The 7 Wonders of Marketing. 7 essential tips on how to make marketing work for you

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2 Introduction The secret to successful marketing is being in the know. Knowing your customers, knowing your competitors and knowing your s. It s more than sending s, anyone can do that. Getting your s opened and read is what leads to successful marketing, and that s the tricky bit. Here at Sprint Mail we know a thing or two about marketing but we don t believe in keeping things a mystery or using technical jargon. If you are considering, or are currently doing, marketing then go ahead and read this essential guide to help with your strategy to the education sector. 2

3 1. Monitor and measure marketing can create a huge ROI but it isn't automatic. In fact, it takes a lot of hard work and creativity to achieve. It is essential to measure and monitor results so the next can be tweaked time after time so your responses continually improve. Sprint Mail offer tracking reports as an optional extra with our campaigns for Be creative creative is very different in almost every element from any other marketing creative, including other digital mediums. Businesses often treat as an afterthought, using it to drive traffic to their websites. If you give marketing the time and effort it deserves its ROI can smash that of any other marketing medium. If you are not confident in copywriting your own s then we can design a professional HTML for you from just vat. 3. Mix it up Your s do not show up looking exactly the same for every school and teacher viewing them. Images don't magically show up for everyone either, you will find many people choose to hide images in their systems and only have the option to download/view image if they click on the given link. It is essential to bear this in mind when designing your HTML . A free bit of advice, always provide a plain text version with your . If you are an existing subscriber to the Education Database and you use our free broadcasting software SprintSend, then you have the ability to automatically generate plain text s from your own HTML . 3

4 4. Plan ahead Marketing managers need to embrace marketing beyond the thinking that it is a quick and easy revenue stream activity and see it as a long term digital bridge to the best customers. Sprint Mail can help plan a long term marketing strategy for you, or if you are a subscriber to the Education Database then you can access the free Education Marketing Planner to build your long term strategy. 5. Point of action Even those schools that buy off you frequently will not read really long s. Length does matter. The job of most s is to get teacher attention and solidify that interest quickly, and then drive them somewhere else, whether that is a point of call, landing page, online store, or a free resource. 6. With compliments marketing should at least be a complementary marketing tool for whatever sales and marketing campaign you have planned. If you need to generate more traffic to your new website can assist. Can't get enough blog followers? Use to demonstrate why someone should follow you. s are the digital glue that you must consider well before any campaign launch. 7. Accumulate You need to always strive to expand your list, you have to make it easily accessible for customers to provide you with the information you require in exchange for a compelling value proposition. This can be massive for future sales as your list grows, yet I rarely see a company doing this well. With Sprint Mail s Education Database you can access the exact schools and teachers you want to target and never worry about keeping it up to date, we do it for you minute by minute, so you always have the most up to date data to use. 4

5 What next? If you have any questions about any of our services or how Sprint Mail can help you sell more to schools please don t hesitate to contact us. Call us on We can talk specifically about your business and about how we can boost your sales to schools quickly and effectively. Alternatively us sales@sprint mail.co.uk. 5