China International Jewelry Fair 2017 Invitation Letter

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1 China International Jewelry Fair 2017 Invitation Letter Date: April 6-9, 2017 Venue: China International Exhibition Center (No.6 East Beisanhuan Road, Chaoyang District, Beijing) Organization Approved by: CCPIT (China Council for the Promotion of International Trade) Sponsors: China International Exhibition Center Group Corporation Haiming International Exhibition Group --The Standing Council Unit of All-China Chamber of Commerce for Jewelry & Precious Metals Industry Organizers: Beijing Haiming Huibo Exhibition Co., Ltd CIEC-Exhibition Company Ltd Co-organizers: Beijing Fisheries Association Gems & Jewelry Trade Association of Shandong Neway International Trade Fairs Ltd Taiwan Jewelry Industry Association Taiwan Jewelry Magazine Hong Kong Gemstone Manufacturers Association Hong Kong Donggang International Exhibition Co., Ltd History Review China International Jewelry Fair always adheres to the principle of providing communication and trading platforms for jewelry producers, distributors and retailers,

2 jewelry associations, social media and general public. We will invite excellent foreign and domestic enterprises from the United States, South Korea, Taiwan, Hong Kong, and Sri Lanka, etc. Many jewelers bring primary sources of industry-leading products and share its global inventory with Chinese. With direct suppliers, China International Jewelry Fair offers professional buyers one-stop shopping, and saves their time, money and energy on the basis of quality assurance. According to the research,wholesale orders and cooperation discussion are the main purposes of visitors; Jadeite and natural colored stone enjoy greater popularity among all products. (The following is the analysis of statistical data over the years.) Statistics of Visitation Purpose Others Building Relations Negotiation New Industry Trends Next Fair New Products & Suppliers Wholesale Orders 2% 2% 3% 8% 16% 18% 51% 0% 10% 20% 30% 40% 50% 60% Statistics of Visitation Purpose Statistics of Visitors Favorite Products Others 1% Pearls & Corals 13% Amber Gemstone 24% 24% Jadeite 38% 0% 5% 10% 15% 20% 25% 30% 35% 40% Statistics of Visitors Favorite Products

3 Exhibitors Satisfaction Survey 4% 15% 48% 33% Very Satisfied Satisfied Not Bad Unsatisfied Visitors Satisfaction Survey 16% 5% 51% 28% Very Satisfied Satisfied Not Bad Unsatisfied Current Situation of Chinese Jewelry Market China is the largest consumer of platinum, largest market for jade and jadeite, and second largest market for gold in the world. Meanwhile, it is also the largest market for diamond in Asia and worldly renowned for pearl. After two decades of experience in intense market competition, domestic jewelry industry has already attained a considerable scale and level of quality. In recent years, total sales of jewelry industry has grown rapidly in China, with an annual growth rate of over 15%, and annual export growth rate of over 20%.

4 Jewelry Fair Drives Market Economy China International Jewelry Fair 2017 is a marketing campaign focuses on jewelry product and its related technologies, business cooperation, and brand concept building. And its biggest characteristic is to collect multiple professional resources with minimal amount of time, space and cost for biggest jewelry business. Theme of China International Jewelry Fair 2017 China International Jewelry Fair 2017 has been comprehensively upgraded. On the basis of opening 8 Halls of China International Exhibition Center, we will make its layout settings more reasonable and humanized. Western-style Beauty Once Again Encounters Oriental Charm Western Jewelry enjoys great popularity in China and Euro-American retro style is especially favored by Chinese. Western civilization starts from Aegean Sea, therefore western civilization can be called marine civilization, so contact between countries is mainly achieved by sea transport. Constant voyage gradually shapes westerners open, active, and outgoing personality. They feel fresh about outside world and seek strong effect. However, things are quite different in China. There is no need for Chinese to go out since China already has vast territory and abundant resources. The circumstance forms Chinese introvert personality, and implicative and subtle character as reflected in jewelry. International Design, Trend-leading of Jewelry Fashion in 2017 Making jewelry exquisite and popular by integrating multi-pop elements, this is the job of international design group. New collections of fine design jewelry are presented during the show and guide the trend of exhibition. Meanwhile, high-end design concept of ring, necklace and brooch has invaded into pavilions and filled the venue with updated fashion. Multi-national Pavilions Contribute to the Upcoming Spring of 2017 International pavilion prevails in its specialty and integrity. During on-site discussion of cooperation, it is the great variety and high quality of products that jewelers value most about exhibition. With products from original source area and

5 reasonable price with quality assurance, international pavilions, such as South Korea, Sri Lanka, Poland, and Thailand will make a great contribution to the upcoming China International Jewelry Fair in Exhibits Catalogue Diamond & Gemstone Diamond, Ruby, Sapphire, Emerald, Semi-precious, Artificial Stone, Crystal, Tourmaline Jewelry White Gold Jewelry, Gold Jewelry, Platinum Jewelry, Silver Jewelry, K-Gold, Palladium Jewelry, Diamond Jewelry, Gemstone Ornaments, Mosaic Jewelry, Imitation Jewelry, Golden Accessory, Pearl Jewelry, Jade Jewelry, etc. Pearl & Coral Coral, Coral Treasure, Coral Accessory Jade Jade, Hetian Jade, Shoushan Stone, Chicken Blood Stone, Qingtian Stone, Balin Stone, Xiuyan Jade Equipment Jewelry Tools and Equipment, Jewelry Detective Instrument, Cleaning Equipment, Managing Software, Display and Package Tool Fashionable Accessories Artificial Stone, Metal Jewelry, Accessory and Stainless Steel Jewelry, etc. Arts & Crafts Arts and Crafts, Mahogany Furniture, Work of Art and Collections. Exhibition Data Hall Quantity: 12 Exhibition Space: 50,000 square meters Exhibitor Quantity: 2200

6 Expected Visitation: 80,000 Percentage of Professional Buyers: 50% On-site Activities Opening Ceremony Presentation of leaders and large-scale performance attract 30,000 audiences and bring tremendous business opportunities Jewelry Expert On-site Seminar Popularity of jewelry expertise, promotion of corporation jewelry quality Photography Competition Unique display and free publicity New Product Release Conference of Top Designers Charming combination of beauty and jewelry, drawing the public s attention Products Vote for Crafts Awards Present the unique charm of your exhibits among thousands of excellent products Auction Reveal jewelry glamour, search for top collection Lucky Draw of Valuable Jewelry Prizes for shopping, activities promote consumption Free Identification Brand reputation makes your product more reliable Exhibition Advantages Elite Team, Powerful Strike A high-quality team with nearly 10 years experience in organizing exhibitions has successfully held over ten International Jewelry Fairs in Beijing, Shanghai, Hangzhou, Guangzhou and Qingdao; Leading Mode, Professional Operation --The organizing committee establishes the professional purchaser service department for checking the demand and purchasing intentions, using powerful database information and industry resources to cope with a wide range of extension services and create a comprehensive information platform covering the vast area of Beijing;

7 Professional Buyers, Enormous Group --More than 70,000 exhibition visitors and international purchasers and professional buyers from the US, France, Switzerland, Japan, Korea, Italy, Russia, Thailand, China Hong Kong, China Taiwan and other countries and regions will come, creating a genuine industrial purchasing summit. Joint Public Media, Comprehensive Publicity --The organizing committee cooperate with the 21st Century Jewelry Network, Shenzhen Jewelry Network, Treasure Jewelry Magazine, Fortune Jewelry, Found Resources, International Jewelry Network, China jewelry Marketing Network, "Business" and many other well-known media industry publicize the exhibition comprehensively, ensuring the smooth transfer of the exhibition information; Trade Bridge, Business Opportunities -- High-profile industry seminars and forums, communicative reception prepared for the industry elites, business negotiation and communication as you wish. This exhibition will be the best business trade window for showing the industry trends, and highlighting the strength of the enterprises. Satisfaction Surveys, Warm Show We have done researches and interviews in each exhibition for exhibitors and visitors, absorbing all the suggestions which have laid solid foundation for the next exhibitions.

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