enterprise Use the Cloud to solve communication challenges Remove dependency of telecom sector from traditional revenue streams Gain a Fast mover advantage 5

6 3. Expand in New Areas Developing IoT Ecosystems & Partnerships Enable Business Models & ecosystems for partners Support the development of Connected Vehicles OBJECTS Enable better services and connectivity in Health Care Help accelerate developments in the Mobile POS Sector Develop connectivity within Consumer Electronics industries Lead the enablement of the Connected Home Technology Enhance the functioning of Taxi Infotainment & ADV Help develop intelligent Vending machines 4. Unlock Value from Premium Broadcasters Maximize broadcaster revenues through telecom infrastructure New market opportunities are opening with OTTs Live event revenues are projected to be of significant value for broadcasters Broadcasters are relying on mobility for market penetration LTE broadcast & IPTV are two new opportunities Quality of Service is a must 6

7 Facts & Figures 10 Million in 3 years (minimum Plan) 30,000 Customers first year 120,000 Customers third year Customer Base Business 500,000 Customers 2 New Services launched every year Outstanding Opportunities Extension of services for Customers (>10M Customer Base) as a Unified Service Platform as a Service Hub for all Software Vendors proposing services to H3G THE CLOUD DRIVEN REVENUE MODEL FOR TELECOMS A typical example of Cloud revenues for the Telecom sector can be summarized as follows. Drive Revenues from a Subscription-Based Business Software Suite For the average Telecom penetrating 1 million customers with a new offering in 3 years is not magic. It s a realistic number that can be managed. Total customer driven subscriptions to new service: 1,000,000 Time duration: 3 years Average revenue per unit that includes fixed and variable services for SoHo: $25 Total revenue: $300 million per year The Road Ahead in Telecom Cloud Adoption CONSUMERS OF THE CLOUD Subscription & Consumption Cloud models will continue to grow End users will focus on perpetual licensing with low focus on hardware Consumers will prefer simpler solution models that require no IT VENDORS IN THE CLOUD Recurring revenue models are already changing the status quo of traditional solution models Consumption model will replace subscription billing because it's better for business Cloud monetization will pave the way for better solutions Learn more about how can help you drive Cloud-powered, subscription-based revenues for your Telecom business. Visit to learn more about our Solution 7

8 For More Information: Canada Toronto - Head Office Airport Road Mississauga, ON L4V 1T1 Canada USA Boston 1 International Pl., Suite 1400 Boston, MA USA Italy Rome Via Goito, 58/A Roma (RM) Italy Mexico Mexico City Av. Coyoacán No Col. del Valle, Del. Benito Juárez C.P.: 03100, Ciudad de México Campus Corporativo Coyoacán, Edificio 4, Segundo Piso, Oficina 19 ABOUT POWUA A patented technology by Solgenia, empowers Telecom providers and large enterprises with the ability to enable Cloud services, create Cloud monetization opportunities and manage the end-to-end provisioning and billing of services in the Cloud. ABOUT SOLGENIA Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to Bridge the Gap between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the Cloud. Based on innovative, patented technologies that support Private, Public and Hybrid Cloud models, all our products offer ease of use, platform neutrality and mobile ubiquity. Headquartered in Toronto, Canada, we have local presence in the United States, Italy and Mexico, and our solutions are available worldwide through a network of over 200 strategic partners and resellers Solgenia, Inc. All rights reserved.